Torsion Talk - The Garage Door Industry Podcast

In this special edition, Ryan shares exciting news about the Virtual Door Dealer Conference happening on December 13th! Originally priced at $995, this game-changing event is now FREE, thanks to some amazing sponsorships. Tune in to hear about keynote speaker Kristen’s powerful session on human leadership and Ryan’s own invaluable insights into effective leadership strategies. Don’t miss this half-day virtual conference where engagement is key and opportunities are limitless. Spots are filling fast—sign up now at virtualdoordealerconference.com! Learn more about the Virtual Door Dealer Conference at: https://virtualdoordealerconference.com/2024 Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Check out our VDDC sponsors! Midland Garage Door Mfg Co - https://www.midlandgaragedoor.com/ Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Service Spring - https://www.servicespring.com/ ArmRLite - https://armrlite.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of Torsion Talk, Ryan dives into the essential practice of strategic planning for 2025. Whether you're a seasoned business owner or just starting, this episode offers actionable insights to help you craft a plan that ensures growth and resilience in the coming year. Drawing from his own successes and hard lessons, Ryan provides a blueprint for analyzing data, setting goals, and making informed decisions that align with long-term business objectives. Why Strategic Planning Matters:Ryan discusses the importance of strategic planning and why it’s the single biggest ROI activity for any business. He explains how planning lays the foundation for success and shares his annual process of reviewing past performance to shape future goals. Breaking Down Monthly Trends:Learn how to analyze monthly data to uncover trends, outliers, and lessons from both successes and setbacks. Ryan explains how to evaluate key metrics like revenue fluctuations, employee performance, and seasonal influences to craft a more accurate forecast for the year ahead. Reverse Engineering Your Growth Goals:Discover Ryan’s method of reverse engineering revenue goals by evaluating current team capacity, identifying gaps, and determining necessary hires or adjustments. Whether it’s scaling service operations or boosting door sales, this segment is packed with practical advice to hit your targets. The Importance of Pricing Strategy:Ryan dives into pricing models and the necessity of annual adjustments to stay competitive and maintain profitability. Learn the difference between margin and markup, why bread-and-butter services should hit 70% gross profit, and how small pricing adjustments can have a big impact on your bottom line. Planning for Big Investments:Using real-world examples from Aaron Overhead Doors, Ryan shares insights into making large business investments, even when they temporarily strain profitability. He emphasizes the value of staying the course when plans are well-thought-out, while also recognizing when adjustments may be necessary. Employee Efficiency and Cross-Training:Ryan highlights how cross-training employees and fostering flexibility in roles have contributed to business growth. Learn how to maximize team efficiency and create a culture that embraces adaptability. Presenting the Plan to Your Team:Learn how to involve your team in the strategic planning process to build alignment and enthusiasm. Ryan shares tips on presenting goals, breaking down key metrics, and showing employees the bigger picture of the business’s financial health and objectives. Final Thoughts and Thanksgiving Message:Ryan wraps up the episode with a reminder about the importance of reevaluating your business strategies and planning for the future. He encourages listeners to reach out with questions and take advantage of resources like the Virtual Door Dealer Conference for even more guidance. Takeaways: Strategic planning is critical for sustainable growth. Analyze trends, set realistic goals, and evaluate your resources. Invest in your business with confidence and adapt when necessary. Engage your team to foster alignment and accountability. Don’t miss this deep dive into business strategy and practical planning tips for the year ahead. Connect with Ryan for more insights and tools to help your business thrive in 2025! Learn more about the Virtual Door Dealer Conference at: https://virtualdoordealerconference.com/2024 Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this powerful chapter of Ryan’s personal journey, he opens up about the transformative experience that finally turned his life around. After years of dangerous living, surrounded by the chaos of bad decisions and broken relationships, Ryan found himself questioning everything—his choices, his beliefs, and the path he was on. This episode dives into the pivotal moments that brought Ryan face-to-face with faith and redemption, setting him on a new course toward self-betterment and a deeper purpose in life. Confronting the Darkest Moments Ryan reflects on the lows that pushed him to re-evaluate his direction, recounting a breaking point when he faced violence, betrayal, and a total loss of security. In this raw segment, he opens up about what it took to begin questioning his path and the initial steps he took to distance himself from harmful influences. Through these revelations, Ryan invites listeners to explore how sometimes hitting rock bottom can be the turning point that leads to healing. A Life-Altering Encounter with Faith In a life-changing encounter, Ryan describes his journey from skepticism to faith. He shares the pivotal moment when he turned to God, challenging his previous doubts and beginning a new spiritual path. For Ryan, this spiritual awakening was a profound shift, bringing a sense of inner peace and fulfillment he hadn’t known. He shares what it meant to let go of control and to trust in something bigger than himself, a process that wasn’t easy but ultimately paved the way for a complete transformation. Embracing Responsibility and Newfound Purpose Reaching out to those he had once influenced negatively, Ryan took responsibility for his past actions by apologizing and offering guidance. He shares how this act of accountability not only healed past wounds but also allowed him to reconnect with people in meaningful ways. Ryan’s story emphasizes the power of owning one’s mistakes and the role it can play in building a better, purpose-driven life. Reflections on Faith, Family, and Service With newfound clarity, Ryan discusses how his faith journey has transformed the way he approaches relationships, family, and his role as a business owner. Now, his mission goes beyond just running a business; it’s about making a positive impact and supporting others on their journeys. Ryan extends an invitation to listeners, welcoming them to explore faith, purpose, and community. Ryan’s Message to Listeners: An Open Invitation Ryan closes this heartfelt episode by inviting listeners to connect with him. Whether you’re facing personal challenges or simply curious about finding purpose, Ryan offers to chat, share advice, or just listen. He emphasizes that he’s here to support anyone who needs it, regardless of background or beliefs, and to help others find peace, purpose, and hope. This episode serves as a powerful reminder that it’s never too late to change, and sometimes the hardest parts of our journey can lead to the most rewarding transformations. Ryan’s message of faith, redemption, and responsibility offers a source of hope and inspiration for anyone struggling or seeking more in life. Learn more about the Virtual Door Dealer Conference at: https://virtualdoordealerconference.com/2024 Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of the Torsion Talk podcast, Ryan continues his deeply personal series by diving into part two of his journey, where he candidly discusses the struggles he faced in his early adulthood. From dropping out of high school to becoming involved in drug dealing and surviving intense, life-threatening situations, Ryan’s story is a powerful testament to the dangers of bad choices and the possibility of redemption. This episode is not only a raw account of addiction and survival but also a reminder that even in the darkest moments, change is possible. Dropping Out of High School and Falling into the Wrong Crowd Ryan starts this episode by reflecting on the moment he dropped out of high school and how it marked the beginning of a downward spiral. After moving back to his hometown, Ryan describes how he began associating with people who introduced him to drugs, particularly opioids, which would later play a significant role in his struggles. His story provides an honest look at how falling into the wrong crowd can lead to poor decisions and dangerous paths. The Drug-Dealing Lifestyle and Addiction Ryan then goes deeper into his involvement in drug dealing, recounting how he was introduced to selling drugs by a new acquaintance. He shares his experiences of being exposed to substances like ecstasy, meth, and ketamine (Special K). Throughout this period, Ryan lived a life of constant partying, underground raves, and the growing dangers that came with the drug trade. This section highlights the chaotic and unpredictable nature of addiction and how it led him to moments of desperation. The Turning Point: A Brush with Death and a Moment of Reflection The pivotal moment in this episode comes when Ryan recounts a life-threatening encounter involving a potential confrontation with armed individuals. Faced with the possibility of killing or being killed, Ryan begins to realize the gravity of his situation. This moment becomes a significant turning point in his journey, leading him to question the life he’s been living and consider making a change. Dealing with the Consequences of Bad Decisions Ryan also discusses how his choices led to losing trust, getting involved with dangerous people, and feeling isolated from his loved ones. He opens up about how pride and ego played a role in pushing him deeper into the lifestyle and the regret that came with these decisions. This segment is a reflective account of the emotional toll that addiction and crime can have on one’s mental health and relationships. A Glimpse of Hope: Small Miracles and Signs of Change Towards the end of the episode, Ryan hints at the “small miracle” that occurred in his life during this chaotic period, setting the stage for the next part of his story. This section provides a glimmer of hope and serves as a reminder that even in the darkest moments, there can be light and the opportunity for redemption. Final Thoughts: Overcoming the Darkest Times This episode is not just a personal story—it’s a lesson in overcoming adversity. Whether you're dealing with addiction, bad influences, or simply need inspiration to make a change, Ryan's journey in this episode of Torsion Talk serves as a raw, honest reminder that even the hardest paths can lead to growth and transformation. Make sure to tune in to the next part of the series as Ryan shares how he started rebuilding his life. Learn more about the Virtual Door Dealer Conference at: https://virtualdoordealerconference.com/2024 Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this exciting episode of Torsion Talk, Ryan kicks off with some major announcements! The Virtual Door Dealer Conference (VDDC) is back and revamped for a better experience, focusing on leadership and industry growth. Ryan shares exclusive details about the upcoming event, including special keynote speakers and leadership workshops. Don't miss out—registration links are included in the episode description! Ryan also reveals plans for The Summit in Puerto Rico, a workation combining life-changing content, industry insights, and unforgettable experiences like salsa dancing, catamaran rides, and networking with fellow garage door professionals. Later in the episode, Ryan dives into a controversial topic regarding recent changes in the ownership of key industry Facebook groups. He shares his concerns about unethical business practices affecting the garage door industry and the impact of manipulation in digital spaces like Google Business Profiles. If you're a garage door dealer, this is a must-listen for staying informed about these ongoing challenges. Ryan also welcomes special guest Robert Quarantello, a teacher-turned-garage door entrepreneur, to discuss his journey from education to building his own garage door business and online training school. Robert shares how he offers free garage door repair lessons, his thoughts on paid advertising, and the challenges he's faced in the industry. The conversation explores business growth, transparency, and why taking risks and staying true to your values matter more than ever. Major Announcements: Virtual Door Dealer Conference and The Summit in Puerto Rico updates. Unveiling Industry Concerns: Ryan discusses ethical challenges in the garage door industry. Meet Robert Quarantello: Robert shares his story from teacher to garage door business owner. Lessons from Failure and Growth: Insights into building a strong foundation for long-term success. Stay tuned for an honest conversation about navigating the industry, growing your business, and staying true to your mission! Learn more about the Virtual Door Dealer Conference at: https://virtualdoordealerconference.com/2024 Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Learn more about Robert Quarantello and Strongman Garage Doors at: https://strongmangaragedoors.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this deeply personal and vulnerable episode of Torsion Talk, Ryan steps away from garage door industry talk to share the beginning of his life story. From a challenging childhood in central Georgia to battling addiction and insecurity as a teenager, Ryan opens up about the struggles and triumphs that shaped him into who he is today. This is the first part of a multi-episode series where Ryan dives into the real-life experiences that shaped his character and drive. If you're a parent, dealing with addiction, or just looking to hear a raw story of perseverance, this episode is for you. Ryan sets the stage with early childhood memories, moving through the difficult times, and revealing how he coped with life’s struggles. He talks about the ups and downs of growing up, from fighting battles with others and himself to the struggle of fitting in and finding his identity. Be sure to listen to this episode if you're looking for real talk about the highs and lows of life and business. This is just the beginning – buckle up for a journey of truth and lessons learned. Introduction: Ryan shares his intentions for this personal series and sets the tone for what to expect in the upcoming episodes. Early Childhood: Growing up in a small town, Ryan talks about his experiences with poverty, moving homes, and encountering physical and emotional pain. Middle School Struggles: How ADHD and learning challenges shaped his school experience, leading to insecurity and frustration. High School Chaos: Fighting, unhealthy habits, and the constant struggle to fit in as Ryan’s inner turmoil grows. Rebellion and Rock Bottom: Dropping out of high school, engaging in risky behaviors, and feeling lost. Closing Thoughts: Setting up the rest of the series and a preview of what's to come in the next episodes. Get ready for an emotional ride as Ryan digs deep into his past and explores the experiences that have made him the person he is today. Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of Torsion Talk, Ryan dives deep into the economic landscape with guest Brian Buckalew from Majestic Steel. Together, they discuss crucial topics for the garage door and home service industries, including the impact of potential port closings, steel market fluctuations, tariffs, and the economic effects of upcoming elections. Brian offers insider perspectives on market trends, pricing, and how businesses can prepare for the uncertain months ahead. If you're a home service business owner, this episode is packed with actionable insights to help navigate the current economic challenges. Introduction and Guest Welcome Ryan opens the podcast with a friendly chat about current events and introduces his guest, Brian Buckalew, from Majestic Steel. Port Closures and Their Potential Impact Ryan and Brian discuss the looming port closures, their impact on the steel industry, and how they could affect the garage door market in the months ahead. Global Steel Market and China's Role Brian sheds light on China's steel market struggles, overproduction, and the influx of foreign steel in the U.S. Learn why this dynamic is a critical factor in domestic pricing. Tariffs and Trade Policies Explained The conversation shifts to the anticipation of new tariffs, their roots in current trade policies, and the implications for the garage door industry. The U.S. Steel and Nippon Steel Acquisition Brian provides insights into the potential acquisition of U.S. Steel by Japan's Nippon Steel and what it could mean for domestic steel production, pricing, and the economy. Industry Consolidation and Future Outlook Explore the consolidation trend in the steel and garage door industries. Ryan and Brian discuss what fewer players and increased production mean for prices and market dynamics. Demand Uncertainty and the Election's Impact Brian touches on market uncertainties, particularly around the upcoming election, and how demand may shift based on economic policies and interest rates. Current Steel Pricing Compared to Pre-COVID A detailed analysis of current galvanized steel prices and how they compare to pre-COVID rates. Brian explains how this impacts manufacturers and, ultimately, dealers and end-users. Preparing Your Business for Uncertain Times Ryan and Brian discuss strategies for garage door businesses, including staying conservative with investments, keeping an eye on key economic indicators, and how to maintain flexibility. Working with Manufacturers for Better Pricing Ryan delves into the importance of negotiating with manufacturers and using cost models to ensure pricing aligns with market realities. Navigating Supply Chain Disruptions Learn how to adapt to supply chain challenges, including potential gas shortages and port shutdowns, and the steps businesses can take to adjust pricing and operations accordingly. Final Thoughts and Key Takeaways Ryan wraps up the conversation with his key takeaways, emphasizing respectful negotiations with suppliers, focusing on customer experience, and preparing for the economic shifts ahead. Join this episode for expert advice and insider information to help your business stay ahead in a fluctuating market. Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of Torsion Talk, Ryan shares his top 10 business mistakes and lessons learned as a home service business owner. From hiring mishaps to focusing on the wrong services, Ryan breaks down how his experiences have shaped the way he leads and manages his company today. Whether you’re new to the business or an experienced owner, these takeaways could save you from making the same mistakes. Stick around for the plus one lesson at the end, and learn how juggling too many projects can impact your growth. Intro and Football Victory Story Ryan kicks off the episode with a personal update on his weekend football victory and how leadership in sports translates to business. Mistake #1: Rushing the Hiring Process Ryan dives into his first mistake – not doing due diligence when hiring. Learn why slowing down and thoroughly vetting candidates is crucial. Mistake #2: Avoiding Industry Insiders Ryan shares why hiring outside the industry brought more professionalism and trust to his business, cutting down on theft and bad habits. Mistake #3: Delaying Leadership Development Discover why Ryan wishes he had invested in leadership development sooner and how it’s impacted his team’s growth and cohesion. Mistake #4: Prioritizing Door Sales Over Service Ryan reflects on why focusing too much on door installations led to more overhead and stress, and how a service-first approach would have brought in better cash flow. Mistake #5: Starting a Commercial Department Too Early Ryan explains why his early foray into commercial garage doors was a mistake, and how it negatively impacted cash flow. Mistake #6: Ignoring Financial Micromanagement Get Ryan’s take on the importance of scrutinizing every financial detail, from vendor invoices to expenses, and why it’s key to business success. Mistake #7: Waiting to Create SOPs Find out why creating Standard Operating Procedures earlier would have streamlined operations and improved training for new hires. Mistake #8: Risky Growth Decisions Ryan shares his experience taking big risks for the sake of growth and why a more measured approach would have been better. Mistake #9: Focusing on Revenue Over Profit Why chasing revenue can hurt your bottom line, and how focusing on net profit helps sustain long-term success. Mistake #10: Waiting Too Long to Stand Out Learn how Ryan’s decision to differentiate his business from competitors by focusing on high-end projects helped shape his company’s future. Plus One: Starting Too Many Things Ryan’s final lesson on juggling multiple projects, how it spread him too thin, and why you should focus on fewer, high-impact initiatives. Closing Thoughts and Upcoming Events Ryan wraps up the episode with reflections on the lessons learned and teases upcoming events like the Virtual Door Dealer Conference. Tune in to this insightful episode to learn from Ryan’s mistakes and make better decisions in your home service business. Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of the Torsion Talk Podcast, Ryan Lucia shares exciting updates and valuable insights for garage door business owners, focusing on leadership, marketing, and operations. He also introduces a special guest, Jesse Yeomans from Star City Garage Doors, who shares his journey from being a garage door installer to managing operations for a growing company. This episode is packed with practical tips to improve your business, boost customer service, and navigate the challenges of running a garage door company in today's market. Introduction & Updates Ryan opens with key updates, including the return of the Virtual Door Dealer Conference on December 13, and a reminder about the upcoming Garage Door Summit in March. He also dives into the changing landscape of digital marketing, with a focus on AdWords and its recent shift to pay-per-call models. Virtual Door Dealer Conference Details Ryan provides more information about the Virtual Door Dealer Conference, explaining how it’s designed to help garage door dealers grow their businesses. He highlights the importance of being actively engaged in the conference and promises valuable takeaways for all attendees. Garage Door Summit 2024 Ryan gives an update on the Garage Door Summit, taking place in March 2024. He mentions Willie Robertson as a keynote speaker and encourages listeners to grab the few remaining tickets, emphasizing the networking opportunities and high-quality content. Marketing Insights – The Power of AdWords Ryan talks about the current state of digital marketing and shares his recent success with Google AdWords’ pay-per-call feature. He encourages business owners to reconsider their marketing strategies and embrace new tools to generate better leads. Interview with Jesse Yeomans – Star City Garage Doors Jesse joins the show to share his journey in the garage door industry, from being an installer to taking on the role of operations manager. He talks about the importance of balancing customer service with efficient operations and how his team works to deliver quality results. Jesse’s Leadership and Operational Challenges Jesse dives deeper into how he develops his leadership skills, his experiences working with family, and the importance of preparing his team for when he steps away, especially with a new baby on the way. Running a Garage Door Business in a Rural Market Jesse discusses the unique challenges of running a garage door company in a rural area, balancing high-end and budget-friendly services, and how his team focuses on delivering quality installations with minimal callbacks. The Changing Garage Door Industry Jesse and Ryan reflect on how the garage door industry has evolved, particularly with the rise of public information and resources like Facebook groups, certifications, and industry events. Jesse emphasizes how these tools have helped him grow his business. Star City’s Future and Goals Jesse shares Star City Garage Doors’ growth plans for the coming years, including expanding their team, improving service efficiency, and maintaining high customer satisfaction. Closing Thoughts and Takeaways Ryan wraps up the episode by encouraging listeners to invest in themselves and their businesses through continuous learning and training. Jesse leaves a final note of appreciation for his team and their hard work. This episode offers practical insights for anyone looking to grow their garage door business, from improving leadership to refining marketing strategies. Tune in for actionable tips and inspiration! You can check out Star City Garage Doors website by visiting https://starcitygaragedoors.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of Torsion Talk, Ryan discusses the challenges of navigating business during uncertain times. From political tensions and economic shifts to team dynamics, he offers strategies on staying resilient, maintaining focus, and pushing through adversity. Learn how to manage your team, enhance marketing, and prepare for the future while keeping a balanced mindset. Whether facing a downturn or preparing for growth, this episode provides practical advice to help you weather the storm and stay ahead in the home service industry. Introduction and the Importance of Breathing Ryan opens with a reminder to breathe amidst the chaos, discussing the current economic climate and its impact on businesses. The State of the Economy and Consumer Confidence Ryan explores consumer confidence, real estate shifts, and potential effects of interest rate changes. Steel Market and Recession Indicators Ryan shares data from the steel industry and potential recession signals, discussing their impact on home services. Managing Employees During Uncertainty Ryan talks about handling employee raises, turnover, and maintaining morale during a downturn. Political Impact on Business Ryan discusses how elections historically affect business sales cycles and offers tips for managing during this time. Handling Slow Periods and Team Performance Ryan shares strategies for keeping your team motivated and improving operations during slower periods. Core Values, Mission, and Vision Alignment Ryan highlights the importance of core values and mission alignment during tough times for consistent decision-making. Leadership Development and Training Ryan explains how to use downtime to invest in leadership growth and training within your organization. Private Equity Influence and Retaining Talent Ryan offers advice on retaining top talent amid private equity influence and competitive offers. Accountability and Attention to Detail Ryan stresses the importance of maintaining accountability and detail during slower periods. Marketing Strategy and 2025 Planning Ryan shares how to start planning for 2025 by analyzing growth areas, marketing efforts, and team operations. Building Team Camaraderie Ryan discusses the value of informal gatherings like Taco Tuesdays to build camaraderie during downtime. Final Thoughts: Stay Focused, Stay Resilient Ryan encourages listeners to stay focused and resilient, offering advice on pushing through tough times and preparing for the future. Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠