

Sockjig Sneaker Podcast
Sockjig
A sneaker podcast about analyzing trends and shifts in the sneaker industry and the sneaker community.
Episodes
Mentioned books

Apr 23, 2023 • 1h 10min
How Generative AI Could Disrupt the Sneaker Industry - Episode 52
In this episode, I look at how generative artificial intelligence like ChatGPT could affect sneaker brands, sneaker media, content creators, resellers and sneakerheads. I look into all of the problems and issues that could arise because of the rise of Generative AI. BridgetGPT, the first sneaker AI also returns. In sneaker news, I give my thoughts on FOG adidas and the Union Jordan 1 Footscape, Nigo and Nike, botched SNKRS apps drops, and a lot more.
Timestamps
00:00 - Cold Open
00:26 - Intro
02:00 - OG Sockjig Sock Drop
02:52 - On Feet / Pickups
04:55 - Misses
06:28 - Skips
10:17 - Upcoming Drops
10:53 - Corrections and Updates
13:54 - Joe Grondin to ALD
15:56 - Fear of God Adidas Unveiled
19:55 - SNKRS App Botched Drops
27:22 - Nigo Air
29:26 - Union Jordan 1 Footscape
31:37 - YCMC Closing
33:22 - AIR Movie
34:57 - BridgetGPT Returns
39:17 - How Generative AI Could Disrupt the Sneaker Industry
46:24 - Sneaker Brands
51:31 - How AI Could Improve Customer Service
52:49 - Generative AI and Sneaker Media
54:34 - Generative AI and Content Creators
57:50 - Generative AI and Sneakerheads
59:34 - Generative AI and Resellers
01:00:25 Issues
https://linktr.ee/sockjig

Mar 29, 2023 • 50min
Delicate Genius - Episode 51
In this episode, I talk about Tom Sachs running an art gitmo, Jerry Lorenzo and adidas, and tell the story about how I got the scoop on the reseller who got 38 pairs of fake Jordan 1s from StockX and gave a deposition in the Nike vs StockX court case. Plus a lot more!
Timestamps
00:00 - Action Bronson Cold Open
00:11 - Intro
01:05 - Limited Socks Restock
02:12 - On Feet
03:03 - Pickups
06:38 - Skips
09:30 - Misses
11:54 - StockX 38 Pairs Scoop
21:16 - Mac Attacks
23:10 - Joe Grondin Leaves New Balance
24:18 - adidas and Beyonce Split
24:46 - Kanye Watches 21 Jump Street
26:44 - Jerry Lorenzo is a Delicate Genius
31:34 - Tom Sachs is a Delicate Genius
https://linktr.ee/sockjig

Mar 14, 2023 • 1h 5min
The State of the Sneaker Game 2023 - Episode 50
A look at brands, collaborators, retailers, resell, sneaker media, trends and overall thoughts on the state of the sneaker game in 2023.
Timestamps
00:00 - Cold Open: Just a Game
00:27 - Intro
04:10 - Opening Remarks
09:49 - The Economy and Middle Class Sneakers
13:59 - State of Collabs
18:30 - Nike
21:17 - Jordan Brand
23:25 - Nike SB
24:45 - Adidas
28:31 - Yeezys
35:24 - New Balance
38:10 - Other Brands
41:26 - Retailers
45:40 - Reselling
49:37 - Sneaker Influencers
51:09 - Sneaker Youtubers 360 Deal with Complex
57:05 - Sneaker Media
01:00:51 - TikTok / Instagram Reels
01:01:56 - Twitter
01:02:52 - Final Thoughts
https://linktr.ee/sockjig

Feb 14, 2023 • 1h 8min
Episode 49: BridgetGPT The Sneaker AI
In this episode, I debut a conversation with BridgetGPT, the first Sneaker AI. Other topics include retconning the Union 1 AJKO, Sneaker Leaker Wars, the MSCHF red boots and what it takes to build an audience, Joshua Vides and what it takes to burn bridges. I also talk about Tiffany AF1s, how consignment as a concept is not advisable in a slow market, and close it out with my thoughts on how Nike is explaining why they didn't sue Bape earlier. A jam packed episode, all killer no filler!
Timestamps
00:00 - Cold Open - Those are IOUs
00:44 - Intro
05:12 - On Feet / Pickups / Misses / Skips
07:35 - BridgetGPT the Sneaker AI
12:06 - JA1 Designed by Ben Nethongkome
12:46 - Panda Jordan 1
13:53 - Teddy New Balance that look like ASICS
15:08 - Adidas Losing Money
18:07 - Product That Doesn't Make Sense for North America
19:27 - Quoted in Business Insider
20:44 - Union AJKO Retcon
24:48 - Sneaker Leaker Wars
26:42 - Brand Rollouts and Leaks
30:12 - MSCHF Astro Boy Boots
35:38 - Burning Bridges: Joshua Vides Calls Out Nike
41:17 - DotSwoosh Ecosystem
44:14 - Tiffany AF1s
52:44 - Consignment as a Concept
57:16 - Banned LA
01:01:06 - Nike Suing Bape
01:07:16 - Outro
https://linktr.ee/sockjig

Jan 27, 2023 • 1h 9min
Episode 48: Jean-Michel Lemieux, ex-CTO of Shopify
Jean-Michel Lemieux, former CTO of Shopify, shares insights from his groundbreaking work in sneaker drops and bot protection. He recounts the high-stakes journey of landing Supreme as a customer and the major checkout flow revamp it entailed. Lemieux dives into the evolution of anti-bot strategies, his interactions with Sneaker Twitter, and the unique challenges of the sneaker resale market. He also offers a glimpse into his future aspirations, including thoughts on tackling ticketing bots at Ticketmaster. It’s a must-listen for sneaker enthusiasts!

Jan 21, 2023 • 1h 4min
Episode 47: Nonchalant
In this episode I talk about feedback from last episode and some podcast goals for the new year. I talk about some of the results from the Sneaker of the Year Bracket as well as some of my favs of 2022. Other topics include:
- Selling Mystery Boxes to Kids
- Knockoff Brands are at it again
- Shopify Moves to Supreme
- Round 2 closing and how they had pioneered the consignment shop formula that others are now using
- SNKRS AF1 poll and how there’s no easy way right now to make content about sneaker history
Timestamps
00:00 Cold Open: Very Nonchalant
00:17 Intro
03:09 On Feet
03:20 Pickups
06:06 Skips
07:35 Upcoming Releases
09:19 Union AJKO Jordan 1 Low
10:36 Union Jordan 1 High Footscape
12:10 Feedback from Last Episode
18:49 Podcast Goals
23:48 Sneaker of the Year Bracket Summary
27:56 My Best of 2022
31:33 Selling Mystery Boxes to Kids
36:06 Knockoff Brands
40:15 Shopify Moves to Supreme
51:25 Round Two and The Consignment Shop Formula
56:07 No Country For Oldheads: Monetizing Sneaker History
01:03:18 Outro
https://linktr.ee/sockjig

Dec 10, 2022 • 57min
Episode 46: Sockjig Addresses His Enemies
In this episode, I recap recent A Ma Maniere 4, Concepts Lobster Dunk, and Lost and Found 1 drops. I also cover Amex re-charging Zadeh Kicks customers, Fear of God and adidas status, the impact of OBJ's lawsuit against Nike on future athlete deals. Finally, I breakdown what I heard a certain sneaker entertainment conglomerate thinks about me and respond. Enjoy!
00:00 Cold Open
00:18 Intro
02:29 Birthday
03:37 Sockjig Socks Available Now
04:50 Episode Rundown
08:06 A Ma Maniere Jordan 4 Release Recap
10:13 Cncpts Lobster Dunk Release Recap
19:09 Lost and Found Jordan 1 Release Recap
25:45 American Express Re-charging Zadeh Kicks Customers
28:04 Fear of God and adidas
32:29 OBJ vs Nike Lawsuit
32:44 Shoe Surgeon
33:51 Kool Kiy
34:42 Nike Doesn't Want You If You're Not At The Top
36:18 Kyrie
40:32 Sockjig Addresses His Enemies
56:02 Outro
https://linktr.ee/sockjig

Nov 28, 2022 • 1h 5min
Episode 45: Finding Early Sneaker Images with Guest @brandon1an
In this episode we talk with @brandon1an about finding early sneaker images from Nike and other retailers. The most well known leak was when he found images of the Kobe 6 Mambacita from a retailer and Vanessa Bryant saw them and was upset about it and called the sneakers unauthorized. We talk about that incident, getting credit from sneaker blogs, being a cookgroup admin, goals in the sneaker space, and sneaker of the year lists.
Follow Brandon at:
https://twitter.com/brandon1an
https://www.instagram.com/brandon1an/
Timestamps
00:00 - Cold Open: Bazookas
00:11 - Intro
02:09 - Interview
02:57 - How Do You Pronounce @brandon1an?
03:45 - Finding Early Sneaker Images
10:02 - Getting Credit From Sneaker Blogs
14:00 - Leaking Nike Info
17:41 - Kobe 6 Mambacita Controversy
29:01 - Life of a Cookgroup Discord Admin
36:54 - Twitter Beefs
45:13 - Making it Sustainable
49:24 - CPFM Flea 1 Interlude
51:11 - Sneaker of the Year
01:04:22 - Outro
Follow me at
https://twitter.com/sockjig
https://instagram.com/sockjig

Nov 16, 2022 • 1h 14min
Episode 44: Trash Takes With @GawdofFrames
In this episode, I talk trash takes with @GawdofFrames of Loose Laces sneaker podcast. We talk about AMM4 video submission raffle, StockX replacing the word Authentic with Verified, Twitter chaos, and I ask for his takes on fashion brands, sneaker oldheads, adidas and Kanye.
https://twitter.com/GawdofFrames
https://www.instagram.com/frame_gawd
Loose Laces podcast: https://linktr.ee/looselacespod
Timestamps
00:00 - Cold Open: Big Gulps
00:08 - Intro
02:04 - @GawdofFrames
03:18 - Zadeh Kicks
07:55 - AMM4 Video Submission Raffle
22:17 - StockX Verified
26:49 - Twitter Chaos
29:51 - Selling Frames
35:56 - Fashion and Retros
41:05 - Sneaker Podcasting
48:07 - Sneaker Oldheads
59:21 - Adidas
62:48 - Kanye is a Walking Hiroshima
66:59 - LV AF1 Drop
72:08 - Outro

Nov 5, 2022 • 59min
Episode 43: End of a Sneaker Era
In this episode, I cover Lost and Found 1s being backdoored and their plummeting resell price, more fallout from Kanye West deal and it's short term and long term effects on the industry. I also give my thoughts on the state of collaborators and sneaker storytelling, how we're at the end of a sneaker era, but a dawning of a new one. A shit ton of topics, so hope you enjoy.
Timestamps
00:00 - Cold Open: Takeoff
00:10 - Intro
04:22 - On Feet / Pickups / Misses
09:00 - Trophy Room 7s
11:42 - Sneaker Guys of the Week
14:18 - Lost and Found 1 Backdoor and Plummeting Resell Price
21:24 - Mandatory Kanye West Segment
21:54 - Kanye on Lex Fridman Podcast
26:01 - Sockjig, Media Man
27:35 - Short Term and Long Term Effects of Dead Yeezy Deal
34:49 - Sneaker Tech Startups
37:24 - Sneaker Equality
45:47 - Sneaker Storytelling and One or Two Hit Wonders
56:06 - End of a Sneaker Era