Strength In Context

Schultze and Jorge explore the personal and professional “hills they’re willing to die on”, from rejecting cosmic excuses to embracing accountability, clarifying values, and doing the work even when no one’s watching. If you’ve ever felt overwhelmed or directionless, this conversation offers the clarity you didn’t know you needed. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide It's time we get serious about exercise prescription. Join the PSL1 waitlist now! www.pre-script.com/psl1 Self-Responsibility vs. Horoscopes (00:00:17) Stop Outsourcing Accountability (00:02:00) The Power of Owning Your Outcomes (00:06:05) Why Values Need to Be Clear (00:12:20) Follow-Through and Personal Integrity (00:20:12) Launching the Happy Hour Lifting Club (00:26:18) Perfectionism, Procrastination, and Progress (00:31:30) Don’t Relive the Same 6 Months (00:50:04) Addressing Problems That Actually Exist (00:52:41)

Jorge flips the script and puts co-host Brandon Schultze in the hot seat. From failing out of university to building a thriving training business, They explore personal development, coaching philosophy, learning how to communicate, and why simplicity often beats complexity, even at the pro level. Whether you're a new coach or deep in the trenches, this episode pulls back the curtain on what it really takes to build a sustainable career in fitness. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide It's time we get serious about exercise prescription. Join the PSL1 waitlist now! www.pre-script.com/psl1 Intro: Dogs, Training, and Sour Patch Kids (00:00:00) How Brandon Got Into Coaching (00:02:28) The GoodLife "Life Changer" That Changed Everything (00:05:15) From Psych Major to Personal Trainer (00:09:20) Seeing a Career Path in Fitness (00:12:18) Leaving Corporate to Build His Own Business (00:15:22) Finding Mentorship and Community in Pre-Script (00:20:07) What Coaching Reveals About You (00:24:28) Why Simplicity Wins, Even With Pro Athletes (00:42:05) The Moment It All Fell Apart—and What Came Next (00:52:45)

Your favourite equipment might be holding you back. Schultze and Jorge break down the most underrated training tools. From heel wedges and Smith machines to lifting straps and landmine attachments, they explain why “cheating” might just be smart coaching. They also tackle gym design failures, progression strategies for pull-ups, and the difference between creativity and clownery in training. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ Class Has Begun! Last Chance To Sign Up For This Cohort of PSL1. Sign Up Now At https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide Decision making and training autonomy (00:05:09) Underrated gym tools and gimmicks (00:08:02) Why heel wedges still matter (00:09:33) Smith machines for output and stability (00:17:01) The case for lifting straps (00:27:08) Why gyms make bad equipment choices (00:31:14) Pull-up assist machines and progression (00:40:02) Landmine attachments: versatility and value (00:46:29)

Knee pain doesn’t always start at the knee. In this episode, Jorge and Schultze break down how to assess and understand common knee issues—without jumping to diagnoses or generic advice. From hip stability to foot mechanics, they reveal the underlying factors behind knee discomfort and how to actually address them. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ Class Starts Monday! - Sign Up For PSL1 Now at https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide From Shoes to Squats (00:11:15) General vs. Acute Knee Pain (00:14:14) Knowing When to Refer Out (00:17:02) Start With the Hip (00:17:48) Why Pelvic Control Matters (00:20:16) What Tight Quads Really Mean (00:23:03) Diagnosing Through Pain Location (00:26:05) Why Diagnoses Don’t Always Help (00:27:32) Reverse Engineering Knee Pain (00:31:17) Upper Leg Considerations (00:36:06) Frontal Plane Control & Hip Shifts (00:38:58) Foot Pressure and Hip Mechanics (00:41:49) Pelvis-Femur Dissociation (00:44:18) The Problem With Supination (00:50:13) Fixing Movement in Isolation (00:54:47) Program Design and Volume Spikes (00:56:34)

Dante Martella joins the show to talk about coaching communication, building trust with clients, and the brutal realities of gym ownership. From high-level athletes to business partnerships, he unpacks what most coaches overlook—how to actually connect with people, handle chaos, and why opening a gym might be the worst (and best) decision you ever make. https://www.instagram.com/malleusperformance/ https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ PSL1 Registration is NOW LIVE. Sign Up at  https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide Lessons from the NHL and Starting a Business (00:03:12) Why Communication Matters More Than Programming (00:05:30) Building Trust Fast with Clients and Athletes (00:24:18) The Interview is a Workout: What Makes a Great Coach (00:31:00) Red Flags and Green Flags When Hiring (00:33:41) When the Wheels Fell Off: Dante’s Turning Point (00:44:20) Don’t Open a Gym—Unless You’re Ready for This (00:55:03)

This wasn’t the coaching episode we planned—but maybe it’s the one we needed. Jorge and Schultze talk real-life decision-making, relationship dynamics, adapting under pressure, and what makes a coach truly valuable in chaos. This one’s for anyone juggling life, work, and staying grounded through it all. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ PSL1 Registration is NOW LIVE. Sign Up at https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide Clear Communication in Relationships (00:03:40) Coaching Lessons from Real Life (00:13:21) Asking Better Questions (00:17:04) Adaptive Coaching & Client Expectations (00:23:10) Life Throws a Wrench—Now What? (00:26:40) Busy Isn’t the Goal (00:50:26) How Structure Saves You in Chaos (00:54:18)

For our first-ever guest episode, we sit down with Pre-Script coach and global gym owner Jon Bond. With 30+ years in the game, Jon shares what it really takes to build a lasting career—from opening gyms across continents to coaching fighters and navigating burnout, business, and personal health setbacks. We cover the culture gaps in coaching, why most trainers get stuck, and how doing the job—day in and day out—still matters most. FREE Exercise Selection Webinar: https://www.pre-script.com/exercise-selection-webinar https://www.instagram.com/jonbondcoaching/ https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ PSL1 Registration is NOW LIVE. Sign Up at https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide Coaching Around the World: UK, Asia, Australia, USA (00:01:05) What Hong Kong Taught Me About Sales & Perceived Value (00:05:07) The Cultural Gaps in Coaching Education (00:07:03) Why California Coaches Struggle to Learn (00:07:51) Going All In: Freelancing, Fighting, and Financial Freedom (00:13:17) How Jon Landed a Career-Changing Role in Hong Kong (00:17:27) The Power of Experience Over Immediate Pay (00:20:06) What I Look for When Hiring Coaches (00:23:57) Avoiding Burnout & Planning Your Career Long-Term (00:26:50) The Line Between Passion, Obsession, and Sustainability (00:33:25) How Health Challenges Shifted My Training & Mindset (00:47:13) Preparing for Jiu-Jitsu Worlds in My 50s (00:49:08) When the Wheels Fell Off: Cancer, Chaos & The Gym That Saved Me (00:54:46) Why “Doing the Job” Still Wins (01:02:13)

Whether you’re dealing with limited equipment, or travel disruptions, your program can still work—if you understand intent. In this episode, Schultze and Jorge dive into intent-based training and how great coaches use adaptability, not just perfect planning, to drive results. From scapular control to fatigue management, from lateral lunges to last-minute regressions, this one’s about making the complex simple—and effective. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ PSL1 Registration is NOW LIVE. Sign Up at https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide Travel Stories, Weird Interactions & Coaching Burnout (00:01:37) Training Clients with Past Trauma (00:05:03) Customer Service and Personal Space Rants (00:06:28) How to Train When the Equipment Isn’t Available (00:16:07) The Power of Intent-Based Programming (00:18:09) Why Muscle-Centric Thinking Falls Short (00:25:31) Progression and Regression Through Intent (00:31:12) High-Stakes Coaching On the Fly (00:45:15) Takeaways for New Coaches and the Prepared Mindset (00:49:06) Real-Time Problem Solving in Client Sessions (00:51:11) Adaptability Masterclass  (00:56:14)

The hosts dive into the gritty realities of running a coaching business, revealing the struggles of client retention and financial instability. They discuss the long hours and commitment required, debunking the myth of entrepreneurial freedom. Listeners gain insights on using slow seasons for personal growth and the importance of a proactive mindset. The shared anecdotes highlight the emotional rollercoaster of coaching, emphasizing gratitude and community support as key to success.

In this episode, Jorge and Schultze cut through the noise and talk about what actually matters when building and scaling a coaching business. Whether you’re a new trainer or already have a growing client base, the biggest mistake we see is people focusing on the wrong things—shiny new systems, branding, and "scaling" before they even have a solid foundation.  If you’re tired of overcomplicating your business and want to focus on what actually moves the needle, this episode is for you. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ PSL1 Registration is LIVE. Sign Up Now At https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide The Real Problem With Trainers Who Struggle to Get Clients (00:00:00) What Actually Matters When Starting a Coaching Business (00:05:45) Why Trainers Overcomplicate Their Business (00:10:30) Scaling vs. Lateral Moves: Are You Just Spinning Your Wheels? (00:18:15) The Importance of Fixing Bottlenecks First (00:23:45) How We Handle Systems and Processes in Our Own Businesses (00:31:20) The Value of Doing the Work and Learning Through Action (00:39:00) Practical Strategies to Make Your Business More Efficient (00:47:10) The #1 Piece of Advice for Coaches Trying to Grow (00:55:45)