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Strength In Context

Latest episodes

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Mar 7, 2025 • 54min

E23: Should You Work for Free? Pricing, Progress, and the Path to Becoming a Great Coach

In this episode, we break down when (and if) you should train people for free, why pricing yourself right is key, and how experience beats just having "book smarts." We also dive into the balance between sticking to a program and making training enjoyable, plus how exercise selection can make or break your progress. If you’re a coach or lifter struggling with programming, pricing, or staying engaged, this one's for you. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ Join the PSL1 Opt-In List For An Exclusive Discount https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide Is It Ever Okay to Work for Free? (00:06:14) Getting Your First Coaching Client (00:09:16) The Fastest Way to Gain Coaching Experience (00:11:07) How Much Should You Charge as a Coach? (00:14:23) Confidence in Your Pricing and Sales (00:17:30) Should You Ever Offer Discounts? (00:23:16) Dealing with Clients Who Ask for Free Training (00:24:17) When to Transition to Full-Time Coaching (00:26:06) How to Keep Training Engaging (00:28:06) Bored with Your Program? Here’s What to Do (00:36:12) When to Change Exercises vs. Stick It Out (00:41:37) The Importance of Smart Exercise Selection (00:50:37) How to Let Clients Go to Failure Safely (00:52:23) Free Coaching & Training Longevity (00:56:56)
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Feb 28, 2025 • 55min

E22: Your Hips Hurt—Here’s How to Fix Them

Most people’s hips are a mess—and if you’re dealing with tightness, pain, or limited mobility, you’re not alone. In this episode, we break down why hip dysfunction is so common and what actually needs to be fixed. From understanding pelvic positioning and movement strategies to tackling outdated fitness assessments, we lay out a practical approach to better movement and stronger lifts. Plus, we dive into how core training, upper body exercises, and even the way you program your workouts can make or break your hip health. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ Join the Opt-In List For An Exclusive Discount https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide How We Justify Dumb Purchases (00:02:02) Why School Didn't Teach Us Anything Useful (00:06:17) The Broken System of Personal Training Certifications (00:09:57) Static Posture Assessments Are Useless (00:27:14) Your Hips Suck, and Here’s Why (00:31:19) What You’re Missing in Hip Training (00:39:15) The #1 Thing Keeping You From Stronger Lifts (00:45:07) Fix Your Hips Without Changing Your Workout (00:48:07) The Real Secret to Better Training (00:52:57)
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Feb 21, 2025 • 1h 3min

E21: Why Most Shoulder Rehab Fails (And What Actually Works)

Most people approach shoulder rehab the wrong way—throwing random exercises at the problem without understanding what actually drives lasting change. In this episode, we break down a working model for the shoulder, covering rib cage positioning, scapular function, and end-range training to help you move better, lift stronger, and stay pain-free. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ Join the PSL1 Opt-In List Now For An Exclusive Discount https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide Standing Desks and Longevity Myths (00:00:00) Miami, Bocce Ball, and Avoiding the Party Scene (00:01:30) Listener Shoutout: The Isle of Man Chronicles (00:06:04) The Real Problem with Shoulder Pain and Rehab (00:09:32) Why Most Shoulder Warm-Ups Are Useless (00:10:44) The Rib Cage Connection: Fix This First (00:13:02) How Your Posture Impacts Shoulder Mobility (00:16:31) Scapular Control: The Missing Link in Shoulder Training (00:22:11) Why Most People Can’t Move Their Scapulas Properly (00:27:50) The Best Exercises to Improve Shoulder Function (00:33:03) How to Train End Ranges for Better Shoulder Health (00:40:25) The High Cable Bicep Curl: More Than Just Arms (00:47:10) How to Program Shoulder Rehab Without Boring Drills (00:52:29) The Real Key to Lasting Shoulder Mobility Gains (00:56:14)
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Feb 14, 2025 • 1h 1min

E20: Gym Horror Stories, Professionalism, and Building Your Reputation

From barefoot bathroom encounters to bizarre locker room behaviors, we dive into the wild and often absurd realities of gym culture. But it’s not just laughs—this episode unpacks the importance of professionalism, setting client expectations, and building a strong reputation in the fitness industry. Whether you're navigating your first clients or scaling your career, we explore how to maintain integrity, keep clients coming back, and seize opportunities. Plus, we tackle the fine line between authenticity and alienating your audience in today’s digital landscape. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ Join the PSL1 Opt-In List Now For An Exclusive Discount https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide Locker Room Etiquette: Socks First? (00:03:00) Gym Fails: Trainers, Bands, and Bad Physics (00:08:45) How to Carry Yourself Online and In Person (00:14:00) The Importance of Professionalism in Coaching (00:20:00) Social Media Mistakes That Scare Clients Away (00:26:00) Finding Your Voice as a Coach (00:33:00) Building Your Reputation: Why It Matters (00:40:00) Client Retention: Delivering on Promises (00:47:00) The Courage to Start: Getting Through Bad Reps (00:52:00) Luck, Opportunities, and the Power of Reputation (00:57:00) Just Don’t Be That Coach (01:00:00)
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Feb 7, 2025 • 1h 4min

E19: Building Smarter Programs: What Really Matters in Your Training

Training programs don’t need to be complicated—they need to be effective. In this episode, we break down the essentials of smart programming, from exercise selection to progression, and how to balance structure with adaptability. Whether you're a coach or an athlete, this is your guide to making real progress. Plus, a car fiasco that proves sometimes the simplest fix is the right one. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ LAST CHANCE to register for Pre-Script Level 1. https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide The Car Fiasco & Overcomplicating Solutions (00:00:47) Why We Overthink Problems (In & Out of the Gym) (00:03:00) Training Programs: Simple vs. Effective (00:14:21) How Coaches Approach Programming for Clients (00:18:03) Should You Plan Four Weeks at a Time? (00:19:30) When to Change Exercises (And When Not To) (00:23:10) Balancing Adaptation & Client Enjoyment (00:33:08) How Training Splits Influence Programming (00:38:41) The Leg Day Breakdown: Maximizing One Session (00:52:47) Understanding Planes of Motion in Training (01:04:02) The Key to Smarter Exercise Selection (01:31:16) Why Programming is a Constant Evolution (01:51:22)
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Jan 31, 2025 • 57min

E18: Are You Training Smarter or Just Repeating Mistakes?

Redundant exercises could be holding back your progress. In this episode, Schultze and Jorge break down why doing more isn’t always better and how smarter programming can eliminate wasted effort. From warm-ups to exercise selection, we explore the fine line between reinforcing movement patterns and just spinning your wheels. Plus, a few rants about pirates, bad drivers, and gym annoyances. Tune in and start training with more intent. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ LAST CHANCE to sign up for Pre-Script Level 1 Learn more at  https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide Drunken Festivals and Unwanted Disruptions (00:04:25) Back in Edmonton: A New Set of Annoyances (00:06:59) The Issue of Redundancy in Training (00:09:00) What Does Redundancy Actually Mean? (00:11:34) When Extra Exercises Do More Harm Than Good (00:15:21) Spotting Redundancy in Warm-Ups (00:17:11) Overcomplicating Movements vs. Meaningful Progressions (00:19:21) The Most Redundant Leg Day You’ll Ever See (00:20:33) Why Some Programs Are Just Repackaged Fluff (00:24:23) Understanding Exercise Selection: Skill vs. Output (00:25:42) Frameworks for Smarter Training (00:34:09) How to Avoid Wasting Time on Useless Work (00:42:06) Paying with Time or Paying with Money: Learning to Train Right (00:50:50) The Non-Negotiables for Coaches and Lifters (00:55:03)
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Jan 24, 2025 • 45min

E17: Athletes vs. Gen Pop: A Whole Different Coaching Game

Schultze and Jorge navigate the challenges of training elite athletes versus general population clients, reflecting on the demands of adapting training principles to real-world scenarios. From the chaos of recording in an Airbnb to the structured chaos of coaching professional athletes, the hosts discuss the importance of confidence, adaptability, and the ability to balance strict principles with the unpredictable nature of sport and life. Whether you’re a coach, athlete, or gym enthusiast, this episode offers a raw and insightful look into the art of impactful coaching and the mindset it requires. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ PSL1 Starts Monday - Register now at  https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide Experiences at the Combine (00:03:12) Understanding Athletes Beyond the Game (00:06:02) The Levels of Athleticism (00:08:47) Training Strategies for Athletes (00:12:03) The Importance of Proprioception (00:14:54) Adapting Training for Gen Pop vs. Athletes (00:17:58) Flexibility in Training Principles (00:21:02) Context-Driven Training Decisions (00:24:41) Do's and Don'ts in Coaching (00:27:17) Navigating Professional Environments (00:30:15) The Importance of Knowing Your Role (00:33:20) Investing in Your Career (00:36:12) The Path to Success in Coaching (00:39:21)
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Jan 17, 2025 • 1h 5min

E16: Coaching Chaos: What Separates the Best from the Rest

**We apologize for the technical difficulties this week and appreciate you tuning in.** Jorge and Schultze share their experiences coaching in high-stakes environments like the NFL combine, diving into the chaos of training, the art of clear communication, and the power of asking better questions. They unpack cognitive biases, the balance between knowledge and practical application, and the challenges of online coaching. This episode emphasizes adaptability, personalized strategies, and building genuine client relationships for real-world coaching success. The Importance of Observation in Coaching (00:06:05) Building a Knowledge Base for Effective Coaching (00:12:06) Exploring the Depth of Questions (00:20:45) The Importance of Information and Experience (00:25:46) Teaching and Organizing Knowledge (00:35:24) Understanding Biases in Coaching (00:43:27) Effective Communication Strategies (00:48:40) Navigating Online Coaching Challenges (00:57:07)
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Jan 10, 2025 • 1h 2min

E15: Why Your Leg Days Fall Short: Keys to Better Training and Injury-Free Progress

Brandon Schultze and Jorge De Hoyos break down squat mechanics, exercise selection, and why individual differences matter in training. They discuss the significance of foot pressure, the role of exercises like RDLs and hamstring curls, and how these factors drive effective training and injury prevention. Don’t miss this deep dive into smarter, results-driven coaching strategies. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ PSL1 is now LIVE for registration. Learn more at https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide   The Transition to Squats (00:06:02) Exploring Squat Accessories (00:11:51) Understanding Movement Patterns (00:18:08) The Role of Unilateral Exercises (00:23:58) Hack Squats and Leg Strength (00:29:54) Foot Pressure and Stance in Squats (00:33:55) Exercise Selection for Squat Patterns (00:39:50) The Role of RDLs in Training (00:45:37) Hamstring Curls: A Dual Purpose Exercise (00:51:37) Individual Differences in Training Approaches (00:58:20)
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Jan 3, 2025 • 1h 2min

E14:The Power of Initiative and Opportunity: How to Succeed in Your Fitness Career

Dive into the lively discussion on how taking initiative and networking opens doors in the fitness industry. The hosts share relatable anecdotes about the chaotic world of sports fandom and its impact on gym culture. They stress the importance of resilience and ongoing education for career growth. Discover the difference between input and output goals and the value of trial and error on the path to success. Embrace the struggle and learn practical tips for navigating your fitness career and achieving lasting results.

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