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23min chapter
Disruptive Sneaker Marketing and The Collaborator Playbook - Episode 62
Sockjig Sneaker Podcast
Disruptive Sneaker Marketing Strategies
This chapter explores innovative sneaker marketing tactics, focusing on Adidas' recent campaigns with Anthony Edwards and Travis Scott. It discusses the competitive landscape, highlighting the contrasting approaches of industry leaders and challenger brands, along with the dynamics of social media in sneaker culture. Additionally, the chapter reflects on the challenges of sneaker drops and the implications of marketing strategies in shaping public perception.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode