The Present Beyond Measure Show: Data Storytelling, Presentation & Visualization

Valerie Kroll is a growing powerhouse in the measure and presenting community and in this show, she brings insight from a very specific and mystical arena of digital marketing, one I have been waiting for years to tackle on this show. What is it, you might ask? How to present split and AB testing and conversion rate optimization results! Valerie is passionate about data and she leverages her enthusiasm to help stakeholders make smarter decisions and mitigate the risks that come with digital experimentation and optimization. As the optimization director at Search Discovery, she gets to spend her days crafting evidence-based hypothesis libraries and utilizing advanced AI testing platforms. Valerie is easily one of my favorite success stories and I am proud to present her as my latest superstar in my Women in Analytics spotlight. In this episode, Valerie discusses how to pass the test on presenting test results. More specifically, she answers several of my burning questions and shares her approach to building stories, dialing it all down, and working to really move the needle for her clients. In This Episode, You’ll Learn… How learning to present data effectively propelled her from nearly quitting her job in market research to testing and conversion rate optimization management. What makes CRO different for her How she uses analogies to make her data more relatable to the audience. How to incorporate her “diet hypothesis statement.” How Valerie uses “if, then, because” statements and interactions to reach the audience. How to Keep Up with Valerie: Twitter LinkedIn People, Blogs, and Resources Mentioned: Tim Wilson Valerie’s ConversionXL Live 2019 Presenting Test Results session recap. Join Valerie and many others at Conversion Jam in October 2019. A/B Testing by Google, free course on Udacity. To view the show notes & resources for this episode, visit LeaPica.com/045.

Gary is a legend in the digital analytics space. More than a thought leader, he is also a guide for thousands of analysts in maturing their business savvy and technical acumen. He is the CEO and Founder of Digital Mortar, a company providing cutting edge measurement and analytics tools for optimizing physical spaces and tracking the in-store customer journey to help optimize store layout, merchandising, and staff performance.Besides publishing more than twenty whitepapers on digital analytics, he is a frequent speaker and in 2012, he won the Digital Analytics Association Award for Excellence and The Most Influential Industry Contributor.He is the host of the Measurement Minute podcast and is the creator of the Semphonic Xchange Digital Analytics Conference, now known as Digital Analytics Hub.In this episode, Gary shares his valuable insights on presenting data, the importance of listening, and exceptional strategies for communicating complex models..In This Episode, You'll Learn… How Gary's strengths have always been measuring marketing effectiveness, but not presenting that measurement His surprisingly love of challenging audience questions. The one effective trick Gary uses to turn presentation fear around Lea's valuable insight into the importance of visual tools when presenting. Lea's on-the-spot analysis of Gary's PowerPoint, one of the biggest moments on the PBM podcast! The important benefits of having a senior advocate in your court Gary's valuable advice about working on the things that scare you Gary's Upgrade:"It doesn't matter how good your presentation looks if you don't have something important to say. Many analysts don't have the courage to disagree with the client. No one likes delivering bad news, but you have to be willing to put yourself out there sometimes."How to Keep Up with Gary: Twitter LinkedIn Digital Mortar The Measurement Minute Podcast People, Books, and Resources Mentioned: Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizationsby Scott Berinato Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School by John Medina Listen to my interview with Scott Berinato. Listen to my interview with Dustin Mathews. Olivia Mitchell's Presenting by Boxes framework Lea's Appea

Tim is considered a megastar in the digital marketing and online entrepreneurial space and he has a massive knowledge set when it comes to delivering webinars, especially for the Software as a Service (Saas) industry.In his role as a certified webinar rockstar, Tim has given over 1,000 live webinars for companies like Leadpages, Social Media Examiner, Smart Marketer, Drip, and many more. He has helped his clients earn over $12 million in revenue.Also, he is a professional voice actor so you might have actually heard his voice on NBC, The Weather Channel, Jimmy Kimmel, on Audible, or...as the intro on my podcast!In this episode, Tim shares some of his most top-secret tips and tricks for creating webinars that convert customers. He shares his journey from being asked to do his first webinar with only one day notice to being the dynamic webinar presence he is today.Also, he explains the importance of authenticity and care for impacting your audience.In This Episode, You'll Learn… How Tim fell into the webinar world on accident while working at LeadPages, which began with him having a one-day notice to prepare and present his first webinar. His secret ingredients for successful webinars including different things he sees happening now and what should be done instead. The real secret that there isn't actually a secret, just the importance of valuing people. How important it is for people to focus on their Live presentation AND their follow-up. The emphasis he places on making sure all audience members leave with something, even if they can't afford to pay or are not going to buy. How being transparent, real, honest, and open influence conversions. His mindset around sales and responsibility for sharing your special skill set with the world. The story of his highest converting webinar, and how being human made a difference. His favorite and least favorite metrics for analyzing webinar success. How to Keep Up with Tim: ●● Twitter ●● LinkedIn ●● com ●● com ●● com Other Resources: Leadpages. John Lee Dumas. Clay Collins. Russell Brunson Clickfunnels. Greg Hickman. To view the show notes & resources for this episode, visit LeaPica.com/043 .

Aaron has nearly 20 years of online marketing industry experience, has led web analytics initiatives in senior internet marketing management roles at many big companies, and was elected to the DAA's Board of Directors.In the nineties, he co-founded a website traffic tracking and reporting software service called Sitegauge, which he sold to Kohlberg Kravis and Roberts in 2000. His experience has helped him develop a mind for the stakeholder and a keen focus on the importance of viewing data from every possible perspective.In this episode, Aaron breaks down the most essential questions data analysts must ask to ensure their data presentations meet their stakeholders' needs. He explains the importance of collaborative experiences with a diverse array of people and shares the "3 what's" his mentor taught him for thorough data interpretation.In This Episode, You'll Learn… How Aaron fell into the data world on accident, like many of us, and his early business endeavors. His views on the massive amount of data available and the real struggles companies are facing. How he sees data viz as an important part of the discovery process. His belief that the best insights come from a collaborative process and how his company ensures working together. The 3 What's that he learned from his mentor and how he uses those questions to thoroughly comb through data. How he keeps stakeholder mindset in the forefront of everything he does. Aaron's Upgrade:Power Tip: "Try to look at the data through the lens of the consumer of that data and consider how they will interpret it. And, title your slides with the conclusion you want people to come to."How to Keep Up with Aaron: Twitter LinkedIn Hero Digital To view the show notes & resources for this episode, visit LeaPica.com/042 .

Who else shudders when their manager asks to give you some “constructive criticism” about your latest data presentation?Digital practitioners have to give and receive feedback on data presentations and other work every day.But how often do we feel like our hard work has been ripped to shreds?And how does that affect the outcome of the actual presentation, when tempers are running high and rapport is running low?After studying Non-Violent Communication for two years, I realized there was a more effective way to deliver feedback that makes people WANT to use your suggestions.It's called The Conscious Critique, leveraging a method to A.S.S.E.S.S. other's work in a mindful, kind, and productive way.My A.S.S.E.S.S. critique method will help you keep the peace and create a communication culture of feedback without fear.To download the Conscious Critique Script Cheat Sheet, visit LeaPica.com/CritiqueScript

Kristen Sosulski is a rare find in the data visualization world with a true blend of deep expertise, impressive teaching skills, and an amazing personality. She is an associate professor at NYU Stern School of Business where she teaches MBA students and executives data visualization, programming, and business analytics.Also at NYU Stern, she is the Director of the Learning Science Lab where she develops immersive online learning environments for business school education.She is the author of three books, with her newest book offering people an excellent start to the data visualization world. She is considered a leading expert in the data viz world and she regularly consults, delivers seminars and leads workshops on techniques and best practices.And in this episode, Kristen shares valuable insights about data software, including a break down of the criteria to consider when picking a software program and which programs are best for different user needs. In This Episode, You'll Learn… A breakdown of the Data Visualization Software Checklist discussed in her newest book, Data Visualization Made Simple. The criteria she considers when picking the data visualization software she needs. A walkthrough of several different software systems and what they are best used for. The importance she places on ensuring her audience is receiving the most important information. The people who inspired her on her journey, including a mentor and her father. Several gems of wisdom she shares with her students. The excellent advice she would give herself if she could go back in time described as the wedding favor of your presentation. To view the show notes & resources for this episode, visit LeaPica.com/039 .

Grant Baldwin is the founder of the Booked and Paid to Speak Training Course where he helps people start and build their own speaking practice. He has given nearly 1,000 live presentations and has spoken to over 400,000 people in 46 different states through leadership conferences, conventions and other events.His book and curriculum for students, Reality Check, is taught in 400 high schools around the country and he is the host of the amazing SpeakerLab which is a podcast that focuses on speaker training and interviews with speakers who will help you grow your business.In this episode, Grant shares a wealth of information and tools for people who want to successfully start or grow their speaking career. The wisdom he shares is helpful to anyone who wants to learn how to be proactive in their personal and professional growth.In This Episode, You'll Learn… How he moved from knowing he wanted to be a speaker to where he is today. His journey from speaking to teaching others how to be a speaker. The three questions he always challenges people to think about when they want to start a speaking career. The importance of having a niche to help you build your business foundation and being proactive when looking for speaking gigs. The value he places on having a good website and demo video to showcase your work. His processes and the tool he uses to determine how much to charge at speaking events. People, Resources, & Links Mentioned Booked & Paid To Speak Training Course by Grant Baldwin "Reality Check" by Grant Baldwin The Speaker Lab Podcast Tony Robbins Gary Vaynerchuk Lea's Demo Video Grant's Demo Video Rode Microphones Speaker Fee Calculator HighRise CRM Software HubSpot Free CRM Software PipeDrive CRM Software Grant's Free Speaking Workshop How to Kee

Moe Kiss leads the analytics team at The Iconic where she spends her days understanding customer behavior through data and analytics. She is an active organizer in the analytics community and President of The Analytics Association in New South Wales, Australia.She co-hosts a bi-weekly podcast you may know called The Digital Analytics Power Hour on All Things Analytics. She is a strong advocate for gender and cultural diversity, organizational mentoring, and networking.And in this episode, Moe breaks down presentations by sharing her journey from stage fright to successful presenting. She talks about the people who inspired her, the tools she uses to engage the audience and work with the performance jitters, and the skills she has gained in reframing the "Imposter Syndrome" into success.In This Episode, You'll Learn… How she was able to overcome performance anxiety to give presenting a chance. The people who inspired her to jump into the data and analytics world. Why she goes back to watch her performances and how she uses those videos to become an even stronger presenter. How she moved from creating powerpoints to writing memos. Who her biggest inspirations are and why they are significant. How she reduces the potential for color to improperly influence her interpretations of data. People, Resources, & Links Mentioned Conversion Hotel 2018. Inspiring Insights Data Storytelling Boot Camp. Institute of Analytics Professionals Australia. Learn more about Michael Helbling. Learn more about Michele Kiss. Listen to my interview with Tim Wilson. Listen to my interview with Simo Ahava. Listen to my interview with Jim Sterne. Listen to my interview with Eric Feinberg. Amy Cuddy's Ted Talk on Body Language. Jeff Bezo's Memo System. McKinsey-Style Business Presentations. Learn more about Matt Gershoff. Learn more about Dona Wong. How to Keep Up with Moe:

Kevin Hillstrom has nearly thirty years of hands-on analytics experience and a proven track record as an Executive at a ten billion dollar a year retailer.He is President of MineThatData, where he helps Executives at Retail and Online brands understand how their customers interact with merchandise, advertising, and channels.He is known for many things, including his optimizing catalog marketing budget, e-mail personalization via segmentation, persona development, and most importantly, his five-year sales forecasts that accurately project where a business is headed given its strategic choices. He has been interviewed by the New York Times, the Boston Globe, and Forbes.Kevin's blog is one of the most widely read in the marketing industry, with approximately ten-thousand monthly followers, subscribers, and website/blog visitors.In this episode, Kevin explains the different ways he builds trust with his audiences, and he also breaks down his self-created Stakeholder Quadrant formula that helps him tailor his presentations to meet the needs of all of his audience members.In This Episode, You'll Learn… How his early career choices taught him the value of creating and presenting information in a way that is different from anyone else. His "tidbits" method for taking open-ended questions and helping companies make changes in small and easier to implement doses. The catastrophe that changed the course of his career and helped him rethink his approach to data and presenting. How he creates trust with his clients and why it is important. His method for catering his presentations to address the majority and minority in his audiences. The wise advice he would share to his career beginner self. People, Resources, & Links Mentioned "Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices that Matter)" by Garr Reynolds "Information Dashboard Design: Displaying Data for At-a-Glance Monitoring" by Stephen Few "Now You See It: Simple Visualization Techniques for Quantitative Analysis" by Stephen Few "Talk Like Ted: The 9 Public Speaking Secrets of the World's Top Minds" by Carmine Gallo "Resonate: Present Visual Stories that Transform Audiences" by Nancy Duarte "The Quick and Easy Way to Effective Public Speaking" by Dale Carnegie

Stakeholder's driving you crazy? You might not be meeting their human needs...Stakeholders and presentation audiences say the darndest things, don't they?You've poured your blood and sweat into presenting your invaluable analytical insights and ideas. But come presentation day, they make comments and ask questions that bring you nothing but tears.Constant interruptions, asking the same questions, do they do this on purpose??What if I told you there was a GOOD REASON why they say these things? And that the reason wasn't to undermine your authority or make you look the fool in front of your colleagues?If you want to probe deeper into the frustrating table talk at your presentations, this is the episode for you. We're going to take a little detour from data viz to explore an unexpected side of data presentation: effective communication and corporate psychology.And in this episode, I apply Tony Robbins's "Six Human Needs" framework to presenting, putting a whole new spin on communication and meeting the needs of your audiences and stakeholders.No special guest this time; this one's just between you and me.In This Episode, You'll Learn… How some of the most frustrating, head-scratching, eye-rolling questions and comments are actually rooted in perceived unmet needs The invaluable toolset I use for how to decode what your stakeholders are actually saying without saying it. How Abraham Maslow's Hierarchy of Needs can help you make an even bigger impact. How to apply Tony Robbins' Six Human Needs Framework to your presentations and all other areas of your life. How to use to 6 Human Needs profile to your advantage in building solid work relationships. Tools and tricks to help you apply the Six Human Needs Framework to your specific audience. Resources and Links Mentioned Learn more about Tony Robbins. Listen to my interview with Evan LaPointe. Read the 6 Basic Needs that Make Us Tick article. Learn more about Stacey Martino of Relationship Development. Learn more about the DAA Women in Analytics Mentorship Program. Contact me to sign up for my brand new Virtual Live Web Class. Digital Analytics Hub. How to Keep Up with Lea: LeaPica.com LinkedIn Twitter To view the show notes & resources for this episode, visit LeaPica.com/036 .