How To ACTUALLY Win a CoOp Listing and Drive an Insane Rate of Sale

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Life is a little crazy. So today's episode is a repost from one of our most downloaded episodes of all time 

The AMAZING Rebecca Oliver-Mooney who heads up Innovation, Dairy and Category buying at The Co-Op. 

ROM set up Co-op’s incubator programme - designed to help challenger brands work more closely with The Co-Op.  

Post our convo, a HUGE shift erupted in my approach to “selling”: IT’S NOT BUYER VS. SUPPLIER. 

IT’S BUYER + SUPPLER = WIN-WIN PARTNERSHIPS.

ON THE MENU:

1. How to sell your brand story in a language that actually speaks to a buyer - always ask “so what?

2. How to smash a buyers meeting without kantar and nielsen data - understand your shopper

3. how brands can find their unique brand d.n.a. in crowded categories - who do you want to be at the dinner party?

4. why too much distribution can be a problem and what to do about it - quality vs. quantity of distribution

5. what to do when you’re about to be delisted - how to navigate that conversation with your buyer

🤝 Let's Connect!

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