

Sockjig Sneaker Podcast
Sockjig
A sneaker podcast about analyzing trends and shifts in the sneaker industry and the sneaker community.
Episodes
Mentioned books

Dec 10, 2022 • 57min
Episode 46: Sockjig Addresses His Enemies
In this episode, I recap recent A Ma Maniere 4, Concepts Lobster Dunk, and Lost and Found 1 drops. I also cover Amex re-charging Zadeh Kicks customers, Fear of God and adidas status, the impact of OBJ's lawsuit against Nike on future athlete deals. Finally, I breakdown what I heard a certain sneaker entertainment conglomerate thinks about me and respond. Enjoy!
00:00 Cold Open
00:18 Intro
02:29 Birthday
03:37 Sockjig Socks Available Now
04:50 Episode Rundown
08:06 A Ma Maniere Jordan 4 Release Recap
10:13 Cncpts Lobster Dunk Release Recap
19:09 Lost and Found Jordan 1 Release Recap
25:45 American Express Re-charging Zadeh Kicks Customers
28:04 Fear of God and adidas
32:29 OBJ vs Nike Lawsuit
32:44 Shoe Surgeon
33:51 Kool Kiy
34:42 Nike Doesn't Want You If You're Not At The Top
36:18 Kyrie
40:32 Sockjig Addresses His Enemies
56:02 Outro
https://linktr.ee/sockjig

Nov 28, 2022 • 1h 5min
Episode 45: Finding Early Sneaker Images with Guest @brandon1an
In this episode we talk with @brandon1an about finding early sneaker images from Nike and other retailers. The most well known leak was when he found images of the Kobe 6 Mambacita from a retailer and Vanessa Bryant saw them and was upset about it and called the sneakers unauthorized. We talk about that incident, getting credit from sneaker blogs, being a cookgroup admin, goals in the sneaker space, and sneaker of the year lists.
Follow Brandon at:
https://twitter.com/brandon1an
https://www.instagram.com/brandon1an/
Timestamps
00:00 - Cold Open: Bazookas
00:11 - Intro
02:09 - Interview
02:57 - How Do You Pronounce @brandon1an?
03:45 - Finding Early Sneaker Images
10:02 - Getting Credit From Sneaker Blogs
14:00 - Leaking Nike Info
17:41 - Kobe 6 Mambacita Controversy
29:01 - Life of a Cookgroup Discord Admin
36:54 - Twitter Beefs
45:13 - Making it Sustainable
49:24 - CPFM Flea 1 Interlude
51:11 - Sneaker of the Year
01:04:22 - Outro
Follow me at
https://twitter.com/sockjig
https://instagram.com/sockjig

Nov 16, 2022 • 1h 14min
Episode 44: Trash Takes With @GawdofFrames
In this episode, I talk trash takes with @GawdofFrames of Loose Laces sneaker podcast. We talk about AMM4 video submission raffle, StockX replacing the word Authentic with Verified, Twitter chaos, and I ask for his takes on fashion brands, sneaker oldheads, adidas and Kanye.
https://twitter.com/GawdofFrames
https://www.instagram.com/frame_gawd
Loose Laces podcast: https://linktr.ee/looselacespod
Timestamps
00:00 - Cold Open: Big Gulps
00:08 - Intro
02:04 - @GawdofFrames
03:18 - Zadeh Kicks
07:55 - AMM4 Video Submission Raffle
22:17 - StockX Verified
26:49 - Twitter Chaos
29:51 - Selling Frames
35:56 - Fashion and Retros
41:05 - Sneaker Podcasting
48:07 - Sneaker Oldheads
59:21 - Adidas
62:48 - Kanye is a Walking Hiroshima
66:59 - LV AF1 Drop
72:08 - Outro

Nov 5, 2022 • 59min
Episode 43: End of a Sneaker Era
In this episode, I cover Lost and Found 1s being backdoored and their plummeting resell price, more fallout from Kanye West deal and it's short term and long term effects on the industry. I also give my thoughts on the state of collaborators and sneaker storytelling, how we're at the end of a sneaker era, but a dawning of a new one. A shit ton of topics, so hope you enjoy.
Timestamps
00:00 - Cold Open: Takeoff
00:10 - Intro
04:22 - On Feet / Pickups / Misses
09:00 - Trophy Room 7s
11:42 - Sneaker Guys of the Week
14:18 - Lost and Found 1 Backdoor and Plummeting Resell Price
21:24 - Mandatory Kanye West Segment
21:54 - Kanye on Lex Fridman Podcast
26:01 - Sockjig, Media Man
27:35 - Short Term and Long Term Effects of Dead Yeezy Deal
34:49 - Sneaker Tech Startups
37:24 - Sneaker Equality
45:47 - Sneaker Storytelling and One or Two Hit Wonders
56:06 - End of a Sneaker Era

Oct 26, 2022 • 32min
Episode 42: Ye Must Be Stopped Again
Emergency pod about adidas terminating their partnership with Kanye West.
Timestamps
00:00 - Apu Cold Open
00:02 - Intro
03:13 - adidas Deal Under Review
11:42 - Tremaine Emory
13:18 - adidas Deal Terminated
16:31 - Conspiracy Theory
20:43 - Calls
22:26 - What's Next for Resell
25:33 - What's Next for adidas
27:23 - Jerry Lorenzo
30:01 - Can Ye Come Back From This?
31:24 - Outro

Sep 23, 2022 • 52min
Episode 40: Burnt Loops
In this episode I talk about my reselling days, and recent changes at Goat that basically killed it. I also look into the whims of Ye and what would happen if he took Yeezy independent, if he can ever be happy and who he'd blame when there's no one else to blame. I cover lots of other recent sneaker topics as well.
Timestamps
00:00 - Cold Open: Delicate Genius
00:27 - Intro
03:04 - On Feet / Pickups / Skips / Misses
07:55 - Lebron 20
10:36 - John Geiger Beat the Case
12:13 - Wingstop's Lemon Pepper 1s Fake Contest
13:43 - Why Shopify is Not Handing Over Zadeh Customer Data
16:30 - PayPal Not Refunding Zadeh Customers
18:03 - Private Selection Orange Lobsters
20:46 - Russ Bengston Threads
26:05 - My Reselling Days
31:58 - Goat Storage Loop
34:15 - Goat Changes Burnt the Loop
38:15 - Kanye and Adidas and Gap
51:32 - Non Sneaker Related: Album of the Week

Aug 27, 2022 • 1h 6min
Episode 39: Sneaker Taste
An in depth look into how we develop our taste in sneakers, why we like what we like, how do we know what's good, how are we influenced, and how our tastes change.
Adapted from the book You May Also Like: Taste in an Age of Endless Choice by Tom Vanderbilt https://www.amazon.com/You-May-Also-Like-Endless/dp/0307948595
Timestamps
00:00 - Cold Open: High Fidelity
00:13 - Intro
02:04 - Sneaker Taste Intro
06:52 - Why Do We Like What We Like
29:45 - How Do We Know What We Like?
37:02 - New vs Familiar
42:19 - Conformity vs Distinction
46:11 - Sneaker Reviews
49:51 - Influencers and Experts
57:39 - How and Why Tastes Change
61:56 - Conclusion

Aug 17, 2022 • 44min
Episode 38: Victory Lap
In this episode I talk about how I broke news stories, how I was right on Chicago 1 story, Zadeh Kicks being a Ponzi all along and take a victory lap. More topics as well:
Timestamps
00:00 - Cold Open: Vending Machines
00:07 - Intro
02:35 - The Game Is The Game Sock Drop
03:41 - On Feet / Pickups / Skips / Misses
06:53 - Breaking the Ann Freeman Story
12:21 - Backdooring and Losing Nike Accounts
19:34 - Mom and Pops Shops Died for Lost and Found 1s
27:41 - Fake Sneakers Thats That Shit I Don't Like
31:23 - Kanye and Adidas
34:48 - Zadeh Kicks Ponzi Finally Charged
39:05 - Original Content in the Age of Engagement Farming
43:16 - Outro

Jul 17, 2022 • 41min
Episode 37: The Hater's Guide to Sneakers Vol. 1: ALD, New Balance and Supreme
The Hater's Guide to Sneakers Vol. 1: ALD, New Balance and Supreme
Timestamps
00:00 - Silky Johnson Cold Open
00:17 - Intro
01:58 - On Feet / Pickups / Skips
04:18 - Haters Guide Disclaimer
07:35 - Aime Leon Dore
17:39 - Calls
20:17 - Bonus mini Kith hating
22:25 - New Balance
30:04 - Calls
31:57 - Supreme
39:10 - Outro

Jun 25, 2022 • 44min
Episode 36: Sneakers in a Recession
In this episode I talk about sneakers in a recession, New Balance fakes, Louis Vuitton VIPs spending $1mil a year to get access to AF1s is probably bullshit, and a lot more.
Timestamps
00:00 - Costanza Cold Open
00:12 - Intro
04:54 - On Feet / Pickups / Skips and Misses
09:18 - Why is the Stussy AF1 Mid Fossil under retail?
10:55 - StockX Authentication
12:40 - New Balance fakes on StockX and Goat, allegedly
19:52 - Onyx 350 and "Don't sleep on a black 350"
21:51 - Kith app and raffle
25:58 - Louis Vuitton VIPs spending $1mil a year is probably bullshit
29:45 - What Kanye wants from adidas and the adilette 22
37:52 - Sneakers in a recession


