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Sockjig Sneaker Podcast
Disruptive Sneaker Marketing and The Collaborator Playbook - Episode 62
Dec 23, 2023
Anthony Edwards, a star associated with the AE1 sneaker marketing, joins Travis Scott, famous for the Cactus Mac sneakers, along with newcomer JaeTips and established collaborator Jerry Lorenzo of Fear of God x adidas. They dive into disruptive marketing strategies that reshape how sneakers gain traction. JaeTips shares insights for new collaborators while Lorenzo contrasts his experiences in the industry. The discussion also touches on sneaker culture's dynamics and the balance between creativity and market expectations.
01:14:34
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Quick takeaways
- Authentic engagement is crucial in sneaker culture, as true influence comes from creativity rather than conforming to societal expectations.
- Disruptive marketing strategies, like Anthony Edwards' humorous campaigns against competitors, challenge norms and effectively engage modern consumers.
Deep dives
Nike's Financial Challenges
Nike is reportedly looking to cut $2 billion due to soft revenue, highlighting significant challenges within the company. This situation reflects broader scrutiny of the brand, prompting discussions about its performance and future strategies. The host previously addressed Nike's issues in a conversation with Lois Zikany, reinforcing the relevance of that discussion in light of current developments. Understanding Nike's financial landscape can provide insights into the sneaker market and its evolving dynamics.
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