

Sockjig Sneaker Podcast
Sockjig
A sneaker podcast about analyzing trends and shifts in the sneaker industry and the sneaker community.
Episodes
Mentioned books

May 7, 2022 • 53min
Episode 31: Gatekeeping the Gatekeepers
In this episode, I talk about the fallout from Trophy Room backdooring back in the news. I talk about Complex's editorial coverage of it and I gatekeep the gatekeepers. I also talk about the Kobe 6 and the dilemma of the hype charity sneaker. I talk about some recent Nike lawsuits, which leads to talking about how the era of big name sneaker designers at Nike seems to be over.
Timestamps
00:00 - Sneaker Night in Canada Cold Open
00:39 - Intro
03:32 - On Feet / Pickups / Skips / Misses
06:28 - Trophy Room Fallout
13:21 - Gatekeeping the Gatekeepers
22:25 - Kobe 6 Mambacita and the Dilemma of Hype Charity Sneakers
31:43 - Vans vs MSCHF
35:05 - La La Land and Geiger
38:52 - The Era of Big Name Nike Sneaker Designers is Over
52:35 - Outro
Twitter: https://twitter.com/sockjig
Instagram: https://www.instagram.com/sockjig/

Apr 25, 2022 • 50min
Episode 30: Union Jordan 2, Is Sneaker Culture Trash and Are Sneakers Over? Sneaker Power Rankings Spring 2022 and more
In this episode, I talk about Union Jordan 2 drop, Nike's childish vision of futuristic digital sneakers, DJ Khaled, and my response to recent talk that sneaker culture is trash and the bubble is going to pop soon. I also update the Sneaker Power Rankings for Spring 2022.
Timestamps
00:00 - Cold Open: Pumpkin Escobar buying an NFT
00:27 - Intro
02:09 - Sock Drop
03:19 - On Feet / Pickups / Skips / Misses
11:20 - Sneaker Guy of the Week
12:22 - Union Jordan 2 Drop Recap
22:04 - Nike x RTFKT Dogshit Digital Sneakers
24:45 - DJ Khaled x Jordans
27:51 - Is Sneaker Culture Trash and Are Sneakers Over?
34:58 - Sneaker Therapy
40:40 - Sneaker Power Rankings Spring 2022
49:48 - Outro
Twitter: https://twitter.com/sockjig
Instagram: https://www.instagram.com/sockjig/

Apr 5, 2022 • 60min
Episode 29: Sneaker Conspiracy Theories
In this episode, I break down all the sneaker conspiracy theories involving brands, retailers, and StockX and Goat. I also try to explain how and the why of Zadeh Kicks. The truth is out there!
Timestamps
00:00 - Milhouse Cold Open
00:37 - Coast to Coast Intro
05:14 - On Feet, Pickups, Skips, Misses
11:09 - Conspiracy Theories and The Known Unknown
14:01 - Hot Takes
15:57 - Things We Know
21:53 - I Don't Know, But Someone Does and The Ain't Tellin'
23:20 - Early Pairs on Goat
25:29 - Goat and JJJJound
30:48 - Things That We Know We Don't Know, You Know
33:44 - Nike
36:48 - Goat and Footlocker
38:02 - StockX
42:43 - Unknown Unknowns
43:38 - Zadeh Kicks
58:48 - Outro
Twitter: https://twitter.com/sockjig
Instagram: https://www.instagram.com/sockjig/

Mar 15, 2022 • 1h 25min
Episode 28: The State of the Sneaker Game 2022
A look at brands, collaborators, retailers, resell, sneaker blogs, trends and overall thoughts on the current state of the sneaker game in 2022.
Timestamps
00:00 - Al Bundy Cold Open
00:48 - Intro
02:13 - Brands and the state of collabs
09:22 - New Balance
14:34 - Reebok, Asics, Vans
17:11 - New Brands
19:08 - Puma: a comprehensive look
19:37 - Adidas
24:22 - Yeezy
27:58 - Nike
33:00 - Nike Lawsuits
39:49 - SNKRS App
44:15 - Retailers
45:57 - Boutiques
47:59 - Shopify
52:00 - Resell Will Never Die
57:12 - NFTs and Sneakers
1:01:54 - SneakerFiles
1:06:09 - Complex
1:11:17 - Socks
1:12:34 - Kirk Hammett on Trends
1:14:34 - End of an Era
1:17:07 - Final Thoughts
1:24:28 - Outro
Twitter: https://twitter.com/sockjig
Instagram: https://www.instagram.com/sockjig/
YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw

Feb 11, 2022 • 57min
Episode 27: Guest LA Three
In this episode I have a conversation with special guest LA Three (@LA3Life). We discuss being on Sneaker Twitter, getting early info, Adidas Wave Runners, the state of Nike collabs, the current state of resell, and a lot more.
Timestamps
00:00 - Randy Orton Cold Open
00:36 - Intro
01:16 - Guest LA Three
56:42 - Outro
https://twitter.com/La3Life
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Twitter: https://twitter.com/sockjig
Instagram: https://www.instagram.com/sockjig/

Jan 22, 2022 • 57min
Episode 26: Losing My Edge
In this episode I talk about StockX NFTs and Louis Vuitton x Off White Nike Air Force 1s and Grails. I also discuss my personal Top 10 Sneakers of 2021, state of the pod, and some thoughts on the first step in reducing your sneaker collection.
Timestamps
00:00 - Cold Open: Bodega Boys
00:17 - Intro
01:41 - Pickups
03:13 - State of the Podcast
09:53 - My Top Ten Sneakers of 2021
19:20 - Grails and Paying the Mental Tax
23:58 - Louis Vuitton x Nike Air Force 1s
29:30 - StockX NFTs
44:21 - Reducing Your Sneaker Collection
Twitter: https://twitter.com/sockjig
Instagram: https://www.instagram.com/sockjig/
YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw

Dec 24, 2021 • 38min
Episode 25: Put On
In this episode I talk about the loss of Virgil Abloh, Ricky Burgstrom, aka BurgersKicks. I also discuss adidas and Nike's recent moves into NFTs and how they related to world of sneakers. Finally I go over the results The Best Sneakers of 2021 64 Sneaker Tournament that I held on Twitter recently.
Timestamps
00:00 - Cold Open BurgersKicks
00:33 - Intro
04:39 - On Feet / Pickups / Skips / Misses
07:57 - Virgil Abloh, BurgersKicks and the Dark Horse
16:57 - NFTs and Sneakers
25:51 - The Best Sneakers of 2021 64 Sneaker Tournament Bracket Analysis
37:32 - Outro
Links
Generate your own Best Sneakers of 2021 Bracket: https://www.sockjig.com/bestof2021/
Final bracket based on voting: https://twitter.com/sockjig/status/1471997639184945152
Converge - Dark Horse on YouTube: https://www.youtube.com/watch?v=OY_L13vHLuo
Twitter: https://twitter.com/sockjig
Instagram: https://www.instagram.com/sockjig/
YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw

Nov 20, 2021 • 45min
Episode 24: Sneaker Power Rankings
In this episode, I talk about Off White Jordan 2 Drop, Yeezy Supply drops, the Astroworld tragedy and the postponed Nike x Travis Air Max 1 drop, and a list of the sneaker silhouette power rankings for 2021.
00:00 - Cold Open Ye's 80 Accounts
00:12 - Intro
02:59 - Pickups / On Feet / Skips & Misses
04:59 - Sneaker Guy of the Week
05:37 - Off White Jordan 2 Drop
12:10 - Yeezy Supply SMS Verification Drop
17:31 - Astroworld Tragedy and Travis Scott Sneaker Drop
28:02 - Sneaker Power Rankings
45:00 - Outro
Twitter: https://twitter.com/sockjig
Instagram: https://www.instagram.com/sockjig/
YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw

Oct 19, 2021 • 43min
Episode 23: Redefining Scarcity
In this episode, I go through recent Complex and New York Times articles and give my thoughts on what they got right, what they got wrong, and what they left out.
00:00 - Cold Open: Fat Joe
00:12 - Intro
04:19 - On Feet, Pickups, Skips
07:25 - Annotating Complex article about the future of SNKRS
25:27 - Annotating New York Times article about retails, bots, and bot mitigation
Articles:
Complex: https://www.complex.com/sneakers/nike-snkrs-app-data-losing-customers
NYT: https://www.nytimes.com/interactive/2021/10/15/style/sneaker-bots.html
Twitter: https://twitter.com/sockjig
Instagram: https://www.instagram.com/sockjig/
YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw

Sep 18, 2021 • 48min
Episode 22: Mr. Brightside
In this episode: the debut of podcast Mr. Brightside, the Sneaker Pain Rankings, Nike lawsuits, Gatekeeping, Fakes, and more.
00:00 - Cold Open: Norm MacDonald
00:20 - Intro
02:41 - On Feet, Pickups, Misses
10:12 - Nike Lawsuits, CCS, Wawa, Geiger
14:58 - Gatekeeping
18:15 - Fakes
22:25 - Mr. Brightside for Your Worst Sneaker Ls
37:04 - Sneaker Pain Rankings
47:28 - Outro
Twitter: https://twitter.com/sockjig
Instagram: https://www.instagram.com/sockjig/
YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw