Torsion Talk - The Garage Door Industry Podcast Torsion Talk S8 Ep103: Building Loyalty That Lasts – Why Repeat Business is Your Secret Weapon
In this high-impact (but short and sweet) episode, Ryan breaks down one of the most underrated strategies for growth in the garage door industry: loyalty building from the very beginning of the customer journey. If you're still chasing new leads while ignoring your existing customer base—you might be leaving more money on the table than you think.
Key Takeaways from the Episode:
🔁 Repeat Business | SEO?
How repeat and referral customers recently surpassed SEO in monthly revenue
Why that’s a game-changer—and what it means for your marketing strategy
Real-life examples of how small follow-ups made massive impacts
📞 Customer Experience Starts at Hello
Why your front-line staff are your most important marketers
The 3 key attributes every tech should embody: clean, confident, communicative
Tips to optimize booking, quoting, and post-job walkthroughs for lifetime loyalty
📨 Automate the Follow-Up, Earn the Repeat
Ryan’s “3-Touch” follow-up strategy (thank you, review request, maintenance check-in)
How to build automated drip campaigns that don’t feel robotic
How Ryan’s team follows up with every customer, every month—and why it works
📸 Turn Customers Into Advocates
The power of a well-placed photo on your website or social media
Why customers want their doors featured—and how that builds true brand fans
Creative video and drone content that elevates your brand’s image
🛠️ Systems for Long-Term Retention
Secret shop your own company to uncover what your customer actually experiences
Run targeted ad campaigns to your existing customer base
Learn why your silence after the job says more than you think
🔥 Also Inside This Episode:
Updates on the upcoming October Intensive event with Ryan and CFO Joseph Roberts
Details on Markinuity’s new GBP product and startup package for early-stage dealers
Ryan’s no-pitch, all-value take on why loyalty is earned after the job—not during it
🚀 Ready to get serious about 2026?
Lock in your seat for the GDU Intensive in Florida—a three-day deep dive into your finances, marketing, sales, and leadership. Only a few spots remain!
👉 Save your seat now » garagedooru.com/intensive
🎧 Whether you're just starting out or scaling past $1M, this episode gives you the mindset and tactical tools to create raving fans and repeat customers that fuel your business year after year. Listen in and take notes.
Find Ryan at:
https://garagedooru.com
https://aaronoverheaddoors.com
https://markinuity.com/
Check out our sponsors!
Sommer USA - http://sommer-usa.com
Surewinder - https://surewinder.com
Stealth Hardware - https://quietmydoor.com/