Torsion Talk - The Garage Door Industry Podcast

Garage Door U By Markinuity
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Sep 9, 2025 • 18min

Torsion Talk S8 Ep117: 10 Brutal Truths Every Garage Door Business Owner Needs to Hear

If you run a garage door company, this episode is for you. Ryan records live from a Nashville hotel room while attending an SEO mastermind—but the real value here is a raw, unfiltered look at why running a garage door business might be way harder than most people think.Whether you're in the trenches as a one-man show or running a $5M operation, you'll relate to the frustrations, mistakes, and painful lessons that come with growing in this industry. But this isn’t a pity party—it’s a call to sharpen your mindset, build with purpose, and stop bottlenecking your business out of fear.💡 In this episode, Ryan breaks down 10 brutal truths every garage door business owner faces:1. Google makes it harder for us – Other industries can launch Google Ads in minutes. We face verification hell and unfair restrictions.2. Low barriers of entry floods the market – Everyone thinks they can run a door business, driving down pricing and standards.3. Scammers are ahead of the game – Fake GMBs, cloned sites, and lead-gen vultures dominate SERPs and steal legitimate leads.4. We start at zero every month – No recurring revenue = constant grind just to keep the lights on.5. One staffing issue can cripple operations – Vacations, illness, or turnover = chaos.6. Profit margins are slim – Most door companies sit at 5–8% net profit. That's not enough for freedom or security.7. Manufacturers deliver damaged goods – And they rarely take responsibility.8. Our industry association is asleep at the wheel – IDA isn’t doing enough to fight for us or push back against scammers.9. High lead costs, low tickets – We pay more for leads than other trades, yet make less per job.10. A single crash can cost you $20K+ – One wreck, one van out, and you’re stuck fighting insurance while losing revenue.👉 Bottom line? Garage door pros are resilient as hell. If you've grown your company to $3M+ in revenue, you've been lied to, stolen from, and pulled back into a truck more times than you can count. And you're still here. That's powerful.But we make it harder than it has to be. Bottlenecks. Fear. Lack of trust. This episode is a push to think bigger, hire better, charge what you’re worth, and design a company that works without you in the middle of everything.—🎧 Listen now and get real with your business. 💥 Want help building your plan for 2026? Join us in Fort Lauderdale for the Garage Door U Intensive. Two spots left. Apply now at garagedooru.com/intensiveFind Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠
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Sep 2, 2025 • 24min

Torsion Talk S8 Ep116: Unlocking the $100M Garage Door Industry Secret

Is the garage door industry sitting on a goldmine? Ryan breaks down powerful insights, shocking ROI data, and why most dealers are undercharging for the #1 remodeling investment in the country. Discover how garage doors stack up against HVAC, the impact of private equity, smart tech trends, and the rise of residential vs. commercial strategy.He also shares the emotional rollercoaster of running a garage door business, compares it to tech ventures, and explains why this industry is both beautifully challenging and wildly lucrative.🔑 Key Topics Covered: - 194% ROI: Why garage doors lead all remodeling projects - The $5B U.S. garage door market and global projections - Residential vs. Commercial: Recurring revenue and seasonality - Smart access, LiftMaster, Genie, and the Amazon garage revolution - Driverless cars, evolving garage utility, and builder shifts - Profit margin wake-up call: Why homeowners are winning more than dealers - Tommy Mello, pricing mindsets, and industry innovation - How to own the top of the funnel and grow smarter👉 Join the movement to charge what you're worth, run lean, and build a business that fuels your freedom.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠
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Aug 26, 2025 • 30min

Torsion Talk S8 Ep115: Ditch the Revenue Chase — How Smart Home Service Owners Are Prioritizing Profit

In this episode of Torsion Talk, Ryan gets real about what matters most in home services: net profit over revenue. Forget the flex of truck counts and million-dollar top lines — we're diving into the numbers that build freedom, stability, and long-term growth.Ryan opens up about his journey from chasing top-line revenue to prioritizing true business health, and the turning points that reshaped his mindset. You'll hear raw insights on financial planning, automation, AI implementation, and growing smarter (not just bigger).Topics Covered: - Transitioning from ServiceTitan to FieldPulse for better automation and cost control - Crushing it with Facebook and Instagram ads — what’s actually working now - Splitting residential vs commercial brands and the SEO strategy behind it - GDU Mastermind growth, collaboration, and why it's changing the game for garage door pros - Revenue looks sexy, but profit builds freedom: Ryan's own financial wake-up call - Why most garage door companies operate with net margins under 10% - Strategies to boost net profit from 5% to 15%+ - The financial mindset shift every business owner needs to makeThis one is packed with hard truths and practical strategies you can implement right now. If you're tired of chasing numbers that don’t move your bottom line, this episode will challenge your thinking and help you lead with clarity.Want to build a plan for 2026 that actually works? Join Ryan and Joseph Roberts at the 3-day Fort Lauderdale Intensive. One-on-one financials + strategic marketing + sales goals = your most profitable year ever.🔗 Learn more & register now: GarageDoorU.com/intensiveFollow the podcast for more high-impact content built for garage door pros and home service rebels.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠
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Aug 19, 2025 • 27min

Torsion Talk S8 Ep114: Life Taxes, Luxury Doors & a $1,000 Spring Repair- Rethinking the Repair Game

Ryan’s back with a bang and no time for fluff. In this episode, he shares a powerful conversation with a fellow Atlanta-based trades entrepreneur that reshaped how he sees service pricing, brand positioning, and repair growth for garage door businesses.From high-end installs to everyday repairs, Ryan explores how perception plays a massive role in business growth — and how Aaron Overhead Doors carved a niche in the luxury home space. But what about repair work? Why does it often feel like a “life tax” to customers? And how can garage door companies reframe their messaging and processes to win more repair business, increase margins, and build a powerhouse brand?Plus: - His unfiltered thoughts on pricing spring repairs at $1,000 - The invisible value of convenience, peace of mind, and time - How the luxury market views repairs vs. installs - Building trust as a premium brand while still serving the everyman - A shoutout to a friend Ryan recently debated... and now applauds - The evolution of Aaron Overhead Doors into an indoor-outdoor lifestyle company - How to expand without losing your core - Encouragement for business owners struggling with brand identity in a crowded marketThis episode is full of real talk, practical inspiration, and the kind of advice you only get from hard-earned experience in the trades.🛠️ Whether you’re scaling your business, redefining your brand, or just trying to figure out how to charge what you’re worth — this one’s for you.📍 For info on upcoming Garage Door U intensives or to connect with Ryan, visit GarageDoorU.comFind Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠
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Aug 12, 2025 • 39min

Torsion Talk S8 Ep113: What's Your Number? Knowing When Enough Is Enough in Business and Life

Garage door pros, home service leaders, and vision-driven entrepreneurs, this episode is your wake-up call.After a summer of setbacks, including illness, surgery, and family trials, Ryan returns to the mic with a deeply personal, emotionally charged message that will challenge your perspective on business, money, and purpose.This isn't your typical "grow at all costs" advice. Instead, Ryan shares his personal struggles and revelations about defining success, setting targets, and finally answering the question: "How much is enough?"From AI integrations and automation breakthroughs at Markinuity, to behind-the-scenes moments with his son at the Braves game and Garage Door U's national TV debut on Duck Dynasty, Ryan recaps the highs and lows of the past few weeks. But the heart of this episode is a transformative encounter with a speaker at his church who works to rescue children from human trafficking around the world.The story leads Ryan to a powerful decision: stop waiting to make a difference. It's not about someday. It's about now.In this brutally honest episode, Ryan covers: - How AI is transforming garage door businesses from the inside out - The cost of waiting to act vs. taking imperfect action today - Why every business owner should know their "enough" number - Financial clarity as a tool for impact, not just growth - What it's like to get national exposure for GDU and what that means for the community - Real-world advice on work-life balance, stewardship, and building a business that aligns with your personal valuesWhether you’re grinding toward your first million or have already scaled your team, this episode will challenge you to define what success truly looks like—not just for your business, but for your legacy.Also in this episode: a challenge to set your financial targets, align your business with your values, and act on the things that truly matter.Want to build a business that lets you give more, live more, and lead with clarity? This episode is for you.Check out the upcoming October Intensive at GarageDoorU.com/intensive — just two spots left. Get your financials dialed in, build your 2026 sales and marketing plan, and leave with the clarity you've been craving.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠
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Jul 24, 2025 • 38min

Torsion Talk S8 Ep112: Escaping the Field – From Technician to Visionary in Your Home Service Business

In this thought-provoking episode, Ryan tackles one of the most overlooked transitions in the home service world: moving from the field to the office. After receiving a powerful listener question—"What should I do now that I’m finally working on my business instead of in it?"—Ryan unpacks the journey that many business owners face but few talk about.Drawing from his own path, including his infamous 10-hour first install and his management background, Ryan walks through what it takes to zoom out and lead your business strategically. He dives into setting a vision, building systems, investing in branding, and creating culture that extends beyond your company walls. You’ll hear why leadership development is non-negotiable if you want to scale and what “CEO Day” looks like when done right.This episode doesn’t shy away from hard truths—like how ego keeps you feeling “needed” but stuck, or how taking out the trash may be costing your business more than you realize. Ryan introduces the “bucket value” analogy to help business owners prioritize their time and delegate low-value tasks. He also shares real-life advice from HVAC legend Matthew Holtkamp, including how to ask, “Can someone else do this?” before taking action.Ryan breaks down why working ON the business means installing systems, not just garage doors, and how to avoid falling back into old habits by setting triggers and KPIs that expose where you're slipping. He also covers the guilt many business owners feel when stepping back—and why it’s time to stop apologizing for being a leader.The episode ends with a clear call to invest in your personal and business growth through coaching, masterminds, CRMs, automations, and smarter communication tools. Ryan even teases a new all-in-one messaging platform that could reshape how contractors manage customer interaction across channels.If you’re ready to stop wearing every hat and start leading with clarity, this is the episode that’ll nudge you forward. Whether you’re doing $200K or $20M, the challenges are the same—and the answers start here.Fort Lauderdale Intensive – 2 Seats Left! Join Ryan and the team for a 3-day business growth retreat: Luxury stay, private chef, whiteboard strategy sessions, and life-changing clarity. → garagedooru.com/intensiveFind Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠
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Jul 16, 2025 • 25min

Torsion Talk S8 Ep111: Scale Smarter, Not Harder – AI, Clarity, and Chaos in Home Services

In this packed episode of the Torsion Talk podcast, Ryan opens up about life, loss, business, and the powerful breakthroughs he’s making through automation and AI. From recovering after heart surgery to navigating chaos at home and work, Ryan gets real about overcommitment, mental health, and the importance of building systems that scale without burnout.Ryan shares details about an exclusive financial deep-dive in Florida—designed for garage door business owners looking to get serious about their numbers and crush their growth goals. He highlights how understanding financials changed the game for him, and how the upcoming event features a garage door industry CFO to help attendees build custom growth and profitability plans in a luxury, relaxed setting.He also previews the December GDU Workshop in Atlanta and announces updates about GDU Shop Tours, with one already sold out. With heartfelt respect, Ryan pays tribute to Steve Sims, a former speaker and true industry icon who recently passed away, leaving a legacy of generosity, grit, and vision.For those curious about what’s next in automation, Ryan pulls back the curtain on how his company is leveraging AI for phones, account management, and sales follow-ups. He shares the lessons learned from testing AI tools—what works, what doesn’t, and how they're revolutionizing customer communication and operations at Aaron Overhead Doors.He dives into challenges like customer trust, bot response quality, and how AI—when customized thoughtfully—can cut labor costs and boost margins without sacrificing customer experience. Ryan also breaks down how to start implementing automation without getting overwhelmed, and why "just because you can doesn’t mean you should" is a motto worth living by.Toward the end, Ryan talks about using AI-generated video content, emphasizing that bad video can hurt your brand more than help it. He drops tips on prompt engineering, content creation, and why being proactive about your health and stress is critical for sustained success.If you’re a home service business owner, this episode will hit home—mixing vulnerability with value, clarity with chaos, and inspiration with insight. Tune in and learn how to move smarter, stay focused, and scale your operation the right way.Fort Lauderdale Intensive – 2 Seats Left! Join Ryan and the team for a 3-day business growth retreat: Luxury stay, private chef, whiteboard strategy sessions, and life-changing clarity. → garagedooru.com/intensiveFind Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠
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Jul 10, 2025 • 22min

Torsion Talk S8 Ep110: Burnout, Overcommitment, and Building Margin Into Your Life and Business

In this raw and real episode of Torsion Talk, Ryan opens up about the chaos behind the scenes — from heart surgery to family emergencies to business overload — and what it all revealed about priorities, leadership, and mental health in the garage door industry. If you’ve ever felt the weight of juggling too many commitments at once, this one’s for you.Ryan kicks things off with a reminder about shoulder safety and productivity tools like SureWinder. He shares how ignoring small problems like shoulder pain can lead to big costs in lost labor and worker’s comp claims. Then things get personal as he walks us through his own medical scare, his wife's unexpected injury, and the mental rollercoaster that followed. This isn’t just another motivational podcast — it’s a wake-up call about hustle culture, overextending yourself, and the toll it takes on you, your family, and your business.You’ll hear how Ryan balances running multiple successful businesses (including a door company, marketing agency, GDU mastermind, and podcast) while navigating personal and professional chaos. He reflects on the danger of chasing wins and adrenaline over stability, and why just because you can do something doesn’t mean you should.You’ll also learn actionable insights on how to audit your commitments, rank your priorities, and protect time for rest and recovery. Ryan talks about how to create margin in your calendar, schedule around the unexpected, and set boundaries to protect your energy. He emphasizes the importance of church, family time, community, and self-care, sharing honest struggles about missing out and pushing too hard.This episode covers everything from margin leaks in business to mental margin in life. Ryan discusses how burnout is becoming more common among home service business owners, and how a lack of rest, poor health habits, and over-commitment can cripple leadership capacity. He challenges listeners to get their bloodwork done, check hormone levels, and stop neglecting the basics that keep you sharp and energized.If you’re a garage door business owner, home service entrepreneur, or leader who’s feeling overwhelmed or stretched thin, this episode will hit home. Ryan shares encouragement, practical advice, and tough love for anyone running on fumes and wondering how to keep it all together.And hey — if this episode resonates with you, or you just need someone to talk to, Ryan invites you to reach out. No pressure. No pitch. Just support from someone who gets it.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠
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Jun 27, 2025 • 24min

Torsion Talk S8 Ep109: Margin Leaks, Measurement Mistakes & Profit Traps in Garage Door Businesses

In this value-packed episode of Torsion Talk, Ryan Luchia pulls back the curtain on one of the garage door industry’s biggest silent killers—bad margins. From quoting errors and labor miscalculations to underbidding installs and measurement slip-ups, Ryan walks through the real-world traps that drain profitability from even the busiest garage door companies. If your revenue looks healthy but your bank account doesn’t, this is the podcast you need.Ryan shares hard-won lessons from his own business at Aaron Overhead Doors, including how incorrect labor estimates, broken quoting systems, and missed upsells can eat away at profits one job at a time. You’ll hear about the impact of AI, leadership development through GDU (Garage Door U), and how to build a stronger quoting and install process that scales with precision.Get insider updates on the Fort Lauderdale intensive, a workshop-style mastermind limited to a few select garage door pros. Ryan also spotlights tools like Phil Pulse and SureWinder that are transforming daily operations. Whether you're looking to trim costs, build brand over leads, or fix inefficiencies in your quoting and labor practices, this episode delivers clarity.Some hot-button topics we dive into:-Profit margin leaks in labor and installs-Why job costing is your business’s financial lifeline-How to quote with confidence and avoid emotional discounting-Leveraging AI for phone answering and business automation-The cost of callbacks, warranty work, and missed add-on opportunities-Building a quoting SOP to scale with your business-Why revenue is vanity and profit is sanity-Tips for using GDU and masterminds to grow smarter, not just biggerPlus, Ryan reveals his “one-process challenge” to help tighten operations this week—and why sometimes all it takes is one solid improvement to protect your bottom line.If you’re a garage door business owner navigating economic headwinds, rising competition, and the daily chaos of running a service company—this episode is your roadmap to staying profitable and sane.Join our Garage Door Entrepreneurs Facebook Group to connect with other pros who are building smart, efficient businesses.Want in on the next intensive? Message Ryan on Facebook or DM him directly to apply. Spots are extremely limited.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠
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Jun 10, 2025 • 21min

Torsion Talk S8 Ep108: Crushing Burnout, Beating Slow Seasons, and Winning with Brand + AI

Garage door pros and home service business owners—this one’s for you. In this episode, Ryan tackles the real problems affecting trades businesses in 2024: economic slowdowns, rising competition from new garage door startups, team burnout, bloated overhead, and ineffective lead generation strategies.Learn why SEO and PPC are no longer enough, and how brand-building is now the most powerful tool in your marketing arsenal. Ryan shares insights on optimizing Google Business Profiles, leveraging AI tools to boost efficiency, and developing internal leaders to reduce pressure on owners and managers.This episode covers garage door marketing, customer experience optimization, service sales strategy, AI in home services, profit margin analysis, leadership development, field service software shifts, and tactical tips to recession-proof your business.If you’re struggling with slow sales, customer price sensitivity, or feeling stretched too thin, Ryan delivers practical advice you can act on today. From auditing your install margins to launching testimonial campaigns and eliminating wasteful expenses—this is a masterclass for growing in hard times.Also featured: how Ryan's voice-cloned AI podcast blew minds, how video content is fueling Google AI search visibility, and why the shift from ServiceTitan to FieldPulse is happening now.Tune in, take notes, and take action.Want to scale your garage door business from 500K to $20M+? Check out Garage Door U and join the movement. 👉 [Visit www.GarageDoorU.com or DM Ryan to learn more]Be bold. Be better. See you next week on Torsion Talk.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

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