Torsion Talk - The Garage Door Industry Podcast

In this exciting episode of Torsion Talk, Ryan kicks off with some major announcements! The Virtual Door Dealer Conference (VDDC) is back and revamped for a better experience, focusing on leadership and industry growth. Ryan shares exclusive details about the upcoming event, including special keynote speakers and leadership workshops. Don't miss out—registration links are included in the episode description! Ryan also reveals plans for The Summit in Puerto Rico, a workation combining life-changing content, industry insights, and unforgettable experiences like salsa dancing, catamaran rides, and networking with fellow garage door professionals. Later in the episode, Ryan dives into a controversial topic regarding recent changes in the ownership of key industry Facebook groups. He shares his concerns about unethical business practices affecting the garage door industry and the impact of manipulation in digital spaces like Google Business Profiles. If you're a garage door dealer, this is a must-listen for staying informed about these ongoing challenges. Ryan also welcomes special guest Robert Quarantello, a teacher-turned-garage door entrepreneur, to discuss his journey from education to building his own garage door business and online training school. Robert shares how he offers free garage door repair lessons, his thoughts on paid advertising, and the challenges he's faced in the industry. The conversation explores business growth, transparency, and why taking risks and staying true to your values matter more than ever. Major Announcements: Virtual Door Dealer Conference and The Summit in Puerto Rico updates. Unveiling Industry Concerns: Ryan discusses ethical challenges in the garage door industry. Meet Robert Quarantello: Robert shares his story from teacher to garage door business owner. Lessons from Failure and Growth: Insights into building a strong foundation for long-term success. Stay tuned for an honest conversation about navigating the industry, growing your business, and staying true to your mission! Learn more about the Virtual Door Dealer Conference at: https://virtualdoordealerconference.com/2024 Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Learn more about Robert Quarantello and Strongman Garage Doors at: https://strongmangaragedoors.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this deeply personal and vulnerable episode of Torsion Talk, Ryan steps away from garage door industry talk to share the beginning of his life story. From a challenging childhood in central Georgia to battling addiction and insecurity as a teenager, Ryan opens up about the struggles and triumphs that shaped him into who he is today. This is the first part of a multi-episode series where Ryan dives into the real-life experiences that shaped his character and drive. If you're a parent, dealing with addiction, or just looking to hear a raw story of perseverance, this episode is for you. Ryan sets the stage with early childhood memories, moving through the difficult times, and revealing how he coped with life’s struggles. He talks about the ups and downs of growing up, from fighting battles with others and himself to the struggle of fitting in and finding his identity. Be sure to listen to this episode if you're looking for real talk about the highs and lows of life and business. This is just the beginning – buckle up for a journey of truth and lessons learned. Introduction: Ryan shares his intentions for this personal series and sets the tone for what to expect in the upcoming episodes. Early Childhood: Growing up in a small town, Ryan talks about his experiences with poverty, moving homes, and encountering physical and emotional pain. Middle School Struggles: How ADHD and learning challenges shaped his school experience, leading to insecurity and frustration. High School Chaos: Fighting, unhealthy habits, and the constant struggle to fit in as Ryan’s inner turmoil grows. Rebellion and Rock Bottom: Dropping out of high school, engaging in risky behaviors, and feeling lost. Closing Thoughts: Setting up the rest of the series and a preview of what's to come in the next episodes. Get ready for an emotional ride as Ryan digs deep into his past and explores the experiences that have made him the person he is today. Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of Torsion Talk, Ryan dives deep into the economic landscape with guest Brian Buckalew from Majestic Steel. Together, they discuss crucial topics for the garage door and home service industries, including the impact of potential port closings, steel market fluctuations, tariffs, and the economic effects of upcoming elections. Brian offers insider perspectives on market trends, pricing, and how businesses can prepare for the uncertain months ahead. If you're a home service business owner, this episode is packed with actionable insights to help navigate the current economic challenges. Introduction and Guest Welcome Ryan opens the podcast with a friendly chat about current events and introduces his guest, Brian Buckalew, from Majestic Steel. Port Closures and Their Potential Impact Ryan and Brian discuss the looming port closures, their impact on the steel industry, and how they could affect the garage door market in the months ahead. Global Steel Market and China's Role Brian sheds light on China's steel market struggles, overproduction, and the influx of foreign steel in the U.S. Learn why this dynamic is a critical factor in domestic pricing. Tariffs and Trade Policies Explained The conversation shifts to the anticipation of new tariffs, their roots in current trade policies, and the implications for the garage door industry. The U.S. Steel and Nippon Steel Acquisition Brian provides insights into the potential acquisition of U.S. Steel by Japan's Nippon Steel and what it could mean for domestic steel production, pricing, and the economy. Industry Consolidation and Future Outlook Explore the consolidation trend in the steel and garage door industries. Ryan and Brian discuss what fewer players and increased production mean for prices and market dynamics. Demand Uncertainty and the Election's Impact Brian touches on market uncertainties, particularly around the upcoming election, and how demand may shift based on economic policies and interest rates. Current Steel Pricing Compared to Pre-COVID A detailed analysis of current galvanized steel prices and how they compare to pre-COVID rates. Brian explains how this impacts manufacturers and, ultimately, dealers and end-users. Preparing Your Business for Uncertain Times Ryan and Brian discuss strategies for garage door businesses, including staying conservative with investments, keeping an eye on key economic indicators, and how to maintain flexibility. Working with Manufacturers for Better Pricing Ryan delves into the importance of negotiating with manufacturers and using cost models to ensure pricing aligns with market realities. Navigating Supply Chain Disruptions Learn how to adapt to supply chain challenges, including potential gas shortages and port shutdowns, and the steps businesses can take to adjust pricing and operations accordingly. Final Thoughts and Key Takeaways Ryan wraps up the conversation with his key takeaways, emphasizing respectful negotiations with suppliers, focusing on customer experience, and preparing for the economic shifts ahead. Join this episode for expert advice and insider information to help your business stay ahead in a fluctuating market. Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of Torsion Talk, Ryan shares his top 10 business mistakes and lessons learned as a home service business owner. From hiring mishaps to focusing on the wrong services, Ryan breaks down how his experiences have shaped the way he leads and manages his company today. Whether you’re new to the business or an experienced owner, these takeaways could save you from making the same mistakes. Stick around for the plus one lesson at the end, and learn how juggling too many projects can impact your growth. Intro and Football Victory Story Ryan kicks off the episode with a personal update on his weekend football victory and how leadership in sports translates to business. Mistake #1: Rushing the Hiring Process Ryan dives into his first mistake – not doing due diligence when hiring. Learn why slowing down and thoroughly vetting candidates is crucial. Mistake #2: Avoiding Industry Insiders Ryan shares why hiring outside the industry brought more professionalism and trust to his business, cutting down on theft and bad habits. Mistake #3: Delaying Leadership Development Discover why Ryan wishes he had invested in leadership development sooner and how it’s impacted his team’s growth and cohesion. Mistake #4: Prioritizing Door Sales Over Service Ryan reflects on why focusing too much on door installations led to more overhead and stress, and how a service-first approach would have brought in better cash flow. Mistake #5: Starting a Commercial Department Too Early Ryan explains why his early foray into commercial garage doors was a mistake, and how it negatively impacted cash flow. Mistake #6: Ignoring Financial Micromanagement Get Ryan’s take on the importance of scrutinizing every financial detail, from vendor invoices to expenses, and why it’s key to business success. Mistake #7: Waiting to Create SOPs Find out why creating Standard Operating Procedures earlier would have streamlined operations and improved training for new hires. Mistake #8: Risky Growth Decisions Ryan shares his experience taking big risks for the sake of growth and why a more measured approach would have been better. Mistake #9: Focusing on Revenue Over Profit Why chasing revenue can hurt your bottom line, and how focusing on net profit helps sustain long-term success. Mistake #10: Waiting Too Long to Stand Out Learn how Ryan’s decision to differentiate his business from competitors by focusing on high-end projects helped shape his company’s future. Plus One: Starting Too Many Things Ryan’s final lesson on juggling multiple projects, how it spread him too thin, and why you should focus on fewer, high-impact initiatives. Closing Thoughts and Upcoming Events Ryan wraps up the episode with reflections on the lessons learned and teases upcoming events like the Virtual Door Dealer Conference. Tune in to this insightful episode to learn from Ryan’s mistakes and make better decisions in your home service business. Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of the Torsion Talk Podcast, Ryan Lucia shares exciting updates and valuable insights for garage door business owners, focusing on leadership, marketing, and operations. He also introduces a special guest, Jesse Yeomans from Star City Garage Doors, who shares his journey from being a garage door installer to managing operations for a growing company. This episode is packed with practical tips to improve your business, boost customer service, and navigate the challenges of running a garage door company in today's market. Introduction & Updates Ryan opens with key updates, including the return of the Virtual Door Dealer Conference on December 13, and a reminder about the upcoming Garage Door Summit in March. He also dives into the changing landscape of digital marketing, with a focus on AdWords and its recent shift to pay-per-call models. Virtual Door Dealer Conference Details Ryan provides more information about the Virtual Door Dealer Conference, explaining how it’s designed to help garage door dealers grow their businesses. He highlights the importance of being actively engaged in the conference and promises valuable takeaways for all attendees. Garage Door Summit 2024 Ryan gives an update on the Garage Door Summit, taking place in March 2024. He mentions Willie Robertson as a keynote speaker and encourages listeners to grab the few remaining tickets, emphasizing the networking opportunities and high-quality content. Marketing Insights – The Power of AdWords Ryan talks about the current state of digital marketing and shares his recent success with Google AdWords’ pay-per-call feature. He encourages business owners to reconsider their marketing strategies and embrace new tools to generate better leads. Interview with Jesse Yeomans – Star City Garage Doors Jesse joins the show to share his journey in the garage door industry, from being an installer to taking on the role of operations manager. He talks about the importance of balancing customer service with efficient operations and how his team works to deliver quality results. Jesse’s Leadership and Operational Challenges Jesse dives deeper into how he develops his leadership skills, his experiences working with family, and the importance of preparing his team for when he steps away, especially with a new baby on the way. Running a Garage Door Business in a Rural Market Jesse discusses the unique challenges of running a garage door company in a rural area, balancing high-end and budget-friendly services, and how his team focuses on delivering quality installations with minimal callbacks. The Changing Garage Door Industry Jesse and Ryan reflect on how the garage door industry has evolved, particularly with the rise of public information and resources like Facebook groups, certifications, and industry events. Jesse emphasizes how these tools have helped him grow his business. Star City’s Future and Goals Jesse shares Star City Garage Doors’ growth plans for the coming years, including expanding their team, improving service efficiency, and maintaining high customer satisfaction. Closing Thoughts and Takeaways Ryan wraps up the episode by encouraging listeners to invest in themselves and their businesses through continuous learning and training. Jesse leaves a final note of appreciation for his team and their hard work. This episode offers practical insights for anyone looking to grow their garage door business, from improving leadership to refining marketing strategies. Tune in for actionable tips and inspiration! You can check out Star City Garage Doors website by visiting https://starcitygaragedoors.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of Torsion Talk, Ryan discusses the challenges of navigating business during uncertain times. From political tensions and economic shifts to team dynamics, he offers strategies on staying resilient, maintaining focus, and pushing through adversity. Learn how to manage your team, enhance marketing, and prepare for the future while keeping a balanced mindset. Whether facing a downturn or preparing for growth, this episode provides practical advice to help you weather the storm and stay ahead in the home service industry. Introduction and the Importance of Breathing Ryan opens with a reminder to breathe amidst the chaos, discussing the current economic climate and its impact on businesses. The State of the Economy and Consumer Confidence Ryan explores consumer confidence, real estate shifts, and potential effects of interest rate changes. Steel Market and Recession Indicators Ryan shares data from the steel industry and potential recession signals, discussing their impact on home services. Managing Employees During Uncertainty Ryan talks about handling employee raises, turnover, and maintaining morale during a downturn. Political Impact on Business Ryan discusses how elections historically affect business sales cycles and offers tips for managing during this time. Handling Slow Periods and Team Performance Ryan shares strategies for keeping your team motivated and improving operations during slower periods. Core Values, Mission, and Vision Alignment Ryan highlights the importance of core values and mission alignment during tough times for consistent decision-making. Leadership Development and Training Ryan explains how to use downtime to invest in leadership growth and training within your organization. Private Equity Influence and Retaining Talent Ryan offers advice on retaining top talent amid private equity influence and competitive offers. Accountability and Attention to Detail Ryan stresses the importance of maintaining accountability and detail during slower periods. Marketing Strategy and 2025 Planning Ryan shares how to start planning for 2025 by analyzing growth areas, marketing efforts, and team operations. Building Team Camaraderie Ryan discusses the value of informal gatherings like Taco Tuesdays to build camaraderie during downtime. Final Thoughts: Stay Focused, Stay Resilient Ryan encourages listeners to stay focused and resilient, offering advice on pushing through tough times and preparing for the future. Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

Join Ryan, the host of Torsion Talk, as he dives deep into the top 10 strategies that have driven his success in the home service industry. Whether you're a seasoned professional or just starting, these insights will guide you toward building a thriving business with a solid team. Tune in for practical advice, personal experiences, and actionable steps that will help you elevate your leadership, improve your team's performance, and ultimately achieve your business goals. This episode is packed with valuable content, so grab a pen and paper, and let's get started! Introduction Ryan kicks off the episode with an enthusiastic welcome, sharing his excitement about the 10 powerful strategies that have propelled his business to new heights. He emphasizes the importance of constant learning and the desire to grow as a leader. Invest in Yourself Ryan discusses the critical first step: investing in yourself. From reading books to finding a mentor, this segment highlights the necessity of self-development in becoming a better leader and pushing your business forward. Focus on the Details Drawing parallels from his experience in coaching football, Ryan explains how paying attention to the small details can lead to excellence in every aspect of your business. He shares practical examples of how focusing on details impacts team performance and customer satisfaction. Always Be Coaching Ryan emphasizes the importance of continuous coaching and development of your team. He shares his approach to utilizing external resources and the value of personal involvement in team development. Live by Your Core Values Learn how to establish and enforce core values that drive decision-making and team behavior. Ryan explains the transformative power of core values in shaping a cohesive and motivated team. Regular Communication with Your Team Ryan outlines the benefits of daily huddles and constant communication within the team. He shares how these practices help align everyone’s efforts and solve problems quickly, leading to a smoother operation. Accountability for Everything In this segment, Ryan discusses the importance of holding everyone accountable swiftly and fairly. He provides tips on addressing issues promptly to maintain a high standard of quality and performance in your business. Effective Marketing Strategies Ryan dives into the essentials of marketing, from the importance of SEO and pay-per-click campaigns to reputation management. He shares insights on how to optimize marketing efforts to reach your ideal customers effectively. Building Your Brand This section covers the significance of tailoring your brand and marketing strategy to attract your ideal customer. Ryan explains how a focused approach can set your business apart in a competitive market. Understanding Your Financials Ryan stresses the need for a strong grasp of your financials and having someone to hold you accountable. He talks about the importance of making informed decisions based on financial data. Taking Time Off to Recharge and Innovate In the final segment, Ryan highlights the importance of stepping away from the business to recharge and gain new perspectives. He shares personal stories about how taking time off has led to some of his best business ideas. Closing Thoughts Ryan wraps up the episode by encouraging listeners to implement these 10 strategies to grow their business the right way. He also shares his commitment to maintaining mental, emotional, and physical health and how these principles have played a vital role in his success. Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of the Torsion Talk podcast, Ryan Lucia delves into the critical role of leadership in driving business success. Drawing from his personal experiences, Ryan emphasizes that leadership is the most significant factor in his business, surpassing even marketing and sales. He shares insights on how being a proactive, inspiring leader can lead to a thriving business, regardless of external challenges like economic downturns or market fluctuations. Ryan also reflects on the journey of starting a business, the sacrifices involved, and the importance of staying connected with your team. He discusses the impact of leadership on team morale and how a leader's actions and decisions can inspire or demotivate their employees. With practical examples, Ryan explores the difference between proactive and reactive leadership, offering tips on how to keep your team motivated and aligned with the company's vision and goals. The episode is packed with valuable advice on how to continuously grow as a leader, invest in personal development, and create an environment where your team can thrive. Whether you're a seasoned business owner or just starting, this episode will inspire you to take your leadership skills to the next level. Introduction and Importance of Leadership Ryan kicks off the episode by emphasizing that leadership is the most critical aspect of business success, even more important than marketing or sales. The Journey of Starting a Business Ryan reflects on his journey of starting a business, the sacrifices involved, and how leadership played a crucial role in overcoming challenges. Proactive vs. Reactive Leadership Ryan discusses the importance of being a proactive leader, sharing examples of how proactive leadership can prevent issues before they arise and keep the team motivated. Inspiring vs. Motivating Your Team Ryan explains the difference between motivation and inspiration, highlighting the leader’s role in inspiring their team through vision, mission, and core values. The Impact of Leadership on Team Morale Ryan shares stories of how leadership decisions can either positively or negatively impact team morale, stressing the importance of being present and approachable as a leader. Personal Development as a Leader Ryan talks about the importance of continuous personal development as a leader, including reading, mentorship, and investing in business coaching. Practical Tips for Improving Leadership Skills Ryan offers practical tips on how to improve as a leader, including setting milestones, being accessible to your team, and creating a plan for leadership development. Final Thoughts and Upcoming Events Ryan wraps up with a call to action for business owners to invest in their leadership skills and announces the upcoming Garage Door Summit in Puerto Rico, March 2025, featuring keynote speaker Willie Robertson. This episode is a must-listen for anyone looking to elevate their leadership skills and drive their business to new heights. Tune in to gain insights that can transform your approach to leadership and, in turn, your business! Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of the Torsion Talk podcast, host Ryan Lucia meets with Kathy Nielsen, an expert in the home services industry, known for her expertise in systems and processes. Kathy, also known as "The Chicken Lady," talks about her journey from managing an HVAC company to building a successful consulting business. Her firm helps service-based companies optimize operations, particularly through software like ServiceTitan and QuickBooks. Summit and Sales Training Announcements Ryan highlights the upcoming Puerto Rico Summit, a must-attend event for business owners looking to improve their operations. He also discusses the benefits of their sales training sessions, which focus on ethical and consultative selling techniques. Meet Kathy Nielsen: Systems and Processes Expert Kathy Nielsen shares her journey from the HVAC industry to consulting, where she now helps service companies streamline their operations. Her expertise in business processes and software tools like ServiceTitan and QuickBooks has made her a trusted industry advisor. The Role of SOPs (Standard Operating Procedures) Kathy explains the importance of clear, consistent Standard Operating Procedures (SOPs) for smooth daily operations, especially in small businesses. She offers practical tips for developing SOPs that are effective and easy to follow. Maximizing Software Efficiency Kathy provides insights into how businesses can better utilize software like ServiceTitan and QuickBooks to manage data more effectively and streamline operations. She shares advice on setting up business units and dashboards to gain actionable insights and improve decision-making. Improving Dispatch and Communication Kathy discusses best practices for setting up an efficient dispatch system, tailored to different business sizes. She emphasizes the importance of separating the roles of Customer Service Representatives (CSRs) and Dispatch Service Representatives (DSRs) to improve customer service and operational efficiency. Kathy also shares strategies for enhancing communication between field and office staff, boosting overall business performance. Conclusion Ryan wraps up the episode by reflecting on the valuable insights shared by Kathy. This episode is full of actionable advice for business owners looking to improve communication, systems, and processes. Don’t miss out on these insights, and be sure to secure your spot at the Puerto Rico Summit! Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of the Torsion Talk podcast, Ryan Lucia delves into a critical yet often overlooked element of business success: internal communication etiquette. Effective internal communication is essential for avoiding inefficiencies, reducing costs, improving morale, and fostering company growth. Ryan shares valuable insights and practical strategies to help business owners and team leaders optimize their internal communication processes. Introduction: The Role of Internal Communication Ryan kicks off the episode by emphasizing the importance of internal communication. He explains how every business activity starts with clear communication, from sharing the company’s vision to setting guidelines and delegating tasks. Without effective communication, businesses risk inefficiencies and misunderstandings that can derail progress. Ryan draws from his experiences to illustrate how rushed or unclear communication can lead to significant problems. Core Principles of Effective Communication Ryan outlines the key principles of effective internal communication: Clarity and Precision: Clear and concise communication is essential. Avoiding jargon and ambiguous language helps prevent misunderstandings. Consistency: Consistent messaging across all levels of the organization is crucial. Regular updates and check-ins keep everyone aligned and accountable. Accessibility: Ensuring that information is easily accessible to all employees through centralized platforms is key to maintaining organization-wide clarity. Tools and Technologies for Enhanced Communication Ryan explores various tools and technologies that can improve internal communication: Email: Best practices include using clear subject lines and setting expectations for response times. Ryan suggests using email to differentiate between urgent and non-urgent matters. Instant Messaging: Ryan advocates for using apps like Slack for internal communication, which offer real-time interaction and organization through channels for specific topics or teams. Project Management Tools: Tools like Asana and Trello are invaluable for tracking projects, setting deadlines, and keeping everyone on the same page. Video Conferencing: Ryan highlights the importance of video conferencing for meetings, especially for remote or field staff, to maintain engagement and effective communication. Best Practices for Communication Protocols Ryan provides practical tips for establishing effective communication protocols: Clear Protocols: Set guidelines for different types of communication, such as when to use emails, instant messaging, or phone calls. Regular Updates and Check-Ins: Ryan underscores the need for regular team meetings and one-on-ones to maintain effective communication and ensure feedback loops are active. Documentation and Record keeping: Maintaining records of decisions, discussions, and action items helps keep everyone informed and accountable. Training and Development Ryan discusses the importance of training employees on communication tools and etiquette. He encourages continuous learning and improvement, ensuring that both office and field staff are well-equipped to communicate effectively. Conclusion: Empowering Business Growth Through Communication Ryan concludes the episode by reiterating the power of effective internal communication in driving business success. He offers listeners a free Standard Operating Procedure (SOP) on internal communication and invites them to connect with him on Facebook for more resources. Ryan encourages listeners to attend for further learning and networking opportunities. Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠