

Sockjig Sneaker Podcast
Sockjig
A sneaker podcast about analyzing trends and shifts in the sneaker industry and the sneaker community.
Episodes
Mentioned books

Jun 20, 2023 • 1h 3min
The Little Moments - Episode 54
In this episode, I talk about Spider-Man Jordan 1s, Jarritos SB Dunk, Yeezys returning, and shoot down the Travis SB Dunk rumour. There's also a sock drop in this episode if you're interested. The main topic is about advice I'd give to someone in their early 20s about getting into sneakers, but without the cliches.
Timestamps
00:00 - Cold Open: Tony Soprano
00:26 - Intro
03:31 - Sock Drop
04:33 - On Feet
06:05 - Pickups and Skips
09:32 - JaeTips Saucony
10:15 - Spider-Man Jordan 1
12:38 - Jarritos Dunk SB
15:24 - Yeezys Return
22:28 - Travis SB Restock Rumour
32:35 - Nike Business Insider Story
38:38 - The Sneakers are Dead Crowd
40:29 - GNR and Nirvana Tangent
44:43 - Life Advice for New Sneakerhads
47:22 - The War Against Embarrassment
48:18 - You Don't Need to Know the History of Every Good Shoe
52:31 - Skip All the Oldhead Silhouettes
53:22 - The Limits to Nostalgia
54:38 - If Weren't There You Weren't There
55:51 - Respect
57:56 - Sneaker Collection
01:00:07 - The Importance of Memory
01:02:18 - Outro
If you liked this episode you may also like semi related Episode 39 - Sneaker Taste
https://linktr.ee/sockjig
https://shop.sockjig.com/

May 23, 2023 • 1h 22min
JerLisa Nicole - Episode 53
In this episode I welcome my guest, creative director, stylist, and all around blueprint JerLisa Nicole. You may have seen her work on Twitter including the Black History Month Kicks of the Day hashtag. We talk about that as well as her Sneaker Hunting show that was on Sole Collector, being outspoken and passionate and how that can hurt your bookings in the sneaker industry. We also talk about representation and women in sneakers. And throughout the interview I read aloud some of her memorable tweets to her, which was a lot of fun.
JerLisa Nicole
Twitter: https://twitter.com/JerLisa_Nicole
Instagram: https://www.instagram.com/jerlisa_nicole/
Timestamps
00:00 - Intro
02:11 - Interview
01:21:09 Outro
https://linktr.ee/sockjig

Apr 23, 2023 • 1h 10min
How Generative AI Could Disrupt the Sneaker Industry - Episode 52
In this episode, I look at how generative artificial intelligence like ChatGPT could affect sneaker brands, sneaker media, content creators, resellers and sneakerheads. I look into all of the problems and issues that could arise because of the rise of Generative AI. BridgetGPT, the first sneaker AI also returns. In sneaker news, I give my thoughts on FOG adidas and the Union Jordan 1 Footscape, Nigo and Nike, botched SNKRS apps drops, and a lot more.
Timestamps
00:00 - Cold Open
00:26 - Intro
02:00 - OG Sockjig Sock Drop
02:52 - On Feet / Pickups
04:55 - Misses
06:28 - Skips
10:17 - Upcoming Drops
10:53 - Corrections and Updates
13:54 - Joe Grondin to ALD
15:56 - Fear of God Adidas Unveiled
19:55 - SNKRS App Botched Drops
27:22 - Nigo Air
29:26 - Union Jordan 1 Footscape
31:37 - YCMC Closing
33:22 - AIR Movie
34:57 - BridgetGPT Returns
39:17 - How Generative AI Could Disrupt the Sneaker Industry
46:24 - Sneaker Brands
51:31 - How AI Could Improve Customer Service
52:49 - Generative AI and Sneaker Media
54:34 - Generative AI and Content Creators
57:50 - Generative AI and Sneakerheads
59:34 - Generative AI and Resellers
01:00:25 Issues
https://linktr.ee/sockjig

Mar 29, 2023 • 50min
Delicate Genius - Episode 51
In this episode, I talk about Tom Sachs running an art gitmo, Jerry Lorenzo and adidas, and tell the story about how I got the scoop on the reseller who got 38 pairs of fake Jordan 1s from StockX and gave a deposition in the Nike vs StockX court case. Plus a lot more!
Timestamps
00:00 - Action Bronson Cold Open
00:11 - Intro
01:05 - Limited Socks Restock
02:12 - On Feet
03:03 - Pickups
06:38 - Skips
09:30 - Misses
11:54 - StockX 38 Pairs Scoop
21:16 - Mac Attacks
23:10 - Joe Grondin Leaves New Balance
24:18 - adidas and Beyonce Split
24:46 - Kanye Watches 21 Jump Street
26:44 - Jerry Lorenzo is a Delicate Genius
31:34 - Tom Sachs is a Delicate Genius
https://linktr.ee/sockjig

Mar 14, 2023 • 1h 5min
The State of the Sneaker Game 2023 - Episode 50
A look at brands, collaborators, retailers, resell, sneaker media, trends and overall thoughts on the state of the sneaker game in 2023.
Timestamps
00:00 - Cold Open: Just a Game
00:27 - Intro
04:10 - Opening Remarks
09:49 - The Economy and Middle Class Sneakers
13:59 - State of Collabs
18:30 - Nike
21:17 - Jordan Brand
23:25 - Nike SB
24:45 - Adidas
28:31 - Yeezys
35:24 - New Balance
38:10 - Other Brands
41:26 - Retailers
45:40 - Reselling
49:37 - Sneaker Influencers
51:09 - Sneaker Youtubers 360 Deal with Complex
57:05 - Sneaker Media
01:00:51 - TikTok / Instagram Reels
01:01:56 - Twitter
01:02:52 - Final Thoughts
https://linktr.ee/sockjig

Feb 14, 2023 • 1h 8min
Episode 49: BridgetGPT The Sneaker AI
In this episode, I debut a conversation with BridgetGPT, the first Sneaker AI. Other topics include retconning the Union 1 AJKO, Sneaker Leaker Wars, the MSCHF red boots and what it takes to build an audience, Joshua Vides and what it takes to burn bridges. I also talk about Tiffany AF1s, how consignment as a concept is not advisable in a slow market, and close it out with my thoughts on how Nike is explaining why they didn't sue Bape earlier. A jam packed episode, all killer no filler!
Timestamps
00:00 - Cold Open - Those are IOUs
00:44 - Intro
05:12 - On Feet / Pickups / Misses / Skips
07:35 - BridgetGPT the Sneaker AI
12:06 - JA1 Designed by Ben Nethongkome
12:46 - Panda Jordan 1
13:53 - Teddy New Balance that look like ASICS
15:08 - Adidas Losing Money
18:07 - Product That Doesn't Make Sense for North America
19:27 - Quoted in Business Insider
20:44 - Union AJKO Retcon
24:48 - Sneaker Leaker Wars
26:42 - Brand Rollouts and Leaks
30:12 - MSCHF Astro Boy Boots
35:38 - Burning Bridges: Joshua Vides Calls Out Nike
41:17 - DotSwoosh Ecosystem
44:14 - Tiffany AF1s
52:44 - Consignment as a Concept
57:16 - Banned LA
01:01:06 - Nike Suing Bape
01:07:16 - Outro
https://linktr.ee/sockjig

Jan 27, 2023 • 1h 9min
Episode 48: Jean-Michel Lemieux, ex-CTO of Shopify
Jean-Michel Lemieux, former CTO of Shopify, shares insights from his groundbreaking work in sneaker drops and bot protection. He recounts the high-stakes journey of landing Supreme as a customer and the major checkout flow revamp it entailed. Lemieux dives into the evolution of anti-bot strategies, his interactions with Sneaker Twitter, and the unique challenges of the sneaker resale market. He also offers a glimpse into his future aspirations, including thoughts on tackling ticketing bots at Ticketmaster. It’s a must-listen for sneaker enthusiasts!

Jan 21, 2023 • 1h 4min
Episode 47: Nonchalant
In this episode I talk about feedback from last episode and some podcast goals for the new year. I talk about some of the results from the Sneaker of the Year Bracket as well as some of my favs of 2022. Other topics include:
- Selling Mystery Boxes to Kids
- Knockoff Brands are at it again
- Shopify Moves to Supreme
- Round 2 closing and how they had pioneered the consignment shop formula that others are now using
- SNKRS AF1 poll and how there’s no easy way right now to make content about sneaker history
Timestamps
00:00 Cold Open: Very Nonchalant
00:17 Intro
03:09 On Feet
03:20 Pickups
06:06 Skips
07:35 Upcoming Releases
09:19 Union AJKO Jordan 1 Low
10:36 Union Jordan 1 High Footscape
12:10 Feedback from Last Episode
18:49 Podcast Goals
23:48 Sneaker of the Year Bracket Summary
27:56 My Best of 2022
31:33 Selling Mystery Boxes to Kids
36:06 Knockoff Brands
40:15 Shopify Moves to Supreme
51:25 Round Two and The Consignment Shop Formula
56:07 No Country For Oldheads: Monetizing Sneaker History
01:03:18 Outro
https://linktr.ee/sockjig

Dec 10, 2022 • 57min
Episode 46: Sockjig Addresses His Enemies
In this episode, I recap recent A Ma Maniere 4, Concepts Lobster Dunk, and Lost and Found 1 drops. I also cover Amex re-charging Zadeh Kicks customers, Fear of God and adidas status, the impact of OBJ's lawsuit against Nike on future athlete deals. Finally, I breakdown what I heard a certain sneaker entertainment conglomerate thinks about me and respond. Enjoy!
00:00 Cold Open
00:18 Intro
02:29 Birthday
03:37 Sockjig Socks Available Now
04:50 Episode Rundown
08:06 A Ma Maniere Jordan 4 Release Recap
10:13 Cncpts Lobster Dunk Release Recap
19:09 Lost and Found Jordan 1 Release Recap
25:45 American Express Re-charging Zadeh Kicks Customers
28:04 Fear of God and adidas
32:29 OBJ vs Nike Lawsuit
32:44 Shoe Surgeon
33:51 Kool Kiy
34:42 Nike Doesn't Want You If You're Not At The Top
36:18 Kyrie
40:32 Sockjig Addresses His Enemies
56:02 Outro
https://linktr.ee/sockjig

Nov 28, 2022 • 1h 5min
Episode 45: Finding Early Sneaker Images with Guest @brandon1an
In this episode we talk with @brandon1an about finding early sneaker images from Nike and other retailers. The most well known leak was when he found images of the Kobe 6 Mambacita from a retailer and Vanessa Bryant saw them and was upset about it and called the sneakers unauthorized. We talk about that incident, getting credit from sneaker blogs, being a cookgroup admin, goals in the sneaker space, and sneaker of the year lists.
Follow Brandon at:
https://twitter.com/brandon1an
https://www.instagram.com/brandon1an/
Timestamps
00:00 - Cold Open: Bazookas
00:11 - Intro
02:09 - Interview
02:57 - How Do You Pronounce @brandon1an?
03:45 - Finding Early Sneaker Images
10:02 - Getting Credit From Sneaker Blogs
14:00 - Leaking Nike Info
17:41 - Kobe 6 Mambacita Controversy
29:01 - Life of a Cookgroup Discord Admin
36:54 - Twitter Beefs
45:13 - Making it Sustainable
49:24 - CPFM Flea 1 Interlude
51:11 - Sneaker of the Year
01:04:22 - Outro
Follow me at
https://twitter.com/sockjig
https://instagram.com/sockjig