
Torsion Talk - The Garage Door Industry Podcast
The garage door industry podcast "Torsion Talk" is the number one listened-to podcast for garage door businesses. We strive to educate and challenge business owners and employees who want to develop into a better leader.
Ryan our host is the owner of his own garage door business Aaron Overhead Doors. They have three locations in Buford, Milton, and Buckhead GA. Ryan launched his marketing agency Markinuity in 2019 after trying multiple companies he felt over promised and under delivered. Ryan started Garage Door U in 2021 and does events often through GDU.
Latest episodes

Nov 21, 2023 • 45min
Torsion Talk S8 E49 - Doing it Because You Said You Would with Blake Furry
Learn how Blake got his start in the business, how he sets himself and his team up for success in a competitive market, why he is passionate about training his team, and his unique approach to leadership.
Blake Furry is the owner of Furry Overhead Door Company, a garage door business with locations in Central Illinois and Southern Alabama. Blake is a husband, father of soon to be 3 boys, and a young entrepreneur trying to be the best.
Find Blake at:
www.furrydoors.com
www.furrydoors.com/southern-alabama
Find Ryan at:
https://garagedooru.com
https://aaronoverheaddoors.com
https://suchnsuchmedia.com
Check out our sponsors!
Sommer USA - http://sommer-usa.com
Surewinder - https://surewinder.com

Nov 14, 2023 • 14min
Torsion Talk S8 E48 - Thinking Ahead and Planning for 2024
In this episode, Ryan talks about how he is planning to make the most of 2024 and shares some helpful advice on how you can, too.
Find Ryan at:
https://garagedooru.com
https://aaronoverheaddoors.com
https://suchnsuchmedia.com
Check out our sponsors!
Sommer USA - http://sommer-usa.com
Surewinder - https://surewinder.com

Nov 7, 2023 • 57min
Torsion Talk S8 E47 - An Inside Look at Private Equity with Anthony Gonzales
In this episode, Ryan is joined by Anthony Gonzales, CEO of Cobalt Services Partners. Learn common misconceptions about private equity firms, what they are looking for in businesses, why EBITDA is important, and more.
Anthony is the co-CEO of Cobalt Services Partners, an Alpine Investors portfolio company focused on buying and building commercial overhead door, access control, and gate companies throughout the United States. Previously, Anthony played 5 seasons as a wide receiver for the Indianapolis Colts, helped lead a software startup, earned his MBA from Stanford University, and served in the United States Congress for two terms.
Find Ryan at:
https://garagedooru.com
https://aaronoverheaddoors.com
https://suchnsuchmedia.com
Check out our sponsors!
Sommer USA - http://sommer-usa.com
Surewinder - https://surewinder.com

Oct 24, 2023 • 25min
Torsion Talk S8 E46 - Mental Health
In this episode, Ryan shares some quick updates on industry happenings and then dives in to his recent journey and why you should make taking care of yourself your top priority.
Find Ryan at:
https://garagedooru.com
https://aaronoverheaddoors.com
https://suchnsuchmedia.com
Check out our sponsors!
Sommer USA - http://sommer-usa.com
Surewinder - https://surewinder.com

Oct 10, 2023 • 48min
Torsion Talk S8 E45 - Video Marketing with Robert Pancake
In this episode, hear from Ryan's video wizard, Robert Pancake, about his recent trip to VidSummit in Dallas. Learn how to leverage video marketing in your garage door business, Robbie's key takeaways from the summit, common misconceptions, what's actually important, and the only thing you need to get started.
Find Robert at:
https://www.robertpancake.com/about
Find Ryan at:https://garagedooru.comhttps://aaronoverheaddoors.comhttps://suchnsuchmedia.com
Check out our sponsors!Sommer USA - http://sommer-usa.comSurewinder - https://surewinder.com

Oct 3, 2023 • 57min
Torsion Talk S8 E44 - Everything You Need to Know about Acquisitions and Private Equity with Buck Marshall, Brad Goodwin and Joe Clark
In this episode, Ryan is joined by Buck Marshal, founder of NorthCurrent Partners, Brad Goodwin, President of DGD Garage Doors and Joe Clark, President of United Garage Door Company to discuss acquisitions and private equity. Tune in to learn how to prepare for a conversation with a private equity firm, what these firms are looking for, common misconceptions, key terminology and what you can do to help make the valuation of your business better.
Brad Goodwin is the President of DGD Garage Doors, a leading garage door service, repair, and installation company serving residential customers throughout the state of Florida. Prior to joining DGD, Brad spent several years as a management consultant working with companies to improve margin and reduce operating costs. He is a graduate of the University of Florida and resides with his wife and three girls in Tampa, FL.
Find Brad at:
https://dgdoors.com
Buck is a founder and Managing Partner at NorthCurrent Partners, an investment firm that partners with and acquires American businesses with a focus on growth and home/commercial services. NorthCurrent has made 3 garage door company investments and acquisitions, supporting their growth by helping the existing teams recruit additional employees and open up new offices to expand geographically. Buck lives in New York with his wife, a nurse practitioner, and enjoys fishing, baseball, and American history.
Find Buck at:
https://northcurrentpartners.com
Business Development Team: bd@ncpartners.com
Joe Clark is the President of United Garage Door Company and an operating partner to NorthCurrent. He has spent the last sixteen years in the Garage Door industry, starting out as an installer. Prior to joining the Garage Door Industry, Joe proudly served eight years on active duty in the United States Marine Corps. Joe resides in Grove City, Ohio with his wife Jamie and twin sons, Bryce and Owen.
Find Joe at:
https://unitedgaragedoor.com
Find Ryan at:https://garagedooru.comhttps://aaronoverheaddoors.comhttps://suchnsuchmedia.com
Check out our sponsors!Sommer USA - http://sommer-usa.comSurewinder - https://surewinder.com

Sep 26, 2023 • 25min
Torsion Talk S8 E43 - Sales is the Engine
It's been a minute, but now that Garage Door U Summit is in the books, Ryan sits down to talk about one of his favorite subjects: sales. In this episode, learn about the two types of salespeople, why it's better to have more than one person on your sales team, and the importance of letting the customer choose.
Find Ryan at:https://garagedooru.comhttps://aaronoverheaddoors.comhttps://suchnsuchmedia.com
Check out our sponsors!Sommer USA - http://sommer-usa.comSurewinder - https://surewinder.com

Aug 29, 2023 • 31min
Torsion Talk S8 E42 - A Lesson Learned
If you're a garage door business owner, chances are that you've been taken advantage of at least once. In this episode, Ryan shares his heart about a lesson he has recently learned and what he is doing to change it. Setting boundaries is important and necessary.
Find Ryan at:https://garagedooru.comhttps://aaronoverheaddoors.comhttps://suchnsuchmedia.com
Check out our sponsors!Sommer USA - http://sommer-usa.comSurewinder - https://surewinder.com

Aug 22, 2023 • 40min
Torsion Talk S8 E41 - Growth for Service Professionals
Ryan is joined again today by several of the service professionals who attended his most recent sales training class. Come along as they share what they learned, how their mindset has shifted, and what they are most excited to take back and implement on their next service calls.
Find Ryan at:https://garagedooru.comhttps://aaronoverheaddoors.comhttps://suchnsuchmedia.com
Check out our sponsors!Sommer USA - http://sommer-usa.comSurewinder - https://surewinder.com

Aug 15, 2023 • 53min
Torsion Talk S8 E40 - Everyone Should Win with Tommy Mello
Ryan is joined today by Tommy Mello of A1 Garage Door Service. Hear Tommy's perspective on the challenges he faced with their recent acquisition, his philosophy on selling, what it takes to be profitable, how to motivate your team, tax strategy and what he's focused most on now.
Find Tommy at:
https://www.freedomevent.com/
https://elevateandwin.com/torsion
Find Ryan at:https://garagedooru.comhttps://aaronoverheaddoors.comhttps://suchnsuchmedia.com
Check out our sponsors!Sommer USA - http://sommer-usa.comSurewinder - https://surewinder.com