Strength In Context E68: Why Great Programs Still Fail: The Skills Your Cert Forgot to Teach You
Jan 16, 2026
Explore why emotional containment is crucial for trainers, ensuring your personal issues don’t spill into sessions. Learn how clear communication can build lasting client relationships, overshadowing complex programming. Discover the importance of reading body language and adapting cues to different learning styles. Uncover techniques to engage clients by relating to their interests and knowing when to step back. Lastly, understand how curiosity and soft skills profoundly impact client retention.
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Soft Skills Beat Programming
- Soft skills determine whether you make money or fold towels in the gym.
- Programming alone won't save a coach who lacks people skills and emotional intelligence.
Contain Your Emotions During Sessions
- Keep your personal problems out of client sessions and maintain emotional containment.
- Filter client disclosures and avoid turning sessions into therapy to retain clients.
Client Lost To Therapist's Oversharing
- A massage therapist dumped personal stress on a client and she never returned.
- Clients avoid professionals who make sessions emotionally heavy rather than relaxing.