Torsion Talk - The Garage Door Industry Podcast

Ever felt lost in the labyrinth of marketing agencies? Join Ryan Lucia in a revealing episode where he pulls back the curtain on the murky world of digital marketing. From the deceptive snares laid by agencies promising the moon, to the critical importance of holding the reins over your content and digital assets, Ryan doesn’t hold back. Discover the bedrock principles of SEO success that most agencies won’t tell you about, and learn why industry knowledge trumps local expertise every time. Ryan demystifies the SEO game, sharing insider knowledge on what truly works, and what’s just smoke and mirrors. This episode isn’t just a cautionary tale; it’s a roadmap to navigating the digital marketing minefield with your assets intact. Ryan dives into the operational tactics of successful agencies, revealing why a mix of SEO and pay-per-click might be the secret sauce your business needs. Plus, get the lowdown on why original photos can skyrocket your website’s appeal, directly from Google’s playbook. Fed up with marketing myths and false promises? Ryan’s candid advice and real-world insights offer a lifeline. Whether you’re battling SEO confusion or wary of losing control to a sleek sales pitch, this episode is your guide to making informed, strategic decisions in the digital marketing arena. Listen now to transform your approach to marketing agencies and take control of your digital destiny. Your business—and your sanity—might just depend on it. Find Ryan at: ⁠⁠https://garagedooru.com⁠⁠ ⁠⁠https://aaronoverheaddoors.com⁠⁠ ⁠⁠https://suchnsuchmedia.com⁠⁠ Check out our sponsors! Sommer USA - ⁠⁠http://sommer-usa.com⁠⁠ Surewinder - ⁠⁠https://surewinder.com⁠⁠ Stealth Hardware - ⁠⁠https://quietmydoor.com/

Tune in to the latest episode of Torsion Talk as Ryan Lucia and Jen Rochford delve into the vital aspects of company culture, customer service, and hiring practices. From dissecting stories about empathetic customer service to sharing personal experiences, they highlight the importance of empathy, compassion, authenticity, and humility in employees. The discussion navigates through hiring challenges, workplace culture, and the significance of investing in employees who align with the company's values. Join them as they provide insightful guidance on fostering a strong workplace culture and hiring the right people for long-term success. Find Ryan at: ⁠https://garagedooru.com⁠ ⁠https://aaronoverheaddoors.com⁠ ⁠https://suchnsuchmedia.com⁠ Check out our sponsors! Sommer USA - ⁠http://sommer-usa.com⁠ Surewinder - ⁠https://surewinder.com⁠ Stealth Hardware - ⁠https://quietmydoor.com/

Embark on an inspiring journey with Roberto Infante, the visionary founder of TyGrig Garage Doors, as he shares his entrepreneurial odyssey that began at the young age of 13. In this captivating episode, hosts Ryan and Jen delve into Roberto's background, recounting his initiation into the world of garage door installation alongside his father in Texas. The conversation unfolds into a profound exploration of the bedrock of successful businesses—core values, mission, and vision statements. Discover how Roberto, driven by faith, intertwines these principles into the very fabric of his company's culture, making them not just guiding principles but an integral part of daily communication. In a riveting Q&A session, Roberto seeks wisdom from Ryan on the delicate art of balancing residential and commercial projects. Uncover the pearls of entrepreneurial wisdom as they discuss crucial elements essential before scaling a business—core values, handbooks, sales and marketing acumen, basic accounting insights, software services, and a robust training blueprint. Be prepared to glean invaluable insights into the entrepreneurial ethos, the shaping of company culture, and actionable tips for fostering the growth of a thriving garage door business. Don't miss the chance to immerse yourself in this episode where faith, leadership, and business prowess converge for a truly transformative listening experience. Roberto Infante is the owner of TyGrig Garage Doors in Chattanooga, TN. He and his wife started the business in 2020. Roberto started doing Garage Door Installs with his father at the age of 13 in Houston, Texas where he learned the different aspects and dangers of the business. TyGrig Garage Doors strives to do the best work they possibly can for their customers and community.  Find Roberto: www.TyGrig.com FB: https://www.facebook.com/TyGrigGD IG: @tygrig  Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://suchnsuchmedia.com Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/

In Episode 54 of Season 8 on the Torsion Talk Podcast, Ryan and Jen interview John Strong and delve into the intriguing journey of John's transition from the software industry to opening his own garage door business in July. The episode explores the motivations behind choosing garage doors over the conventional path in software, the challenges faced, and the unique insights gained along the way. Key Points covered in this podcast: Choosing Garage Doors Over Software:  Scaling Challenges Entrepreneurial Mindset Multiple Streams of Income Investor Mindset and Metrics Marketing and Growth Strategies Customer Experience and Analytics Data Analysis and CRM The episode concludes with a glimpse into John's entrepreneurial journey and his mission to provide value to customers while contributing to the success of fellow small business owners in the garage door industry. About John: Formerly a dynamic leader in the fast-paced realm of software development, John navigated the rapid growth of a thriving tech company with finesse. Drawn by a newfound passion for small business, John made a bold shift to establish 'Riverline Garage Doors.' Now, as the owner and visionary behind this venture, John's mission is twofold: to offer customers unparalleled value and amazing experiences in the world of garage doors, all while actively contributing to the success of fellow small business owners. Find John at: https://riverlinegaragedoor.com/ Instagram Facebook LinkedIn Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://suchnsuchmedia.com Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com Stealth Hardware - https://quietmydoor.com/

Welcome to a special episode of Torsion Talk, hosted by Ryan Lucia. Today marks a significant moment as we bid farewell to Tamara, the Chief Operating Officer of Garage Door University (GDU), on her last podcast. Tamara is embarking on a new journey, joining her family's business as the Vice President of Operations, where she'll be overseeing cleanup efforts alongside her husband, who handles production and administration. In this heartfelt episode, Ryan expresses the bittersweet emotions of losing a longtime collaborator. He acknowledges Tamara's profound impact on the garage door industry and GDU, emphasizing the importance of hiring great people, fostering strong relationships, and recognizing that some connections are only meant for a season. Tamara, who started as a virtual assistant (VA) with Ryan, reflects on the fulfillment and lifelong friendships she gained during her time at GDU. Despite the excitement of her new role, Tamara acknowledges the pressure to ensure GDU's continued success and her deep emotional connection to the team. She shares her commitment to implementing systems, processes, accountability, and financial order—lessons learned from her tenure in the garage door industry. Ryan introduces Jen, who will be stepping into Tamara's shoes. Having known Jen since 2016, Ryan highlights her background as a business development representative at BELAY, where she engaged with entrepreneurs and gained valuable insights into their businesses. The episode comes full circle as Jen and Ryan reconnect through We Recruit Well, showcasing the intertwined paths of their professional journeys. In a heartfelt farewell, Ryan expresses gratitude to Tamara for her remarkable contributions to GDU and working alongside him. As Tamara embarks on her new venture, the episode serves as a celebration of growth, change, and the enduring impact of collaboration within the Garage Door University community. Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://suchnsuchmedia.com Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com

In a candid episode of Torsion Talk, host Ryan Lucia, owner of Aaron Garage Doors, bares it all about the highs and lows of entrepreneurship, focusing on a pivotal aspect—leadership. Ryan reflects on his journey, sharing a profound realization about the connection between leadership and business success. The episode delves into the fundamental question: What is leadership? Ryan emphasizes the stark choice between being a proactive leader or a reactive one, categorizing leaders into those who are either good or bad. A key query emerges: Are you developing leaders within your organization? You’ll hear about the pivotal moment when Ryan realized he was falling short as a leader and how it triggered a cultural shift in his organization, demonstrating the profound impact of visionary leadership.  Learn how Ryan's revelation about his role as a visionary and the subsequent turnaround in sales underscores the profound connection between organizational culture, revenue, and profit. Listeners are encouraged to be proactive about leading, focusing on working on the business rather than in it. Ryan offers five practical ways to do so. Torsion Talk leaves the audience inspired to cultivate great leadership, recognizing its pivotal role in shaping a positive organizational culture, driving revenue, and ensuring long-term success. Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://suchnsuchmedia.com Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com

In this episode, Ryan and Tamara sit down with Adi (Didi) Azaria, CEO of Workiz, to discuss practical strategies for garage door business owners to grow and succeed in a competitive market. Adi (Didi) Azaria is a Growth Hacker, Inside Sales Expert, Startup Builder, and Investor. After co-founding Sisense, he now holds the position of CEO at Workiz. His commitment to Field Service Management and the pursuit of excellence in his domain is matched only by his dedication to empowering and fortifying the Workiz team. Find Didi at: https://www.linkedin.com/in/adiazaria/ http://www.workiz.com Link to exclusive 30% discount for Torsion Talk Listeners:  https://www.workiz.com/partners/garage-door-lpoc/?partner_key=garage-door-u Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://suchnsuchmedia.com Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com

In the first half of this episode, Ryan goes over announcements for Sales Training and GDU and shares some updates from the Steel Industry. We then move into why he is no longer taking calls from private equity firms, and what Aaron Overhead Doors year-end planning sessions look like. Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://suchnsuchmedia.com Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com

Learn how Blake got his start in the business, how he sets himself and his team up for success in a competitive market, why he is passionate about training his team, and his unique approach to leadership. Blake Furry is the owner of Furry Overhead Door Company, a garage door business with locations in Central Illinois and Southern Alabama. Blake is a husband, father of soon to be 3 boys, and a young entrepreneur trying to be the best. Find Blake at: www.furrydoors.com www.furrydoors.com/southern-alabama  Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://suchnsuchmedia.com Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com

In this episode, Ryan talks about how he is planning to make the most of 2024 and shares some helpful advice on how you can, too. Find Ryan at: https://garagedooru.com https://aaronoverheaddoors.com https://suchnsuchmedia.com Check out our sponsors! Sommer USA - http://sommer-usa.com Surewinder - https://surewinder.com