Torsion Talk - The Garage Door Industry Podcast

In this episode of Torsion Talk, Ryan shares the latest updates on his journey to find the best field service management software for home service businesses. After demoing Service Fusion, FieldPulse, and scheduling a highly anticipated call with Acumatica, Ryan reflects on how his perspective is evolving as he digs deeper into these platforms.He breaks down the fundamental difference between dispatch-first platforms like Jobber, Housecall Pro, ServiceTitan, and financially-rooted ERP systems like Acumatica and NetSuite. Plus, he talks about why some platforms’ lack of a free trial raises red flags and the importance of open API integration for long-term success.What You’ll Learn in This Episode:✅ Dispatch vs. Financial Foundation – Why the software’s starting point matters for growth. ✅ Early Demo Insights – Service Fusion, FieldPulse, and why Acumatica stands out. ✅ Key Software Evaluation Criteria – Scheduling, CRM, Inventory, Reporting, API access & more. ✅ Hidden Frustrations – Syncing issues, limited trial access, and user interface pitfalls. ✅ Ryan’s Realization – Why your software needs evolve as your business grows.Key Talking Points:🚀 Software Built on Dispatch vs. Financials – What that means for your business.🚀 Demo Fatigue – Why 30-minute demos aren’t cutting it & what Ryan REALLY needs from software companies.🚀 ServiceTitan Reality Check – It’s powerful, but is it too big and too clunky for fast-moving businesses?🚀 ERP Systems (Acumatica & NetSuite) – Could they offer the all-in-one solution service businesses actually need?🚀 The Spreadsheet Breakdown – Ryan’s custom scoring system for evaluating the top platforms.Field Service Software on Ryan’s Radar:🔹 ServiceTitan (re-evaluating)🔹 Jobber🔹 Housecall Pro🔹 Service Fusion🔹 FieldPulse🔹 Acumatica (ERP powerhouse)🔹 NetSuite (Exploring home service offering)Join the Conversation:📢 Facebook Group: Best Field Service Management Software🔗 Connect with other home service pros, share your software experiences, and follow Ryan’s journey in real-time.Final Takeaway:If you’re navigating the overwhelming world of FSM software, this series will equip you with real-world insights to help you choose the right platform for your business—without the sales fluff.🎧 Subscribe now and stay tuned as Ryan dives into more software reviews in the next episode!Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of Torsion Talk, Ryan kicks off a new series dedicated to finding the best field service management software for garage door businesses and home service companies. If you've ever felt frustrated with your CRM, overwhelmed by rising software costs, or stuck with tools that don’t fully meet your needs—this series is for you.Ryan shares his first-hand experiences with platforms like ServiceTitan, Jobber, ServiceFusion, Housecall Pro, and others. He breaks down the must-haves for the ideal FSM software, the common pain points business owners face, and why so many companies feel stuck with overpriced, underperforming systems.What You’ll Learn in This Episode:✅ Why most FSM software companies miss the mark—and what they should be focusing on.✅ The biggest challenges in choosing the right software for your business.✅ Why ServiceTitan left Ryan frustrated—and what he's looking for in a replacement.✅ The key features every garage door business needs from an FSM platform.✅ How AI and automation will reshape the future of field service management.Key Discussion Points:🚀 Ease of Use & Intuitive Interface – Software must be easy for field techs, not just office staff.🚀 Customer Service & Support – Why most FSM platforms fail in this area.🚀 Reporting & Analytics – Accurate data for job costing, performance tracking, and forecasting.🚀 Pricing & Transparency – Is the cost justified? Are price hikes ethical?🚀 Customization & Scalability – Can it grow with your business or will you outgrow it fast?🚀 Open API & Integrations – Why being able to connect with other tools is a game-changer.The Plan for This Series:🔹 Each episode will review and analyze a different FSM software.🔹 Honest, transparent feedback—NO paid sponsorships, NO software bias.🔹 Community involvement—Join the discussion in our Facebook Group & Reddit!🔹 Real-world testing—Ryan will be demoing and comparing multiple platforms.🔹 Interviews with actual users—Business owners sharing their real experiences.📢 JOIN THE DISCUSSION!Facebook Group: Best Field Service Management SoftwareReddit: Coming soon!Final Thoughts & Next StepsIf you’ve been searching for the right FSM software for your business, follow this journey as Ryan tests and evaluates different platforms. This is NOT a sponsored series—just real, unfiltered reviews from a home service business owner who understands both software development and field operations.🎧 Subscribe now so you don’t miss the next episode, where we start breaking down specific FSM platforms!Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of Torsion Talk, Ryan takes a deep dive into Active Listening in the Sales Process—a game-changing skill that can shorten sales cycles, increase close rates, and strengthen customer relationships. Whether you're a garage door technician or a dedicated sales pro, listening the right way can make all the difference between winning a deal and losing a customer. Before diving in, Ryan shares exciting updates: ✅ Torsion Talk is approaching 150,000 downloads! ✅ GDU is almost at capacity—why it's the best kept secret in the garage door industry. ✅ Aaron Overhead Doors launches a radio campaign—and it's already driving leads! ✅ In-person sales training is coming in April—a must-attend for techs and sales teams! What You’ll Learn in This Episode: 1. The Mindset Shift Needed for Sales Success Why genuine curiosity and empathy build trust faster than hard selling. How shifting your mindset from “I need to close this deal” to “I need to understand this customer” changes everything. 2. Active Listening: The Key to Closing More Deals 🚀 Common Sales Pitfalls That Kill Trust: ❌ Looking at the door instead of the customer. ❌ Ignoring the information customers already gave to office staff. ❌ Multitasking, checking your phone, or thinking about your response instead of truly listening. ✅ The 5-Step Active Listening Framework: 1️⃣ Prepare – Clear your mind and eliminate distractions. 2️⃣ Engage – Maintain eye contact and use non-verbal cues. 3️⃣ Reflect – Confirm understanding by paraphrasing customer concerns. 4️⃣ Validate – Acknowledge their concerns and needs. 5️⃣ Solve & Present – Tie your solutions directly to their pain points for higher close rates. 3. Practical Sales Techniques You Can Implement Today 🎯 How to structure your sales presentation based on customer feedback. 🎯 The power of offering multiple solutions and aligning them with what customers actually want. 🎯 The right way to introduce payment options to maximize conversions. Final Takeaways & Sales Training Announcement Active listening is the #1 skill that will set you apart from the competition. If you or your team struggle with closing deals, this episode will give you a step-by-step approach to refining your sales game. 🚨 NEW IN-PERSON SALES TRAINING 🚨 📍 April 17-18 | Buford, GA (30 min north of Atlanta) 🔹 Designed specifically for Garage Door Techs & Sales Pros 🔹 Includes a Certificate of Completion in Ethical Sales 🔹 Limited seats available—only $994 per attendee 🔗 Sign up now! https://api.leadconnectorhq.com/widget/form/imi8FvQ4Ig2zMwavXssN 💡 If you found this episode valuable, please subscribe, leave a review, and share it with your team! Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of Torsion Talk, Ryan breaks down the Top 5 Automations that can make your garage door business more efficient, profitable, and stress-free. Whether you're looking to improve follow-ups, streamline inventory tracking, or enhance customer engagement, these simple but powerful automations will help you save time and grow your business. Before diving into automation strategies, Ryan shares some exciting updates, including the final seat available for Summit, upcoming in-person sales training, and a new webinar on active listening in sales—a game-changer for closing more deals. What You’ll Learn in This Episode: 1. Industry Updates & Announcements Summit almost sold out—final seat available! New in-person sales training with certification. Upcoming sales webinar on active listening—why it’s crucial for closing more deals. 2. The Top 5 Automations for Garage Door Companies: ✅ Automated Follow-Ups – Set up smart CRM workflows to engage customers at the right time. ✅ Review Requests – Why you should ask at least three times to maximize reviews & trust signals. ✅ Inventory Tracking – Prevent job delays by automating low-stock alerts and reorders. ✅ Marketing Campaigns – Stay top-of-mind with automated drip campaigns, SMS follow-ups, and seasonal reminders. ✅ Pre-Scheduled Technician Routes – Send daily schedules automatically the night before to improve efficiency & preparedness. 3. Why These Automations Matter: 🔹 Reduce human error & improve customer retention. 🔹 Save hours of manual work with intelligent workflows. 🔹 Keep your technicians prepared and minimize job delays. 🔹 Strengthen your online reputation with more verified reviews. 🔹 Increase revenue through consistent customer touchpoints. Final Takeaways: Automation doesn’t have to be overwhelming! Ryan shares practical, easy-to-implement strategies that any garage door company can set up in under 20 minutes. If you’ve been looking for ways to improve efficiency and grow your business, this episode is packed with valuable insights. If you have questions or need guidance on setting up these automations, hit Ryan up—he’s happy to help! 🚀 Don't forget to subscribe, leave a review, and share this episode with your team! Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of Torsion Talk, Ryan tackles the basics of AI prompts and shares 10 essential steps to help home service businesses leverage AI effectively. Whether you’re new to AI or looking for actionable strategies, this beginner-friendly guide is packed with insights to get you started on the right path. Ryan also shares updates on the Torsion Talk Summit, upcoming small-group intensives, and the return of sales training, giving you a glimpse into what’s on the horizon for his community. If you’ve ever wondered how to communicate with AI tools like ChatGPT to streamline operations, craft engaging marketing content, or improve customer interactions, this episode is a must-listen. 1. Podcast Updates and Announcements: Recap of the sold-out Summit and a sneak peek at upcoming intimate events and sales training opportunities. A personal note from Ryan on staying motivated and continuing the podcast. 2. Why AI Prompts Matter: How prompts shape the quality of AI output. Why AI will be critical for businesses in the next 5-8 years. 3. The 10 Essential Steps for AI Prompts: Ryan breaks down these actionable tips for using AI tools effectively: Be Clear and Specific: Avoid vague instructions and set precise goals. Provide Context: Help AI understand the background and scope of your request. Use Step-by-Step Instructions: Guide AI with structured and easy-to-follow tasks. Define the Format: Specify whether you want outputs in lists, tables, or paragraphs. Iterate and Refine: Continuously tweak and improve the results with follow-up prompts. Set Constraints: Limit word counts or focus the scope for concise outputs. Ask for Examples: Use real-world scenarios to clarify complex concepts. Leverage Personas: Have AI adopt specific roles or voices for unique outputs. Encourage Creativity: Push AI to generate innovative ideas and solutions. Test and Experiment: Explore variations and run A/B tests for optimal results. 4. Practical Use Cases for Home Service Businesses: Using AI to craft professional responses to customer reviews. Automating reminders for maintenance plans. Personalizing ad copy and marketing campaigns. 5. Final Thoughts and Encouragement: Ryan emphasizes the importance of embracing AI for business growth and innovation. A heartfelt thank-you to the Torsion Talk community for their support and feedback. Key Takeaways: Learn how to craft better prompts for AI tools to enhance your business operations, marketing, and customer engagement. From refining your processes to automating tasks, this episode equips you with the foundational skills to get started with AI. If you found today’s episode helpful, don’t forget to subscribe, leave a thumbs up, and share with your network. Ryan is committed to keeping the podcast going and appreciates your ongoing support! Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

Ryan returns with the second installment of his AI-focused series, diving into key terminology, must-know platforms, and actionable insights for home service businesses. Whether you’re just starting with AI or looking to deepen your understanding, this episode lays a solid foundation and sets the stage for next week’s deep dive into crafting effective AI prompts. Discover the meaning of terms like GPT, machine learning, and AGI, and learn how platforms like ChatGPT, Claude, and MidJourney can transform your business operations and marketing strategies. Ryan also shares the importance of embracing AI now to stay competitive in the rapidly evolving landscape. 1. Why AI Matters: Recap of last week’s AI introduction. Why businesses that fail to adopt AI could become obsolete within 5-8 years. The disproportionate advantage of using AI for efficiency, growth, and innovation. 2. Breaking Down AI Jargon: GPT (Generative Pre-trained Transformer): What it means and how it works. AI (Artificial Intelligence): A broad overview of intelligent machines. Machine Learning: Algorithms that learn patterns from data. Deep Learning: Advanced neural networks for image recognition, spam detection, and more. AGI (Artificial General Intelligence): The cutting edge of AI and its potential risks. 3. Overview of Popular AI Platforms: Ryan provides a quick breakdown of leading platforms and their strengths: ChatGPT: The all-purpose tool with customizable GPTs for business and personal use. Google Bard: Google's AI response tool and its integration with search results. Microsoft Bing Chat: Powered by GPT with unique capabilities tied to Microsoft’s ecosystem. MidJourney & DALL-E: AI tools for creating stunning images and marketing visuals. Claude: A favorite for marketing agencies, offering project-based AI insights. Perplexity: Ideal for finding historical data with extended search capabilities. Jasper: A marketing-focused AI platform tailored for branding and content creation. 4. Real-Life AI Applications: Using ChatGPT and Claude for operational efficiencies like contract reviews and SOPS. How MidJourney sparks creative ideas for logos, social media content, and more. Automating customer interactions with AI schedulers and CRM integrations. 5. Preparing for Next Week’s Episode: Teaser for the next podcast on building effective prompts to get the best results from AI. How learning to craft precise prompts can maximize AI’s potential in your business. Ryan encourages listeners to embrace AI now, highlighting its potential to redefine business operations, marketing, and growth strategies. With tools that reduce manual effort and increase productivity, AI is a game-changer for home service businesses. Tune in next week for a hands-on guide to crafting prompts that unlock AI’s full potential. Make sure to watch the episode on YouTube for live demonstrations and practical takeaways. Stay ahead of the curve—don’t just listen, take action! Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of Torsion Talk, Ryan shares insights from his deep dive into the power of artificial intelligence (AI) for home service businesses. From improving efficiency and enhancing customer experience to revolutionizing SEO and search, AI is set to disrupt the industry in ways you can’t ignore. Ryan breaks down the essentials of AI adoption, addresses misconceptions, and answers listener questions about how AI will affect businesses in the garage door industry and beyond. Whether you're new to AI or looking for ways to integrate it into your business, this episode is packed with strategies and forward-thinking insights. Torsion Summit Tickets:Only two tickets left for the Puerto Rico event! Learn how to grow your business while enjoying a luxurious resort. Virtual Door Dealer Conference Recap:Highlights and what’s coming next in virtual sales training. Ryan explains why AI is not a passing trend and why adopting it is essential for staying competitive. Topics include: How AI is already integrated into daily life. The rapid pace of AI adoption compared to past technologies like cryptocurrency. Why businesses that fail to adopt AI will struggle to compete in the next 5 years. Practical Uses of AI for Home Service Businesses: Efficiency: Automate repetitive tasks like scheduling, email follow-ups, and even SOP creation with the press of a button. Customer Experience:AI-powered chatbots, text platforms, and phone systems that never call in sick. Data-Driven Decision Making:AI can monitor KPIs in real-time and alert you to outliers or trends. Leveraging AI for Business Growth: Ryan explores how AI levels the playing field for small businesses: AI-powered analytics tools for better business decisions. Automating customer segmentation and targeting for improved marketing campaigns. How startups can scale faster and compete with larger businesses. AI and SEO:Ryan shares insights into how AI is changing the way people find services: The role of AI in voice search and personalized recommendations. Why traditional SEO practices still matter but must evolve to account for AI-driven search results. How to rank on ChatGPT and other AI platforms with trust signals like accreditations, reviews, and social cues. Misconceptions About AI: “AI is too complex or expensive.” Ryan explains how AI tools are becoming more accessible and user-friendly. “AI will replace jobs.” Learn why AI is a tool to enhance productivity, not a direct replacement for employees—if you adapt. Getting Started with AI:Ryan outlines a practical roadmap for adopting AI: Identify repetitive tasks in your business that AI can handle. Experiment with tools that integrate AI into meetings, training, and day-to-day operations. Train your staff on how to use AI effectively for maximum impact. Listener Q&A:Ryan answers audience questions, including: How AI can affect jobs and what steps businesses can take to support their teams during this transition. The potential for AI-powered training tools and customized databases for faster problem-solving in the field. How AI impacts voice search and why SEO is still critical for maintaining visibility in this evolving landscape. Closing Thoughts: Ryan emphasizes the urgency of learning and adopting AI in your business. With its potential to streamline operations, reduce costs, and enable rapid growth, AI is the next big thing—on par with the launch of Google Search in 1998. Don’t get left behind in the AI revolution. Tune in to learn how to harness the power of AI to future-proof your business and stay ahead of the competition. Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of Torsion Talk, Ryan dives deep into the art and science of branding, focusing on the transformative impact of video content for garage door companies. Whether you're a startup or a well-established business, building your brand has never been more critical—or more accessible. Learn how to tell your story, connect with your audience, and boost your business with simple, effective strategies. 1. The Importance of Branding in 2024:Ryan discusses the growing influence of branding on digital marketing, particularly in Google rankings. He emphasizes that branding goes beyond logos and vehicle wraps—it's about your values, culture, and why you do what you do. 2. Video Marketing 101:Discover why video is the most effective tool for modern branding: How Google and YouTube reward businesses with strong video content. Why video testimonials, behind-the-scenes clips, and product demos are vital. The role of consistency in building a following and strengthening your brand’s identity. 3. Overcoming Video Production Hurdles:Ryan shares practical tips to get started with video, even if you're a beginner: Use your smartphone to shoot high-quality videos (1080p at 30 fps recommended). Keep it simple—no need for expensive equipment. Focus on good audio using affordable microphones. 4. Types of Videos to Create:Ryan provides a blueprint for impactful content: Testimonials: Capture customer experiences in 60–90 seconds. Before-and-After Shots: Highlight transformations and showcase your work. Behind-the-Scenes: Share your company culture and day-to-day operations. How-To and Product Demos: Provide valuable insights to your audience. Live Streams: Host Q&A sessions and engage with followers in real time. 5. Building a Content Strategy:Learn how to create a manageable video content schedule: Start with 2 videos per week and scale up as you grow. Use tools like ChatGPT to generate ideas and outlines for content. Repurpose long-form videos into short-form clips for platforms like TikTok, Instagram, and YouTube Shorts. 6. The Power of Compound Marketing:Ryan introduces the concept of compound marketing—how one video can lead to increased views, followers, and eventually, brand recognition and sales. He explains how a steady stream of content builds momentum over time. 7. Tips for Success: Focus on authenticity—perfection isn’t necessary. Share your brand’s personality and values through your videos. Offer insights into your industry and your unique approach to business. Avoid divisive topics like politics or religion to keep your message inclusive. 8. Tools and Platforms:Ryan walks through the best tools and platforms to distribute your videos, including Instagram, YouTube, Facebook, LinkedIn, and TikTok. He also highlights the importance of boosting content to maximize reach with minimal investment. Closing Thoughts:Ryan wraps up with a motivational challenge to commit to video content in 2024. By sharing your story and building your brand through video, you can differentiate yourself in a competitive market, grow your business, and create long-lasting customer relationships. Whether you're just starting out or looking to refine your branding efforts, this episode is packed with actionable tips to help you succeed. Tune in and take your business to the next level! Learn more about the Virtual Door Dealer Conference at: https://virtualdoordealerconference.com/2024 Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of Torsion Talk, Ryan dives into the art and science of selling new garage doors, sharing his unique sales philosophy and proven strategies to help garage door professionals close more deals and build lasting customer relationships. Whether you're a seasoned pro or just getting started, this episode will provide valuable insights to elevate your sales game. 1. Sales Is Everywhere:Ryan challenges the mindset that only "salespeople" do sales, emphasizing that everyone in the garage door industry—whether owners, technicians, or customer service reps—is involved in sales. Embracing this fact is critical for business growth. 2. Setting a Sales Philosophy:Drawing from his experience, Ryan explains the importance of adopting a value-first approach rather than leading with price. He shares why creating a reputation for quality and service is essential for long-term success, even if you start with competitive pricing. 3. The New Door Sales Process:Ryan outlines a structured and professional process for selling new doors, covering every step: Customer Contact: Building rapport from the first phone call. Consultation Options: Offering in-person, showroom, or virtual consultations to meet customer needs. Preparation: Preparing mentally, emotionally, and with the right tools before the appointment. 4. On-Site Strategies:Learn Ryan’s proven techniques for building trust and gathering critical information during site visits: Using open-ended questions to understand the customer's motivations, preferences, and budget. Presenting tailored solutions with visual aids, including door renderings and samples. Offering tiered options to help customers balance aesthetics, functionality, and cost. 5. Overcoming Objections:Discover how to handle objections gracefully and why scheduling a follow-up meeting before leaving the first appointment is key to maintaining momentum in the sales process. 6. The Importance of Personal Touches:Ryan shares how small gestures—like offering a coffee or sending a handwritten thank-you card—can make your business stand out in a competitive market. 7. Leveraging Automation with a Human Touch:Explore how combining automation tools, such as follow-up emails and drip campaigns, with personalized outreach can significantly boost your closing rate. 8. Building Long-Term Relationships:Ryan emphasizes the value of consistent follow-up, revisiting customers for large jobs, and maintaining open communication to close deals and generate referrals. 9. Key Takeaways for Success: Always schedule a follow-up appointment before leaving. Be prepared to customize solutions based on the customer's needs and budget. Balance automation with human effort to create meaningful customer experiences. Closing Thoughts:Ryan concludes with a reminder that success in sales isn’t about cutting corners—it’s about putting in the effort to deliver value and building trust. He invites listeners to share their own sales tips and experiences to continue improving as a community. Whether you’re new to door sales or looking to refine your process, this episode is packed with actionable insights to help you close more deals and grow your business. Tune in and elevate your sales game! Learn more about the Virtual Door Dealer Conference at: https://virtualdoordealerconference.com/2024 Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of Torsion Talk, Ryan takes a deep dive into the transformative power of leadership and accountability in running a successful business. With over 25 years of leadership experience across various sectors, Ryan shares candid insights into what true leadership looks like and how to apply it effectively in the garage door industry. 1. The Leadership Revelation:Ryan opens up about his own journey of understanding leadership and the pivotal realization that leadership isn’t just about systems—it’s about people. He reflects on the challenges many business owners face, including low employee motivation and a lack of respect from team members. 2. Systems Without Accountability:Having great systems like SOPS and handbooks means little if accountability is missing. Ryan discusses how to implement consequences for not following processes and the importance of ensuring that systems are respected. 3. The Accountability Gap in Home Services:Explore the struggles of small business owners in the home services industry, particularly in maintaining accountability while balancing the fear of losing key employees. Ryan shares practical advice for navigating these challenges, especially for businesses in the $0 to $2M revenue range. 4. What Great Leaders Do First:Ryan imagines how a renowned leader like John Maxwell might transform a garage door business. From team meetings to one-on-ones, Ryan outlines actionable steps to establish a leadership-driven culture. Key steps include: Showing appreciation to your team. Asking critical questions about capacity, leadership aspirations, and areas for improvement. Developing a leadership program within your company. 5. The Role of Core Values and Vision:Ryan discusses the importance of creating core values and a clear vision statement to unify your team. He shares how these foundational elements guide hiring, firing, rewarding, and decision-making. 6. Compensation Plans and Employee Alignment:Learn why the structure of compensation plans is as important as the amount and how aligning incentives with company goals motivates employees to perform at their best. 7. Consistency and Accountability in Leadership:Leadership isn’t about one-time actions but consistent effort. Ryan shares his thoughts on: The importance of follow-through in one-on-ones. How regular meetings and evaluations build a culture of accountability. Why turnover may be inevitable when transitioning to a more accountable workplace. 8. Action Steps for Developing Leaders:Ryan challenges listeners to take immediate action by: Identifying team members interested in leadership growth. Creating a plan for leadership development. Recognizing that failure and tough decisions are part of the journey. 9. The Virtual Door Dealer Conference:Ryan closes the episode with a reminder to sign up for the Virtual Door Dealer Conference on December 13th. This free event promises actionable insights and strategies to help you lead with confidence and grow your business. Takeaways: Leadership starts with developing yourself and others. Accountability is key to implementing effective systems. Building a strong culture of accountability may lead to turnover but will strengthen your business in the long run. Attend the Virtual Door Dealer Conference for more tools to elevate your leadership and business practices. Make time to reflect on your leadership approach and take Ryan’s challenge to become the best version of yourself as a leader. Learn more about the Virtual Door Dealer Conference at: https://virtualdoordealerconference.com/2024 Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠