What’s Stopping Kombucha ACTUALLY Going from “Niche” to “Mainstream” - Freya Twidgen, Fix8 and Fibe

Feb 19, 2024

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Every top food and drink founder reads our Newsletter - why wouldn't you?

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HUNGRY’s absolutely bloody marvellous and wonderful sponsors

Freya is one of my favourite human beings.

She’s boundless and bubbly and her effervescent energy is totally infections.

Just like her wonderfully yummy-tummy loving kombucha Fix8 and her prebiotic soda Fibe

Heya, Freya Bitch Don’t Kill my Fibeeeeee ahahaa KOMBoooYahcakshaaaaa

(fuck me 10 points to Gryfondor via Cringe Police LOLZOID)

I jest.

Freya is a f*cking legend. You’re going to LOVE this one.

We combine Spirituality and Sales into Spiritual Sales. Sumptuously splendid fun.

I came away feeling warm, wholesome and thoroghly enjoying the Jolene doughnut she oh-so kindly gave me.

ON THE MENU:

Why Curiosity = Birthplace for thinking outside the box and overcoming every obstacle in your way
Lessons from Ancient Chinese Medicine to Raising Investment: Don’t Be Wooly, Be Direct
How to Build Confidence as a Female Founder in a Mans World - Actively Seek Rejection
Have Kombucha brands been positioned all wrong? Should they be more like TRIP and Lead with Benefits vs. Features
The Hard Unforeseen Truths of Running Two Brands Simultaneously: Two Brands is actually a Superpower
Reframing Rejection: it's the Universe pointing you in a different direction. Something greater is coming down the road.
Why Do No Challenger Brands Target The Older Demographic - 70 year olds - Are We Missing a Huge Opportunity

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