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Sockjig Sneaker Podcast

Latest episodes

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Dec 24, 2021 • 38min

Episode 25: Put On

In this episode I talk about the loss of Virgil Abloh, Ricky Burgstrom, aka BurgersKicks. I also discuss adidas and Nike's recent moves into NFTs and how they related to world of sneakers. Finally I go over the results The Best Sneakers of 2021 64 Sneaker Tournament that I held on Twitter recently. Timestamps 00:00 - Cold Open BurgersKicks 00:33 - Intro 04:39 - On Feet / Pickups / Skips / Misses 07:57 - Virgil Abloh, BurgersKicks and the Dark Horse 16:57 - NFTs and Sneakers 25:51 - The Best Sneakers of 2021 64 Sneaker Tournament Bracket Analysis 37:32 - Outro Links Generate your own Best Sneakers of 2021 Bracket: https://www.sockjig.com/bestof2021/ Final bracket based on voting: https://twitter.com/sockjig/status/1471997639184945152 Converge - Dark Horse on YouTube: https://www.youtube.com/watch?v=OY_L13vHLuo Twitter: https://twitter.com/sockjig Instagram: https://www.instagram.com/sockjig/ YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw
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Nov 20, 2021 • 45min

Episode 24: Sneaker Power Rankings

In this episode, I talk about Off White Jordan 2 Drop, Yeezy Supply drops, the Astroworld tragedy and the postponed Nike x Travis Air Max 1 drop, and a list of the sneaker silhouette power rankings for 2021. 00:00 - Cold Open Ye's 80 Accounts 00:12 - Intro 02:59 - Pickups / On Feet / Skips & Misses 04:59 - Sneaker Guy of the Week 05:37 - Off White Jordan 2 Drop 12:10 - Yeezy Supply SMS Verification Drop 17:31 - Astroworld Tragedy and Travis Scott Sneaker Drop 28:02 - Sneaker Power Rankings 45:00 - Outro Twitter: https://twitter.com/sockjig Instagram: https://www.instagram.com/sockjig/ YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw
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Oct 19, 2021 • 43min

Episode 23: Redefining Scarcity

In this episode, I go through recent Complex and New York Times articles and give my thoughts on what they got right, what they got wrong, and what they left out. 00:00 - Cold Open: Fat Joe 00:12 - Intro 04:19 - On Feet, Pickups, Skips 07:25 - Annotating Complex article about the future of SNKRS 25:27 - Annotating New York Times article about retails, bots, and bot mitigation Articles: Complex: https://www.complex.com/sneakers/nike-snkrs-app-data-losing-customers NYT: https://www.nytimes.com/interactive/2021/10/15/style/sneaker-bots.html Twitter: https://twitter.com/sockjig Instagram: https://www.instagram.com/sockjig/ YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw
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Sep 18, 2021 • 48min

Episode 22: Mr. Brightside

In this episode: the debut of podcast Mr. Brightside, the Sneaker Pain Rankings, Nike lawsuits, Gatekeeping, Fakes, and more. 00:00 - Cold Open: Norm MacDonald 00:20 - Intro 02:41 - On Feet, Pickups, Misses 10:12 - Nike Lawsuits, CCS, Wawa, Geiger 14:58 - Gatekeeping 18:15 - Fakes 22:25 - Mr. Brightside for Your Worst Sneaker Ls 37:04 - Sneaker Pain Rankings 47:28 - Outro Twitter: https://twitter.com/sockjig Instagram: https://www.instagram.com/sockjig/ YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw
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Aug 19, 2021 • 40min

Episode 21: Ain't It Fun, Raffles and Raffle Bots

I talk about raffles, how raffles are filtered, raffle bots, entitlement and fun. I also talk about sneaker content creators and validation from sneaker publications, recent releases like the Off White Dunks, Yeezy Day, JoeFreshGoods New Balance, plus Sneaker Guy of the Week returns. 00:00 - Cold Open: Mantan Moreland 00:48 - Intro 03:08 - On Feet and Pickups 07:12 - Validation From Sneaker Publications 15:16 - Sneaker Guy of the Week 16:30 - Off White Dunk 50 Release 17:51 - Yeezy Day 18:50 - JoeFreshGoods New Balance Release 22:21 - Why is Everything a Raffle Now 26:34 - Raffle Formula 29:26 - Raffle Bots 32:34 - The Story of a Drop 35:13 - Ain’t It Fun 40:05 - Outro Twitter: https://twitter.com/sockjig Instagram: https://www.instagram.com/sockjig/ YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw
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Jul 25, 2021 • 38min

Episode 20: Saving Sneaker Culture

I talk about my history with a certain VC funded cookgroup, that shall not be named so I'll call them the Sneaker Buying Country Club, and how it started with me helping them out, and ended with them blocking me. 00:00 - Cold Open: You Want a Piece of Me? 00:14 - Intro 02:06 - On Feet, Misses, Pickups 05:34 - Sneaker Buying Country Club 37:58 - Outro Twitter: https://twitter.com/sockjig Instagram: https://www.instagram.com/sockjig/ YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw
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Jun 28, 2021 • 1h 18min

Episode 19: Tyler Blake

I talk with Tyler Blake aka TBlake. We talk about his time on YouTube and why he's not on there as much, working at Cncpts and scaling up ecommerce, cookgroups, Sole Savy, his new group In This Economy, and a lot more.  Twitter: https://twitter.com/sockjig Instagram: https://www.instagram.com/sockjig YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw
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Jun 14, 2021 • 33min

Episode 18: Take Quake

This episode is about only the hottest sneaker takes. It’s a take quake. I asked for your hot takes and listeners heeded the call. No bullshit just the hottest takes, Richter scale madness. 00:00 - Sneakers and Money Apology Cold Open 00:51 - Intro 02:26 - Pickups and On Feet 03:51 - Sockjig's News and Views 05:32 - Caller Take Quake Part 1 05:51 - Call: Impressing Men Over Making Money 06:23 - Call: Binary Sizing 10:44 - Call: Affiliate Link Boys 12:25 - My Take Quake - Clown Shoes 13:54 - SNKRS Grail Tales 15:19 - Trend Hopping with Daniel Arsham 18:26 - Off White Played Out 20:08 - Caller Take Quake Part 2 20:35 - Call: You Like AJ1s Because of Kanye 22:46 - Call: Ooping a Friend Who Resells It 24:33 - Call: Nike Oversupply 26:54 - Call: Nike Undersupply, So People Resorting to Fakes 32:30 - Outro Twitter: https://twitter.com/sockjig Instagram: https://www.instagram.com/sockjig/
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May 26, 2021 • 42min

Episode 17: Getting Over

In this episode I talk about how resellers, stores, and influencers try to get over, or get popular. 00:00 - Ric Flair Cold Open 00:20 - Intro 03:42 - On Feet and Pickups 06:26 - Resellers Talking To The Press 12:58 - The One Thing in Common With All Hall of Fame Drops 21:07 - How to Get Over as a Sneaker Influencer 28:14 - Influencers and Access 31:55 - Sockfluence: My Level of Washed 41:16 - When You Believe
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May 5, 2021 • 44min

Episode 16: The List of Unethical Shit in the World of Sneakers

I discuss a list of what is and isn't unethical in the world of sneakers, looking at reselling, botting, buying, retailers, and brands. 00:00 - Let’s Get Ethical 00:35 - Intro 02:46 - On Feet / Pickups 04:23 - Intro to The List 06:22 - Resellers 13:17 - Botting 23:48 - Buyers 26:10 - Retail Stores 29:43 - Brands 42:24 - Conclusion

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