Sockjig Sneaker Podcast

Sockjig
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Apr 23, 2023 • 1h 10min

How Generative AI Could Disrupt the Sneaker Industry - Episode 52

In this episode, I look at how generative artificial intelligence like ChatGPT could affect sneaker brands, sneaker media, content creators, resellers and sneakerheads. I look into all of the problems and issues that could arise because of the rise of Generative AI. BridgetGPT, the first sneaker AI also returns. In sneaker news, I give my thoughts on FOG adidas and the Union Jordan 1 Footscape, Nigo and Nike, botched SNKRS apps drops, and a lot more. Timestamps 00:00 - Cold Open 00:26 - Intro 02:00 - OG Sockjig Sock Drop 02:52 - On Feet / Pickups 04:55 - Misses 06:28 - Skips 10:17 - Upcoming Drops 10:53 - Corrections and Updates 13:54 - Joe Grondin to ALD 15:56 - Fear of God Adidas Unveiled 19:55 - SNKRS App Botched Drops 27:22 - Nigo Air 29:26 - Union Jordan 1 Footscape 31:37 - YCMC Closing 33:22 - AIR Movie 34:57 - BridgetGPT Returns 39:17 - How Generative AI Could Disrupt the Sneaker Industry 46:24 - Sneaker Brands 51:31 - How AI Could Improve Customer Service 52:49 - Generative AI and Sneaker Media 54:34 - Generative AI and Content Creators 57:50 - Generative AI and Sneakerheads 59:34 - Generative AI and Resellers 01:00:25 Issues ⁠https://linktr.ee/sockjig
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Mar 29, 2023 • 50min

Delicate Genius - Episode 51

In this episode, I talk about Tom Sachs running an art gitmo, Jerry Lorenzo and adidas, and tell the story about how I got the scoop on the reseller who got 38 pairs of fake Jordan 1s from StockX and gave a deposition in the Nike vs StockX court case. Plus a lot more! Timestamps 00:00 - Action Bronson Cold Open 00:11 - Intro 01:05 - Limited Socks Restock 02:12 - On Feet 03:03 - Pickups 06:38 - Skips 09:30 - Misses 11:54 - StockX 38 Pairs Scoop 21:16 - Mac Attacks  23:10 - Joe Grondin Leaves New Balance 24:18 - adidas and Beyonce Split 24:46 - Kanye Watches 21 Jump Street 26:44 - Jerry Lorenzo is a Delicate Genius 31:34 - Tom Sachs is a Delicate Genius ⁠https://linktr.ee/sockjig
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Mar 14, 2023 • 1h 5min

The State of the Sneaker Game 2023 - Episode 50

A look at brands, collaborators, retailers, resell, sneaker media, trends and overall thoughts on the state of the sneaker game in 2023. Timestamps 00:00 - Cold Open: Just a Game 00:27 - Intro 04:10 - Opening Remarks 09:49 - The Economy and Middle Class Sneakers 13:59 - State of Collabs 18:30 - Nike 21:17 - Jordan Brand 23:25 - Nike SB 24:45 - Adidas 28:31 - Yeezys 35:24 - New Balance 38:10 - Other Brands 41:26 - Retailers 45:40 - Reselling 49:37 - Sneaker Influencers 51:09 - Sneaker Youtubers 360 Deal with Complex 57:05 - Sneaker Media 01:00:51 - TikTok / Instagram Reels 01:01:56 - Twitter 01:02:52 - Final Thoughts https://linktr.ee/sockjig
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Feb 14, 2023 • 1h 8min

Episode 49: BridgetGPT The Sneaker AI

In this episode, I debut a conversation with BridgetGPT, the first Sneaker AI. Other topics include retconning the Union 1 AJKO, Sneaker Leaker Wars, the MSCHF red boots and what it takes to build an audience, Joshua Vides and what it takes to burn bridges. I also talk about Tiffany AF1s, how consignment as a concept is not advisable in a slow market, and close it out with my thoughts on how Nike is explaining why they didn't sue Bape earlier. A jam packed episode, all killer no filler! Timestamps 00:00 - Cold Open - Those are IOUs 00:44 - Intro 05:12 - On Feet / Pickups / Misses / Skips 07:35 - BridgetGPT the Sneaker AI 12:06 - JA1 Designed by Ben Nethongkome 12:46 - Panda Jordan 1 13:53 - Teddy New Balance that look like ASICS 15:08 - Adidas Losing Money 18:07 - Product That Doesn't Make Sense for North America 19:27 - Quoted in Business Insider 20:44 - Union AJKO Retcon 24:48 - Sneaker Leaker Wars 26:42 - Brand Rollouts and Leaks 30:12 - MSCHF Astro Boy Boots 35:38 - Burning Bridges: Joshua Vides Calls Out Nike 41:17 - DotSwoosh Ecosystem 44:14 - Tiffany AF1s 52:44 - Consignment as a Concept 57:16 - Banned LA 01:01:06 - Nike Suing Bape 01:07:16 - Outro https://linktr.ee/sockjig
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Jan 27, 2023 • 1h 9min

Episode 48: Jean-Michel Lemieux, ex-CTO of Shopify

Jean-Michel Lemieux, former CTO of Shopify, shares insights from his groundbreaking work in sneaker drops and bot protection. He recounts the high-stakes journey of landing Supreme as a customer and the major checkout flow revamp it entailed. Lemieux dives into the evolution of anti-bot strategies, his interactions with Sneaker Twitter, and the unique challenges of the sneaker resale market. He also offers a glimpse into his future aspirations, including thoughts on tackling ticketing bots at Ticketmaster. It’s a must-listen for sneaker enthusiasts!
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Jan 21, 2023 • 1h 4min

Episode 47: Nonchalant

In this episode I talk about feedback from last episode and some podcast goals for the new year. I talk about some of the results from the Sneaker of the Year Bracket as well as some of my favs of 2022. Other topics include: - Selling Mystery Boxes to Kids - Knockoff Brands are at it again - Shopify Moves to Supreme - Round 2 closing and how they had pioneered the consignment shop formula that others are now using - SNKRS AF1 poll and how there’s no easy way right now to make content about sneaker history Timestamps 00:00 Cold Open: Very Nonchalant 00:17 Intro 03:09 On Feet 03:20 Pickups 06:06 Skips 07:35 Upcoming Releases 09:19 Union AJKO Jordan 1 Low 10:36 Union Jordan 1 High Footscape 12:10 Feedback from Last Episode 18:49 Podcast Goals 23:48 Sneaker of the Year Bracket Summary 27:56 My Best of 2022 31:33 Selling Mystery Boxes to Kids 36:06 Knockoff Brands 40:15 Shopify Moves to Supreme 51:25 Round Two and The Consignment Shop Formula 56:07 No Country For Oldheads: Monetizing Sneaker History 01:03:18 Outro https://linktr.ee/sockjig
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Dec 10, 2022 • 57min

Episode 46: Sockjig Addresses His Enemies

In this episode, I recap recent A Ma Maniere 4, Concepts Lobster Dunk, and Lost and Found 1 drops. I also cover Amex re-charging Zadeh Kicks customers, Fear of God and adidas status, the impact of OBJ's lawsuit against Nike on future athlete deals. Finally, I breakdown what I heard a certain sneaker entertainment conglomerate thinks about me and respond. Enjoy! 00:00 Cold Open 00:18 Intro 02:29 Birthday 03:37 Sockjig Socks Available Now 04:50 Episode Rundown 08:06 A Ma Maniere Jordan 4 Release Recap 10:13 Cncpts Lobster Dunk Release Recap 19:09 Lost and Found Jordan 1 Release Recap 25:45 American Express Re-charging Zadeh Kicks Customers 28:04 Fear of God and adidas 32:29 OBJ vs Nike Lawsuit 32:44 Shoe Surgeon 33:51 Kool Kiy 34:42 Nike Doesn't Want You If You're Not At The Top 36:18 Kyrie 40:32 Sockjig Addresses His Enemies 56:02 Outro https://linktr.ee/sockjig
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Nov 28, 2022 • 1h 5min

Episode 45: Finding Early Sneaker Images with Guest @brandon1an

In this episode we talk with @brandon1an about finding early sneaker images from Nike and other retailers. The most well known leak was when he found images of the Kobe 6 Mambacita from a retailer and Vanessa Bryant saw them and was upset about it and called the sneakers unauthorized. We talk about that incident, getting credit from sneaker blogs, being a cookgroup admin, goals in the sneaker space, and sneaker of the year lists. Follow Brandon at: https://twitter.com/brandon1an https://www.instagram.com/brandon1an/ Timestamps 00:00 - Cold Open: Bazookas 00:11 - Intro 02:09 - Interview 02:57 - How Do You Pronounce @brandon1an? 03:45 - Finding Early Sneaker Images 10:02 - Getting Credit From Sneaker Blogs 14:00 - Leaking Nike Info 17:41 - Kobe 6 Mambacita Controversy 29:01 - Life of a Cookgroup Discord Admin 36:54 - Twitter Beefs 45:13 - Making it Sustainable 49:24 - CPFM Flea 1 Interlude 51:11 - Sneaker of the Year 01:04:22 - Outro Follow me at https://twitter.com/sockjig https://instagram.com/sockjig
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Nov 16, 2022 • 1h 14min

Episode 44: Trash Takes With @GawdofFrames

In this episode, I talk trash takes with @GawdofFrames of Loose Laces sneaker podcast. We talk about AMM4 video submission raffle, StockX replacing the word Authentic with Verified, Twitter chaos, and I ask for his takes on fashion brands, sneaker oldheads, adidas and Kanye. https://twitter.com/GawdofFrames https://www.instagram.com/frame_gawd Loose Laces podcast: https://linktr.ee/looselacespod Timestamps 00:00 - Cold Open: Big Gulps 00:08 - Intro 02:04 - @GawdofFrames 03:18 - Zadeh Kicks 07:55 - AMM4 Video Submission Raffle 22:17 - StockX Verified 26:49 - Twitter Chaos 29:51 - Selling Frames 35:56 - Fashion and Retros 41:05 - Sneaker Podcasting 48:07 - Sneaker Oldheads 59:21 - Adidas 62:48 - Kanye is a Walking Hiroshima 66:59 - LV AF1 Drop 72:08 - Outro
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Nov 5, 2022 • 59min

Episode 43: End of a Sneaker Era

In this episode, I cover Lost and Found 1s being backdoored and their plummeting resell price, more fallout from Kanye West deal and it's short term and long term effects on the industry. I also give my thoughts on the state of collaborators and sneaker storytelling, how we're at the end of a sneaker era, but a dawning of a new one. A shit ton of topics, so hope you enjoy. Timestamps 00:00 - Cold Open: Takeoff 00:10 - Intro 04:22 - On Feet / Pickups / Misses 09:00 - Trophy Room 7s 11:42 - Sneaker Guys of the Week 14:18 - Lost and Found 1 Backdoor and Plummeting Resell Price 21:24 - Mandatory Kanye West Segment 21:54 - Kanye on Lex Fridman Podcast 26:01 - Sockjig, Media Man 27:35 - Short Term and Long Term Effects of Dead Yeezy Deal 34:49 - Sneaker Tech Startups 37:24 - Sneaker Equality 45:47 - Sneaker Storytelling and One or Two Hit Wonders 56:06 - End of a Sneaker Era

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