Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our newsletter: https://hungryfeast.beehiiv.com/A massive shoutout to our incredible sponsors who make HUNGRY possible:North Star: https://www.northstarbc.co.uk/MKJ IGNITE: https://www.mkjignite.co.uk/Big Fish: https://bigfish.co.uk/BOWIMI: https://www.bowimi.com/HC Consulting: https://www.hc-consulting.uk/🤝 Let's mingleStalk me on LinkedIn: https://www.linkedin.com/in/daniel-pope/Stalk me on Instagram: https://www.instagram.com/_hungry.pod/Sacha Lord.This is a dream come true poddy laaaAfter having a oh!-so-very-lovely time at many a Warehouse Project and ParklifeNever in a million f*cking years did I think I’d be interviewing the founder, Sacha!!What Sacha’s done for Manchester and Dance Music is WILD🐝 Night Time Economy Adviser for Greater Manchester and Chair of Wythenshawe F.C🐝 Founder of Parklife Festival that’s hosted, Disclosure, Snoop Dogg, Liam Gallagher and Skepta.🐝 Founder of Warehouse Project - Europe’s biggest partyThis is a proper Northern story of grit, resilience, pressure, fun and BIG FCKING FCK OFF to anyone who’s in the way of your Dreams.Sacha’s book “Tales From The Dance Floor” is now available.You’re in for a very lovely timeON THE MENU:The Power of MADchester: Relaxed Warm Culture + Sod Off We Can Do This AttitudeFerrari vs. Bus: How Founders can Deal with The Relentless Pressure of Being a FounderSacha’s Leadership Principle: “Bottom Up” Built Teams: Filter from the bottom up + vs top down “the founder is the least important in the business”How Sacha Does the Brilliant Basics: Know Everyone's Name + Do Every Single Job - YourselfThe Secret Genius of Warehouse: Only Open for 3 Months + Creating 6 Different Sub-Categories of Dance MusicLadder Against The Wall Rule: "If you're told something is impossible, that's absolute nonsense. Go around problem."Founder = First Person People Look at When There's a Problem - You Need Huge Daily Discipline to Thrive in Chaos.Be Your Own Hardest Critic; The professional is hard on themselves, The amateur is kind on themselves.The Traits of a Successful Promoter 1. Don't believe your own hype 2. Work hard 3. Once you create something. Don't take your foot off the pedalFull podcast goes live Monday 8am.Can’t wait till then?Others in the comments below!!🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Marketing expert Rory Sutherland discusses 22 Laws of Food & Drink Marketing, including ideas having sex for progress, the football-ification of politics, luxury beliefs, making niche ideas mainstream, and the influence of human behavior on society.

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Giles Brook needs no introduction. FMCG titan.🍓Commercial Director & General Manager for UK & Ireland at innocent Drinks Ltd. 4 years. Catapulting business from £17m to £120m🍉 CEO of Vita Coco EMEA for 12 years. Launching in Europe. Over a decade built into a £60m retail sales.🍋 Giles founding partner in Urban Fresh Foods Limited, whose brand, BEAR became the UK’s No.1 fruit snacking brand & No.1 kids lunchbox item.🍌 Urban Fresh Foods Limited has appeared twice in The Sunday Times Fast Track 100 list. The brand was acquired by Lotus Bakeries in 2015.Serial Investor in tonnes of banging brandsBEPPs (Snacking)Dalstons (Healthy Soda)Mindful Chef (Recipe Boxes, partially acquired by Nestle)Sir Kensington (condiment brand sold to Unilever in 2018)Edgard& Cooper (Pet),Love Cocoa & H!P (Chocolate),Presto (Direct to Consumer Coffee),Neat (sustainable household cleaning),Cheeky Panda (Bamboo sustainable household cleaning)Bio & Me (Gut Health)Surreal (Cereals)Urban Legend (Healthy Doughnuts)You’re in for a real treat.ON THE MENU:Why Innocent went into McDonalds and BEAR into Wilkinson’s Despite Huge Kickback from Consumers: “Put the brand in the customer where consumer is”How to Master The Subtle Art of Data vs. Intuition and Head vs. HeartThe Surprising Way innocent Start Their Board Meetings: Don’t Look at the P&L first. Consumer Insights> P&L insights.What Data You Actually Need to Unlock Grocery Listings: Category Data vs. Shopper Data vs. Consumer DataThe Budget Data Hack: Build Your Own Data Base + Pick The Data Point to Best Tell Your StoryThe Distribution Growth vs. Team Growth Fallacy: More Distribution DOES NOT = Bigger Team “you can build £40 m brand with a team of 8”How Founders Can Find The Extra Gear To Take Their Brand from £5 million to £50 million: Founders Must Set The PaceHow To Find and Hire a Killer Marketing Director: Beware of The Danger of Founder-itisThe Genius of Jon Wright, co-founder Innocent - Find Simplicity in a World of ComplexityWhy Challenger Brands Will Always Have to Give More Margin vs. Category Averageinnocent Negotiation Retailer Tactics: Ask Questions + Establish Needs + Find Out What They Want FirstThe Danger of Hollow Revenue Forecasting When Distribution Increases: Not All Rate of Sale is EqualGiles’ Secret Calculation to Find Out How Many People You ACTUALLY Need in Your TeamFull episode goes live Monday. Can’t wait till then? Others in comments below🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here:Espresso's are powered by our brand new sponsor, Unleashed! 1. What on earth is Unleashed, I hear you asking?   Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2.  Why Unleashed will change your life as a foodie founder?  Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  3. The biggest brands in FMCG love love Unleashed Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Everyone says “enjoy the journey” or “trust the process” or “all you’ve got is the journey”. BUT… it’s so easy to take it all WAY TOO SERIOUSLY.So much pressure on yourself to “make it” (this is me)So much pressure on landing listing.So much pressure on raising money.It’s so easy to forget to HAVE FUN. Louis Collin  and  James Tyler - Currently fundraising under SEIS   co-founders of @Local beerThese donnie's have become very good mates of mine over the past year (well, not so much James, he’s got a odious involuntary farting “condition”) ... okay mate But, Louis. Yup, Louis is top banana. These two founders are a breath of fresh air (slightly ironic, actually their breath stinks  ha   ha   ha  HA). I jest. James is a creative genius. Louis is a true operator - I’ve never seen someone pack sample boxes so quickly. When I hang out with Louis and James they remind me to HAVE FUN. Like their beer, I feel Light and Cloudy. We’re Light Buddies. Budlights. They ACTUALLY really enjoy the journey. Yes, they take it very seriously but they always have fun. 🍺love the hustling on Limebikes in the pouring rain to sell London Boozers.🍺laughing when your launch party goes completely Pete Tong 🍺actually Celebrating every single small win Everything in the world is becoming so serious. Our podcast reminds me to relaaaaxxx and have fun. When you boil it down we’re JUST selling food and drink. It’s not rocket science.Take it all very seriously. But don’t take it seriously at allON THE MENU: 1. How To Use The Semiotics of Other Categories to Disrupt New Categories 2.Camden Town Creative Secrets Difference Between Hard Creativity and Soft Creativity: Both Dance in Tandem 3.Probably The Best Sales Pitch of All Time - How Local won a CoOp listing4. The Blooper Reel of Selling in the Off-Trade - what actually works to get on Draft 5. Why Lead = Gold when coming up with creative ideas to grab buyers attention🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

7 Hidden Secrets to Absolutely Smashing The Out of Home Channel For Challenger Drink BrandsWhy on Mothers Earth is it even called Out of Home?!Which silly mooey conjured that one up?What if I buy a MOJU at the Office, but then drink it at Home? Or a Trip at the Gym then drink it in bed?What if I live in a Tree House?Or Tent?Or Houseboat?I suppose calling it, The-In-The-Office-or-At-The-Gym-or-On-The-Train-or-F*cking-Anywhere Really-Channel is a tad perplexing.Guess what?Out of Home is TOTALLY Perplexing.The wheel in, the wheels out. In, out, in, out shake it all about. Confused?!!!But, OOH is CRUCIAL.HUGE WHOPPER brands are built there like Union Coffee, Tenzing, MOJU and TRIP.Annnndddd… when OOH holds hands and dances-in-the-moonlight with Grocery. Oh boy. Oh boy. Destino: Brand Legend.Delighted to welcome back my broski Harry Clarke aka the OOH Oracle.Full transparency: we’re doing this poddy two reasons:SICK nitter natter about all the nuances of Out of Home and how to smash it!!Drum up awareness for Harry’s amazing business, HC Consulting. So if you like what you hear, maybe give him a buzz. Maybe don’t. Up to you. Jah bless.You’re in for a treat.ON THE MENU:The Volume Illusion: The Harsh Realities of Building Rate of Sale in OOHThe OOH Ecosystem: How it Actually Works and Solving The Channel Focus EnigmaThe Art of the Operational “Sell In” to Compass - Think with an Operators Hat OnHow To Use OOH as a Sales Tool To Unlock Grocery Listings: Always Positive News for BuyerHow to Find a Unique “Slipstream” Channel in OOH: MOJU Vs Unrooted - Write a list of your Unique Strengths vs. Their WeaknessesThe Margin Chains Requirements and How to Find the Pathway to ProfitTRIP Genius: Out of Home Distribution Point offers a unique Brand story telling opportunity - see the whole, not the parts🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)