HUNGRY.

 Espresso is proudly powered by our sponsor, Unleashed!📦 1. Wait…what is Unleashed?Unleashed is inventory management software – but not the boring kind. It doesn’t just track stock...it connects seamlessly with your finance tools, eCom platforms, and CRM. That means one smooth system from sales to stock to cash. We use it daily at Islands, and honestly? Total game changer.🍴 2. Why foodie founders love itUnleashed helps you slash admin time and stay laser-focused on your margins. Know exactly where your costs are, what’s selling, and how your cash flow's looking (because yes, cash is still king).🚀 3. Trusted by the best in FMCGFrom Candy Kittens and Tiny Rebel to TRIP, Tarquin’s Gin, Three Spirit, Minor Figures, The Turmeric Co., and Volcano Coffee - some of your favourite challenger brands are scaling with Unleashed. If they’re using it, you know it’s the real deal. 📅 4. Fancy a chat?Book a quick call with the Unleashed team here 👉 https://calendly.com/unleashed-sales-team/discovery-call-with-unleashed-hungry🎁 5. Try it for lessGet 50% off your first 3 months if you choose to subscribe. You’ll wonder how you ever managed without it 👉 https://www.unleashedsoftware.com/ ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Why do so many food & drink brands struggle on D2C? Why do MOJU or SURREAL absolutely kill it ?Jack Rubin knows D2C better than anyone I know The D2C Donny Honour to wax lyzzy about how he’s built Purdy & Figg into a HUGE WHOPPA brand Love D2C or love Behavioural Science - you’ll love this ON THE MENU: 1. Charlie Munger’s Lollapalooza Principle for Building HUGE D2C Brands - Business Model - spend X make Y- Allowable cost of acquisition- Contribution on first order- Future order + continuity plan2. P&F Behavioural Science Context Reframe:  = “Cheapest candle vs. the most expensive cleaning product” + “Give your home a Spa Day”3. Behavioural Science Secrets behind McDonalds $ 1.2 Million Law Suit “1.2 million is one hourswork for McDonalds” 4. KFC and OGILVY Selling Fries In Australia - how to create intangible value through - Loss aversion- Social morning- Anchoring- Value pay off5. Food & Drink Brands YOU MUST “get out of the Super Market Mindset if you want REAL D2C success ” 6. P&F Relentless Focus + Three levers to grow any brand “founders make the mistake of doing all at the same time” New channelNew productsNew markets7. Founder HACK: “reading a book in the working day is the most underrated hack of all time”|  Effective > Efficient. 30000 ft vs. 3 cm problems 8. Why P&F Produce 10000 adverts a week using AIDA “Attention, Interest, Desire, Action”9. Why Curiosity is the birthplace of creativity = Maximise output NOT input10. KNOW YOUR MARKET “a bad team will win a good market, a good team will lose in a bad market” 11. Alex Hormozi D2C Sales Principle; “Time to value” + “Effort to value”: £10,000 Liposuction vs. £10 Fat Loss Book. 12. Alex Hormozi Context Shape Shifting “You believe what you want to believe” 13. Founders Ask yourself: What if we just DO ONE THING WELL for another 5 years?” 14. How AG1 7x Sales using "The Effective Executive"+ Seth Godin’s “Psychographic” vs “Demographic” Rule 15. Leadership Principle: Instinct vs. Intuition “instinct is more physical”. train instinct🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟=============================================►North Star: (www.northstarbc.co.uk)  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 

James Watt shares why price laddering is the ultimate growth hack most brands ignore. From £1.25 basics to £10 ultra-premium brews, discover how BrewDog uses this strategy to attract everyone—from first-time buyers to hardcore fans. We break down how offering different price points boosts accessibility, creates perceived value, and drives trade-ups to more profitable products. Espresso is proudly powered by our sponsor, Unleashed!📦 1. Wait…what is Unleashed?Unleashed is inventory management software – but not the boring kind. It doesn’t just track stock...it connects seamlessly with your finance tools, eCom platforms, and CRM. That means one smooth system from sales to stock to cash. We use it daily at Islands, and honestly? Total game changer.🍴 2. Why foodie founders love itUnleashed helps you slash admin time and stay laser-focused on your margins. Know exactly where your costs are, what’s selling, and how your cash flow's looking (because yes, cash is still king).🚀 3. Trusted by the best in FMCGFrom Candy Kittens and Tiny Rebel to TRIP, Tarquin’s Gin, Three Spirit, Minor Figures, The Turmeric Co., and Volcano Coffee - some of your favourite challenger brands are scaling with Unleashed. If they’re using it, you know it’s the real deal. 📅 4. Fancy a chat?Book a quick call with the Unleashed team here 👉 https://calendly.com/unleashed-sales-team/discovery-call-with-unleashed-hungry🎁 5. Try it for lessGet 50% off your first 3 months if you choose to subscribe. You’ll wonder how you ever managed without it 👉 https://www.unleashedsoftware.com/ ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Book a North Star Demo - by emailing the legend here kieran@northstarbc.co.uk Wanna land Tesco Sainsbury's CoOp or Waitrose & Partners in 2025?Well, my friend, good newslisten up. Delighted to welcome Kieran South founder of North Star on to the poddy We chat all tingz Category managementCategory Management is THE secret weapon you didn’t know you needed The thread from founder vision <> buyer goals <> retail success = build mahoosive brands. Yes, North Star are a poddy sponsorNo, we’re not flogging their gearThis is jam-packed with value, that’ll transform your pitch decks. ON THE MENU: 1. Defining Category management for 3 years olds2. The Difference between Category Management for BUYERS vs BRANDs3. PerfectTed: What ACTUALLY is incrementality: if we took this SKU off shelf, would shoppers switch?3. 3 Golden ways to drive incrementality that NO ONE Thinks About (this is gold))4. Why Brands who think about their brand LOSE, but, brands who think about the category WIN5. How do you grow a category for dummies ?- more shoppers in stores (Tesco club card) - More shoppers in store buying more in your category = penetration- Weight of purchase 6. Never Forget: Your shopper CHANGES as you move from early adopter to household brand 7. Why Category Management is “turning on the lights” no more guessingFull ep Monday🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Ever wondered what it takes to run a top-rated gastropub? Brendan from The Unruly Pig breaks down why Michelin-starred restaurants often struggle to make money, dealing with sky-high costs for fancy ingredients and skilled chefs⁠. What's super interesting is how they've cracked the code at The Unruly Pig. While fancy Michelin spots might serve 45-60 people on a Saturday night, they're pumping out 100-120 covers⁠. But here's the clever bit - they've actually simplified their menu over time, focusing on doing fewer dishes really well instead of trying to please everyone⁠.It's a brilliant look at finding that sweet spot between high-end dining and running a profitable business, all while keeping the locals happy and attracting food tourists from across the country Espresso is proudly powered by our sponsor, Unleashed!📦 1. Wait…what is Unleashed?Unleashed is inventory management software – but not the boring kind. It doesn’t just track stock...it connects seamlessly with your finance tools, eCom platforms, and CRM. That means one smooth system from sales to stock to cash. We use it daily at Islands, and honestly? Total game changer.🍴 2. Why foodie founders love itUnleashed helps you slash admin time and stay laser-focused on your margins. Know exactly where your costs are, what’s selling, and how your cash flow's looking (because yes, cash is still king).🚀 3. Trusted by the best in FMCGFrom Candy Kittens and Tiny Rebel to TRIP, Tarquin’s Gin, Three Spirit, Minor Figures, The Turmeric Co., and Volcano Coffee - some of your favourite challenger brands are scaling with Unleashed. If they’re using it, you know it’s the real deal. 📅 4. Fancy a chat?Book a quick call with the Unleashed team here 👉 https://calendly.com/unleashed-sales-team/discovery-call-with-unleashed-hungry🎁 5. Try it for lessGet 50% off your first 3 months if you choose to subscribe. You’ll wonder how you ever managed without it 👉 https://www.unleashedsoftware.com/ ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Recently, I’ve had to really really DIG IN.Grind. Grind. Chew glass.Wade in. Full send. Gary delivers a Masterclass in Grit & Sales Our conversation really helped me.I know it’ll help you, too. ON THE MENU: 1. Why going bankrupt is a death by a thousand paper cuts - but it’s the best day of your life too2. Sell. Sell. Sell. Why too many brands skip Challenger Brand “Leg Day” - you HAVE to get good at sales3. Why “Denial” is both very good and bad in business + how to use the power correctly4. How Challenger Brands can launch SUCCESSFULLY in Ireland: “The Irish market is way more complicated”5. Be GRATEFUL: Why the UK grocery market is the best in the world vs. Australia and USA vs. France6. VITHIT’s Brand Code: Look great. Be great. Taste great7. Zoom out + Embrace GENUINE optimism: “Failures are little steps on the ladder to success”8. Why the Irish punch above their weight in business: “Storytelling is in the Irish blood” - The storyteller is the most important person in the world (Steve Jobs)9. Is the David Lloyd the greatest distribution point of all time? “How do you catch your shopper on their journey?”10. “If you focus so much on a closed door, you’ll never see the open door right next to you”11. Why “Insecurities” are a modern-day problem: “If you ask, What’s wrong with me? You’ll find something”12. How to build a brand WITHOUT VC funding and why brands with HUGE VC funding are going BUST!!!13. The Rolling Stones brand-building rule: Pick a dead category and innovate there.14. How to deal with people fcking you over: Don’t leave yourself open + Get the fck on with it15. How to survive when you’re in the shit: “You only need to win once” + “Just keep going, it’s a never-ending fight”🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟A massive shoutout to our incredible sponsors who make HUNGRY possible: ►Big Fish: (https://bigfish.co.uk/)  ►North Star: (www.northstarbc.co.uk)🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟=============================================►North Star: (www.northstarbc.co.uk)  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 

 Tarquin's Cornish Gin is a perfect example of how passion, creativity, and strategic spending can transform limited resources into a successful food and drink brand.Driven by obsession and love for the craft, Tarquin Leadbetter refused to outsource, instead mastering the distillation process himself. His approach combined resourcefulness—like affordable local branding and budget-friendly equipment from Portugal—with a commitment to quality and authenticity.  Espresso is proudly powered by our sponsor, Unleashed!📦 1. Wait…what is Unleashed?Unleashed is inventory management software – but not the boring kind. It doesn’t just track stock...it connects seamlessly with your finance tools, eCom platforms, and CRM. That means one smooth system from sales to stock to cash. We use it daily at Islands, and honestly? Total game changer.🍴 2. Why foodie founders love itUnleashed helps you slash admin time and stay laser-focused on your margins. Know exactly where your costs are, what’s selling, and how your cash flow's looking (because yes, cash is still king).🚀 3. Trusted by the best in FMCGFrom Candy Kittens and Tiny Rebel to TRIP, Tarquin’s Gin, Three Spirit, Minor Figures, The Turmeric Co., and Volcano Coffee - some of your favourite challenger brands are scaling with Unleashed. If they’re using it, you know it’s the real deal. 📅 4. Fancy a chat?Book a quick call with the Unleashed team here 👉 https://calendly.com/unleashed-sales-team/discovery-call-with-unleashed-hungry🎁 5. Try it for lessGet 50% off your first 3 months if you choose to subscribe. You’ll wonder how you ever managed without it 👉 https://www.unleashedsoftware.com/ ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

In 2016, I read Business For Punks.One of the greatest business books of all time. And, a huge inspiration to start HUNGRY. Total honour to sit down with James Watt, BrewDog founderThis is a F*CKING BANGER!!!!!!Deffo watch on Youtube if you can, first time we’ve recorded in 4K cinematic a.k.a grown up cameras. ON THE MENU: 1. The Swimming with Sharks Gratitude Rule: “there’s a 100 billion to 1 chance of you being here so GO FOR IT” 2. Why Good founders solve problems, but Great Founders use obstacles to find a different way of thinking3. Be thankful for obstacles “obstacles are the way you differentiate, find magic + show the world what you’re really made of” 4. BrewDog “Challenge Everything” Dogma = Einstein “blind faith in authority is the greatest obstacle is truth”5. BrewDog “Speed” Dogma = “You set the speed of your company, you set the deadline” 6. BrewDog “Speed” Dogma = “We count time in dog years” “Brands don’t understand the impact of speed” 7. . BrewDog “Dogs on Deck”” Dogma = “You simply HAVE TO BE where the action is “8. Nassim Taleb Speed Barbell: “Speed speed speed + accept 20% of the time you’ll be going wrong + Use your customer to course correct”9. . Seneca Barbell: pure action + pure reflection = Pain + reflection = progress10. Why BrewDog Will Never Hire Blue Chip Losers ever again 11. Why Competition is a Gift From God - but NEVER focus on the competition 12. Barnacles On a Boat Rule: Don’t just put systems in, a straight jacket of policy13. Why James Has Two Desks: Analogue vs. Digital “you can’t create the future looking at an inbox”14. Question One: If I spend this £1 do I get a 10x return vs. competitors?15. Question Two: What could you do that would kill your business?16. Question Three: What is 5 craziest random things I can do right now to grow by business 17. Why Founders MUST accept: Your Team will NEVER think like a founder + Your head is different vs your team18. Fire Fast Rule: "If you were running a marathon you wouldn’t wait till mile 22 to take the stone out"19. Why Brands Fail in Supermarkets: “You didn’t fail because of the supermarket listing, you put something on shelf that wasn’t good enough”20. How BrewDog Used Price Laddering Psychology to go Premium Mainstream 21 . Price Laddering: “You need hooks to bring people into brand” + “Value perception” + “Create margin enhancing opportunities”22. Why Staying successful is harder then getting successful "everyday re-earn your success"23. REMEMBER: You Don’t Own Your Brand Your Consumer Does 23. Elon Musk Advice for Food & Drink Founders “Don’t do sales” + “Cut the crap committee”============================================== 🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟A massive shoutout to our incredible sponsors who make HUNGRY possible:►Big Fish: (https://bigfish.co.uk/) ►North Star: (www.northstarbc.co.uk)🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟=============================================►North Star: (www.northstarbc.co.uk)  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 

In this engaging discussion, strategy expert Alex Smith dives deep into the intricate relationship between brand strategy and storytelling. He emphasizes how compelling narratives can elevate public perception, sometimes even more than product quality. Alex explores the charisma essential in idea development, advocating that inspiring storytelling often trumps data-driven strategies. Using examples from Itzu and Apple, he illustrates how belief and narrative can spark enthusiasm in both employees and consumers.

The Unruly Pig is The UK’s Best Pub🐷 Number 1 & Winner – UK Top 50 Gastropubs Awards 2024🍺 National Restaurant Awards 2024 Top 100 -#56🐷 GQ Magazine Food & Drinks Awards 2023 – “Best Pub”🍺 Taste of East of England Awards 2023 – Winner & Gold Award🐷 The Sunday Times-Best Sunday Roasts in the UK 2024🍺  The Good Food Guide 2024 – “Britain’s 50 Cosiest Pubs”The food is slap-bang, full-sha-bang STONKINGLY delish.Brendan Padfield, Unruly founder, is a wonderful human.Garrulous raconteur who oozes delicious stories.THE perfect long-luncheon conversation companion.(we’d had a 3.5 hour lunch before we’d even started the f*cking 2 hour poddy🤣)ON THE MENU:How The Unruly Pig Survived a Fire burned down their pub three months in “always look for the positive” + “Excellence is the ability to withstand pain”Thinking Fast & Slow: How the fire made them slow down and refine. refine. refine the menu.How Brendan Deals with the Burden of Being The Best “only the paranoid survive, but don’t be too paranoid”How The Unruly Pig created the “Britalian” Category of One to become the UK’s No. 1 PubWhy The Unruly Pig NEVER SELL a Burger or Fish & Chips: If you’re the same on everything, you’re in a race to the bottomThe Dishonesty in Hospitality: suppliers underdelivering, staff nicking wages + how to solve itBrendan’s one question to stay BOLD + SIMPLE: what’s your conviction rate out of 10?The REAL Reason Michelin Star Restaurants are going under “our VAT rate is 20% compared to 5% in Europe”How we Change Hospitality from “Transient Job” to “Illustrious Profession”🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟=============================================►North Star: (www.northstarbc.co.uk)  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)