Sockjig Sneaker Podcast

Anthony Edwards, a star associated with the AE1 sneaker marketing, joins Travis Scott, famous for the Cactus Mac sneakers, along with newcomer JaeTips and established collaborator Jerry Lorenzo of Fear of God x adidas. They dive into disruptive marketing strategies that reshape how sneakers gain traction. JaeTips shares insights for new collaborators while Lorenzo contrasts his experiences in the industry. The discussion also touches on sneaker culture's dynamics and the balance between creativity and market expectations.

In this episode we welcome Lois Sakany, a Wall Street sneaker analyst and co-founder of women's streetwear blog, Snobette. We discuss the current challenges faced by big brands like Nike and Adidas, the state of women's streetwear. Lois offers an insightful analysis of the impact of marketing, design, and distribution on a brand's success. We also discuss Lois attending ComplexCon, what people are wearing in Erewhon, and the impressive rise of Emily Oberg's Sporty and Rich brand. Timestamps 0:00 - Cold Open 00:12 - Intro 02:39 - Interview with Lois Sakany 03:22 - James Whitner and The Foundation 11:41 - Attending ComplexCon 16:19 - Sneakers at Erewhon 23:39 - Sneaker Analyst for Wall Street 33:04 - What's Next for adidas and Nike? 47:33 - Snobette and Women's Streetwear Lois Sakany https://snobette.com/ https://snobette.substack.com/ @LoisSakany

In this episode, we delve into the current money laundering allegations against James Whitner of the Whitaker Group, owner of Social Status and A Ma Maniere. The podcast breaks down the possible scheme which allegedly involved selling Nike product to a Chinese buyer, with proceeds said to have been laundered and traced back to Whitner. We explore a possible timeline of events from 2017 to 2022, examine key players involved, and touch on the court documents. We also delve into past backdoor allegations against Whitner and also his growing influence at Nike and the uncertainty of his future in light of the scandal. Amidst all these revelations, we are reminded that allegations remain allegations until proven guilty in a court of law. Timestamps: 00:00 - Cold Open 04:12 - The Major Players 08:28 - The Scheme 14:00 - Axe to Fall: A Timeline 17:46 - Backdoor Allegations over the Years 19:56 - Influence at Jordan Brand 21:34 - What's Next 29:54 - Outro

In this episode, I take a deep-dive look into the future of sneaker retail amid the generational shift in what we buy, and the technological changes happening everyday. I look into recent store closures, the decline of big box retailers and malls and contemplate the long-term future of retail. Finally, I examine what retailers need to do to save brick-and-mortar retail, and what Nike can do to help going forward. I also talk about Kanye story in NYT, CPFM Flea 2, and Complex cancelling shows. Sockjig Socks in Elachi Green available now at shop.sockjig.com Timestamps 00:00 - George Cold Open 00:20 - Intro 01:45 - Sockjig Socks Available Now 03:58 - Pickups, Skips, Misses 06:34 - Kanye NYT Story 11:17 - CPFM Flea 2 23:28 - Complex and the Future of Digital Media 31:34 - The Future of Sneaker Retail 36:32 - Sneaker Retail Closures 40:13 - History of Retail 41:32 - Classic Retail Model 44:23 - Generations 47:45 - The Decline of Retailers 54:00 - Current State of Sneaker Retail 59:44 - Sneaker Brands and DTC 1:02:48 - Everything Online 1:07:39 - How to Save Retail 1:23:49 - What Nike Can Do To Help 1:29:23 - Summary Books Retail Therapy by Mark Pilkington The Secret Life of Groceries: The Dark Miracle of the American Supermarket by Benjamin Lorr Links ⁠https://linktr.ee/sockjig⁠⁠⁠ ⁠⁠⁠https://shop.sockjig.com/

In this episode, I recap my trip to Kith Toronto opening night party and the store open and talk about why I was there, how I got invited, and the people I met. I also talk about the Born x Raised Dunk SB drop. Timestamps 00:00 - Sneak Peek 00:06 - Intro 00:58 - On Feet 01:12 - Pickups 03:24 - Misses 04:20 - Nike dotSwoosh TINAJ 08:17 - Born x Raised Release 21:09 - Kith Toronto ⁠https://linktr.ee/sockjig⁠⁠ ⁠⁠https://shop.sockjig.com/

In this episode I talk about early pairs and if they're stolen, fake, or backdoored. I also talk about Kool Kiy, Nightwing's fake apology to me, Tremaine leaving Supreme, and debut a new segment called Size 13 Takes. Timestamps 00:00 - Funkmaster Flex Cold Open 02:30 - On Feet 03:22 - Pickups / Skips / Misses 11:56 - Size 13 Takes 14:03 - Nike v. Kool Kiy Lawsuit Update 19:43 - Fake Apologies 33:47 - Tremaine Leaves Supreme 39:50 - Fake Sneakers 44:40 - Stolen Sneakers 48:43 - Backdoored Sneakers ⁠https://linktr.ee/sockjig⁠ ⁠https://shop.sockjig.com/

What's there to hate about StockX? Let me count the ways. This is The Hater's Guide to StockX Timestamps 00:00 - Cold Open - The Unofficial and Probably Incorrect Story of the Founding of StockX 04:55 - Intro 07:04 - Disclaimer 08:44 - What’s Good About StockX? 11:23 - Authentication 23:36 - Nike NFT Lawsuit 26:52 - Fakes on StockX 31:52 - Rapid Fire 34:13 - Voice Messages 38:56 - Buying on StockX 44:30 - Selling on StockX 52:36 - Customer Service 58:12 - Tech Fuck-ups 01:00:38 - Too Stupid or Too Cheap 01:03:26 - How StockX Has Changed Sneaker Culture Forever 01:06:49 - StockX is Spirit Airlines ⁠https://linktr.ee/sockjig⁠⁠ ⁠⁠https://shop.sockjig.com/

Designer, Creative Director, and entrepreneur Joe Freshgoods shares exclusive details about his approach to creating sneakers and storytelling. He discusses the business side of collabs and his experiences with Adidas. Joe also talks about how he handles drops, both in person and online. The conversation provides candid insights and a deep dive into Joe's journey.

In this episode, I talk about Spider-Man Jordan 1s, Jarritos SB Dunk, Yeezys returning, and shoot down the Travis SB Dunk rumour. There's also a sock drop in this episode if you're interested. The main topic is about advice I'd give to someone in their early 20s about getting into sneakers, but without the cliches. Timestamps 00:00 - Cold Open: Tony Soprano 00:26 - Intro 03:31 - Sock Drop 04:33 - On Feet 06:05 - Pickups and Skips 09:32 - JaeTips Saucony 10:15 - Spider-Man Jordan 1 12:38 - Jarritos Dunk SB 15:24 - Yeezys Return 22:28 - Travis SB Restock Rumour 32:35 - Nike Business Insider Story 38:38 - The Sneakers are Dead Crowd 40:29 - GNR and Nirvana Tangent 44:43 - Life Advice for New Sneakerhads 47:22 - The War Against Embarrassment 48:18 - You Don't Need to Know the History of Every Good Shoe 52:31 - Skip All the Oldhead Silhouettes 53:22 - The Limits to Nostalgia 54:38 - If Weren't There You Weren't There 55:51 - Respect 57:56 - Sneaker Collection 01:00:07 - The Importance of Memory 01:02:18 - Outro If you liked this episode you may also like semi related Episode 39 - Sneaker Taste ⁠https://linktr.ee/sockjig https://shop.sockjig.com/

In this episode I welcome my guest, creative director, stylist, and all around blueprint JerLisa Nicole. You may have seen her work on Twitter including the Black History Month Kicks of the Day hashtag. We talk about that as well as her Sneaker Hunting show that was on Sole Collector, being outspoken and passionate and how that can hurt your bookings in the sneaker industry. We also talk about representation and women in sneakers. And throughout the interview I read aloud some of her memorable tweets to her, which was a lot of fun. JerLisa Nicole Twitter: ⁠https://twitter.com/JerLisa_Nicole⁠ Instagram: ⁠https://www.instagram.com/jerlisa_nicole/⁠ Timestamps 00:00 - Intro 02:11 - Interview 01:21:09 Outro ⁠⁠https://linktr.ee/sockjig