HUNGRY.

Hey y'all, This is a repost of one of my favourite episodes of all time. Back to normal in the New Year. Hope you have an amazing Christmas STOP thinking like a Challenger Brand, please.Zipping n’ zinging through the Challenger zeitgeist is a David vs. Goliath mentality. Post BrewDog, challenger brands act like Punk Bands.Minor Figures took a screw-that view and forged a new path. They act like a FUNK BAND. Stuart Forsyth, taught me: "We play our groove and let our people come dancing”Mind-bendingly banging products. Weird. Lurid. Wonderful. Avant-garde, chilled-contrarians fusing music, coffee and art. Cult-like evangelists, venerate the brand, blotching their body with Minor Figure tattoos. Minor Figures won listings at: Waitrose & Partners, Tesco, Morrisons, Coles GroupOur conversation unshackled my noggin from the challenger-thinking straight-jacket.My mind grooved into new forests of curiosity like a randy Truffle Pig.Grab yourself a strong coffee, allow your mind to meander. ON THE MENU: 1. WHY FOOD AND DRINK FOUNDER’S MUST "BITE OFF MORE THAN THEY CAN CHEW THEN CHEW LIKE HELL"2. WHY FOOD AND DRINK BRANDS MUST THINK LIKE “FUNK BANDS” NOT “PUNK BRANDS” - TO AUTHENTICALLY STAND OUT IN CATEGORIES 3. WHY SMASHING IT IN TWO CHANNELS IS THE PREREQUISITE BUILDING A LIFESTYLE BRAND 4. WHY FOOD AND DRINK FOUNDERS MUST FALL IN LOVE WITH OBSTACLES AND CHOOSE YOUR STRUGGLE. = “I GET TO FACE THIS CHALLENGE” VS. “I HAVE TO FACE THIS CHALLENGE” 5. HOW FOOD AND DRINK FOUNDER CAN SEPARATE THEIR BUSINESS WORTH FROM THEIR SELF WORTH - “WHAT IF IT ALL ENDED TOMORROW? ” Big thanks to Ben Vear for sorting this out.Fully eppy goes live Monday 8am. Cannae’ wait till then? Other episodes in comments below. 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed! 1. What on earth is Unleashed, I hear you asking?   Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2.  Why Unleashed will change your life as a foodie founder?  Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  3. The biggest brands in FMCG love love Unleashed Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/HUNGRY’s absolutely bloody marvellous and wonderful sponsorsMackenzie Jones - https://www.mackenziejones.co.uk/GS1 - https://www.gs1uk.org/Big Fish - https://bigfish.co.uk/BOWIMI - https://www.bowimi.com/HC Consulting - https://www.hc-consulting.uk/Brixton is a gorgeous melting pot, hubbub, hodge-podge, colliding-cultures, electric-eclectic soup.2013, swirling out the soup is craft beer brand Brixton BreweryJez along with wife and family friends, founded the brand in 2013.Heineken came knocking.Jez, believed Heineken could take it to another level.An absolute delight to hunker down under the arches in Brixton as they trains grumbled and hurtled overhead.If you’re looking to sell you brand (or baby) and want to know what it ACTUALLY feels like - this is for you!!ON THE MENU:1. Why founders must “Method Act” and fake it till you make it. Jay Z “Speak things into Existence2. The Power of 1% Compounding: How Brixton Apply British cyclist Sir David Brailsfords to 1% compounding principles3. The 7 stages of grief when selling your business to HeinekenThe Dark Secrets to the Craft Beer: the tribalism behind craft beer and how it spread?4. How to move from an Oral Culture to a Systems Culture - document all the boring but important bits.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here Espresso's are powered by our brand new sponsor, Unleashed! 1. What on earth is Unleashed, I hear you asking?   Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2.  Why Unleashed will change your life as a foodie founder?  Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  3. The biggest brands in FMCG love love Unleashed Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/Are you crap at negotiating? C’mnnaaan be honest? Challengers are notoriously, hopelessly, woefully crap at negotiating.I’m awful. Founders struggle to separate themselves from their business.David vs. Goliath. Challenger vs. Retailer. It’s a slog. Thrilled to welcome back Sarah Willingham on el pod. We dive deep into the weeds of negotiating tactics from Dragon’s Den, being a formidable female founder in a mans world + tonnes more. Sarah Willingham career sparkles: - Head of International Expansion at Pizza Express and Planet Hollywood- Bought, built and sold the UK’s largest chain of Indian Restaurants, Bombay Bicycle Club- 2015 - 2017 - Sarah was a Dragon alongside Peter Jones, Deborah Meaden, Nick Jenkins- Founded and floated Nightcap PLC in ONE YEAR (London Cocktail Club, Barriro Familia)- She’s an investor and chair at TONKOTSU and The Craft Gin ClubYou’re in for a treat!!ON THE MENU:1. The 4ft 5 Swimmers Rule: Why founders must follow their unique nature “go with your nature, don’t follow nature” 2. Why you must “Reflect on the past, but don't live in the past” - you need a propeller to keep going forward 3. Dragons Den Negotiations Principles. SEPERATE your self from the negotiation, manage exceptions, assess your worth to the other side of the table, what does great look like 4.  The hardest thing to do is to step back and let adrenaline "when you have adrenaline you don't have clarity"5. “Always believe there’s a way” - “just step back and look at the full picture”🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here:Espresso's are powered by our brand new sponsor, Unleashed! 1. What on earth is Unleashed, I hear you asking?   Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2.  Why Unleashed will change your life as a foodie founder?  Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  3. The biggest brands in FMCG love love Unleashed Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/ Imagine walking down a street today. No StarbucksNo Pret A Manger.No Costa.No Cafe Nero.No GAIL’s.No McDonalds coffee No coffee. Imagine a world with coffee? As an ardent coffee fiend, I couldn’t live without it. Rewind to 1986.Our scone-scoffing, beer-boshing, tea-guzzling Britain was crowned the “Graveyard of Coffee”. A slumpy-grumpy stupor. If you wanted a cuppa joe, you’d have to go to swanky-hotel. Then. Thank heavens. Two mad scientists. Steven Macatonia and Jeremy Torz. Had just returned slurping up the coffee movement in San Fransisco. They started UNION and the coffee movement from their Mum's garden shed. No Union Hand-Roasted Coffee. No Starbucks. No Starbucks. No Coffee movement. The coffee you drank this morning. You owe a great deal to Jeremy and Stephen LOVED this conversation ON THE MENU: 1. How to see brand building like a scientist: Stop + evaluate, then go forward, slow is smooth, smooth is fast2. How to turn OOH into experiential marketing and storytelling to build trust in grocery 3. How coffee created the third space for people to operate in outside bars and pubs + how new brands can too 4. How founders can avoid cognitive bias: “Don't drink the cool aid, don’t ask questions expecting the answers you want to hear”5. The “You're not stuck in traffic, you are in traffic” Rule, every new idea needs push and pull Full episode goes live Monday 8am.Can’t wait till then, feel free to check out other episodes below 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed! 1. What on earth is Unleashed, I hear you asking?   Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2.  Why Unleashed will change your life as a foodie founder?  Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  3. The biggest brands in FMCG love love Unleashed Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our weekly Newsletter,  Friday Feast - why wouldn't you?https://hungryfeast.beehiiv.com/Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/HUNGRY’s absolutely bloody marvellous and wonderful sponsors Mackenzie Jones - https://www.mackenziejones.co.uk/GS1 - https://www.gs1uk.org/Big Fish - https://bigfish.co.uk/BOWIMI - https://www.bowimi.com/HC Consulting - https://www.hc-consulting.uk/British food was slowly-but-very-surely dying. Until Calum Franklin came along. Calum breathed fresh life back into British food. Taking the humble, quintessentially British pie.Turning it, Inside out. Upside down. Backto frontReinventing our beloved Pie.Ground-breakingly-banging and face-meltingly delicious flavours. The Pies looked are art and architecture meets food. Like ancient, baroque cathedrals from Rome or Paris or Milan or London. 2018, I remember stuffing my face at The Pie Room.Warm waves of lusciously lucid memories are warming me as I type this on a blisteringly cold 8am train to Waterloo. Calum was Executive Chef of the Holborn Dining room and founder of The Pie Room inside prodigious Rosewood hotel.LOVED this conversation. It's WAYYYY more than just absolutely-banging Pies. It's a Masterclass in Accessing your UNIQUE creativity. Struggling to access creativity? Wondering how to reinvent your creative culture? THIS IS FOR YOU. Scoff this down ya ear lobes ON THE MENU: 1. Why Creativity is All Around Us and How to ACTUALLY Access it - Inspiration Comes from  Door Handles2. Why Calum lives by the Discipline: “Always do the right thing, even when no one is watching” 3. CREATE Competition for yourself - it forces you push the boundaries, stretch ambition, avoid complacency 4. How to build creative cultures that do BOLD work: “Realise that Everyone reacts different to levels of pressure”5. Why Service is Black and White and Hospitality is Colour- Great Food is Memories meeting Discipline🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed! 1. What on earth is Unleashed, I hear you asking?   Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2.  Why Unleashed will change your life as a foodie founder?  Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  3. The biggest brands in FMCG love love Unleashed Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)