HUNGRY.

 All Things Butter Spread like wild-fire over social media. My goal: explore All Things Behind-The Butter. Milk the proverbial cowBaste my brain, melt my mind with wisdom Churn through the conversational fields of curiosity Fill me-mind up Butter Cup (sounds geordie) WHEY-HEY BABYYY !! (God, I sound like a Geography teach-in-with-long-nose-hair-in-Fat-Face)This conversation BLEW MY MIND Behind the glitzy-ritzy, sparkly-sugar-coated veneers Toby Hoppy Thomas Straker are two absolute grafters with creativity at their core. We talk about the Art of Simplicity and Rational Creativity. THAT picture which almost got Thom cancelled. How to bounce back from rock bottom ON THE MENU - 1. How to use social media and content to by-pass market research and find product-market-fit BEFORE you launch 2. Why the hardest part for founder is “pulling the trigger, pull the trigger, build momentum” Momentum, compounds. 3. The Harsh Realities of Creating All Things Butter content - and how to build a content system 4. The D2C Ceiling: is d2c less important for Omni-Channel businesses5. Straker: ”don't over think creativity” Creativity is REDUCING not PRODUCING, it’s taking away and simplifying - love, love, love this!!!!!!6. Hoppy: Why Founders must embrace “Rational Creativity” - how ATB are using content to drive ROS Full episode live Monday 8am. Others in comments below.You’d make a very happy-bunny if you please hit the subscribe button Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/ ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟=============================================►North Star: (www.northstarbc.co.uk)  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed! 1. What on earth is Unleashed, I hear you asking?   Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2.  Why Unleashed will change your life as a foodie founder?  Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  3. The biggest brands in FMCG love love Unleashed Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our weekly Newsletter,  Friday Feast - why wouldn't you?https://hungryfeast.beehiiv.com/HUNGRY’s absolutely bloody marvellous and wonderful sponsorsMackenzie Jones - https://www.mackenziejones.co.uk/GS1 - https://www.gs1uk.org/Big Fish - https://bigfish.co.uk/BOWIMI - https://www.bowimi.com/HC Consulting - https://www.hc-consulting.uk/2022, Planet Organic set to open 50 stores.April 2023, in Administration.What ACTUALLY happened? What went wrong at Planet Organic Ltd? Why?What are the lessons? These questions swamped my nogSo I got them answered Thrilled to welcome back the wonderful Renée Elliott to the poddy. Renée like a personal therapist-meets-business guru to me. If you’re a founder struggling, this is for you. It boils down to STICKING to your UNIQUENESS + VALUES. ON THE MENU: 1. How Meditation = Better Decisions: “the quieter you become the louder you can hear”2. Why Founders Must Ride The Rollercoaster: Hands In the Air vs Holding on For Dear Life - “Stay in surrender avoid attachment to avoid pain”3. How To Actually WIN a Planet Organic Listing Under The New Leadership4. What Went Wrong at Planet? - Moving away from Organic = Vanilla = who are you as a brand?5. How they’re fixing Planet Organic? Go Deeper Internally to Your Unique Values. 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here Espresso's are powered by our brand new sponsor, Unleashed! 1. What on earth is Unleashed, I hear you asking?   Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2.  Why Unleashed will change your life as a foodie founder?  Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  3. The biggest brands in FMCG love love Unleashed Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/HUNGRY’s absolutely bloody marvellous and wonderful sponsorsMackenzie Jones - https://www.mackenziejones.co.uk/GS1 - https://www.gs1uk.org/Big Fish -BOWIMI - https://www.bowimi.com/HC Consulting - https://www.hc-consulting.uk/In turquoise swimming pool, on pink Lilo, under blazing-orange Balearic sunshine.An idea swirled in Harry's mind.An idea for a frozen cocktail ice lollyThat idea kept gnawingUntil Harry cold emails DIAGEO CEO direct.Bags a meeting.Plants an idea.Births a brandPOPS, a booze-soaked frozen ice lolly brand partnered with whopppa brands PIMMS;.Late night hustling at parties in the intoxicatingly-delicious SOHO nights.Walking around Ibiza with a cool box of frozen lollies, knocking on beach club doors.The won listings at TESCO, Ocado, Waitrose, Sainsbury’s.Unfortunately, due to cash issues, Harry closed shop in 2019.HC Consulting work with star-studded brands Holy Moly, DANDS, Savyll Drinks.They’re a partner of the poddy tooON THE MENUHarry’s biggest F*ck ups at buyers meetings and how to ACTUALLY unlock listings?The Art of Hustle - it’s not working harder, it’s about putting yourself where the waves are.How to Manage Cash Flow as a Seasonal brand to avoid having to shut up shopThe Dangers of constantly raising money and how to not dilute yourself as founder.The dark side of creating a category of one - you may not make it, you may be TOO differentFull episode goes live Monday 8am.Please do subscribe, you’d really make my weekend🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here:Espresso's are powered by our brand new sponsor, Unleashed! 1. What on earth is Unleashed, I hear you asking?   Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2.  Why Unleashed will change your life as a foodie founder?  Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  3. The biggest brands in FMCG love love Unleashed Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/HUNGRY’s absolutely bloody marvellous and wonderful sponsorsMackenzie Jones - https://www.mackenziejones.co.uk/GS1 - https://www.gs1uk.org/BOWIMI - https://www.bowimi.com/HC Consulting - https://www.hc-consulting.uk/Life is a little crazy. So today's episode is a repost from one of our most downloaded episodes of all time The AMAZING Rebecca Oliver-Mooney who heads up Innovation, Dairy and Category buying at The Co-Op. ROM set up Co-op’s incubator programme - designed to help challenger brands work more closely with The Co-Op.  Post our convo, a HUGE shift erupted in my approach to “selling”: IT’S NOT BUYER VS. SUPPLIER. IT’S BUYER + SUPPLER = WIN-WIN PARTNERSHIPS.ON THE MENU:1. How to sell your brand story in a language that actually speaks to a buyer - always ask “so what?2. How to smash a buyers meeting without kantar and nielsen data - understand your shopper3. how brands can find their unique brand d.n.a. in crowded categories - who do you want to be at the dinner party?4. why too much distribution can be a problem and what to do about it - quality vs. quantity of distribution5. what to do when you’re about to be delisted - how to navigate that conversation with your buyer🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here: Espresso's are powered by our brand new sponsor, Unleashed! 1. What on earth is Unleashed, I hear you asking?   Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2.  Why Unleashed will change your life as a foodie founder?  Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  3. The biggest brands in FMCG love love Unleashed Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/HUNGRY’s absolutely bloody marvellous and wonderful sponsorsMackenzie Jones - https://www.mackenziejones.co.uk/GS1 - https://www.gs1uk.org/BOWIMI - https://www.bowimi.com/HC Consulting - https://www.hc-consulting.uk/Spacegoods is a brand like no other.Matthew Kelly is a founder like no other.Rare to find someone who ACTUALLY says it HOW IT IS.Matt’s podcast “Document The Journey” is raw.It shows the rough texture of a founders mind - the frothing cauldron of stressand drive and ambition and anxiety.Matt is a D2C Sensei.Founded jewellery brand Midnight City, built to £5m in combined revenue in 2.5years, exited in 2021.Founded NEON Beach, a LED neon brand. Grew to over £7m in revenueHe ran into crippling supply chain problems in early 2021.A Master Class in Resilience and D2C.ON THE MENU:1. Why food and drink founders must realise “Nothing exists until you create it” - if not you, then who?2. Why The future of Wellness brands is micro-dosing and mushrooms3. The Harsh Truths of building a FMCG brand - do retail listings ACTUALLY grow top line revneue4. The Principles to building a 7 figure D2C business in 15 months - the surprising secrets behind the unbeatable LTV & CAC ratio5. Why life is about being drawn to the unknown and fantastical BUT be a “Cynical Optimist6. Why as a founder your strength is to be the Phoenix that rises from The ashes🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here Espresso's are powered by our brand new sponsor, Unleashed! 1. What on earth is Unleashed, I hear you asking?   Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2.  Why Unleashed will change your life as a foodie founder?  Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  3. The biggest brands in FMCG love love Unleashed Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)