Sockjig Sneaker Podcast

In this episode, I debut a conversation with BridgetGPT, the first Sneaker AI. Other topics include retconning the Union 1 AJKO, Sneaker Leaker Wars, the MSCHF red boots and what it takes to build an audience, Joshua Vides and what it takes to burn bridges. I also talk about Tiffany AF1s, how consignment as a concept is not advisable in a slow market, and close it out with my thoughts on how Nike is explaining why they didn't sue Bape earlier. A jam packed episode, all killer no filler! Timestamps 00:00 - Cold Open - Those are IOUs 00:44 - Intro 05:12 - On Feet / Pickups / Misses / Skips 07:35 - BridgetGPT the Sneaker AI 12:06 - JA1 Designed by Ben Nethongkome 12:46 - Panda Jordan 1 13:53 - Teddy New Balance that look like ASICS 15:08 - Adidas Losing Money 18:07 - Product That Doesn't Make Sense for North America 19:27 - Quoted in Business Insider 20:44 - Union AJKO Retcon 24:48 - Sneaker Leaker Wars 26:42 - Brand Rollouts and Leaks 30:12 - MSCHF Astro Boy Boots 35:38 - Burning Bridges: Joshua Vides Calls Out Nike 41:17 - DotSwoosh Ecosystem 44:14 - Tiffany AF1s 52:44 - Consignment as a Concept 57:16 - Banned LA 01:01:06 - Nike Suing Bape 01:07:16 - Outro https://linktr.ee/sockjig

Jean-Michel Lemieux, former CTO of Shopify, shares insights from his groundbreaking work in sneaker drops and bot protection. He recounts the high-stakes journey of landing Supreme as a customer and the major checkout flow revamp it entailed. Lemieux dives into the evolution of anti-bot strategies, his interactions with Sneaker Twitter, and the unique challenges of the sneaker resale market. He also offers a glimpse into his future aspirations, including thoughts on tackling ticketing bots at Ticketmaster. It’s a must-listen for sneaker enthusiasts!

In this episode I talk about feedback from last episode and some podcast goals for the new year. I talk about some of the results from the Sneaker of the Year Bracket as well as some of my favs of 2022. Other topics include: - Selling Mystery Boxes to Kids - Knockoff Brands are at it again - Shopify Moves to Supreme - Round 2 closing and how they had pioneered the consignment shop formula that others are now using - SNKRS AF1 poll and how there’s no easy way right now to make content about sneaker history Timestamps 00:00 Cold Open: Very Nonchalant 00:17 Intro 03:09 On Feet 03:20 Pickups 06:06 Skips 07:35 Upcoming Releases 09:19 Union AJKO Jordan 1 Low 10:36 Union Jordan 1 High Footscape 12:10 Feedback from Last Episode 18:49 Podcast Goals 23:48 Sneaker of the Year Bracket Summary 27:56 My Best of 2022 31:33 Selling Mystery Boxes to Kids 36:06 Knockoff Brands 40:15 Shopify Moves to Supreme 51:25 Round Two and The Consignment Shop Formula 56:07 No Country For Oldheads: Monetizing Sneaker History 01:03:18 Outro https://linktr.ee/sockjig

In this episode, I recap recent A Ma Maniere 4, Concepts Lobster Dunk, and Lost and Found 1 drops. I also cover Amex re-charging Zadeh Kicks customers, Fear of God and adidas status, the impact of OBJ's lawsuit against Nike on future athlete deals. Finally, I breakdown what I heard a certain sneaker entertainment conglomerate thinks about me and respond. Enjoy! 00:00 Cold Open 00:18 Intro 02:29 Birthday 03:37 Sockjig Socks Available Now 04:50 Episode Rundown 08:06 A Ma Maniere Jordan 4 Release Recap 10:13 Cncpts Lobster Dunk Release Recap 19:09 Lost and Found Jordan 1 Release Recap 25:45 American Express Re-charging Zadeh Kicks Customers 28:04 Fear of God and adidas 32:29 OBJ vs Nike Lawsuit 32:44 Shoe Surgeon 33:51 Kool Kiy 34:42 Nike Doesn't Want You If You're Not At The Top 36:18 Kyrie 40:32 Sockjig Addresses His Enemies 56:02 Outro https://linktr.ee/sockjig

In this episode we talk with @brandon1an about finding early sneaker images from Nike and other retailers. The most well known leak was when he found images of the Kobe 6 Mambacita from a retailer and Vanessa Bryant saw them and was upset about it and called the sneakers unauthorized. We talk about that incident, getting credit from sneaker blogs, being a cookgroup admin, goals in the sneaker space, and sneaker of the year lists. Follow Brandon at: https://twitter.com/brandon1an https://www.instagram.com/brandon1an/ Timestamps 00:00 - Cold Open: Bazookas 00:11 - Intro 02:09 - Interview 02:57 - How Do You Pronounce @brandon1an? 03:45 - Finding Early Sneaker Images 10:02 - Getting Credit From Sneaker Blogs 14:00 - Leaking Nike Info 17:41 - Kobe 6 Mambacita Controversy 29:01 - Life of a Cookgroup Discord Admin 36:54 - Twitter Beefs 45:13 - Making it Sustainable 49:24 - CPFM Flea 1 Interlude 51:11 - Sneaker of the Year 01:04:22 - Outro Follow me at https://twitter.com/sockjig https://instagram.com/sockjig

In this episode, I talk trash takes with @GawdofFrames of Loose Laces sneaker podcast. We talk about AMM4 video submission raffle, StockX replacing the word Authentic with Verified, Twitter chaos, and I ask for his takes on fashion brands, sneaker oldheads, adidas and Kanye. https://twitter.com/GawdofFrames https://www.instagram.com/frame_gawd Loose Laces podcast: https://linktr.ee/looselacespod Timestamps 00:00 - Cold Open: Big Gulps 00:08 - Intro 02:04 - @GawdofFrames 03:18 - Zadeh Kicks 07:55 - AMM4 Video Submission Raffle 22:17 - StockX Verified 26:49 - Twitter Chaos 29:51 - Selling Frames 35:56 - Fashion and Retros 41:05 - Sneaker Podcasting 48:07 - Sneaker Oldheads 59:21 - Adidas 62:48 - Kanye is a Walking Hiroshima 66:59 - LV AF1 Drop 72:08 - Outro

In this episode, I cover Lost and Found 1s being backdoored and their plummeting resell price, more fallout from Kanye West deal and it's short term and long term effects on the industry. I also give my thoughts on the state of collaborators and sneaker storytelling, how we're at the end of a sneaker era, but a dawning of a new one. A shit ton of topics, so hope you enjoy. Timestamps 00:00 - Cold Open: Takeoff 00:10 - Intro 04:22 - On Feet / Pickups / Misses 09:00 - Trophy Room 7s 11:42 - Sneaker Guys of the Week 14:18 - Lost and Found 1 Backdoor and Plummeting Resell Price 21:24 - Mandatory Kanye West Segment 21:54 - Kanye on Lex Fridman Podcast 26:01 - Sockjig, Media Man 27:35 - Short Term and Long Term Effects of Dead Yeezy Deal 34:49 - Sneaker Tech Startups 37:24 - Sneaker Equality 45:47 - Sneaker Storytelling and One or Two Hit Wonders 56:06 - End of a Sneaker Era

Emergency pod about adidas terminating their partnership with Kanye West. Timestamps 00:00 - Apu Cold Open 00:02 - Intro 03:13 - adidas Deal Under Review 11:42 - Tremaine Emory 13:18 - adidas Deal Terminated 16:31 - Conspiracy Theory 20:43 - Calls 22:26 - What's Next for Resell 25:33 - What's Next for adidas 27:23 - Jerry Lorenzo 30:01 - Can Ye Come Back From This? 31:24 - Outro

In this episode I talk about my reselling days, and recent changes at Goat that basically killed it. I also look into the whims of Ye and what would happen if he took Yeezy independent, if he can ever be happy and who he'd blame when there's no one else to blame. I cover lots of other recent sneaker topics as well. Timestamps 00:00 - Cold Open: Delicate Genius 00:27 - Intro 03:04 - On Feet / Pickups / Skips / Misses 07:55 - Lebron 20 10:36 - John Geiger Beat the Case 12:13 - Wingstop's Lemon Pepper 1s Fake Contest 13:43 - Why Shopify is Not Handing Over Zadeh Customer Data 16:30 - PayPal Not Refunding Zadeh Customers 18:03 - Private Selection Orange Lobsters 20:46 - Russ Bengston Threads 26:05 - My Reselling Days 
31:58 - Goat Storage Loop 34:15 - Goat Changes Burnt the Loop
 38:15 - Kanye and Adidas and Gap 51:32 - Non Sneaker Related: Album of the Week

An in depth look into how we develop our taste in sneakers, why we like what we like, how do we know what's good, how are we influenced, and how our tastes change.  Adapted from the book You May Also Like: Taste in an Age of Endless Choice by Tom Vanderbilt https://www.amazon.com/You-May-Also-Like-Endless/dp/0307948595 Timestamps 00:00 - Cold Open: High Fidelity 00:13 - Intro 02:04 - Sneaker Taste Intro 06:52 - Why Do We Like What We Like 29:45 - How Do We Know What We Like? 37:02 - New vs Familiar 42:19 - Conformity vs Distinction 46:11 - Sneaker Reviews 49:51 - Influencers and Experts 57:39 - How and Why Tastes Change 61:56 - Conclusion