Torsion Talk - The Garage Door Industry Podcast Torsion Talk S8 Ep106: Goodbye Service Titan, Hello Field Pulse + Game-Changing AI & SEO Updates
In this high-speed, insight-packed episode, Ryan shares his final decision on which field service management software he's moving to — and why Service Titan is out. He dives deep into what’s working (and what’s failing) in SEO, Google Business Profile issues, AI automation in home services, and the future of the garage door industry. Buckle up — this one’s dense with strategy, savings, and software smarts.🔧 This Episode Covers:🛠️ Field Service Management Showdown:Why Ryan ditched Service Titan after years of useWhy Field Pulse wins for cost-efficiency and developer accessWhy Acumatica could still be the long-term play once field features improve🤖 Home Services + AI = Game OverHow AI is being used today in home services (lead qual, call tracking, CRM follow-ups)Why your team should be recording meetings and feeding data to AI nowA sneak peek into Ryan’s AI phone system—automated booking at scale🔍 SEO & Google Business Profile Watch:Why SEO volume is up but clicks are downWhat Google’s AI overviews are doing to search resultsHow a misstep by a major agency may have caused dozens of GBP suspensionsThe must-have SEO elements your agency better be using (schema, localized content, etc.)🧠 Big Announcements from Markinuity:🚨 NEW: Google Business Profile Management🔹 Basic: Monitoring + fast recovery🔹 Plus: Growth, reviews, optimization🔹 Pro: Full-scale domination 👉 Learn more at marketuity.com📞 NEW: Communications & Smart Inbox Platform (Beta)All your messages (text, calls, FB, site) in ONE placeCall tracking, recordings, shared inboxVersion 2: Built-in AI replies, smart routing, phone automation✍️ Coming Soon: Proprietary AI SEO CopywriterPasses AI detection 100%Writes garage door content like a seasoned proSaves time, ranks fast — now entering test phase!🎯 “Good Enough” May Save You $70K+Ryan breaks down how Field Pulse checks enough of the right boxes — from UI to open API — to make it a smart bridge from Service Titan to Acumatica.If you're an early- or mid-stage service company, don’t fall for the big software hype. Invest in what works now — and build toward what’s next.🔥 Want in on all this growth strategy and planning clarity? 👉 Only TWO seats left for the October 3-day Business Intensive. 📍 Fort Lauderdale | CFO + 1:1 Sales/Marketing Strategy | Luxury Stay📌 Sign up now at garagedooru.com/intensive It’s your plan for 2026. You just haven’t built it yet.🎙️ If you're a garage door pro, home service business owner, or just a tech-savvy operator ready to evolve — this one’s essential.Find Ryan at:https://garagedooru.comhttps://aaronoverheaddoors.comhttps://markinuity.com/Check out our sponsors!Sommer USA - http://sommer-usa.comSurewinder - https://surewinder.comStealth Hardware - https://quietmydoor.com/