The Art of Hustle: How Harry Clarke won POPS listings at Ocado, Waitrose, Sainsbury’s, TESCO

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In turquoise swimming pool, on pink Lilo, under blazing-orange Balearic sunshine.

An idea swirled in Harry's mind.

An idea for a frozen cocktail ice lolly

That idea kept gnawing

Until Harry cold emails DIAGEO CEO direct.

Bags a meeting.

Plants an idea.

Births a brand

POPS, a booze-soaked frozen ice lolly brand partnered with whopppa brands PIMMS;.

Late night hustling at parties in the intoxicatingly-delicious SOHO nights.

Walking around Ibiza with a cool box of frozen lollies, knocking on beach club doors.

The won listings at TESCO, Ocado, Waitrose, Sainsbury’s.

Unfortunately, due to cash issues, Harry closed shop in 2019.

HC Consulting work with star-studded brands Holy Moly, DANDS, Savyll Drinks.

They’re a partner of the poddy too

ON THE MENU

1. Harry’s biggest F*ck ups at buyers meetings and how to ACTUALLY unlock listings?
2. The Art of Hustle - it’s not working harder, it’s about putting yourself where the waves are.
3. How to Manage Cash Flow as a Seasonal brand to avoid having to shut up shop
4. The Dangers of constantly raising money and how to not dilute yourself as founder.
5. The dark side of creating a category of one - you may not make it, you may be TOO different

Full episode goes live Monday 8am.

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