
The Present Beyond Measure Show: Data Storytelling, Presentation & Visualization
Your one-stop-shop for essential data storytelling, data visualization, and presentation skills for data analysts, digital marketers, data science, and data practitioners. With regular original content and luminary guest appearances from Nancy Duarte, Rand Fishkin, Alberto Cairo, Cole Nussbaumer Knaflic, Jim Sterne, Dustin Mathews, Garr Reynolds, and more. This is the toolset you need to present your insights, inform business decisions, inspire action, and become INDISPENSABLE.
Latest episodes

Apr 29, 2020 • 40min
3 Tips to Survive Delivering Your Online Presentations
In this episode, I cover three areas of delivering online presentations that you can master and stay visible and sane in the process. It's a sample of my flagship online course on presentation delivery.For the complete data presentation rockstar blueprint, enroll in the Data Presentation + Storytelling Boot Camp and start creating the impact, influence, and data career you deserve. To view the show notes, resources, and request your free Virtual Meeting Pre-Flight Checklist and Kickoff Superhero Script, visit LeaPica.com/055.The 3 Tips for Rocking Your Virtual Presentations include:
How to build a home office fortress
How to upgrade your online presentation station
How to master your virtual conference room and audience
Links mentioned in this episode:
The Webaround Chair Background
Multimedia Hub for USB-C Connection
Multimedia Hub for USB Connection
35 Hilarious Quarantine Call Zoom Fails

Mar 4, 2020 • 1h 10min
Why You Need to Attend the Women in Analytics Conference in 2020
Rehgan Avon is the founder and CEO of the Women in Analytics Conference, an organization and industry event that increases visibility to women making an impact in the analytics space by providing a platform to lead the conversations around the advancements of analytical research, development, and applications. The WiA conference is becoming an increasingly popular and highly respected annual event that gathers cutting-edge female data science and analytics expert speakers and hundreds of practitioner attendees. I’ll be delivering a 6-hour masterclass at the conference so if you’d like to meet me and level up your game, register today!In This Episode, You’ll Learn…
Who should read his latest data storytelling book and what they’ll be able to do after
What makes WiA different than other women-focused events
Who’s topping the list of their kick-ass, exclusively all-female speaker lineup
Why male professionals are highly encouraged to attend in support
All about the 6-Hour Data Storytelling Masterclass workshop I’ll be delivering!
People, Blogs, and Resources Mentioned
Women in Analytics Conference
The WiA Conference Scholarship
How to cast your vote in the Data Viz Competition
Attend my Data Storytelling Masterclass workshop
The Google Analytics Women in Analytics Twitter List
To view the show notes & resources for this episode, visit LeaPica.com/054.

Jan 8, 2020 • 56min
Narrative Arc: The Missing Tool in Your Data Stories with Brent Dykes
With over 15 years of enterprise analytics experience at monster platforms like Domo, Omniture, and Adobe, Brent Dykes knows a thing or eight about leveraging thoughtfully presented insights to effect organizational change and success. Brent stopped by the show to discuss his new book, Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals. It’s one of the most comprehensive reads on the subject I’ve found to date, and dives deepest into the role of narrative arc structure in data presentation (often the most vital, missing ingredient!)In This Episode, You’ll Learn…
Who should read his latest data storytelling book and what they’ll be able to do after
How to avoid the communication and ethical pitfalls of common “data forgeries”
A deep dive into narrative arc structure, a vital missing ingredient from many presentations
How to use analogies and metaphors to explain complex and technical concepts
Successful strategies for effecting change in an organization’s data democratization process
People, Blogs, and Resources Mentioned:
Storytelling with Data: Let’s Practice by Brent Dykes
Storytelling with Data: A Data Visualization Guide for Business Professionals by Brent Dykes
Brent’s original PowerPoint Ninja blog
My blog post on slope graphs
Catherine Madden, Illustrator
Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte
Steve Wexler
How to Keep Up with Brent:
Twitter
LinkedIn
To view the show notes & resources for this episode, visit LeaPica.com/053.

Dec 18, 2019 • 59min
Let’s Practice Storytelling with Data with Cole Knaflic’s Book
Today's guest is a woman who has had a formative impact on my journey and whose latest book is my new desktop Bible for data presentation.Cole Nussbaumer Knaflic is the CEO and Founder of Storytelling with Data, a company providing workshops and presentations that teach the basics of data visualization and how to tell compelling stories with data through theory, practical application, and clearly articulated and demonstrated lessons.She is the author of Storytelling with Data: A Data Visualization Guide for Business Professionals and her newest book, Storytelling with Data: Let's Practice .She is also the host of the Storytelling With Data podcast and this year, her company launched a Storytelling with Data community, an online community where you can practice in a low risk setting.The community is highly engaging and members have the opportunity to give and receive feedback and engage in conversations with others.In this episode, Cole shares the wisdom of her book which is packed with real-world data examples, business scenarios, and brainstorming exercises.In This Episode, You'll Learn…
How Cole's passion for making meaning out of data came to be.
All about Cole's latest book, Storytelling with Data: Let's Practice .
The five-phase SWD storytelling model to nail your data stories every time
How to apply classical narrative structure in a business context
How to help your audience with transitions between the data they are familiar with and the data they need to know.
How to Keep Up with Cole:
●● Twitter
●● LinkedIn
●● Storytelling with Data Blog
People, Blogs, and Resources Mentioned:
●● Storytelling with Data: Let's Practice by Cole Nussbaumer Knaflic
●● Storytelling with Data: A Data Visualization Guide for Business Professionals by Cole Nussbaumer Knaflic
●● Stephanie Evergreen.
●● Catherine Madden, Illustrator
●● Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte
●●

Nov 27, 2019 • 26min
Personal Story - On Criticism + Kindness in the Digital Industry
On the cusp of holiday turkey and tree trimming mayhem, I take a pause from Autumn Author Madness to tell a personal story of being criticised by a member of the industry and how it taught me an important lesson on response and kindness.I also express my undying gratitude for your continuing support as my listener, and share how I'll be working even harder to get to know you in 2020.Links mentioned in this episode:
Blog post for this episode
My Data Presentation + Storytelling Bootcamp online course
My private workshops
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Nov 5, 2019 • 1h 2min
Telling a "DataStory" the Way Your Stakeholders Need with Nancy Duarte
Nancy Duarte is the founder of Duarte, Inc., a global leader behind some of the most influential visual messages in business and culture. It is the largest design firm in Silicon Valley and also the fifth largest female employer in the area.Nancy is a communication expert and as a persuasion specialist and she has she cracked the code for effectively incorporating story into business communications.She has been a speaker at a number of Fortune 500 companies and counts 8 of the top 10 brands in her firm's clientele.She is the author of six books and today, she shares a wealth of information about her brand new book, DataStory: Explain Data and Inspire Action Through Story.Tune in to this episode where Nancy shares amazing and actionable tips and tricks for storytelling in data, reaching stakeholders and communicating effectively with the executive suite while also sharing about her new book and some of the mind-blowing concepts she introduces.In This Episode, You'll Learn…
The importance of being able to not only understanding data, but also to communicate the findings effectively with your audience using storytelling.
Best practices for getting seen as a leader and inspiration to others in your workplace.
The three acts of telling your data story.
How stakeholders and people in the executive suite think and how you can best reach them in a positively efficient way.
How to Keep Up with Nancy:
Twitter
LinkedIn
People, Blogs, and Resources Mentioned:
DataStory: Explain Data and Inspire Action Through Story by Nancy Duarte
Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte
Slideology: The Art and Science of Creating Great Presentations by Nancy Duarte
Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice by Russell Brunson
Jeff Weiner
My new webinar, "How to Present Compelling Data Stories in PowerPoint and Become the In-Demand Source for Insights {Without Putting People to Sleep}"
To view the show notes & resources for this episode, visit LeaPica.com/050 .

Oct 11, 2019 • 1h 19min
The Subtle Ways Your Charts Can Lie With Alberto Cairo
Alberto Cairo is not only a highly revered mind in the data visualization world, he brings a fresh perspective on keeping your charts honest in his brand new book, How Charts Lie..If you're looking for a way to create and interpret charts accurately and in integrity, this interview is for you.Alberto is a celebrated visualization educator, designer, and consultant. He is the Knight Chair in Visual Journalism at the School of Communications of the University of Miami and he is also the director of visualization program at UM's Center for Computational Science.He is also the author of two other data viz Bibles The Truthful Art, and The Functional Art.In this episode, Alberto Cairo provides his unmatched wisdom on chart creation and interpretation. He debunks the myth of "a picture speaks a thousand words" when it comes to visualization and shares how to create charts that are as close to the truth as possible.In This Episode, You'll Learn…
What Alberto's new book explores the different positive and negative influences that charts have on our perception of truth.
What he believes was at the root of #SharpieGate and many other media-fueled debacles over data viz
His thoughts about the myths of charts and how to think about them differently.
How no statement we make is absolutely true and what we can do to try and move toward the truth end of the spectrum.
The importance of expressing your level of confidence in facts you are presenting, but to also understand there may be other interpretations.
The "Me" Factor and how you can use it to make your visualizations more engaging to your audience.
Ecological fallacy and amalgamation paradoxes that should become part of a general knowledge.
People, Resources, & Links Mentioned
How Charts Lie: Getting Smarter about Visual Information by Alberto Cairo
The Truthful Art: Data, Charts, and Maps for Communication by Alberto Cairo
Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations by Scott Berinato
The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Lifeby Mark Manson
Spurious Correlations by Tyler Vigen
Mistakes Were Made (but Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts by Carol Tavris
Thinking Fast and Slowby Daniel Kahneman
INZight
Settlers of Catan Board Game
How to Keep Up with Alberto:

Sep 26, 2019 • 1h 5min
Humanizing Your Audience and Customer Engagement with Carlos Gil
It's rare when I encounter someone at a conference that not only nails the presentation, leaving me wanting more, but also drops wisdom I can easily say I will use for the rest of my speaking career.Carlos Gil is an international keynote speaker and award winning digital storyteller with over a decade of experience leading social media strategies for global brands.He is the author of the upcoming book, The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI set to release in October and you can pre-order your copy now.In this episode, Carlos provides insight around humanizing your brand. His experience on relating to audiences through storytelling and authentically engaging on social media will leave you in awe.I found myself being blown away multiple times with new concepts and ideas that are easily implemented and impactful.In This Episode, You'll Learn…
How Carlos dropped out of high school at 17, got his GED, started his career in banking, and then moved into the dynamic presenter and CEO he is today.
What he sees as his hero story and why.
All about his new book, why he believes in the importance of humanizing your brand, and some of the best nuggets of wisdom you will discover when you read it.
Why you need to stop selling on social media and start engaging.
Both Carlos and my pet peeves around presentations and slides.
The three marketing tools that have changed his life.
People, Resources, & Links Mentioned
Preorder "The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI" by Carlos Gil
Carlos's voluminous Youtube channel
"The Only Skill that Matter: The Proven Methodology to Read Faster, Remember More, and Become a SuperLearner" by Jonathan Levi
Get on a special waitlist for my first book, releasing in November2020!
DigitalSummitBoston
Rand Fishkin, creator of Sparktoro
Lilmiquela, the Instagram account of a robot
Gary Vaynerchuk
Seth Godin
Grammarly

Sep 11, 2019 • 44min
Create an "Indistractable" Presentation Audience with Nir Eyal
Today's guest, Nir Eyal, has a zone of genius in customer engagement and spends his days writing, consulting, and teaching about the intersection of psychology, technology, and business.As a matter of fact, MIT Technology Review dubbed him the "prophet of habit forming technology."He is an active investor in habiforming technology such as Eventbrite and Refresh.io and has a popular and long-standing blog at nirandfar.com.Author of two books, the bestseller "Hooked: How to Build Habit Forming Products" and the newly released "Indistractable: How to Control Your Attention and Choose Your Life"And in this episode, Nir Eyal, provides insight into habit-forming presentations, the psychology that makes some apps so successful, and how to use that information for making an impact to your audience.He shares his wisdom about the three parts of a habit, the external triggers that other people have studied and written about, and the internal triggers he has studied, especially around escaping discomfort.In This Episode, You'll Learn…
How Nir's fascination with the psychology behind why people do what they do began around middle school.
His experience with writing the book "Hooked."
The distinction between addiction and habit-forming and why it is important to distinguish between them.
The basic psychology of internal and external triggersWhat motivates all of human desire.
Why identifying a pain point is crucial for presentation success.
Nir's new book, "Indistractable," what it is about and why it is important.
His unique insight about how to create an indistractable presentation audience
People, Resources, & Links Mentioned
Hooked: How to Build Habit-Forming Products by Nir Eyal
Indistractable: How to Control Your Attention and Choose Your Life by Nir Eyal and Julie Li
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear
The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
Joey Asher, author of the "What's In It For You?" concept.
Science and Human Behavior by BF Skinner
The Subtle Art of Not Giving a F*ck by Mark Manson
Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen by Christopher McDougall
How to Keep Up with Nir:
Twitter
LinkedIn
Nir's blog
To view the show

Aug 20, 2019 • 39min
Data Presentation + Storytelling Course Case Study with John Reinesch
The Data Presentation + Storytelling Bootcamponline course is open for enrollment! Cart closes on Aug 22nd at midnight.John is a highly experienced digital marketing strategist and consultant with special expertise in developing SEO campaigns, PPC campaigns, Google analytics, technical website auditing, web analytics implementation, and custom conversion tracking.His passion for growing business by improving their customer acquisition with creative approaches along with thorough research and analysis. He works as a Senior Manager of SEO and Analytics at Beacon Digital and also does his own work as an Independent Contractor focusing on search and analytics for many different industries.In this episode, John and I discuss my Inspired Insights Data Storytelling Bootcamp class, where he was one of my first students. He shares valuable insight into how he used this training to improve his client relationships and stabilize his retention. And he even gave me some fresh ideas for new training resources!In This Episode, You'll Learn…
How John's love of SEO started with a YouTube video.
The emphasis he places on not just sharing information with his clients, but making it actionable as well.
How my course helped him shift his reports to help his clients understand the data.
His favorite checklist from my course, and his dream checklist.
The improvements he has seen with his clients and how his clients are now able to use the data more efficiently.
John's goals over the next year.
How to Keep Up with John:
●● Twitter
●● LinkedIn
●● johnreinesch.com
●● beacondigital.com
Other Resources:
Lea's Data Presentation + Storytelling Bootcamp online course
Lea's Google Sheets Bar Graph Detox.
To view the show notes & resources for this episode, visit LeaPica.com/046 .
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