

Strength In Context
Pre-Script
Strength in Context brings clarity to the fitness industry, breaking away from rigid beliefs and outdated thinking. Hosts Brandon Schultze and Jorge De Hoyos draw from their real-world experience with athletes, everyday people, and fellow coaches to challenge common misconceptions. As passionate lifters and educators, they break down complex topics like training, nutrition, and rehab in a way that's approachable for both lifters and coaches alike.
Be sure to follow the show on instagram @strength_in_context as well as host Brandon Schultze @brandon.schultze and host Jorge De Hoyos @jorgedehoyos_. For all things education check out www.pre-script.com
Be sure to follow the show on instagram @strength_in_context as well as host Brandon Schultze @brandon.schultze and host Jorge De Hoyos @jorgedehoyos_. For all things education check out www.pre-script.com
Episodes
Mentioned books

Sep 12, 2025 • 57min
E50: The Problem with Personal Development
Schultze and Jorge unpack how self-help culture often turns into identity avoidance: constant “evolution” with no roots, habits without values, and productivity theater over real work. They dig into choosing values first, respecting who you are now, shedding identities that no longer fit, and building urgency without worshipping busy. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide Join the PSL1 Waitlist Now For Our Only Course Discount. https://www.pre-script.com/psl1 Cold Open (00:00:00) Gym Weird Encounters & Consent 101 (00:00:17) The Coffee Enema Story (00:02:31) The Sketchy Arm-Wrestling “Recruiter” (00:04:45) Pivot: The Self-Help Machine (00:07:07) Who Are You Right Now? (00:10:11) Values vs. Habits & Accountability (00:11:48) Real Growth Hurts: Shedding Old Identities (00:14:56) Environment-Driven vs. Self-Driven Change (00:16:32) Respect the Present Self & Revealed Preferences (00:19:26) Cognitive Dissonance & “You Have What You Want” (00:26:15) Urgency, Productivity Myths & Time as Currency (00:33:28) Tangents: Life Timelines, Travel & Small Joys (00:45:10) Quiet Mornings, Do Not Disturb & Wrap (00:53:29)

Sep 5, 2025 • 56min
E49: Warmups: Prep to Perform
Schultze and Jorge break down how to build fast, purpose-driven warm-ups, how to use warm-ups as daily assessments, and how gen-pop prep differs from athletic prep. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide Join the PSL1 Waitlist Now For Our Only Course Discount. https://www.pre-script.com/psl1 Intro (00:00:00) Topic: Warm-ups (00:08:25) Minimalist flow: check-in → move (00:08:41) Sequence: tissue → integrate → load (00:10:23) Jorge’s lower-body prep (00:11:29) Principle: prep positions you’ll load (00:13:58) Warm-up as daily assessment (00:21:19) Corrective → exercise correctly (00:23:10) First sets as warm-ups (00:24:14) Athletes vs gen-pop; field “pre-prep” (00:33:25) Keep it simple; use movement days (00:43:12)

Aug 29, 2025 • 54min
E48: Effort, Ego, and What Actually Works
Schultze and Jorge dive deep into the growing “optimal training” trend and why it often misses the point. From NHL and NFL training camps to the chaos of social media fitness debates, they contrast real-world coaching with internet gimmicks. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide Join the PSL1 Waitlist Now For Our Only Course Discount. https://www.pre-script.com/psl1 People Are Weird (00:00:00) Wealth, Ego, and Relatability in Sport (00:01:09) Networking and Career Opportunities (00:03:09) Wild Encounters Off the Clock (00:04:27) From Weird Nights Out to Weird Training Trends (00:09:25) The Rise of the “Optimal Bros” (00:09:50) Effort Before Optimization (00:15:06) If There Was One Way, There’d Be One Way (00:19:00) Stop Caring About Dumb Internet Fights (00:29:59) When Fitness Stops Being Your Whole Identity (00:33:10) Learning Through Application and Teaching (00:39:06) Collaboration, Not Competition (00:48:35) Scope of Practice and Playing in the Sandbox (00:52:20)

Aug 22, 2025 • 1h
E47: Fatigue vs. Progress: How To Find the Line in Training
Fatigue is one of the most misunderstood parts of training, but the truth is, fatigue is just data. Schultze and Jorge break down what fatigue actually is, why it isn’t the same as effort or tiredness, and how it shows up locally, systemically, and even at the level of the spine. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide Join the PSL1 Waitlist Now For Our Only Course Discount. https://www.pre-script.com/psl1 Life Updates (00:00:00) Choosing Who Stays in Your Circle (00:03:14) How Training Changed Our Friendships (00:08:40) Understanding Fatigue in Training (00:19:18) Peripheral, Central, and Perceptual Fatigue (00:20:04) Fatigue vs. Effort: Clearing the Confusion (00:22:05) Fatigue as a Badge vs. Fear of Fatigue (00:25:08) When Fatigue Becomes a Problem (00:34:26) In-Season vs. Off-Season (00:36:11) Acute vs. Chronic Fatigue (00:38:28) Matching Stimulus to the Goal (00:39:56) Using Fatigue as Feedback (00:43:10) Local, Systemic, and Axial Fatigue (00:54:15) Coaching Adjustments in Real Time (00:57:19)

Aug 15, 2025 • 59min
E46: Pattern Recognition > Cue Repetition
Explore the fascinating world of effective coaching, where pattern recognition takes precedence over cue repetition. Discover how to enhance your coaching eye and accelerate skill acquisition. Hear insights on managing cognitive fatigue and building client confidence. The importance of silence and knowing when to let clients self-correct is also highlighted. Plus, enjoy lighthearted anecdotes discussing the trials of event planning, family dynamics, and the cultural nuances around personal connections. It's a blend of practical coaching wisdom and relatable storytelling!

Aug 8, 2025 • 40min
E45: What Overtraining Really Looks Like
Schultze and Jorge break down the overtraining myth, explore what actually causes fatigue, and explain how to optimize programming across different training ages. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide Class Starts Monday! Sign Up Now. https://www.pre-script.com/psl1 Intro (00:00:00) People Suck,According to Socrates (00:05:04) Instagram Algorithms and Oversharing Online (00:06:14) What Overtraining Actually Looks Like (00:09:47) Volume, Intensity, and Arbitrary “Optimal” Training (00:11:07) Performance Is the Metric That Matters (00:13:12) Training Age and Recovery Needs (00:16:27) Elite Lifters vs Novices: Stress and Load Differences (00:19:04) Programming to Reduce Redundancy (00:22:02) Energy Availability and Eating Like an Athlete (00:26:20) Life Demands and Training Expectations (00:30:15) Adapting to Adult Responsibilities and Time Constraints (00:32:00) Track Performance, Audit Inputs, Avoid Excuses (00:36:27)

Aug 1, 2025 • 1h 3min
E44: No One Cares, And That’s the Best Part
Schultze and Jorge explore the lessons that took them years to fully grasp, from coaching mistakes to business distractions and personal growth. They unpack what mentorship should actually look like, why curiosity beats clout, and how to identify what's truly worth your time. Certification for professionals tired of slow progress and corrective exercise. PSL1 Starts August 11th! Enrol Now. https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ Intro and L1 Reminder (00:00:00) How Pre-Script Changed Our Careers (00:01:00) Moments That Shift Your Thinking (00:03:09) Mentorship That Actually Matters (00:09:19) Why Some Coaches Get More Time (00:13:09) Client Effort Reflects Coach Investment (00:16:12) The Problem with “Human Google” Coaching (00:19:09) The Importance of Self-Directed Learning (00:21:13) Big Lessons We Took Too Long to Learn (00:22:46) Everything Good Doesn’t Belong in Your Program (00:26:14) You Can’t Whole-Ass Everything at Once (00:35:06) Business Bottlenecks and False Priorities (00:37:25) The Power of Taking Action Fast (00:46:10) Nobody Cares About Your Content (00:50:45) Create Because You Love It (00:54:02) Curiosity Over Clout (00:58:01) Let People Nerd Out (01:01:11)

Jul 25, 2025 • 53min
E43: Saying No, Training Smart, and the Real Role of Biomechanics
Schultze and Jorge take a step back to reflect on how their priorities have shifted after a decade in the industry. From the chaos of saying yes to everything to learning the power of “no,” they explore how experience reframes time, effort, and opportunity. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide Certification for professionals tired of slow progress and corrective exercise. PSL1 enrolment is now LIVE! https://www.pre-script.com/psl1 Saying No and Managing Chaos (00:00:00) What Shifts in Your 30s (00:02:33) Saying Yes vs. Getting to Say Yes (00:05:11) The Cost of Opportunity and Sacrifice (00:07:06) Time as Your Most Valuable Asset (00:09:10) Learning to Set Boundaries in Business (00:10:40) Jorge’s Mexican Culture Analogy (00:11:25) Evolving as a Coach and a Lifter (00:14:15) The Rise of Overcomplicated Biomechanics (00:15:18) Textbook Thinking vs Real-World Coaching (00:17:12) Novelty, Cuff Culture, and Technique Confusion (00:21:13) Biomechanics ≠ The Goal (00:26:53) The Real Role of Context in Exercise Selection (00:30:23) Why Most Clients Don’t Care About Hypertrophy (00:32:12) How to Use Biomechanics as a Filter, Not a Barrier (00:38:23) Effort Still Wins (00:40:42) Solving Problems, Not Flexing Intelligence (00:45:35) Don't Let Smart Training Get in the Way of Hard Work (00:49:14) Only Dumb If It Doesn’t Work (00:50:17)

Jul 18, 2025 • 57min
E42: Cues that are killing your progress
Schultze and Jorge tackle the pitfalls of common coaching cues that hinder client progress. They delve into how vague commands like 'chest up' and 'knees out' can negatively impact biomechanics. The discussion highlights the importance of clarity in communication and the unintended consequences of technical jargon. They argue for a more natural approach to cues that align with proper movement patterns. Unpacking the effects of these cues, they advocate for better exercise selection and the benefits of unilateral training.

Jul 11, 2025 • 55min
E41: Building a Coaching Career That Lasts
Schultze and Jorge break down the real-world blueprint for building a sustainable coaching business from the ground up. They cover how to build reputation in a new gym, why being great at solving problems isn’t enough, and how to communicate your value, especially when clients don’t speak the language of biomechanics. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide Certification for professionals tired of slow progress and corrective exercise. PSL1 enrolment is now LIVE! https://www.pre-script.com/psl1 Accountability and Scheduling as Entrepreneurs (00:01:00) Work-Life Balance Is a Myth (00:04:00) Starting Fresh in a New Gym (00:07:00) Building a Reputation from Scratch (00:11:00) Becoming “The Guy” at Your Gym (00:15:00) Solving Pain as a Business Advantage (00:19:00) Being Present vs. Posting Online (00:24:00) Reputation Is Earned, Not Branded (00:29:00) Building Systems to Solve Pain (00:33:00) Problem Archetypes and Client Patterns (00:36:00) Clients Don’t Know What You Know (00:40:00) How to Show Value Without Sounding Smart (00:43:00) Social Media That Actually Helps (00:46:00) Scarcity Mindset Kills Careers (00:51:00) Community Callout (00:54:00)