

Sockjig Sneaker Podcast
Sockjig
A sneaker podcast about analyzing trends and shifts in the sneaker industry and the sneaker community.
Episodes
Mentioned books

Oct 26, 2022 • 32min
Episode 42: Ye Must Be Stopped Again
Emergency pod about adidas terminating their partnership with Kanye West.
Timestamps
00:00 - Apu Cold Open
00:02 - Intro
03:13 - adidas Deal Under Review
11:42 - Tremaine Emory
13:18 - adidas Deal Terminated
16:31 - Conspiracy Theory
20:43 - Calls
22:26 - What's Next for Resell
25:33 - What's Next for adidas
27:23 - Jerry Lorenzo
30:01 - Can Ye Come Back From This?
31:24 - Outro

Sep 23, 2022 • 52min
Episode 40: Burnt Loops
In this episode I talk about my reselling days, and recent changes at Goat that basically killed it. I also look into the whims of Ye and what would happen if he took Yeezy independent, if he can ever be happy and who he'd blame when there's no one else to blame. I cover lots of other recent sneaker topics as well.
Timestamps
00:00 - Cold Open: Delicate Genius
00:27 - Intro
03:04 - On Feet / Pickups / Skips / Misses
07:55 - Lebron 20
10:36 - John Geiger Beat the Case
12:13 - Wingstop's Lemon Pepper 1s Fake Contest
13:43 - Why Shopify is Not Handing Over Zadeh Customer Data
16:30 - PayPal Not Refunding Zadeh Customers
18:03 - Private Selection Orange Lobsters
20:46 - Russ Bengston Threads
26:05 - My Reselling Days
31:58 - Goat Storage Loop
34:15 - Goat Changes Burnt the Loop
38:15 - Kanye and Adidas and Gap
51:32 - Non Sneaker Related: Album of the Week

Aug 27, 2022 • 1h 6min
Episode 39: Sneaker Taste
An in depth look into how we develop our taste in sneakers, why we like what we like, how do we know what's good, how are we influenced, and how our tastes change.
Adapted from the book You May Also Like: Taste in an Age of Endless Choice by Tom Vanderbilt https://www.amazon.com/You-May-Also-Like-Endless/dp/0307948595
Timestamps
00:00 - Cold Open: High Fidelity
00:13 - Intro
02:04 - Sneaker Taste Intro
06:52 - Why Do We Like What We Like
29:45 - How Do We Know What We Like?
37:02 - New vs Familiar
42:19 - Conformity vs Distinction
46:11 - Sneaker Reviews
49:51 - Influencers and Experts
57:39 - How and Why Tastes Change
61:56 - Conclusion

Aug 17, 2022 • 44min
Episode 38: Victory Lap
In this episode I talk about how I broke news stories, how I was right on Chicago 1 story, Zadeh Kicks being a Ponzi all along and take a victory lap. More topics as well:
Timestamps
00:00 - Cold Open: Vending Machines
00:07 - Intro
02:35 - The Game Is The Game Sock Drop
03:41 - On Feet / Pickups / Skips / Misses
06:53 - Breaking the Ann Freeman Story
12:21 - Backdooring and Losing Nike Accounts
19:34 - Mom and Pops Shops Died for Lost and Found 1s
27:41 - Fake Sneakers Thats That Shit I Don't Like
31:23 - Kanye and Adidas
34:48 - Zadeh Kicks Ponzi Finally Charged
39:05 - Original Content in the Age of Engagement Farming
43:16 - Outro

Jul 17, 2022 • 41min
Episode 37: The Hater's Guide to Sneakers Vol. 1: ALD, New Balance and Supreme
The Hater's Guide to Sneakers Vol. 1: ALD, New Balance and Supreme
Timestamps
00:00 - Silky Johnson Cold Open
00:17 - Intro
01:58 - On Feet / Pickups / Skips
04:18 - Haters Guide Disclaimer
07:35 - Aime Leon Dore
17:39 - Calls
20:17 - Bonus mini Kith hating
22:25 - New Balance
30:04 - Calls
31:57 - Supreme
39:10 - Outro

Jun 25, 2022 • 44min
Episode 36: Sneakers in a Recession
In this episode I talk about sneakers in a recession, New Balance fakes, Louis Vuitton VIPs spending $1mil a year to get access to AF1s is probably bullshit, and a lot more.
Timestamps
00:00 - Costanza Cold Open
00:12 - Intro
04:54 - On Feet / Pickups / Skips and Misses
09:18 - Why is the Stussy AF1 Mid Fossil under retail?
10:55 - StockX Authentication
12:40 - New Balance fakes on StockX and Goat, allegedly
19:52 - Onyx 350 and "Don't sleep on a black 350"
21:51 - Kith app and raffle
25:58 - Louis Vuitton VIPs spending $1mil a year is probably bullshit
29:45 - What Kanye wants from adidas and the adilette 22
37:52 - Sneakers in a recession

Jun 12, 2022 • 1h 2min
Episode 35: Misery Business - Zadeh Kicks Update, Tom Sachs GPS, StockX, Bot Instances and more
In this episode, I talk about recent releases, my thoughts on some upcoming drops, StockX defending their authentication program, Adidas suing Nike over patents, and bot instances issue. For the main topic I give an update on Zadeh Kicks and some analysis on why it was a Ponzi scheme (allegedly), why it collapsed, the effect it's had on resell, winners and losers, and finally some cold hard lessons learned from all this. Oh there's also socks. Fun show, thanks for listening!
Timestamps
00:00 - Dr. Umar dunks in the cold open
00:14 - Intro
04:28 - Mr. Brightside Socks
07:08 - Sneaker Guy of the Week
08:28 - On Feet / Pickups / Skips / Misses
17:16 - Tom Sachs General Purpose Shoe
23:37 - Upcoming Releases
32:27 - News: StockX, Adidas Sues Nike, Bot Instances
40:18 - Zadeh Kicks update
61:46 - Outro

May 25, 2022 • 26min
Episode 34: Zadeh Kicks Rugged
Emergency podcast episode that covers the Zadeh Kicks rug pull.
Timestamps
00:00 - The Office Cold Open
00:19 - Intro
03:26 - What Happened?
05:37 - Will I Get My Sneakers? (No)
06:25 - Will I Get My Money Back? (Maybe)
09:59 - Listener Calls
11:26 - What Should I Do? (File a Claim)
16:59 - TBlake Calls In
19:39 - More Listener Calls
25:58 - Outro
Links
Recorded Twitter Space: https://twitter.com/SwiftCop/status/1529286777042784257
Zadeh Relief Group Discord: https://discord.com/invite/ttPsCfQkgN
Twitter: https://twitter.com/sockjig
Instagram: https://www.instagram.com/sockjig/

May 19, 2022 • 53min
Episode 33: Guest SneakerPhetish
In this episode I have a conversation with special guest Kari aka SneakerPhetish. We discuss sneaker influencers, brand campaigns, and content platforms. We also discuss being on Sneaker Twitter and having various feuds and haters, the current state of Sneaker YouTube, and a lot more.
Timestamps
00:00 - RICO on Bot Devs
00:20 - Open
00:46 - JFG
03:28 - Conversation with Kari aka SneakerPhetish
51:53 - Outro
@SneakerPhetish
Twitter: https://twitter.com/SneakerPhetish
Instagram: https://www.instagram.com/sneakerphetish/
YouTube: https://www.youtube.com/sneakerphetish
Twitter: https://twitter.com/sockjig
Instagram: https://www.instagram.com/sockjig/

May 13, 2022 • 43min
Episode 32: Nike vs StockX
In this episode, I talk about the huge news of Nike updating their lawsuit against StockX to include claims of counterfeiting. I'll cover how Nike got fakes from StockX, how the public views StockX, how each company handles fakes as well as my thoughts on why Nike did this and how it could all backfire on them. Plus there's calls from listeners and a lot more, enjoy!
Timestamps
00:00 - Moneyjig Cold Open
00:17 - Intro
02:07 - Timeline of Events: Nike Escalates Feud with StockX
03:24 - A Sidebar on Stolen Tweets
08:32 - StockX Response to Nike
11:38 - Wingstop 1s
14:54 - Listener Calls
16:23 - How Did Nike Get Fakes From StockX?
21:13 - How StockX is Viewed by Customers and Resellers
27:52 - Listener Call
29:12 - My Thoughts
33:07 - Listener Calls
35:20 - What If… Thought Experiments
41:54 - Outro
Twitter: https://twitter.com/sockjig
Instagram: https://www.instagram.com/sockjig/