HUNGRY. Who Gives A Crap Founder: The 8 Principles to Building a Global Consumer Brand
Every top food and drink founder reads our Newsletter - why wouldn't you?
https://hungryfeast.beehiiv.com/
Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos
Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/
Stalk me on Insta- https://www.instagram.com/_hungry.pod/
HUNGRY’s absolutely bloody marvellous and wonderful sponsors
MKJ Ignite
https://www.mkjignite.co.uk/
GS1 - https://www.gs1uk.org/
Big Fish - https://bigfish.co.uk/
BOWIMI - https://www.bowimi.com/
HC Consulting - https://www.hc-consulting.uk/
Simon Griffiths is a founder like no other.
Who Gives A Crap are a brand like no other.
Our conversation was like no other.
Brand building like no other.
J’addoreeeee Who Gives A Crap.
Reinventing Toilet Roll.
Wallops and whips of Warhole-esque colours. Transforming toilet paper into lusciously lurid story telling machines.
Wipe ya bum, donate ya dough to charity.
First philanthropic brand to donate + £13m to Charity
Simon’s approach to brand building TOTALLY breaks the rules of convention.
Prepare to have all your “bogged down” traditional ways of thinking wiped clean ;)
On a deeper level, our conversation taught me what to ACTUALLY Give a Crap About
ON THE MENU:
1. Why Too Much Purpose Makes a Brand Boring and One Dimensional - Brands are like a Human with lots of depth and texture
2. Going from Good to Great Brands: Why a Brand is an Orchestrate Not a Solo Singer
3. WGAC Principles for High Performance Cultures: Autonomy + Mastery + Purpose
4. WGAC Hiring Principles: Culture Add > Culture Fit - are you a Scruncher or Folder
5. How to Build a Remote Working Global Brand: Life-Work Balance vs. Work-Life Balance and Return to Business vs. Cost to Employee
6. Why You Must Embrace Screwing Up as PR Ammo- Allows you to build a Deeper connection with Employees and Consumers
7. Why Being Normal is Dangerous for Founder - Your weirdness + quirks allow you to see the World Differently
8. How to Get Tone of Voice to Land in Different Countries that Aren’t English Speaking - Hire Localised Talent
🤝 Let's Connect!
►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)