Torsion Talk - The Garage Door Industry Podcast

Garage Door U By Markinuity
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Apr 23, 2025 • 26min

Torsion Talk S8 Ep103: Building Loyalty That Lasts – Why Repeat Business is Your Secret Weapon

In this high-impact (but short and sweet) episode, Ryan breaks down one of the most underrated strategies for growth in the garage door industry: loyalty building from the very beginning of the customer journey. If you're still chasing new leads while ignoring your existing customer base—you might be leaving more money on the table than you think.Key Takeaways from the Episode:🔁 Repeat Business | SEO?How repeat and referral customers recently surpassed SEO in monthly revenueWhy that’s a game-changer—and what it means for your marketing strategyReal-life examples of how small follow-ups made massive impacts📞 Customer Experience Starts at HelloWhy your front-line staff are your most important marketersThe 3 key attributes every tech should embody: clean, confident, communicativeTips to optimize booking, quoting, and post-job walkthroughs for lifetime loyalty📨 Automate the Follow-Up, Earn the RepeatRyan’s “3-Touch” follow-up strategy (thank you, review request, maintenance check-in)How to build automated drip campaigns that don’t feel roboticHow Ryan’s team follows up with every customer, every month—and why it works📸 Turn Customers Into AdvocatesThe power of a well-placed photo on your website or social mediaWhy customers want their doors featured—and how that builds true brand fansCreative video and drone content that elevates your brand’s image🛠️ Systems for Long-Term RetentionSecret shop your own company to uncover what your customer actually experiencesRun targeted ad campaigns to your existing customer baseLearn why your silence after the job says more than you think🔥 Also Inside This Episode:Updates on the upcoming October Intensive event with Ryan and CFO Joseph RobertsDetails on Markinuity’s new GBP product and startup package for early-stage dealersRyan’s no-pitch, all-value take on why loyalty is earned after the job—not during it🚀 Ready to get serious about 2026? Lock in your seat for the GDU Intensive in Florida—a three-day deep dive into your finances, marketing, sales, and leadership. Only a few spots remain! 👉 Save your seat now » garagedooru.com/intensive🎧 Whether you're just starting out or scaling past $1M, this episode gives you the mindset and tactical tools to create raving fans and repeat customers that fuel your business year after year. Listen in and take notes.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠
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Apr 9, 2025 • 28min

Torsion Talk S8 Ep102: From Complacency to Clarity – Leading with Efficiency in Uncertain Times

While on vacation, Ryan drops in with one of his most thought-provoking episodes yet, diving deep into what it really means to work on your business – not just in it. This solo episode is a wake-up call for garage door business owners and home service leaders who may be feeling stuck, slowed down, or uncertain in today’s economic climate.Episode Takeaways:📉 Economic Reality CheckFear & uncertainty are causing spending slowdownsWhy now is the time to cut waste, run lean, and secure financing optionsWhat Ryan’s doing to proactively prepare his businesses for volatility🧠 Working On the Business – Finally UnderstoodWhy efficiency, not just effort, is the key to growthThe difference between proactive & reactive systems in day-to-day operationsThe lesson learned from running with 9 team members instead of 20 – and making more profit🚚 Real-World Leadership InsightsWhy slow-moving cultures kill momentumHow meetings are bloated and wasting time (hint: 15 minutes max!)The importance of accountability frameworks over micromanagementSimple morning huddle structure that improves team focus and results🔍 The Capacity Check-In Strategy Ryan shares a 3-question tool to uncover your team’s:Current workload capacitySatisfaction in their roleWell-being in their personal life 👉 A powerful way to build connection, reduce burnout, and course-correct before it’s too late.💥 Industry Reflection & Personal ChallengeWhy many garage door pros resist self-investment – and how it’s holding the industry backRyan’s frustration with the lack of a true dealer associationHis call to action for leaders to take pride, responsibility, and bold steps in shaping their company’s future📣 Also inside:Updates on AI development, revolutionary MarKenity tools, and what’s next for Garage Door URyan’s challenge to you: Track staff capacity this week and start thinking 12 months ahead, not 12 hours🎧 This episode is for the leaders ready to rise – not just survive. Listen in and lead better.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠
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Apr 1, 2025 • 27min

Torsion Talk S8 Ep101: Puerto Rico Recap, GDU Intensive Launch & Insight for Doors Demo Review

Fresh off an incredible summit in Puerto Rico, Ryan is back on Torsion Talk with major updates, new product announcements, and a detailed review of his demo with Insight for Doors! In this episode, he shares key takeaways from the summit, discusses the future of FSM software for his business, and breaks down the pros and cons of Insight for Doors compared to FieldPulse and ServiceTitan.Episode Highlights:🌴 Puerto Rico Summit RecapIncredible event with top-tier speakers & industry leadersGDU featured in the upcoming season finale of Duck Dynasty 🎥Successful launch of Markinuity’s Google Business Profile productRecord-breaking sponsorships & attendee engagementAnnouncement of the new GDU Intensive Workshop – a 3-day business deep dive in Fort Lauderdale💥 FSM Software Series Continues – Insight for Doors Demo Breakdown ✅ Finance-First ArchitectureBuilt around financials, job costing & profitability dataIdeal for companies doing $8-10M+ revenueFull life-cycle management (dispatch, CRM, inventory, payroll, project management)Extremely flexible but comes with a hefty $60K+ upfront investment✅ Key Strengths:Unmatched financial reporting & transparencyFully integrated PO & inventory management systemsSignificant credit card processing fee savings (under 2%)Open API & scalability for complex businesses❗ Areas for Improvement:Lacks the “sexiness” and modern UX of ServiceTitan or FieldPulseNo customer-facing presentation mode for sales proposalsRequires heavy upfront investment & longer onboarding process💡 Ryan’s Dilemma: Do you invest heavily now to future-proof your business OR run leaner with FieldPulse until the next level of growth? Ryan weighs the pros, cons, and financial impact of both options, giving real-world insight into what’s best for growing service companies.📢 Stay Involved & Get Updates: Join the conversation in the Best Field Service Management Software Facebook group, where Ryan shares live updates, additional insights, and ongoing comparisons as he finalizes his FSM software decision.🎧 Subscribe for unfiltered, real-world business advice and software reviews to help your home service business thrive!Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠
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Mar 11, 2025 • 36min

Torsion Talk S8 Ep100: The Software Decision – FieldPulse vs. Insight for Doors & The Future of FSM

In this episode of Torsion Talk, Ryan shares major business updates, dives into his Field Service Management (FSM) software decision process, and compares FieldPulse vs. Insight for Doors. The final decision isn’t made yet, but Ryan lays out why these two platforms stand out and where they may still fall short.Episode Highlights:🔥 Business Growth & Exciting AnnouncementsAaron Overhead Doors' Leadership Expansion – New hires, promotions, and building for scaleMarKenity's New Google Business Profile Service – Affordable SEO options with self-checkoutHeading to Puerto Rico for a Major Summit – Big things coming for the industry!🚀 The FSM Software Showdown – Where We Stand Now ✅ FieldPulse – Feature-Packed & AffordableSales pipeline, inventory tracking, & project management all in oneDynamic proposal tool with customizable, high-converting quotesIntegrated phone system with call tracking & IVRLower cost than ServiceTitan & more flexible contract options✅ Insight for Doors (Built on Acumatica) – The Enterprise SolutionOne system for everything (dispatch, CRM, financials, QuickBooks replacement, & more!)Deep data insights & robust financial trackingHigh upfront investment ($65K+) but unlimited users & long-term scalabilityPotentially the most powerful FSM platform—but is it too soon for us?🔍 Why Some Software Didn’t Make the CutWorkiz – Too many reports of broken promises & QuickBooks integration issuesService Fusion – Solid, but load times are still frustratingly slowServiceTitan – Fast, powerful, but missing key features & pricing feels excessive💡 Next Steps & What’s Next for the SeriesInsight for Doors Demo is coming soon!FieldPulse is now set up for in-depth testingRyan will finalize his FSM software decision in the coming weeks!📢 Join the Conversation! Ryan is diving DEEP into FSM software—join the Facebook group (Best Field Service Management Software) to stay updated, share feedback, and learn from real-world users.🎧 Subscribe now for the latest insights on FSM software, garage door industry growth, and business success strategies! 🚀Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠
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Mar 5, 2025 • 20min

Torsion Talk S8 Ep99: The Ultimate Field Service Software Wishlist–What Your FSM Platform MUST Have

In this episode of Torsion Talk, Ryan lays out his ultimate wish list for Field Service Management (FSM) software – breaking down the must-have features that home service businesses NEED but most FSM platforms lack.What You’ll Learn in This Episode:🚀 The Essential Features for FSM Software:✅ Scheduling & Dispatching – Real-time tracking, skill-based assignments, & drag-and-drop scheduling✅ Mobile App – Offline mode, GPS tracking, & the "Present Mode" feature ServiceTitan got right✅ Customer Management (CRM) – Why your FSM software should centralize all customer communication (texts, emails, website leads, and social media)✅ Pipeline & Sales Tracking – Why ServiceTitan’s “Pipeline Report” is lacking & how sales projections should be built into FSM software✅ Automations & AI Assistants – How AI-driven lead response, job tracking, and virtual assistants could revolutionize home service software✅ Inventory, PO Systems & Job Costing – The missing puzzle pieces that most FSM platforms fail to integrate✅ Billing & Payment Processing – Why ServiceTitan’s fees are a dealbreaker & what better alternatives existServiceTitan vs. The Competition – Does It Still Hold Up?Ryan praises ServiceTitan’s robust software but questions its pricing model, lack of customization, and missing features compared to more affordable options. He also shouts out Anna from ServiceTitan for her efforts but wonders: Is ServiceTitan still worth the premium price?Key Takeaways & Next Steps:📊 Ryan continues to compare FSM software platforms, including:Housecall ProFieldEdgeJobberAcumatica/Insight for DoorsService Fusion💡 Some companies are making it difficult to get demos! Ryan shares his frustration with slow responses & lack of transparency from FSM providers.📢 Join the Facebook Group! Best Field Service Management Software – Follow along as Ryan compares, reviews, and shares real-world insights.🎧 Subscribe now and stay tuned for the next deep dive into FSM software solutions! 🚀Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠
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Feb 26, 2025 • 51min

Torsion Talk S8 Ep98: The Acumatica Deep Dive – Unpacking ERP for Garage Door Companies

In this Torsion Talk episode, Ryan delivers his most in-depth breakdown yet on Acumatica & Insight for Doors—an ERP solution designed for larger home service businesses. After multiple meetings, conversations with users, and extensive research, Ryan shares:✅ The BIGGEST difference between ERP systems (Acumatica, NetSuite) and traditional FSM software (ServiceTitan, Jobber, Housecall Pro)✅ Sticker shock – Why the $65,000+ upfront cost may (or may not) be justified✅ Killer features – AI-powered automation, anomaly detection, expense tracking & more✅ Major concerns – No offline mode, lack of customer-facing tools, and questionable pricing transparency✅ AI-powered future? How Acumatica’s AI Agents could reshape field service managementWhat You’ll Learn in This Episode:🚀 Field Service vs. Financial Foundation – Why Acumatica starts with financials first and builds from there🚀 The Cost Breakdown – What you actually get for $65,000+ upfront + $5,000/month🚀 The Good, The Bad & The Ugly – AI automation, open API, vs. limited FSM functionality🚀 Data Migration Nightmares – Why importing ServiceTitan data isn’t a real option (and what that means for switching)🚀 The Future of FSM Software – Could AI-driven solutions kill traditional software pricing models?Who Should Consider Acumatica?🔹 Companies $10M+ that need deep financial insights & high-level KPI tracking🔹 Businesses managing multiple locations looking for a centralized ERP system🔹 Companies wanting to eliminate multiple software subscriptions & consolidate into one platform📢 Who SHOULDN’T?❌ Small service businesses (the price & complexity aren’t worth it)❌ Those needing advanced dispatch & customer-facing tools (Acumatica lacks in this area)❌ Companies expecting ServiceTitan-like support – Be ready to pay per support ticketKey Takeaways & Next Steps:📊 Ryan continues to build out his FSM software evaluation spreadsheet, comparing ServiceTitan, Acumatica, FieldPulse, Service Fusion, and more.🔎 Next up: More demos, more deep dives, and a closer look at FieldEdge & Housecall Pro📢 Join the Facebook Group! Best Field Service Management Software – Follow along as Ryan shares real-time insights & discussions.🎧 Subscribe now and stay tuned for the next episode! 🚀Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠
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Feb 18, 2025 • 31min

Torsion Talk S8 Ep97: Field Service Management Software Deep Dive – Early Insights & Key Discoveries

In this episode of Torsion Talk, Ryan shares the latest updates on his journey to find the best field service management software for home service businesses. After demoing Service Fusion, FieldPulse, and scheduling a highly anticipated call with Acumatica, Ryan reflects on how his perspective is evolving as he digs deeper into these platforms.He breaks down the fundamental difference between dispatch-first platforms like Jobber, Housecall Pro, ServiceTitan, and financially-rooted ERP systems like Acumatica and NetSuite. Plus, he talks about why some platforms’ lack of a free trial raises red flags and the importance of open API integration for long-term success.What You’ll Learn in This Episode:✅ Dispatch vs. Financial Foundation – Why the software’s starting point matters for growth. ✅ Early Demo Insights – Service Fusion, FieldPulse, and why Acumatica stands out. ✅ Key Software Evaluation Criteria – Scheduling, CRM, Inventory, Reporting, API access & more. ✅ Hidden Frustrations – Syncing issues, limited trial access, and user interface pitfalls. ✅ Ryan’s Realization – Why your software needs evolve as your business grows.Key Talking Points:🚀 Software Built on Dispatch vs. Financials – What that means for your business.🚀 Demo Fatigue – Why 30-minute demos aren’t cutting it & what Ryan REALLY needs from software companies.🚀 ServiceTitan Reality Check – It’s powerful, but is it too big and too clunky for fast-moving businesses?🚀 ERP Systems (Acumatica & NetSuite) – Could they offer the all-in-one solution service businesses actually need?🚀 The Spreadsheet Breakdown – Ryan’s custom scoring system for evaluating the top platforms.Field Service Software on Ryan’s Radar:🔹 ServiceTitan (re-evaluating)🔹 Jobber🔹 Housecall Pro🔹 Service Fusion🔹 FieldPulse🔹 Acumatica (ERP powerhouse)🔹 NetSuite (Exploring home service offering)Join the Conversation:📢 Facebook Group: Best Field Service Management Software🔗 Connect with other home service pros, share your software experiences, and follow Ryan’s journey in real-time.Final Takeaway:If you’re navigating the overwhelming world of FSM software, this series will equip you with real-world insights to help you choose the right platform for your business—without the sales fluff.🎧 Subscribe now and stay tuned as Ryan dives into more software reviews in the next episode!Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠
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Feb 11, 2025 • 31min

Torsion Talk S8 Ep96: Finding the Best Field Service Management Software – The Journey Begins

In this episode of Torsion Talk, Ryan kicks off a new series dedicated to finding the best field service management software for garage door businesses and home service companies. If you've ever felt frustrated with your CRM, overwhelmed by rising software costs, or stuck with tools that don’t fully meet your needs—this series is for you.Ryan shares his first-hand experiences with platforms like ServiceTitan, Jobber, ServiceFusion, Housecall Pro, and others. He breaks down the must-haves for the ideal FSM software, the common pain points business owners face, and why so many companies feel stuck with overpriced, underperforming systems.What You’ll Learn in This Episode:✅ Why most FSM software companies miss the mark—and what they should be focusing on.✅ The biggest challenges in choosing the right software for your business.✅ Why ServiceTitan left Ryan frustrated—and what he's looking for in a replacement.✅ The key features every garage door business needs from an FSM platform.✅ How AI and automation will reshape the future of field service management.Key Discussion Points:🚀 Ease of Use & Intuitive Interface – Software must be easy for field techs, not just office staff.🚀 Customer Service & Support – Why most FSM platforms fail in this area.🚀 Reporting & Analytics – Accurate data for job costing, performance tracking, and forecasting.🚀 Pricing & Transparency – Is the cost justified? Are price hikes ethical?🚀 Customization & Scalability – Can it grow with your business or will you outgrow it fast?🚀 Open API & Integrations – Why being able to connect with other tools is a game-changer.The Plan for This Series:🔹 Each episode will review and analyze a different FSM software.🔹 Honest, transparent feedback—NO paid sponsorships, NO software bias.🔹 Community involvement—Join the discussion in our Facebook Group & Reddit!🔹 Real-world testing—Ryan will be demoing and comparing multiple platforms.🔹 Interviews with actual users—Business owners sharing their real experiences.📢 JOIN THE DISCUSSION!Facebook Group: Best Field Service Management SoftwareReddit: Coming soon!Final Thoughts & Next StepsIf you’ve been searching for the right FSM software for your business, follow this journey as Ryan tests and evaluates different platforms. This is NOT a sponsored series—just real, unfiltered reviews from a home service business owner who understands both software development and field operations.🎧 Subscribe now so you don’t miss the next episode, where we start breaking down specific FSM platforms!Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠
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Feb 4, 2025 • 24min

Torsion Talk S8 Ep95: Mastering Active Listening to Close More Sales

In this episode of Torsion Talk, Ryan takes a deep dive into Active Listening in the Sales Process—a game-changing skill that can shorten sales cycles, increase close rates, and strengthen customer relationships. Whether you're a garage door technician or a dedicated sales pro, listening the right way can make all the difference between winning a deal and losing a customer. Before diving in, Ryan shares exciting updates: ✅ Torsion Talk is approaching 150,000 downloads! ✅ GDU is almost at capacity—why it's the best kept secret in the garage door industry. ✅ Aaron Overhead Doors launches a radio campaign—and it's already driving leads! ✅ In-person sales training is coming in April—a must-attend for techs and sales teams! What You’ll Learn in This Episode: 1. The Mindset Shift Needed for Sales Success Why genuine curiosity and empathy build trust faster than hard selling. How shifting your mindset from “I need to close this deal” to “I need to understand this customer” changes everything. 2. Active Listening: The Key to Closing More Deals 🚀 Common Sales Pitfalls That Kill Trust: ❌ Looking at the door instead of the customer. ❌ Ignoring the information customers already gave to office staff. ❌ Multitasking, checking your phone, or thinking about your response instead of truly listening. ✅ The 5-Step Active Listening Framework: 1️⃣ Prepare – Clear your mind and eliminate distractions. 2️⃣ Engage – Maintain eye contact and use non-verbal cues. 3️⃣ Reflect – Confirm understanding by paraphrasing customer concerns. 4️⃣ Validate – Acknowledge their concerns and needs. 5️⃣ Solve & Present – Tie your solutions directly to their pain points for higher close rates. 3. Practical Sales Techniques You Can Implement Today 🎯 How to structure your sales presentation based on customer feedback. 🎯 The power of offering multiple solutions and aligning them with what customers actually want. 🎯 The right way to introduce payment options to maximize conversions. Final Takeaways & Sales Training Announcement Active listening is the #1 skill that will set you apart from the competition. If you or your team struggle with closing deals, this episode will give you a step-by-step approach to refining your sales game. 🚨 NEW IN-PERSON SALES TRAINING 🚨 📍 April 17-18 | Buford, GA (30 min north of Atlanta) 🔹 Designed specifically for Garage Door Techs & Sales Pros 🔹 Includes a Certificate of Completion in Ethical Sales 🔹 Limited seats available—only $994 per attendee 🔗 Sign up now! https://api.leadconnectorhq.com/widget/form/imi8FvQ4Ig2zMwavXssN 💡 If you found this episode valuable, please subscribe, leave a review, and share it with your team! Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠
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Jan 28, 2025 • 14min

Torsion Talk S8 Ep94: Top 5 Automations to Streamline Your Garage Door Business

In this episode of Torsion Talk, Ryan breaks down the Top 5 Automations that can make your garage door business more efficient, profitable, and stress-free. Whether you're looking to improve follow-ups, streamline inventory tracking, or enhance customer engagement, these simple but powerful automations will help you save time and grow your business. Before diving into automation strategies, Ryan shares some exciting updates, including the final seat available for Summit, upcoming in-person sales training, and a new webinar on active listening in sales—a game-changer for closing more deals. What You’ll Learn in This Episode: 1. Industry Updates & Announcements Summit almost sold out—final seat available! New in-person sales training with certification. Upcoming sales webinar on active listening—why it’s crucial for closing more deals. 2. The Top 5 Automations for Garage Door Companies: ✅ Automated Follow-Ups – Set up smart CRM workflows to engage customers at the right time. ✅ Review Requests – Why you should ask at least three times to maximize reviews & trust signals. ✅ Inventory Tracking – Prevent job delays by automating low-stock alerts and reorders. ✅ Marketing Campaigns – Stay top-of-mind with automated drip campaigns, SMS follow-ups, and seasonal reminders. ✅ Pre-Scheduled Technician Routes – Send daily schedules automatically the night before to improve efficiency & preparedness. 3. Why These Automations Matter: 🔹 Reduce human error & improve customer retention. 🔹 Save hours of manual work with intelligent workflows. 🔹 Keep your technicians prepared and minimize job delays. 🔹 Strengthen your online reputation with more verified reviews. 🔹 Increase revenue through consistent customer touchpoints. Final Takeaways: Automation doesn’t have to be overwhelming! Ryan shares practical, easy-to-implement strategies that any garage door company can set up in under 20 minutes. If you’ve been looking for ways to improve efficiency and grow your business, this episode is packed with valuable insights. If you have questions or need guidance on setting up these automations, hit Ryan up—he’s happy to help! 🚀 Don't forget to subscribe, leave a review, and share this episode with your team! Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

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