An in depth look into how we develop our taste in sneakers, why we like what we like, how do we know what's good, how are we influenced, and how our tastes change. 

Adapted from the book You May Also Like: Taste in an Age of Endless Choice by Tom Vanderbilt https://www.amazon.com/You-May-Also-Like-Endless/dp/0307948595

Timestamps

00:00 - Cold Open: High Fidelity
00:13 - Intro
02:04 - Sneaker Taste Intro
06:52 - Why Do We Like What We Like
29:45 - How Do We Know What We Like?
37:02 - New vs Familiar
42:19 - Conformity vs Distinction
46:11 - Sneaker Reviews
49:51 - Influencers and Experts
57:39 - How and Why Tastes Change
61:56 - Conclusion