Torsion Talk - The Garage Door Industry Podcast

Join Ryan in this insightful episode as he navigates through critical topics discussed in garage door industry Facebook groups. From the ongoing debate on repairing versus replacing parts to evaluating the business dynamics of subcontracting versus full-time employment, Ryan brings his expertise directly from social media discussions to our listeners. Key Topics Covered: Social Media Debates – Repair vs. Replace: Ryan reviews popular Facebook posts debating whether it's more beneficial to repair or replace malfunctioning garage door parts. He weighs in on the impact of each decision on customer trust and long-term business viability. Evaluating Employment Types: Subcontractor vs. Employee: Drawing from discussions in Facebook groups, Ryan explores the pros and cons of being a subcontractor as opposed to a W-2 employee in the garage door sector. He delves into financial stability, risk factors, and personal freedom associated with each. Company Policies: Time Off Requests and Payment Protocols: Reflecting on feedback and queries from Facebook, Ryan explains GDU’s policies on handling time-off requests and payment methods. He discusses the necessity for clear, fair policies that support both company operations and employee needs. Strategic Business Management: Pricing and Marketing: Ryan shares insights from his own experiences and industry Facebook group discussions on effective pricing strategies and allocating marketing budgets to optimize advertising outcomes. Navigating Advertising Risks: Based on concerns raised in social media interactions, Ryan addresses the potential risks linked with specific advertising methods in the garage door industry, providing advice on avoiding common pitfalls and fraudulent schemes. Episode Highlights: Ryan's practical take on the frequent repair-or-replace scenarios discussed in industry Facebook groups. Detailed analysis of employment types tailored to real online discussions. Pro tips on managing the financial aspects of garage door business operations effectively. Stay engaged in the conversation! If you're grappling with similar issues in your business, apply these insights to refine your strategies. Don't forget to subscribe for more expert advice from the heart of the garage door community. Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://suchnsuchmedia.com⁠⁠⁠⁠⁠⁠⁠⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/

In this insightful episode, Ryan delves deep into the art and science of pricing strategies, sharing his valuable experiences and the pivotal shift towards catering to high-end clients in 2019. From Amazon's diversified profit strategies to the hands-on challenges of the garage door industry, Ryan covers a broad spectrum of business wisdom, emphasizing the critical importance of understanding business fundamentals, managing risks, and committing to quality for sustainable growth. **Highlights:** High-End Focus: Ryan's strategic pivot to serving high-end clients, enhancing staff quality and service offerings to justify premium pricing. Value-Based Pricing: The importance of pricing based on the value delivered rather than competitor pricing, ensuring businesses cover their costs while delivering exceptional service. Amazon's Profit Margins: A discussion on Amazon's low e-commerce profit margins contrasted with its lucrative AWS platform, highlighting the importance of diversification. Scaling and Risk Management: Insights into scaling businesses, using examples like Amazon and Zappos, and the necessity of having multiple revenue streams to mitigate risks. Garage Door Industry Dynamics: Ryan shares his personal journey and the challenges of lead generation and supply-demand dynamics in the garage door business. Quality and Pricing Strategy: The emphasis on using high-quality parts, charging more than cost, and the need to educate customers on the value of products and services. Financial Prudence: Urging financial wisdom, understanding pricing, and improving customer service and operational systems for overall business health and personal well-being. Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://suchnsuchmedia.com⁠⁠⁠⁠⁠⁠⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/

About this episode: In this week's episode, join Ryan, Amy, and Courtney as they delve into the whirlwind of activities and planning leading up to the much-anticipated Ida Expo. With an atmosphere charged with anticipation and excitement, the team shares their insider view on everything from speaker highlights to logistics, making it an episode you won't want to miss. Highlights: Expo Preparation: Learn about the record-breaking attendance numbers and the excitement around the educational sessions planned for April 23rd to 26th. Courtney shares her apprehension about an upcoming radio appearance, with Ryan offering reassurance and emphasizing the importance of fun and informative presentations. Star-Studded Lineup: The team expresses enthusiasm for securing Inky Johnson as the keynote speaker, alongside other notable experts like Jeff Barnett,  Scott Telema, Claire Branch and Megan Likes, promising an event full of inspiration and insight. Event Logistics: From the Sahara's logistical puzzles to the array of educational and social events planned, dive into the meticulous planning that goes into making the expo a success. Registration and Planning: Courtney introduces online registration options at doors.org highlighting the importance of early sign-ups and the variety of packages available for attendees. Appreciation and Relationships: Ryan emphasizes the value of showing gratitude to suppliers and sponsors, underlining the foundational role they play in the industry and the significance of fostering strong relationships. Whether you're an attendee eagerly counting down the days or a member of the wider community curious about the buzz, this episode offers a treasure trove of insights into what makes the Ida Expo a landmark event Find the IDA at: Email: info@doors.org Registration: doors.org Call: 800-355-4IDA Find Ryan at: ⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://suchnsuchmedia.com⁠⁠⁠⁠⁠⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠https://quietmydoor.com/

About this episode: Leadership transcends conventional hierarchies. Join us in an enlightening session with Mike Michalowicz as we delve into the essence of transformative leadership. From adopting a web-like structure that fosters connection and collaboration to the art of aligning talents with tasks, this episode is a treasure trove for anyone looking to redefine their leadership approach. Mike shares wisdom from his book "ALL IN," illustrating how caring for your team and matching their strengths to roles can catapult your organization to new heights. Highlights: - Moving beyond the top-down structure to embrace a more interconnected, web-like organizational model. - The power of aligning individual talents with specific tasks for optimal team performance. - How great organizations benefit from adopting flexible, web-like structures that promote innovation and responsiveness. - The importance of nurturing employees so they can thrive, bringing their best selves to work. - Elevating team success through genuine care and effort, proving that the journey matters just as much as the outcome. https://www.instagram.com/mikemichalowicz/ https://www.facebook.com/MikeMichalowiczFanPage https://mikemichalowicz.com/ Find Ryan at: ⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://suchnsuchmedia.com⁠⁠⁠⁠⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠https://quietmydoor.com/

In this compelling episode, Ryan takes us on a journey through the evolution of a business leader, from the early startup days to steering the helm of a growing enterprise. He candidly discusses the challenges of transitioning from hands-on fieldwork to strategic office leadership, acknowledging the potential for friction and loss of rapport with long-standing employees. Ryan reflects on the importance of clear communication and setting the direction for his business, affirming that it is his vision that drives the company's future. With transparency, Ryan delves into the financial contrasts between his media agency and door company, shedding light on the critical nature of maintaining tight control over finances and the precariousness of marketing investments. He also tackles the tough decisions business owners face when it comes to employee performance and adaptability during critical transitions. In a heartfelt admission, Ryan voices concerns over the potential lowering of standards within his team and highlights the necessity of sustaining high expectations and embracing risk to achieve entrepreneurial success. He shares personal anecdotes about leadership styles, moving from a confrontational approach to one fostering accountability and relationship-building. Further, Ryan discusses the symbolism of luxury items like sports cars in celebrating business triumphs, while also pondering the balance between life's luxuries and necessities. He shares personal life lessons, including the pursuit of building a dream home and the implications of lifestyle choices on perception and societal norms. Lastly, Ryan touches on the essentiality of self-growth, recommending the book "Power of Wow" for its profound influence on his leadership approach, and concludes by inviting listeners to the upcoming Gdu summit, a prime event for leadership training. Whether you're a budding entrepreneur or an established business owner, this episode is rich with insights on leadership transformation, financial strategy, and the delicate balance between fulfilling dreams and managing reality. Tune in to gain valuable perspectives on navigating the intricate path of business growth and personal development. Find Ryan at: ⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠ ⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠ ⁠⁠⁠⁠https://suchnsuchmedia.com⁠⁠⁠⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠https://quietmydoor.com/

In the latest episode of our podcast, join Ryan as he recaps his insightful hardware tour in Belgium and beyond. Ryan and Pancake ventured into the heart of European manufacturing, visiting Quality Sets, a garage door hardware company that's revolutionizing the industry with just 10 employees and a fleet of robots.  As Ryan continues to share their journey, learnings, and fun through YouTube, he reflects on the universal language of innovation and kindness, even when a translator app becomes your best friend. Don't miss out on the team's lively discussions, travel tales, and professional insights. Tune in to hear Ryan's firsthand account of his Belgium hardware tour, the joys of international travel, and the future of garage door manufacturing. Watch the YouTube series playlist: “Ryan and Pancake’s Great European Adventure”  where the goal is to drop three engaging videos a day!  **Be sure to subscribe and follow their journey as they share daily videos of their explorations and professional encounters. #GarageDoorInnovation #RyanBelgiumTour #PodcastSummary** Ryan and Pancakes Great European Adventure: https://www.youtube.com/watch?v=bZkJF7ACAfM&list=PLRX1ioiWNIAjBT4lKRuZp_mNaaix5Auhx Find Ryan at: ⁠⁠⁠https://garagedooru.com⁠⁠⁠ ⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠ ⁠⁠⁠https://suchnsuchmedia.com⁠⁠⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠http://sommer-usa.com⁠⁠⁠ Surewinder - ⁠⁠⁠https://surewinder.com⁠⁠⁠ Stealth Hardware - ⁠⁠⁠https://quietmydoor.com/

Ever felt lost in the labyrinth of marketing agencies? Join Ryan Lucia in a revealing episode where he pulls back the curtain on the murky world of digital marketing. From the deceptive snares laid by agencies promising the moon, to the critical importance of holding the reins over your content and digital assets, Ryan doesn’t hold back. Discover the bedrock principles of SEO success that most agencies won’t tell you about, and learn why industry knowledge trumps local expertise every time. Ryan demystifies the SEO game, sharing insider knowledge on what truly works, and what’s just smoke and mirrors. This episode isn’t just a cautionary tale; it’s a roadmap to navigating the digital marketing minefield with your assets intact. Ryan dives into the operational tactics of successful agencies, revealing why a mix of SEO and pay-per-click might be the secret sauce your business needs. Plus, get the lowdown on why original photos can skyrocket your website’s appeal, directly from Google’s playbook. Fed up with marketing myths and false promises? Ryan’s candid advice and real-world insights offer a lifeline. Whether you’re battling SEO confusion or wary of losing control to a sleek sales pitch, this episode is your guide to making informed, strategic decisions in the digital marketing arena. Listen now to transform your approach to marketing agencies and take control of your digital destiny. Your business—and your sanity—might just depend on it. Find Ryan at: ⁠⁠https://garagedooru.com⁠⁠ ⁠⁠https://aaronoverheaddoors.com⁠⁠ ⁠⁠https://suchnsuchmedia.com⁠⁠ Check out our sponsors! Sommer USA - ⁠⁠http://sommer-usa.com⁠⁠ Surewinder - ⁠⁠https://surewinder.com⁠⁠ Stealth Hardware - ⁠⁠https://quietmydoor.com/

Tune in to the latest episode of Torsion Talk as Ryan Lucia and Jen Rochford delve into the vital aspects of company culture, customer service, and hiring practices. From dissecting stories about empathetic customer service to sharing personal experiences, they highlight the importance of empathy, compassion, authenticity, and humility in employees. The discussion navigates through hiring challenges, workplace culture, and the significance of investing in employees who align with the company's values. Join them as they provide insightful guidance on fostering a strong workplace culture and hiring the right people for long-term success. Find Ryan at: ⁠https://garagedooru.com⁠ ⁠https://aaronoverheaddoors.com⁠ ⁠https://suchnsuchmedia.com⁠ Check out our sponsors! Sommer USA - ⁠http://sommer-usa.com⁠ Surewinder - ⁠https://surewinder.com⁠ Stealth Hardware - ⁠https://quietmydoor.com/

Embark on an inspiring journey with Roberto Infante, the visionary founder of TyGrig Garage Doors, as he shares his entrepreneurial odyssey that began at the young age of 13. In this captivating episode, hosts Ryan and Jen delve into Roberto's background, recounting his initiation into the world of garage door installation alongside his father in Texas. The conversation unfolds into a profound exploration of the bedrock of successful businesses—core values, mission, and vision statements. Discover how Roberto, driven by faith, intertwines these principles into the very fabric of his company's culture, making them not just guiding principles but an integral part of daily communication. In a riveting Q&A session, Roberto seeks wisdom from Ryan on the delicate art of balancing residential and commercial projects. Uncover the pearls of entrepreneurial wisdom as they discuss crucial elements essential before scaling a business—core values, handbooks, sales and marketing acumen, basic accounting insights, software services, and a robust training blueprint. Be prepared to glean invaluable insights into the entrepreneurial ethos, the shaping of company culture, and actionable tips for fostering the growth of a thriving garage door business. Don't miss the chance to immerse yourself in this episode where faith, leadership, and business prowess converge for a truly transformative listening experience. Roberto Infante is the owner of TyGrig Garage Doors in Chattanooga, TN. He and his wife started the business in 2020. Roberto started doing Garage Door Installs with his father at the age of 13 in Houston, Texas where he learned the different aspects and dangers of the business. TyGrig Garage Doors strives to do the best work they possibly can for their customers and community.  Find Roberto: www.TyGrig.com FB: https://www.facebook.com/TyGrigGD IG: @tygrig  Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://suchnsuchmedia.com Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/

In Episode 54 of Season 8 on the Torsion Talk Podcast, Ryan and Jen interview John Strong and delve into the intriguing journey of John's transition from the software industry to opening his own garage door business in July. The episode explores the motivations behind choosing garage doors over the conventional path in software, the challenges faced, and the unique insights gained along the way. Key Points covered in this podcast: Choosing Garage Doors Over Software:  Scaling Challenges Entrepreneurial Mindset Multiple Streams of Income Investor Mindset and Metrics Marketing and Growth Strategies Customer Experience and Analytics Data Analysis and CRM The episode concludes with a glimpse into John's entrepreneurial journey and his mission to provide value to customers while contributing to the success of fellow small business owners in the garage door industry. About John: Formerly a dynamic leader in the fast-paced realm of software development, John navigated the rapid growth of a thriving tech company with finesse. Drawn by a newfound passion for small business, John made a bold shift to establish 'Riverline Garage Doors.' Now, as the owner and visionary behind this venture, John's mission is twofold: to offer customers unparalleled value and amazing experiences in the world of garage doors, all while actively contributing to the success of fellow small business owners. Find John at: https://riverlinegaragedoor.com/ Instagram Facebook LinkedIn Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://suchnsuchmedia.com Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/