Torsion Talk - The Garage Door Industry Podcast

In this episode of Torsion Talk, Ryan discusses the importance of customer retention for businesses, emphasizing that it's a key factor for growth and success. He shares his plan to improve customer retention. Key Highlights: Annual Membership Loyalty Point System Referral Program Personalized Service Reminders Exclusive Access to Personalized Service Reminders VIP Customer Support Line Birthday/Anniversary Discounts Discounted Upgrades for Members Customer Appreciation Events Educational Workshops & Webinars Tune in to this comprehensive episode to learn about the different strategies to enhance customer engagement, foster loyalty, and strengthen the bond with customers. Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

Episode Overview: In this episode, Ryan shares his experiences and insights from a recent digital agency summit in Mexico. He emphasizes the importance of building a team of leaders, sharing how this strategy has significantly benefited his business. Ryan also discusses several controversial political topics, expressing skepticism about official narratives and critiquing both major political parties in the United States. Key Topics Covered: Digital Agency Summit in Mexico: Ryan shares his learnings from the summit, focusing on AI and leadership development. He highlights the impact of fostering a team of leaders on business success. Political Controversies: Ryan discusses the recent attempted assassination of President Trump, questioning the official narrative. He expresses disillusionment with both the Democrat and Republican parties, citing deviations from their core values. Legal Issues and Presidential Debates: Discussion on former President Trump's ongoing legal battles and the significant resources he has expended. Analysis of the recent presidential debates and a shooting incident at one of Trump’s rallies. American Politics and Potential Solutions: Ryan critiques the current state of American politics, suggesting term limits for Congress and reducing the size of the government. He emphasizes the importance of focusing on business strategies during election seasons without succumbing to fear. Listen to this insightful episode to gain a deeper understanding of the intersections between leadership, politics, and business strategies.Stay tuned for future episodes where Ryan will continue to share valuable tips and insights. Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://markinuity.com/ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of Torsion Talk, Ryan dives into the essential financial aspects for small to medium-sized garage door companies. With a focus on education, Ryan shares valuable insights to help business owners optimize their operations, boost their sales, and achieve financial sustainability. Key Highlights: 1. Business Updates and Sales Training 2. Implementing Financial Systems for Startups 3. Understanding Profit and Loss Statements 4. Seasonality, Marketing, and Profit Margins 5. Effective Pricing and Benchmarking Strategies 6. Basics of Balance Sheet and Cash Flow Statement 7. Evaluating Cash Flows and Managing Inventory 8. Efficient Inventory Management and Payment 9. Startup Loans and Lines of Credit Strategies 10. Business Loans, Growth, and Leadership Tune in to this comprehensive episode to gain valuable insights into financial management, marketing strategies, and effective business practices. Whether you're starting a new business or looking to optimize your current operations, Ryan's advice will help you achieve your goals and drive growth. Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://markinuity.com/ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode, Ryan and Cory Holley from Vidor Garage Doors delve into the intricacies of the garage door industry, sharing their unique experiences and insights. They discuss the innovative features of Vidor's products, particularly the low-maintenance composite doors and their customization options. The conversation covers the importance of customer service, effective communication, and the strategic use of social media marketing. Highlights include: Maintenance tips and customization options for Vidor composite doors. Challenges and strategies for selling specialized garage doors in different regions. The logistics of product distribution and ensuring undamaged deliveries. The crucial role of customer service and communication in building client satisfaction. Future collaboration plans between Ryan and Cory. Tune in to learn more about these expert strategies and the evolving landscape of the garage door market. **About Vidor Garage Doors:Vidor Garage Doors is a premium garage door manufacturer known for its innovative and artistic approach to garage door design. Believing that a garage door is a crucial element of a home's aesthetic, Vidor offers a wide range of customizable options, including various panel styles, colors, and finishes. Their collections, such as the Steel Carriage House and Authentic Wood series, are designed to enhance the value and sophistication of any home. Vidor's commitment to quality and customization ensures that each door is unique and tailored to the customer's vision. Find Cory Holley of Vidor Garage Doors at: https://www.linkedin.com/in/cory-holley-74329314/ https://www.vidordoor.com/ https://www.instagram.com/vidorgaragedoor/ https://www.facebook.com/vidorgaragedoor Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://markinuity.com/ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of The Torsion Talk Podcast, Ryan continues his series geared toward starting a garage door business. This episode is focused on marketing and he shares insights on starting and growing a garage door company, emphasizing the importance of understanding the product, managing finances, and building a strong brand. He also discussed the process of naming a company, choosing a suitable domain name, and creating a simple, clean logo design. Additionally, he highlighted the significance of establishing a consistent brand image across social media platforms, utilizing various communication channels, and setting up and verifying a Google business profile. Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://markinuity.com/ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of Torsion Talk, Season 8, Episode 67, host Ryan kicks off a new multi-part series dedicated to guiding aspiring entrepreneurs through the essential steps of starting a garage door company. Drawing from his extensive business experience, Ryan provides practical advice and strategic insights to help listeners navigate the challenges of launching and growing a successful business. Key Highlights: Launching the Garage Door Company Startup Series: Ryan introduces a new series aimed at educating entrepreneurs on starting a garage door company, emphasizing the importance of strategic planning and education. He announces the creation of Garage Door University to provide further training and networking opportunities, along with a financing plan to make these resources more accessible. Financial Sustainability and Sales Projections: The discussion highlights the critical importance of financial sustainability, advising business owners to focus on personal financial well-being and realistic sales projections. Effective Branding Strategies: Ryan delves into branding, advising on the creation of a simple yet effective logo, the importance of conducting a trademark search, and the benefits of a professional presentation. He suggests starting with a strong logo and brand colors before building a comprehensive website. Cost Management and Expense Control: The episode covers strategies for minimizing startup costs and managing expenses effectively, including understanding insurance coverage, registering the business correctly, and maintaining low monthly expenses. Ryan also stresses the importance of job costing and establishing a reasonable commission structure. Understanding Gross Profit Margins: Ryan explains the concept of gross profit margins, providing practical examples of how to calculate and apply these margins in real-world scenarios. He underscores the necessity of understanding and using the term ‘margin’ in financial calculations. Client Acquisition Strategies: Various strategies for acquiring new clients are discussed, including door-knocking, networking groups, yard signs, direct mail, and social media marketing. Ryan highlights alternative methods to stand out on platforms like Yelp and shares a special offer on yard signs from his friend, David. Sales Strategy and Software Recommendations: Ryan outlines his sales strategy, emphasizing the importance of social media marketing, testimonial videos, and a structured sales plan. He recommends software tools such as Jobber for business management and Monday.com for CRM, along with automated systems for lead outreach. Small Business Sales Plan and Finance Management: The episode covers the essentials of a well-thought-out sales plan, including non-pushy sales training, client packages, and effective cash flow management. Ryan advises on opening multiple checking and savings accounts, setting up net 30 terms, and creating a profit account for large profits. Professionalism and Effective Hiring: Ryan emphasizes the importance of using professional emails, maintaining separate business and personal finances, and managing inventory levels. He also highlights the need for early recruitment, focusing on hiring the right installer and office person who fit the company’s culture. Networking and Core Values: The importance of strong networking groups and the development of a vision, mission statement, and core values are discussed. Ryan encourages creative brainstorming to develop these elements and offers his assistance in the process. Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://markinuity.com/ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

Join host Ryan as he engages in a deeply informative discussion with Jim McGrath and Selena Belvin on this episode of Torsion Talk. Focused on the Vertical Lift Outreach (VLO), this conversation sheds light on the organization's strategic evolution, community impact, and the collective efforts to support the garage door industry through various initiatives. Ryan, Jim, and Selena explore the importance of community involvement, the challenges and achievements of VLO, and how their efforts are shaping the support systems within the industry. This episode is designed to educate listeners about the critical work of VLO and inspire engagement and support from the wider community. This episode not only highlights strategic business planning and community engagement but also delves into personal stories that underscore the importance of community support and proactive leadership in the garage door industry. For more information or to make a contribution, visit: https://www.vlocares.org/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://suchnsuchmedia.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

Join us for a new episode of Torsion Talk, featuring a dynamic conversation between Ryan and guest Jasmin Capo, of Top Notch Garage Doors. They explore the essentials of crafting a strong personal brand, tackling entrepreneurial challenges, and optimizing social media for business growth. Hear Jasmin discuss her journey in developing a transparent and resonant brand using social media, alongside candid discussions on expanding her business and maintaining a healthy balance between work and personal life. This episode is filled with practical advice and real-life experiences, providing valuable guidance for entrepreneurs and industry professionals looking to navigate their own paths to success. Whether you’re looking to enhance your branding efforts or find encouragement in the stories of like-minded professionals, this discussion offers relevant and engaging content. **Key Highlights:** 1. **Sales Training Innovations:**    - Ryan announces the resumption of his door sales training, now streamlined into a one-day format to enhance efficiency without losing impact. The upcoming sessions are set to focus on technology sales and new door sales training. 2. **Summit Plans and Entrepreneurial Insights:**    - Exciting plans for a GDU summit in Puerto Rico in March 2025 are revealed, alongside discussions about potential guest speakers who have transformed challenges into multi-million dollar opportunities. 3. **Jasmin Capo's Branding Journey:**    - Jasmin shares her success in building a resonant brand around her garage door business, emphasizing the strategic use of social media and the importance of vulnerability and transparency in connecting with customers. 4. **Facing Business Challenges:**    - Jasmin discusses the hurdles of managing cash flow and transitioning from subcontractors to hourly employees, highlighting her proactive strategies to align with her company’s values and improve profitability. 5. **Focus on New Construction and Repairs:**    - The conversation shifts to the importance of building relationships with builders and the viability of their businesses despite potential market fluctuations. 6. **Personal Growth and Expansion:**    - Jasmin and Ryan explore the significance of personal development, self-care, and having a long-term vision for sustainable business growth and personal well-being. 7. **Navigating Homeownership and Economic Challenges:**    - Jasmin shares her recent experience buying a new home amid economic uncertainties, while Ryan opens up about his challenges with government policies and the IRS. 8. **Leveraging Social Media for Business Growth:**    - The duo discusses strategies for enhancing social media presence, with Jasmin advising on the benefits of having an in-house social media expert and a targeted content strategy. This episode is a must-listen for anyone in the garage door industry or those interested in authentic entrepreneurship. About Jasmin: CEO Jasmin Capo has been in the garage door industry for over seven years. She graduated from The University of Houston-Downtown with a Bachelor's Degree in General Business and a minor in Small Business Management. Jasmin also founded "Houston Women in Construction." an organization that is dedicated to helping small business owners grow their businesses. Proceeds are placed into a scholarship fund for women who are currently studying construction. Find Jasmin at:  https://www.instagram.com/thegaragedoorgirl_/ https://www.facebook.com/tngdoors https://tngdoors.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://suchnsuchmedia.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

**About This Episode:**  Join Ryan on a special birthday edition of the Torsion Talk Podcast as he delves into a series of thought-provoking discussions and personal reflections that highlight the journey of personal and professional growth. From retirement plans and financial ambitions to impactful community support and leadership values, this episode is packed with inspiring insights and actionable advice. Key Highlights: Birthday Reflections and Career Outlook: Ryan kicks off the podcast with reflections on his birthday and shares his future career plans, including a look at the next 11 years and his vision for retirement. Sales Training Experiment: Ryan recounts a recent sales training experiment designed to challenge conventional thinking about customer behavior, celebrating its success and the insights gained. Income Multiplication Thought Experiment: A fascinating discussion where Ryan leads the team through a thought experiment about income multiplication, revealing shifts in perspective from personal indulgence to generosity. Combating Poverty Mindset: Ryan addresses the common poverty mindset, urging a reevaluation of self-worth and pricing strategies to not only enhance personal gain but also contribute positively to society. Financial Goals and Giving Back: Ryan outlines his ambitious financial targets and discusses his plans to use his income to support others, emphasizing the importance of community and philanthropy. Support for Jackson's Family: Highlighting a personal cause, Ryan shares the story of Jackson, a 15-year-old boy battling cancer, and encourages support to help cover his treatment costs. Daily Challenges and Community Support: Ryan talks about the challenges of managing daily communication overload and the importance of community support, linking back to the fundraising efforts for Jackson. Leadership and Core Values: Insights into proactive leadership and the introduction of core values that guide his team's approach to business, emphasizing innovation, integrity, and community impact. Customer Service Philosophy: A deep dive into treating customers as 'heroes,' focusing on empathy, integrity, and exceptional service to create memorable experiences. Literary Insights and Celebrations: Ryan discusses his current readings and shares plans for his birthday celebration, providing a personal glimpse into his life outside the podcast. Tune into this enriching episode to gain valuable perspectives on leadership, personal growth, and the power of community impact. Whether you're a business leader or someone looking to make meaningful changes in your life and work, Ryan's stories and insights offer motivation and guidance for everyone. LINK TO DONATE TO JACKSON HERE Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://suchnsuchmedia.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of the Torsion Talk Podcast, Ryan dives into a wealth of topics ranging from leadership development to strategic rebranding, and from enhancing team engagement to navigating industry challenges. Join us as Ryan shares his firsthand experiences and actionable insights that have shaped his journey and propelled his business to new heights. Key Highlights: Leadership Development and Business Success: Ryan discusses the transformative impact of initiating a weekly development meeting that led to a 40% business increase. He emphasizes the power of proactive leadership and investing in team inspiration and decision-making capabilities. Rebranding to Markinuity: Reflecting on his media company's evolution, Ryan unveils the new brand identity, Markinuity. He discusses the thoughtful process behind the rebranding, focusing on aligning with core values and mission, and the challenges faced in naming the new entity. Enhancing Digital Experience Ryan talks about the beta testing of verifiedgaragedoorrepair.com, addressing the technical challenges and his proactive approach to improving user experiences. GDU 25 and Future Plans: Looking ahead, Ryan details the upcoming GDU 25 event in Puerto Rico, highlighting the strategic choice of location and his intentions to foster deeper connections and networking opportunities among attendees. Expo Experiences and Community Engagement: From attending a rooftop pool party to engaging discussions on the expo floor, Ryan recounts the vibrant atmosphere and networking dynamics of recent industry expos, emphasizing the value of being present and interactive in such environments. Support for Creativity and Business Integrity: Passionate about supporting the arts and maintaining high advertising standards, Ryan discusses his approach to backing creative talents and ensuring clear, effective communications in marketing strategies. Navigating Business Strategies and Industry Challenges: Ryan voices his concerns over new business strategies that could impact customer relationships and shares his strategies for addressing these challenges while continuing to prioritize product quality and customer satisfaction. Join us as we unpack these insights and more. Whether you're a budding entrepreneur or a seasoned business owner, there’s a wealth of knowledge and inspiration waiting for you in this episode. Tune in to learn how strategic leadership and a clear vision can dramatically enhance your business landscape. Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://suchnsuchmedia.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠