In this episode, we look into the disruptive marketing campaigns of Anthony Edwards AE1 and the Travis Scott Cactus Mac sneakers. We also talk about the playbook for collaborators with both new collaborator JaeTips, and contrast that with established collaborator Jerry Lorenzo and his new Fear of God x adidas collection. But before that, I talk a little bit about sneaker of the year bracket tournament, the sneaker community, perception, validation and people wanting to be the Sneaker Mayor. And I once again have to address my enemies. Also, BridgeGPT sits in with me for the entire episode as a sidekick. Loaded show! There’s lots insights and analysis and unhinged content that you’ll only get from this show, so I hope you enjoy.
Timestamps
0:00 - Cold Open: Twix Size
00:04 - Intro
05:08 - On Feet
06:34 - Pickups
10:45 - Skips
12:27 - Misses
13:01 - Sneaker of the Year Tournament
15:40 - Meet The Sneaker Mayor
20:39 - Sockjig Addresses His Enemies Part II
30:44 - BridgetGPT Gives Content Suggestions
32:46 - AE1 and Cactus Mac Disruptive Sneaker Marketing
44:29 - JaeTips and The Playbook for New Collaborators
58:49 - Jerry the Visionary: Fear of God x adidas
01:13:32 - Outro
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