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Sockjig Sneaker Podcast

Latest episodes

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Mar 15, 2022 • 1h 25min

Episode 28: The State of the Sneaker Game 2022

A look at brands, collaborators, retailers, resell, sneaker blogs, trends and overall thoughts on the current state of the sneaker game in 2022. Timestamps 00:00 - Al Bundy Cold Open 00:48 - Intro 02:13 - Brands and the state of collabs 09:22 - New Balance 14:34 - Reebok, Asics, Vans 17:11 - New Brands 19:08 - Puma: a comprehensive look 19:37 - Adidas 24:22 - Yeezy 27:58 - Nike 33:00 - Nike Lawsuits 39:49 - SNKRS App 44:15 - Retailers 45:57 - Boutiques 47:59 - Shopify 52:00 - Resell Will Never Die 57:12 - NFTs and Sneakers 1:01:54 - SneakerFiles 1:06:09 - Complex 1:11:17 - Socks 1:12:34 - Kirk Hammett on Trends 1:14:34 - End of an Era 1:17:07 - Final Thoughts 1:24:28 - Outro Twitter: https://twitter.com/sockjig Instagram: https://www.instagram.com/sockjig/ YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw
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Feb 11, 2022 • 57min

Episode 27: Guest LA Three

In this episode I have a conversation with special guest LA Three (@LA3Life). We discuss being on Sneaker Twitter, getting early info, Adidas Wave Runners, the state of Nike collabs, the current state of resell, and a lot more. Timestamps 00:00 - Randy Orton Cold Open 00:36 - Intro 01:16 - Guest LA Three 56:42 - Outro https://twitter.com/La3Life --- Twitter: https://twitter.com/sockjig Instagram: https://www.instagram.com/sockjig/
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Jan 22, 2022 • 57min

Episode 26: Losing My Edge

In this episode I talk about StockX NFTs and Louis Vuitton x Off White Nike Air Force 1s and Grails. I also discuss my personal Top 10 Sneakers of 2021, state of the pod, and some thoughts on the first step in reducing your sneaker collection. Timestamps 00:00 - Cold Open: Bodega Boys 00:17 - Intro 01:41 - Pickups 03:13 - State of the Podcast 09:53 - My Top Ten Sneakers of 2021 19:20 - Grails and Paying the Mental Tax 23:58 - Louis Vuitton x Nike Air Force 1s 29:30 - StockX NFTs 44:21 - Reducing Your Sneaker Collection Twitter: https://twitter.com/sockjig Instagram: https://www.instagram.com/sockjig/ YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw
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Dec 24, 2021 • 38min

Episode 25: Put On

In this episode I talk about the loss of Virgil Abloh, Ricky Burgstrom, aka BurgersKicks. I also discuss adidas and Nike's recent moves into NFTs and how they related to world of sneakers. Finally I go over the results The Best Sneakers of 2021 64 Sneaker Tournament that I held on Twitter recently. Timestamps 00:00 - Cold Open BurgersKicks 00:33 - Intro 04:39 - On Feet / Pickups / Skips / Misses 07:57 - Virgil Abloh, BurgersKicks and the Dark Horse 16:57 - NFTs and Sneakers 25:51 - The Best Sneakers of 2021 64 Sneaker Tournament Bracket Analysis 37:32 - Outro Links Generate your own Best Sneakers of 2021 Bracket: https://www.sockjig.com/bestof2021/ Final bracket based on voting: https://twitter.com/sockjig/status/1471997639184945152 Converge - Dark Horse on YouTube: https://www.youtube.com/watch?v=OY_L13vHLuo Twitter: https://twitter.com/sockjig Instagram: https://www.instagram.com/sockjig/ YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw
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Nov 20, 2021 • 45min

Episode 24: Sneaker Power Rankings

In this episode, I talk about Off White Jordan 2 Drop, Yeezy Supply drops, the Astroworld tragedy and the postponed Nike x Travis Air Max 1 drop, and a list of the sneaker silhouette power rankings for 2021. 00:00 - Cold Open Ye's 80 Accounts 00:12 - Intro 02:59 - Pickups / On Feet / Skips & Misses 04:59 - Sneaker Guy of the Week 05:37 - Off White Jordan 2 Drop 12:10 - Yeezy Supply SMS Verification Drop 17:31 - Astroworld Tragedy and Travis Scott Sneaker Drop 28:02 - Sneaker Power Rankings 45:00 - Outro Twitter: https://twitter.com/sockjig Instagram: https://www.instagram.com/sockjig/ YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw
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Oct 19, 2021 • 43min

Episode 23: Redefining Scarcity

In this episode, I go through recent Complex and New York Times articles and give my thoughts on what they got right, what they got wrong, and what they left out. 00:00 - Cold Open: Fat Joe 00:12 - Intro 04:19 - On Feet, Pickups, Skips 07:25 - Annotating Complex article about the future of SNKRS 25:27 - Annotating New York Times article about retails, bots, and bot mitigation Articles: Complex: https://www.complex.com/sneakers/nike-snkrs-app-data-losing-customers NYT: https://www.nytimes.com/interactive/2021/10/15/style/sneaker-bots.html Twitter: https://twitter.com/sockjig Instagram: https://www.instagram.com/sockjig/ YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw
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Sep 18, 2021 • 48min

Episode 22: Mr. Brightside

In this episode: the debut of podcast Mr. Brightside, the Sneaker Pain Rankings, Nike lawsuits, Gatekeeping, Fakes, and more. 00:00 - Cold Open: Norm MacDonald 00:20 - Intro 02:41 - On Feet, Pickups, Misses 10:12 - Nike Lawsuits, CCS, Wawa, Geiger 14:58 - Gatekeeping 18:15 - Fakes 22:25 - Mr. Brightside for Your Worst Sneaker Ls 37:04 - Sneaker Pain Rankings 47:28 - Outro Twitter: https://twitter.com/sockjig Instagram: https://www.instagram.com/sockjig/ YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw
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Aug 19, 2021 • 40min

Episode 21: Ain't It Fun, Raffles and Raffle Bots

I talk about raffles, how raffles are filtered, raffle bots, entitlement and fun. I also talk about sneaker content creators and validation from sneaker publications, recent releases like the Off White Dunks, Yeezy Day, JoeFreshGoods New Balance, plus Sneaker Guy of the Week returns. 00:00 - Cold Open: Mantan Moreland 00:48 - Intro 03:08 - On Feet and Pickups 07:12 - Validation From Sneaker Publications 15:16 - Sneaker Guy of the Week 16:30 - Off White Dunk 50 Release 17:51 - Yeezy Day 18:50 - JoeFreshGoods New Balance Release 22:21 - Why is Everything a Raffle Now 26:34 - Raffle Formula 29:26 - Raffle Bots 32:34 - The Story of a Drop 35:13 - Ain’t It Fun 40:05 - Outro Twitter: https://twitter.com/sockjig Instagram: https://www.instagram.com/sockjig/ YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw
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Jul 25, 2021 • 38min

Episode 20: Saving Sneaker Culture

I talk about my history with a certain VC funded cookgroup, that shall not be named so I'll call them the Sneaker Buying Country Club, and how it started with me helping them out, and ended with them blocking me. 00:00 - Cold Open: You Want a Piece of Me? 00:14 - Intro 02:06 - On Feet, Misses, Pickups 05:34 - Sneaker Buying Country Club 37:58 - Outro Twitter: https://twitter.com/sockjig Instagram: https://www.instagram.com/sockjig/ YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw
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Jun 28, 2021 • 1h 18min

Episode 19: Tyler Blake

I talk with Tyler Blake aka TBlake. We talk about his time on YouTube and why he's not on there as much, working at Cncpts and scaling up ecommerce, cookgroups, Sole Savy, his new group In This Economy, and a lot more.  Twitter: https://twitter.com/sockjig Instagram: https://www.instagram.com/sockjig YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw

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