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Sockjig Sneaker Podcast

Latest episodes

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Aug 7, 2023 • 1h 12min

The Hater's Guide to StockX - Episode 56

What's there to hate about StockX? Let me count the ways. This is The Hater's Guide to StockX Timestamps 00:00 - Cold Open - The Unofficial and Probably Incorrect Story of the Founding of StockX 04:55 - Intro 07:04 - Disclaimer 08:44 - What’s Good About StockX? 11:23 - Authentication 23:36 - Nike NFT Lawsuit 26:52 - Fakes on StockX 31:52 - Rapid Fire 34:13 - Voice Messages 38:56 - Buying on StockX 44:30 - Selling on StockX 52:36 - Customer Service 58:12 - Tech Fuck-ups 01:00:38 - Too Stupid or Too Cheap 01:03:26 - How StockX Has Changed Sneaker Culture Forever 01:06:49 - StockX is Spirit Airlines ⁠https://linktr.ee/sockjig⁠⁠ ⁠⁠https://shop.sockjig.com/
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Jul 5, 2023 • 1h 6min

Joe Freshgoods - Episode 55

Designer, Creative Director, and entrepreneur Joe Freshgoods shares exclusive details about his approach to creating sneakers and storytelling. He discusses the business side of collabs and his experiences with Adidas. Joe also talks about how he handles drops, both in person and online. The conversation provides candid insights and a deep dive into Joe's journey.
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Jun 20, 2023 • 1h 3min

The Little Moments - Episode 54

In this episode, I talk about Spider-Man Jordan 1s, Jarritos SB Dunk, Yeezys returning, and shoot down the Travis SB Dunk rumour. There's also a sock drop in this episode if you're interested. The main topic is about advice I'd give to someone in their early 20s about getting into sneakers, but without the cliches. Timestamps 00:00 - Cold Open: Tony Soprano 00:26 - Intro 03:31 - Sock Drop 04:33 - On Feet 06:05 - Pickups and Skips 09:32 - JaeTips Saucony 10:15 - Spider-Man Jordan 1 12:38 - Jarritos Dunk SB 15:24 - Yeezys Return 22:28 - Travis SB Restock Rumour 32:35 - Nike Business Insider Story 38:38 - The Sneakers are Dead Crowd 40:29 - GNR and Nirvana Tangent 44:43 - Life Advice for New Sneakerhads 47:22 - The War Against Embarrassment 48:18 - You Don't Need to Know the History of Every Good Shoe 52:31 - Skip All the Oldhead Silhouettes 53:22 - The Limits to Nostalgia 54:38 - If Weren't There You Weren't There 55:51 - Respect 57:56 - Sneaker Collection 01:00:07 - The Importance of Memory 01:02:18 - Outro If you liked this episode you may also like semi related Episode 39 - Sneaker Taste ⁠https://linktr.ee/sockjig https://shop.sockjig.com/
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May 23, 2023 • 1h 22min

JerLisa Nicole - Episode 53

In this episode I welcome my guest, creative director, stylist, and all around blueprint JerLisa Nicole. You may have seen her work on Twitter including the Black History Month Kicks of the Day hashtag. We talk about that as well as her Sneaker Hunting show that was on Sole Collector, being outspoken and passionate and how that can hurt your bookings in the sneaker industry. We also talk about representation and women in sneakers. And throughout the interview I read aloud some of her memorable tweets to her, which was a lot of fun. JerLisa Nicole Twitter: ⁠https://twitter.com/JerLisa_Nicole⁠ Instagram: ⁠https://www.instagram.com/jerlisa_nicole/⁠ Timestamps 00:00 - Intro 02:11 - Interview 01:21:09 Outro ⁠⁠https://linktr.ee/sockjig
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Apr 23, 2023 • 1h 10min

How Generative AI Could Disrupt the Sneaker Industry - Episode 52

In this episode, I look at how generative artificial intelligence like ChatGPT could affect sneaker brands, sneaker media, content creators, resellers and sneakerheads. I look into all of the problems and issues that could arise because of the rise of Generative AI. BridgetGPT, the first sneaker AI also returns. In sneaker news, I give my thoughts on FOG adidas and the Union Jordan 1 Footscape, Nigo and Nike, botched SNKRS apps drops, and a lot more. Timestamps 00:00 - Cold Open 00:26 - Intro 02:00 - OG Sockjig Sock Drop 02:52 - On Feet / Pickups 04:55 - Misses 06:28 - Skips 10:17 - Upcoming Drops 10:53 - Corrections and Updates 13:54 - Joe Grondin to ALD 15:56 - Fear of God Adidas Unveiled 19:55 - SNKRS App Botched Drops 27:22 - Nigo Air 29:26 - Union Jordan 1 Footscape 31:37 - YCMC Closing 33:22 - AIR Movie 34:57 - BridgetGPT Returns 39:17 - How Generative AI Could Disrupt the Sneaker Industry 46:24 - Sneaker Brands 51:31 - How AI Could Improve Customer Service 52:49 - Generative AI and Sneaker Media 54:34 - Generative AI and Content Creators 57:50 - Generative AI and Sneakerheads 59:34 - Generative AI and Resellers 01:00:25 Issues ⁠https://linktr.ee/sockjig
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Mar 29, 2023 • 50min

Delicate Genius - Episode 51

In this episode, I talk about Tom Sachs running an art gitmo, Jerry Lorenzo and adidas, and tell the story about how I got the scoop on the reseller who got 38 pairs of fake Jordan 1s from StockX and gave a deposition in the Nike vs StockX court case. Plus a lot more! Timestamps 00:00 - Action Bronson Cold Open 00:11 - Intro 01:05 - Limited Socks Restock 02:12 - On Feet 03:03 - Pickups 06:38 - Skips 09:30 - Misses 11:54 - StockX 38 Pairs Scoop 21:16 - Mac Attacks  23:10 - Joe Grondin Leaves New Balance 24:18 - adidas and Beyonce Split 24:46 - Kanye Watches 21 Jump Street 26:44 - Jerry Lorenzo is a Delicate Genius 31:34 - Tom Sachs is a Delicate Genius ⁠https://linktr.ee/sockjig
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Mar 14, 2023 • 1h 5min

The State of the Sneaker Game 2023 - Episode 50

A look at brands, collaborators, retailers, resell, sneaker media, trends and overall thoughts on the state of the sneaker game in 2023. Timestamps 00:00 - Cold Open: Just a Game 00:27 - Intro 04:10 - Opening Remarks 09:49 - The Economy and Middle Class Sneakers 13:59 - State of Collabs 18:30 - Nike 21:17 - Jordan Brand 23:25 - Nike SB 24:45 - Adidas 28:31 - Yeezys 35:24 - New Balance 38:10 - Other Brands 41:26 - Retailers 45:40 - Reselling 49:37 - Sneaker Influencers 51:09 - Sneaker Youtubers 360 Deal with Complex 57:05 - Sneaker Media 01:00:51 - TikTok / Instagram Reels 01:01:56 - Twitter 01:02:52 - Final Thoughts https://linktr.ee/sockjig
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Feb 14, 2023 • 1h 8min

Episode 49: BridgetGPT The Sneaker AI

In this episode, I debut a conversation with BridgetGPT, the first Sneaker AI. Other topics include retconning the Union 1 AJKO, Sneaker Leaker Wars, the MSCHF red boots and what it takes to build an audience, Joshua Vides and what it takes to burn bridges. I also talk about Tiffany AF1s, how consignment as a concept is not advisable in a slow market, and close it out with my thoughts on how Nike is explaining why they didn't sue Bape earlier. A jam packed episode, all killer no filler! Timestamps 00:00 - Cold Open - Those are IOUs 00:44 - Intro 05:12 - On Feet / Pickups / Misses / Skips 07:35 - BridgetGPT the Sneaker AI 12:06 - JA1 Designed by Ben Nethongkome 12:46 - Panda Jordan 1 13:53 - Teddy New Balance that look like ASICS 15:08 - Adidas Losing Money 18:07 - Product That Doesn't Make Sense for North America 19:27 - Quoted in Business Insider 20:44 - Union AJKO Retcon 24:48 - Sneaker Leaker Wars 26:42 - Brand Rollouts and Leaks 30:12 - MSCHF Astro Boy Boots 35:38 - Burning Bridges: Joshua Vides Calls Out Nike 41:17 - DotSwoosh Ecosystem 44:14 - Tiffany AF1s 52:44 - Consignment as a Concept 57:16 - Banned LA 01:01:06 - Nike Suing Bape 01:07:16 - Outro https://linktr.ee/sockjig
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Jan 27, 2023 • 1h 9min

Episode 48: Jean-Michel Lemieux, ex-CTO of Shopify

Jean-Michel Lemieux, former CTO of Shopify, shares insights from his groundbreaking work in sneaker drops and bot protection. He recounts the high-stakes journey of landing Supreme as a customer and the major checkout flow revamp it entailed. Lemieux dives into the evolution of anti-bot strategies, his interactions with Sneaker Twitter, and the unique challenges of the sneaker resale market. He also offers a glimpse into his future aspirations, including thoughts on tackling ticketing bots at Ticketmaster. It’s a must-listen for sneaker enthusiasts!
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Jan 21, 2023 • 1h 4min

Episode 47: Nonchalant

In this episode I talk about feedback from last episode and some podcast goals for the new year. I talk about some of the results from the Sneaker of the Year Bracket as well as some of my favs of 2022. Other topics include: - Selling Mystery Boxes to Kids - Knockoff Brands are at it again - Shopify Moves to Supreme - Round 2 closing and how they had pioneered the consignment shop formula that others are now using - SNKRS AF1 poll and how there’s no easy way right now to make content about sneaker history Timestamps 00:00 Cold Open: Very Nonchalant 00:17 Intro 03:09 On Feet 03:20 Pickups 06:06 Skips 07:35 Upcoming Releases 09:19 Union AJKO Jordan 1 Low 10:36 Union Jordan 1 High Footscape 12:10 Feedback from Last Episode 18:49 Podcast Goals 23:48 Sneaker of the Year Bracket Summary 27:56 My Best of 2022 31:33 Selling Mystery Boxes to Kids 36:06 Knockoff Brands 40:15 Shopify Moves to Supreme 51:25 Round Two and The Consignment Shop Formula 56:07 No Country For Oldheads: Monetizing Sneaker History 01:03:18 Outro https://linktr.ee/sockjig

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