In this episode of Torsion Talk, Ryan tackles the basics of AI prompts and shares 10 essential steps to help home service businesses leverage AI effectively. Whether you’re new to AI or looking for actionable strategies, this beginner-friendly guide is packed with insights to get you started on the right path. Ryan also shares updates on the Torsion Talk Summit, upcoming small-group intensives, and the return of sales training, giving you a glimpse into what’s on the horizon for his community. If you’ve ever wondered how to communicate with AI tools like ChatGPT to streamline operations, craft engaging marketing content, or improve customer interactions, this episode is a must-listen. 1. Podcast Updates and Announcements: Recap of the sold-out Summit and a sneak peek at upcoming intimate events and sales training opportunities. A personal note from Ryan on staying motivated and continuing the podcast. 2. Why AI Prompts Matter: How prompts shape the quality of AI output. Why AI will be critical for businesses in the next 5-8 years. 3. The 10 Essential Steps for AI Prompts: Ryan breaks down these actionable tips for using AI tools effectively: Be Clear and Specific: Avoid vague instructions and set precise goals. Provide Context: Help AI understand the background and scope of your request. Use Step-by-Step Instructions: Guide AI with structured and easy-to-follow tasks. Define the Format: Specify whether you want outputs in lists, tables, or paragraphs. Iterate and Refine: Continuously tweak and improve the results with follow-up prompts. Set Constraints: Limit word counts or focus the scope for concise outputs. Ask for Examples: Use real-world scenarios to clarify complex concepts. Leverage Personas: Have AI adopt specific roles or voices for unique outputs. Encourage Creativity: Push AI to generate innovative ideas and solutions. Test and Experiment: Explore variations and run A/B tests for optimal results. 4. Practical Use Cases for Home Service Businesses: Using AI to craft professional responses to customer reviews. Automating reminders for maintenance plans. Personalizing ad copy and marketing campaigns. 5. Final Thoughts and Encouragement: Ryan emphasizes the importance of embracing AI for business growth and innovation. A heartfelt thank-you to the Torsion Talk community for their support and feedback. Key Takeaways: Learn how to craft better prompts for AI tools to enhance your business operations, marketing, and customer engagement. From refining your processes to automating tasks, this episode equips you with the foundational skills to get started with AI. If you found today’s episode helpful, don’t forget to subscribe, leave a thumbs up, and share with your network. Ryan is committed to keeping the podcast going and appreciates your ongoing support! Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

Ryan returns with the second installment of his AI-focused series, diving into key terminology, must-know platforms, and actionable insights for home service businesses. Whether you’re just starting with AI or looking to deepen your understanding, this episode lays a solid foundation and sets the stage for next week’s deep dive into crafting effective AI prompts. Discover the meaning of terms like GPT, machine learning, and AGI, and learn how platforms like ChatGPT, Claude, and MidJourney can transform your business operations and marketing strategies. Ryan also shares the importance of embracing AI now to stay competitive in the rapidly evolving landscape. 1. Why AI Matters: Recap of last week’s AI introduction. Why businesses that fail to adopt AI could become obsolete within 5-8 years. The disproportionate advantage of using AI for efficiency, growth, and innovation. 2. Breaking Down AI Jargon: GPT (Generative Pre-trained Transformer): What it means and how it works. AI (Artificial Intelligence): A broad overview of intelligent machines. Machine Learning: Algorithms that learn patterns from data. Deep Learning: Advanced neural networks for image recognition, spam detection, and more. AGI (Artificial General Intelligence): The cutting edge of AI and its potential risks. 3. Overview of Popular AI Platforms: Ryan provides a quick breakdown of leading platforms and their strengths: ChatGPT: The all-purpose tool with customizable GPTs for business and personal use. Google Bard: Google's AI response tool and its integration with search results. Microsoft Bing Chat: Powered by GPT with unique capabilities tied to Microsoft’s ecosystem. MidJourney & DALL-E: AI tools for creating stunning images and marketing visuals. Claude: A favorite for marketing agencies, offering project-based AI insights. Perplexity: Ideal for finding historical data with extended search capabilities. Jasper: A marketing-focused AI platform tailored for branding and content creation. 4. Real-Life AI Applications: Using ChatGPT and Claude for operational efficiencies like contract reviews and SOPS. How MidJourney sparks creative ideas for logos, social media content, and more. Automating customer interactions with AI schedulers and CRM integrations. 5. Preparing for Next Week’s Episode: Teaser for the next podcast on building effective prompts to get the best results from AI. How learning to craft precise prompts can maximize AI’s potential in your business. Ryan encourages listeners to embrace AI now, highlighting its potential to redefine business operations, marketing, and growth strategies. With tools that reduce manual effort and increase productivity, AI is a game-changer for home service businesses. Tune in next week for a hands-on guide to crafting prompts that unlock AI’s full potential. Make sure to watch the episode on YouTube for live demonstrations and practical takeaways. Stay ahead of the curve—don’t just listen, take action! Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of Torsion Talk, Ryan shares insights from his deep dive into the power of artificial intelligence (AI) for home service businesses. From improving efficiency and enhancing customer experience to revolutionizing SEO and search, AI is set to disrupt the industry in ways you can’t ignore. Ryan breaks down the essentials of AI adoption, addresses misconceptions, and answers listener questions about how AI will affect businesses in the garage door industry and beyond. Whether you're new to AI or looking for ways to integrate it into your business, this episode is packed with strategies and forward-thinking insights. Torsion Summit Tickets:Only two tickets left for the Puerto Rico event! Learn how to grow your business while enjoying a luxurious resort. Virtual Door Dealer Conference Recap:Highlights and what’s coming next in virtual sales training. Ryan explains why AI is not a passing trend and why adopting it is essential for staying competitive. Topics include: How AI is already integrated into daily life. The rapid pace of AI adoption compared to past technologies like cryptocurrency. Why businesses that fail to adopt AI will struggle to compete in the next 5 years. Practical Uses of AI for Home Service Businesses: Efficiency: Automate repetitive tasks like scheduling, email follow-ups, and even SOP creation with the press of a button. Customer Experience:AI-powered chatbots, text platforms, and phone systems that never call in sick. Data-Driven Decision Making:AI can monitor KPIs in real-time and alert you to outliers or trends. Leveraging AI for Business Growth: Ryan explores how AI levels the playing field for small businesses: AI-powered analytics tools for better business decisions. Automating customer segmentation and targeting for improved marketing campaigns. How startups can scale faster and compete with larger businesses. AI and SEO:Ryan shares insights into how AI is changing the way people find services: The role of AI in voice search and personalized recommendations. Why traditional SEO practices still matter but must evolve to account for AI-driven search results. How to rank on ChatGPT and other AI platforms with trust signals like accreditations, reviews, and social cues. Misconceptions About AI: “AI is too complex or expensive.” Ryan explains how AI tools are becoming more accessible and user-friendly. “AI will replace jobs.” Learn why AI is a tool to enhance productivity, not a direct replacement for employees—if you adapt. Getting Started with AI:Ryan outlines a practical roadmap for adopting AI: Identify repetitive tasks in your business that AI can handle. Experiment with tools that integrate AI into meetings, training, and day-to-day operations. Train your staff on how to use AI effectively for maximum impact. Listener Q&A:Ryan answers audience questions, including: How AI can affect jobs and what steps businesses can take to support their teams during this transition. The potential for AI-powered training tools and customized databases for faster problem-solving in the field. How AI impacts voice search and why SEO is still critical for maintaining visibility in this evolving landscape. Closing Thoughts: Ryan emphasizes the urgency of learning and adopting AI in your business. With its potential to streamline operations, reduce costs, and enable rapid growth, AI is the next big thing—on par with the launch of Google Search in 1998. Don’t get left behind in the AI revolution. Tune in to learn how to harness the power of AI to future-proof your business and stay ahead of the competition. Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of Torsion Talk, Ryan dives deep into the art and science of branding, focusing on the transformative impact of video content for garage door companies. Whether you're a startup or a well-established business, building your brand has never been more critical—or more accessible. Learn how to tell your story, connect with your audience, and boost your business with simple, effective strategies. 1. The Importance of Branding in 2024:Ryan discusses the growing influence of branding on digital marketing, particularly in Google rankings. He emphasizes that branding goes beyond logos and vehicle wraps—it's about your values, culture, and why you do what you do. 2. Video Marketing 101:Discover why video is the most effective tool for modern branding: How Google and YouTube reward businesses with strong video content. Why video testimonials, behind-the-scenes clips, and product demos are vital. The role of consistency in building a following and strengthening your brand’s identity. 3. Overcoming Video Production Hurdles:Ryan shares practical tips to get started with video, even if you're a beginner: Use your smartphone to shoot high-quality videos (1080p at 30 fps recommended). Keep it simple—no need for expensive equipment. Focus on good audio using affordable microphones. 4. Types of Videos to Create:Ryan provides a blueprint for impactful content: Testimonials: Capture customer experiences in 60–90 seconds. Before-and-After Shots: Highlight transformations and showcase your work. Behind-the-Scenes: Share your company culture and day-to-day operations. How-To and Product Demos: Provide valuable insights to your audience. Live Streams: Host Q&A sessions and engage with followers in real time. 5. Building a Content Strategy:Learn how to create a manageable video content schedule: Start with 2 videos per week and scale up as you grow. Use tools like ChatGPT to generate ideas and outlines for content. Repurpose long-form videos into short-form clips for platforms like TikTok, Instagram, and YouTube Shorts. 6. The Power of Compound Marketing:Ryan introduces the concept of compound marketing—how one video can lead to increased views, followers, and eventually, brand recognition and sales. He explains how a steady stream of content builds momentum over time. 7. Tips for Success: Focus on authenticity—perfection isn’t necessary. Share your brand’s personality and values through your videos. Offer insights into your industry and your unique approach to business. Avoid divisive topics like politics or religion to keep your message inclusive. 8. Tools and Platforms:Ryan walks through the best tools and platforms to distribute your videos, including Instagram, YouTube, Facebook, LinkedIn, and TikTok. He also highlights the importance of boosting content to maximize reach with minimal investment. Closing Thoughts:Ryan wraps up with a motivational challenge to commit to video content in 2024. By sharing your story and building your brand through video, you can differentiate yourself in a competitive market, grow your business, and create long-lasting customer relationships. Whether you're just starting out or looking to refine your branding efforts, this episode is packed with actionable tips to help you succeed. Tune in and take your business to the next level! Learn more about the Virtual Door Dealer Conference at: https://virtualdoordealerconference.com/2024 Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of Torsion Talk, Ryan dives into the art and science of selling new garage doors, sharing his unique sales philosophy and proven strategies to help garage door professionals close more deals and build lasting customer relationships. Whether you're a seasoned pro or just getting started, this episode will provide valuable insights to elevate your sales game. 1. Sales Is Everywhere:Ryan challenges the mindset that only "salespeople" do sales, emphasizing that everyone in the garage door industry—whether owners, technicians, or customer service reps—is involved in sales. Embracing this fact is critical for business growth. 2. Setting a Sales Philosophy:Drawing from his experience, Ryan explains the importance of adopting a value-first approach rather than leading with price. He shares why creating a reputation for quality and service is essential for long-term success, even if you start with competitive pricing. 3. The New Door Sales Process:Ryan outlines a structured and professional process for selling new doors, covering every step: Customer Contact: Building rapport from the first phone call. Consultation Options: Offering in-person, showroom, or virtual consultations to meet customer needs. Preparation: Preparing mentally, emotionally, and with the right tools before the appointment. 4. On-Site Strategies:Learn Ryan’s proven techniques for building trust and gathering critical information during site visits: Using open-ended questions to understand the customer's motivations, preferences, and budget. Presenting tailored solutions with visual aids, including door renderings and samples. Offering tiered options to help customers balance aesthetics, functionality, and cost. 5. Overcoming Objections:Discover how to handle objections gracefully and why scheduling a follow-up meeting before leaving the first appointment is key to maintaining momentum in the sales process. 6. The Importance of Personal Touches:Ryan shares how small gestures—like offering a coffee or sending a handwritten thank-you card—can make your business stand out in a competitive market. 7. Leveraging Automation with a Human Touch:Explore how combining automation tools, such as follow-up emails and drip campaigns, with personalized outreach can significantly boost your closing rate. 8. Building Long-Term Relationships:Ryan emphasizes the value of consistent follow-up, revisiting customers for large jobs, and maintaining open communication to close deals and generate referrals. 9. Key Takeaways for Success: Always schedule a follow-up appointment before leaving. Be prepared to customize solutions based on the customer's needs and budget. Balance automation with human effort to create meaningful customer experiences. Closing Thoughts:Ryan concludes with a reminder that success in sales isn’t about cutting corners—it’s about putting in the effort to deliver value and building trust. He invites listeners to share their own sales tips and experiences to continue improving as a community. Whether you’re new to door sales or looking to refine your process, this episode is packed with actionable insights to help you close more deals and grow your business. Tune in and elevate your sales game! Learn more about the Virtual Door Dealer Conference at: https://virtualdoordealerconference.com/2024 Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of Torsion Talk, Ryan takes a deep dive into the transformative power of leadership and accountability in running a successful business. With over 25 years of leadership experience across various sectors, Ryan shares candid insights into what true leadership looks like and how to apply it effectively in the garage door industry. 1. The Leadership Revelation:Ryan opens up about his own journey of understanding leadership and the pivotal realization that leadership isn’t just about systems—it’s about people. He reflects on the challenges many business owners face, including low employee motivation and a lack of respect from team members. 2. Systems Without Accountability:Having great systems like SOPS and handbooks means little if accountability is missing. Ryan discusses how to implement consequences for not following processes and the importance of ensuring that systems are respected. 3. The Accountability Gap in Home Services:Explore the struggles of small business owners in the home services industry, particularly in maintaining accountability while balancing the fear of losing key employees. Ryan shares practical advice for navigating these challenges, especially for businesses in the $0 to $2M revenue range. 4. What Great Leaders Do First:Ryan imagines how a renowned leader like John Maxwell might transform a garage door business. From team meetings to one-on-ones, Ryan outlines actionable steps to establish a leadership-driven culture. Key steps include: Showing appreciation to your team. Asking critical questions about capacity, leadership aspirations, and areas for improvement. Developing a leadership program within your company. 5. The Role of Core Values and Vision:Ryan discusses the importance of creating core values and a clear vision statement to unify your team. He shares how these foundational elements guide hiring, firing, rewarding, and decision-making. 6. Compensation Plans and Employee Alignment:Learn why the structure of compensation plans is as important as the amount and how aligning incentives with company goals motivates employees to perform at their best. 7. Consistency and Accountability in Leadership:Leadership isn’t about one-time actions but consistent effort. Ryan shares his thoughts on: The importance of follow-through in one-on-ones. How regular meetings and evaluations build a culture of accountability. Why turnover may be inevitable when transitioning to a more accountable workplace. 8. Action Steps for Developing Leaders:Ryan challenges listeners to take immediate action by: Identifying team members interested in leadership growth. Creating a plan for leadership development. Recognizing that failure and tough decisions are part of the journey. 9. The Virtual Door Dealer Conference:Ryan closes the episode with a reminder to sign up for the Virtual Door Dealer Conference on December 13th. This free event promises actionable insights and strategies to help you lead with confidence and grow your business. Takeaways: Leadership starts with developing yourself and others. Accountability is key to implementing effective systems. Building a strong culture of accountability may lead to turnover but will strengthen your business in the long run. Attend the Virtual Door Dealer Conference for more tools to elevate your leadership and business practices. Make time to reflect on your leadership approach and take Ryan’s challenge to become the best version of yourself as a leader. Learn more about the Virtual Door Dealer Conference at: https://virtualdoordealerconference.com/2024 Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this special edition, Ryan shares exciting news about the Virtual Door Dealer Conference happening on December 13th! Originally priced at $995, this game-changing event is now FREE, thanks to some amazing sponsorships. Tune in to hear about keynote speaker Kristen’s powerful session on human leadership and Ryan’s own invaluable insights into effective leadership strategies. Don’t miss this half-day virtual conference where engagement is key and opportunities are limitless. Spots are filling fast—sign up now at virtualdoordealerconference.com! Learn more about the Virtual Door Dealer Conference at: https://virtualdoordealerconference.com/2024 Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Check out our VDDC sponsors! Midland Garage Door Mfg Co - https://www.midlandgaragedoor.com/ Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Service Spring - https://www.servicespring.com/ ArmRLite - https://armrlite.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of Torsion Talk, Ryan dives into the essential practice of strategic planning for 2025. Whether you're a seasoned business owner or just starting, this episode offers actionable insights to help you craft a plan that ensures growth and resilience in the coming year. Drawing from his own successes and hard lessons, Ryan provides a blueprint for analyzing data, setting goals, and making informed decisions that align with long-term business objectives. Why Strategic Planning Matters:Ryan discusses the importance of strategic planning and why it’s the single biggest ROI activity for any business. He explains how planning lays the foundation for success and shares his annual process of reviewing past performance to shape future goals. Breaking Down Monthly Trends:Learn how to analyze monthly data to uncover trends, outliers, and lessons from both successes and setbacks. Ryan explains how to evaluate key metrics like revenue fluctuations, employee performance, and seasonal influences to craft a more accurate forecast for the year ahead. Reverse Engineering Your Growth Goals:Discover Ryan’s method of reverse engineering revenue goals by evaluating current team capacity, identifying gaps, and determining necessary hires or adjustments. Whether it’s scaling service operations or boosting door sales, this segment is packed with practical advice to hit your targets. The Importance of Pricing Strategy:Ryan dives into pricing models and the necessity of annual adjustments to stay competitive and maintain profitability. Learn the difference between margin and markup, why bread-and-butter services should hit 70% gross profit, and how small pricing adjustments can have a big impact on your bottom line. Planning for Big Investments:Using real-world examples from Aaron Overhead Doors, Ryan shares insights into making large business investments, even when they temporarily strain profitability. He emphasizes the value of staying the course when plans are well-thought-out, while also recognizing when adjustments may be necessary. Employee Efficiency and Cross-Training:Ryan highlights how cross-training employees and fostering flexibility in roles have contributed to business growth. Learn how to maximize team efficiency and create a culture that embraces adaptability. Presenting the Plan to Your Team:Learn how to involve your team in the strategic planning process to build alignment and enthusiasm. Ryan shares tips on presenting goals, breaking down key metrics, and showing employees the bigger picture of the business’s financial health and objectives. Final Thoughts and Thanksgiving Message:Ryan wraps up the episode with a reminder about the importance of reevaluating your business strategies and planning for the future. He encourages listeners to reach out with questions and take advantage of resources like the Virtual Door Dealer Conference for even more guidance. Takeaways: Strategic planning is critical for sustainable growth. Analyze trends, set realistic goals, and evaluate your resources. Invest in your business with confidence and adapt when necessary. Engage your team to foster alignment and accountability. Don’t miss this deep dive into business strategy and practical planning tips for the year ahead. Connect with Ryan for more insights and tools to help your business thrive in 2025! Learn more about the Virtual Door Dealer Conference at: https://virtualdoordealerconference.com/2024 Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this powerful chapter of Ryan’s personal journey, he opens up about the transformative experience that finally turned his life around. After years of dangerous living, surrounded by the chaos of bad decisions and broken relationships, Ryan found himself questioning everything—his choices, his beliefs, and the path he was on. This episode dives into the pivotal moments that brought Ryan face-to-face with faith and redemption, setting him on a new course toward self-betterment and a deeper purpose in life. Confronting the Darkest Moments Ryan reflects on the lows that pushed him to re-evaluate his direction, recounting a breaking point when he faced violence, betrayal, and a total loss of security. In this raw segment, he opens up about what it took to begin questioning his path and the initial steps he took to distance himself from harmful influences. Through these revelations, Ryan invites listeners to explore how sometimes hitting rock bottom can be the turning point that leads to healing. A Life-Altering Encounter with Faith In a life-changing encounter, Ryan describes his journey from skepticism to faith. He shares the pivotal moment when he turned to God, challenging his previous doubts and beginning a new spiritual path. For Ryan, this spiritual awakening was a profound shift, bringing a sense of inner peace and fulfillment he hadn’t known. He shares what it meant to let go of control and to trust in something bigger than himself, a process that wasn’t easy but ultimately paved the way for a complete transformation. Embracing Responsibility and Newfound Purpose Reaching out to those he had once influenced negatively, Ryan took responsibility for his past actions by apologizing and offering guidance. He shares how this act of accountability not only healed past wounds but also allowed him to reconnect with people in meaningful ways. Ryan’s story emphasizes the power of owning one’s mistakes and the role it can play in building a better, purpose-driven life. Reflections on Faith, Family, and Service With newfound clarity, Ryan discusses how his faith journey has transformed the way he approaches relationships, family, and his role as a business owner. Now, his mission goes beyond just running a business; it’s about making a positive impact and supporting others on their journeys. Ryan extends an invitation to listeners, welcoming them to explore faith, purpose, and community. Ryan’s Message to Listeners: An Open Invitation Ryan closes this heartfelt episode by inviting listeners to connect with him. Whether you’re facing personal challenges or simply curious about finding purpose, Ryan offers to chat, share advice, or just listen. He emphasizes that he’s here to support anyone who needs it, regardless of background or beliefs, and to help others find peace, purpose, and hope. This episode serves as a powerful reminder that it’s never too late to change, and sometimes the hardest parts of our journey can lead to the most rewarding transformations. Ryan’s message of faith, redemption, and responsibility offers a source of hope and inspiration for anyone struggling or seeking more in life. Learn more about the Virtual Door Dealer Conference at: https://virtualdoordealerconference.com/2024 Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of the Torsion Talk podcast, Ryan continues his deeply personal series by diving into part two of his journey, where he candidly discusses the struggles he faced in his early adulthood. From dropping out of high school to becoming involved in drug dealing and surviving intense, life-threatening situations, Ryan’s story is a powerful testament to the dangers of bad choices and the possibility of redemption. This episode is not only a raw account of addiction and survival but also a reminder that even in the darkest moments, change is possible. Dropping Out of High School and Falling into the Wrong Crowd Ryan starts this episode by reflecting on the moment he dropped out of high school and how it marked the beginning of a downward spiral. After moving back to his hometown, Ryan describes how he began associating with people who introduced him to drugs, particularly opioids, which would later play a significant role in his struggles. His story provides an honest look at how falling into the wrong crowd can lead to poor decisions and dangerous paths. The Drug-Dealing Lifestyle and Addiction Ryan then goes deeper into his involvement in drug dealing, recounting how he was introduced to selling drugs by a new acquaintance. He shares his experiences of being exposed to substances like ecstasy, meth, and ketamine (Special K). Throughout this period, Ryan lived a life of constant partying, underground raves, and the growing dangers that came with the drug trade. This section highlights the chaotic and unpredictable nature of addiction and how it led him to moments of desperation. The Turning Point: A Brush with Death and a Moment of Reflection The pivotal moment in this episode comes when Ryan recounts a life-threatening encounter involving a potential confrontation with armed individuals. Faced with the possibility of killing or being killed, Ryan begins to realize the gravity of his situation. This moment becomes a significant turning point in his journey, leading him to question the life he’s been living and consider making a change. Dealing with the Consequences of Bad Decisions Ryan also discusses how his choices led to losing trust, getting involved with dangerous people, and feeling isolated from his loved ones. He opens up about how pride and ego played a role in pushing him deeper into the lifestyle and the regret that came with these decisions. This segment is a reflective account of the emotional toll that addiction and crime can have on one’s mental health and relationships. A Glimpse of Hope: Small Miracles and Signs of Change Towards the end of the episode, Ryan hints at the “small miracle” that occurred in his life during this chaotic period, setting the stage for the next part of his story. This section provides a glimmer of hope and serves as a reminder that even in the darkest moments, there can be light and the opportunity for redemption. Final Thoughts: Overcoming the Darkest Times This episode is not just a personal story—it’s a lesson in overcoming adversity. Whether you're dealing with addiction, bad influences, or simply need inspiration to make a change, Ryan's journey in this episode of Torsion Talk serves as a raw, honest reminder that even the hardest paths can lead to growth and transformation. Make sure to tune in to the next part of the series as Ryan shares how he started rebuilding his life. Learn more about the Virtual Door Dealer Conference at: https://virtualdoordealerconference.com/2024 Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠