
The Present Beyond Measure Show: Data Storytelling, Presentation & Visualization Make Your Presentation Ideas, Insights, and Products Irresistible with Dustin Mathews
Nov 17, 2017
Dustin Mathews, a renowned presentation coach and founder of Speaking Empire, shares his journey from avoiding public speaking to mentoring top talent like Shark Tank's Kevin Harrington. He discusses actionable techniques for making presentations irresistible, such as his Irresistible Offer Architecture and the importance of 'presentation choreography.' Dustin emphasizes the power of warm-up videos, effective framing in invites, and building audience engagement through strategic questioning. His final insight: focus on serving your audience to deliver lasting value.
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From Loophole To Presentation Coach
- Dustin Mathews avoided required public speaking in college by finding a loophole and later built a career teaching presentations.
- His journey shows early avoidance doesn't prevent becoming a world-class presenter and coach.
Pre-Frame The Room
- Enroll key stakeholders before the presentation by sharing drafts or asking for feedback so they're already on your side.
- Arrange for a trusted influencer in the room to introduce you to borrow credibility and warm the audience.
Use Intro Videos Strategically
- Use an advocate to introduce a short video that brags about you to build anticipation and control the opening energy.
- Frame the clip so the audience understands why it matters to them before you start speaking.

