HUNGRY.

🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/Will we able to eat tomorrow? Bethnal Green. 1980's. Everyday a galling struggle.  Growing up on free school meals. At 16. Cathy got a job as a tea girl in the city. Grafted her way up.  Serious high flyer. Despite making SERIOUS BANK. Cathy’s heart was an empty vault. Wallet-full, Soulless. She sacked off the city. Founded Boundless. Soulless to Boundless. Boundless, a gut-loving snack brand, won listings at Whole Foods Market, Holland & Barratt, ASDA and many more. Deee-lighted to welcome Cathy Moseley Mosely aka my sister from another mister on to the podcast.  ON THE MENU: 1. Why you MUST put yourself on the sinking ship to know what you’re ACTUALLY capable of - build Anti-Fragility 2. How to STAND OUT when Niche becomes Mainstream - Be Different. Not Better.3. Why Boundless got delisted from Ocado and hard truths for challengers - Literally nobody wants or cares about your product, you’ve gotta make them4. Top advice for nervous female founders - never be afraid to rugby tackle buyers-  Don't believe in no In life, go around no5. How to reinvent your purpose when you feel soulless to feel boundlessFull eppy goes live Monday 6am. Other episodes in comments below If you enjoy the podcast and get a smidgen of value from it. Pease feel free to share it with one friend, you’d make me a very happy bunny. 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

His career sparkles🌰Commercial Director & General Manager at innocent drinks helping take the brand from £17m to £120m🥓 CEO of Vita Coco EMEA for 12 years, built to £60m in retail sales across the EMEA region🌮 Founding partner in Urban Fresh Foods Limited, whose brand, BEAR Snacks became the UK’s No.1 fruit snacking brand & No.1 kids lunchbox item.🍡 Urban Fresh Foods Limited has appeared twice in The Sunday Times Fast Track 100 list. The brand was acquired by Lotus Bakeries in 2015.Investor in tonnes of brands, Bio & Me, Mindful Chef, Cheeky Panda, Dalston's Soda Co. Presto, Edgard& Cooper, Sir Kensington, Urban Legend, SURREALYou're in for a treat.ON THE MENU:1. True Gross Margin is EVERYTHING: Price to retailer less promo and trade spend less logistics. 30 to 40% minimum.2. Why B Corp is at a crossroads - is it becoming Blasé Corp?3. How to ACTUALLY sell a brand: does the category grow + be the hero of your category4. Giles one simple rule for working with founders: no surprises5. Be the hero of ONE category: lessons from selling BEAR and VITA COCOEvery top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosRecorded live this week at Bread & Jam with Giles Brook🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/Life is a little crazy right now, so this a repost of a previous episode I recorded with the wonderful Renée Elliot a couple of years ago. “It was a frightening, exhausting experience – and I wouldn’t wish it on anyone.”Her co-founder tried to kick her out of the business after 2 years of trading,resulting in 14 months of litigation and a 10-day court case.Recording this podcast was INTENSE.My stomach was in knots, sweat gushed down my brow, palms felt like they’d beendunked in Vaseline.When we stopped recording.All worry and concern relinquished, equanimity permeated my body.A feeling clung, a feeling that I could achieve LITERALLY anything.Renée Elliot, founder of Planet Organic is the latest guest on HUNGRY.It’s a bamboozingly good episode - providing a toolkit to persevere throughcolossal challenges.ON TODAY’S MENU:1. “Trust your gut and believe you can do ANYTHING”2. Why founders must constantly STOP. CHECK-IN. MAKE BETTER DECISIONS.3. The 6 Spheres of Wellbeing- physical, occupational, psychological, economic, social, and spiritual.4. How your role as a founder changes as your business scales - Ditch what youhate. Implement systems.5. How Spirituality informs Successful Strategy - The marriage of Being andDoing.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/Flew over 4000 miles for this.Totally blew my mind.On the plane back to rain-sodden Blighty, over tepid-yet-actually-quite-nice plane foodI realised my WHOLE VIEW of challenger brand building changed.A scrumptious, fresh playbook installed.Brand building is WAY closer to sport than “traditional business”.When you see entrepreneurship like sport, everything changes.Bill Shufelt and John Walker co-founders of Athletic Brewing Co. are the latest guests on HUNGRY.🥯 Ranked the second-fastest growing food and beverage company in US (26th overall) by Inc🍡 One of the 100 most influential companies of 2022 by TIME magazine🍋 Investors include Karly Kloss, Dave Chang, Blake Mycoskie (TOMS), Lance Armstrong🥩 Raised a total of $175 million with a recent $50 million investment Dr. PepperLaunched in all US major grocery outlets and just launched in Tesco and Whole Foods Market.ON THE MENU:1. Everyday EXPECT things to break + you’ll face something new for the first time. Your cool head, prevails.1. Why you must SO RUN at the HARD problems most WON’T TACKLE - create an IMPOSSIBLE moat for your competitors to cross.2. How to keep going after 120 investors say “No” - look for breadcrumbs to yes3. Why founders must look at the world from the OTHER WAY round to find “the ideas hidden in plain sight.”4. Solving the NPD Paradox: don’t just create NPD for supermarkets. Listen to what's out there in the world + what your community ACTUALLY wants5. Work hard. Be nice. Good things happen.6. Why there must always be fires burning all times. Be 100% on or 100% off to solve them.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Like what you're hearing? Hungry Listen to the full episode here Oh and btw!! Every top and food and drink founder reads our newsletter why wouldn't you? Click here Have a wonderful day Popey  xx 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/Do you ACTUALLY want to keep your brand going ? Or are you shackled in the pride prison and ego ? Scared of telling your family and friends "it's over Mum or mate or Marge "Worried about changing job title from prodigious founder to employee? Or maybe you're just going through Seth Godin's "The Dip.Maybe, you're mere moments away the Gold, El Dorado, lands of milk and honey and lots of stinkin' money. Our Wet Little Angry Island loves failure compared to the US. It's fucked. Quitting is brave, bold, commendable. We should celebrate as much as winning. Balance persistence with pragmatism. Because All the sticky, gorgeous wisdom lies in failure. Thrilled to welcome my hombre-from-another-mombre, James Hickson  Hickson, on the pod.Career at Innocent and Brewdog. Founded We Bought Beer, scaled it, loved it, hated it,  folded it. Learnt loads. Head of Brand Hackers. Speaks to food founders every. Single day. ON THE MENU: 1. How to solve the principle-agent problem, lessons from BREWDOG  and Pret A Manger -  a brand is the long shadow of a formidable founder 2. Why strong brand = promise + consistency and consistency x time = trust 3. Why challenger brands must "turn momentum into an invisible force"4. Stop and see your brand and business from 10,000 feet 5. The dip - when to fail (forward) and when to keep pushing for the hold 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Enjoy your morning espresso and enjoy wisdom from Paul Ainsworth, Ainsworth Collection Like what you're hearing? Hungry Listen to the full episode here  Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here Have a wonderful day Popey  xx 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)