HUNGRY.

Listen to the full https://podcasts.apple.com/gb/podcast/who-gives-a-crap-founder-the-8-principles-to/id1537239469?i=1000640860572Espresso's are powered by our brand new sponsor, Unleashed! 1. What on earth is Unleashed, I hear you asking?   Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2.  Why Unleashed will change your life as a foodie founder?  Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  3. The biggest brands in FMCG love love Unleashed Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here:Espresso's are powered by our brand new sponsor, Unleashed! 1. What on earth is Unleashed, I hear you asking?   Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2.  Why Unleashed will change your life as a foodie founder?  Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  3. The biggest brands in FMCG love love Unleashed Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/HUNGRY’s absolutely bloody marvellous and wonderful sponsorsMKJ Ignitehttps://www.mkjignite.co.uk/GS1 - https://www.gs1uk.org/Big Fish - https://bigfish.co.uk/BOWIMI - https://www.bowimi.com/HC Consulting - https://www.hc-consulting.uk/Sometimes a conversation takes you TOTALLY by surprise.This was one of those.Jaw-dropping through-flooring flabbergastingly good.Oliver Lloyd is founder of Great British Chefs. Pioneer of the foodie movement.Before Great British Chefs, Ollie was a global marketing manager for Unilever.I expected us to talk all things chefs n food and food n chefs.Out the gates we stomped straight past foodie boundaries, into boundless brand building bounties.My curiosity gleefully wagged like a happy puppy.We roved through the History of Art, it’s relationship to brands, why founders should study art to tell better stories on shelf.I’ve listened back twice.ON THE MENU:The Difference Between a Brand Plan and Marketing Plan: What comes first? Brand Rigour should be excruciating painfull.Why Marketing Managers Must Tailor each marketing mix to each retailer and their plan, build around THEIR goalsThe Knock, Knock Test: How to Make Your Story WIN at ShelfThe Parallels of Great Plate of Food and Great Brand on Shelf - Always SubtractWhy brands must deliver on their simple promise AND go furtherThe Telling Nana About Ibiza Rule: How to optimise by retailer, brand, occasions Costco -the mindset switch when someone goes shopping in TESCO vs Waitrose vs Sainsbury’s vs Pub.Why Retailers don’t make money selling SKU’s - Trade Marketing is their profit centre🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed! 1. What on earth is Unleashed, I hear you asking?   Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2.  Why Unleashed will change your life as a foodie founder?  Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  3. The biggest brands in FMCG love love Unleashed Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/There is ONE sure fire way to loseMaking decisions slooooooowwwwwwlyyyyyyyyylySo many teams:Ponder and pontificate and plot and pander and pop-out-for-a-walk which ends up in wandering and waning and wasting time like a WallyYou don't need a G7 Summit to decide what colour Pantone you use for a JS Gondola endYou don't need a huddle or school or a gaggle or ruck or WRTF?Making effective decision is the delicate balance of thinking slow and hard, reflecting deeply internally yet moving with insane speed.Not getting bogged down in the bog waters of banal b*llocksIt's Art not a Science.Lottie Unwin (she/her) knows the Art.We chat all about the toolkit for effective decision making!Lottie was an early guest on the pod, and has become a great friend and introduced me to some legends - Elle Ponsonby and James Hickson to name a fewON THE MENU:1. Why Time + Space = Clarity. Distraction is not Procrastination2. The Role of Successful Leader: Your job is Literally just make 1 or 2 great big decisions per Month Vs. 1000s of tiny ones3. How To Use Google Docs to Think Deep, Reflect Hard yet Move Fast4. How to Keep your Sanity and Sleep Easy as a Founder - Create a Paper Trail for Big Decision5. How to Bring Introverts and Extroverts to the Table and Avoid Big Ego's Taking Over🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed! 1. What on earth is Unleashed, I hear you asking?   Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2.  Why Unleashed will change your life as a foodie founder?  Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  3. The biggest brands in FMCG love love Unleashed Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

 Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/HUNGRY’s absolutely bloody marvellous and wonderful sponsorsMKJ Ignitehttps://www.mkjignite.co.uk/GS1 - https://www.gs1uk.org/Big Fish - https://bigfish.co.uk/BOWIMI - https://www.bowimi.com/HC Consulting - https://www.hc-consulting.uk/Simon Griffiths is a founder like no other. Who Gives A Crap are a brand like no other. Our conversation was like no other.Brand building like no other. J’addoreeeee Who Gives A Crap. Reinventing Toilet Roll. Wallops and whips of Warhole-esque colours. Transforming toilet paper into lusciously lurid story telling machines.Wipe ya bum, donate ya dough to charity. First philanthropic brand to donate + £13m to Charity Simon’s approach to brand building TOTALLY breaks the rules of convention. Prepare to have all your “bogged down” traditional ways of thinking wiped clean ;) On a deeper level, our conversation taught me what to ACTUALLY Give a Crap AboutON THE MENU: 1. Why Too Much Purpose Makes a Brand Boring and One Dimensional - Brands are like a Human with lots of depth and texture 2. Going from Good to Great Brands: Why a Brand is an Orchestrate Not a Solo Singer3. WGAC Principles for High Performance Cultures: Autonomy + Mastery + Purpose 4. WGAC Hiring Principles: Culture Add > Culture Fit - are you a Scruncher or Folder 5. How to Build a Remote Working Global Brand: Life-Work Balance vs. Work-Life Balance and Return to Business vs. Cost to Employee6. Why You Must Embrace Screwing Up as PR Ammo- Allows you to build a Deeper connection with Employees and Consumers 7. Why Being Normal is Dangerous for Founder - Your weirdness + quirks allow you to see the World Differently 8. How to Get Tone of Voice to Land in Different Countries that Aren’t English Speaking - Hire Localised Talent 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed! 1. What on earth is Unleashed, I hear you asking?   Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2.  Why Unleashed will change your life as a foodie founder?  Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  3. The biggest brands in FMCG love love Unleashed Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

** PLEASE NOTE: my audio improves after 7 minutes!!! Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/Feast your eyes on this🍫  Exit New Covent Garden Soup Co for + £40 million 🍫  Exit Green & Black's exit for £35 million 🍫  Builds Cawston Press to +£13 million brand 🍫  Builds L.A BREWERY | NON-ALCOHOLIC into buccaneering kombucha brand 🍫 Chairman of the Grosvenor Estate.🍫  Cook. Farmer. City Lawyer. INSEAD MBA graduate. William Kendall is a totally rare breed of Human being. William operates at the rare  intersection of two opposing modes. Creator meets Operator.Farmer meets Founder. Curiosity meets Commercial.My goal was to meander and mooch and prize open both sides. We did that. Our longest podcast to date. 3 hours. LADEN with wisdom. Take it in sloooooooowly. Maybe on a long drive. Or flight.  Maybe over 3 sittings. Maybe 2. Up to you. ON THE MENU: 1. Why Founders must learn the power of Selling - it’s a balance Why + Story = pull2. The Fail Safe Way to Build a Great food brand: Think like Mini Rugby - Don't hog the ball + Stay in Position 3. Why Successful Founders must walk the “Fine line between delegation and abdication”4. How to Build a High Performance Senior Leadership Team that ACTUALLY EXITS food and drink brands - The Basic Disciplines 5. Why Food and Drink founders must never forget you’re selling FOOD AND DRINK. The Cake is the Cake. 6. How to Galvanise Strong Cultures - “The most important person in the business is the person who joined last week”7. The Change in Founders Mindset from £5 million challenger brand to £20 Million House hold brand: Stay restless + charismatic 8. Why Market Research just Covers Arses - You Must Find out WHY people ACTUALLY DO Things Full episode goes live Monday 8am Can't wait till thenWatch on Youtube or listen to other episodes in the comments below.🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here Espresso's are powered by our brand new sponsor, Unleashed! 1. What on earth is Unleashed, I hear you asking?   Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2.  Why Unleashed will change your life as a foodie founder?  Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  3. The biggest brands in FMCG love love Unleashed Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)