

Sockjig Sneaker Podcast
Sockjig
A sneaker podcast about analyzing trends and shifts in the sneaker industry and the sneaker community.
Episodes
Mentioned books

Aug 19, 2021 • 40min
Episode 21: Ain't It Fun, Raffles and Raffle Bots
I talk about raffles, how raffles are filtered, raffle bots, entitlement and fun. I also talk about sneaker content creators and validation from sneaker publications, recent releases like the Off White Dunks, Yeezy Day, JoeFreshGoods New Balance, plus Sneaker Guy of the Week returns.
00:00 - Cold Open: Mantan Moreland
00:48 - Intro
03:08 - On Feet and Pickups
07:12 - Validation From Sneaker Publications
15:16 - Sneaker Guy of the Week
16:30 - Off White Dunk 50 Release
17:51 - Yeezy Day
18:50 - JoeFreshGoods New Balance Release
22:21 - Why is Everything a Raffle Now
26:34 - Raffle Formula
29:26 - Raffle Bots
32:34 - The Story of a Drop
35:13 - Ain’t It Fun
40:05 - Outro
Twitter: https://twitter.com/sockjig
Instagram: https://www.instagram.com/sockjig/
YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw

Jul 25, 2021 • 38min
Episode 20: Saving Sneaker Culture
I talk about my history with a certain VC funded cookgroup, that shall not be named so I'll call them the Sneaker Buying Country Club, and how it started with me helping them out, and ended with them blocking me.
00:00 - Cold Open: You Want a Piece of Me?
00:14 - Intro
02:06 - On Feet, Misses, Pickups
05:34 - Sneaker Buying Country Club
37:58 - Outro
Twitter: https://twitter.com/sockjig
Instagram: https://www.instagram.com/sockjig/
YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw

Jun 28, 2021 • 1h 18min
Episode 19: Tyler Blake
I talk with Tyler Blake aka TBlake. We talk about his time on YouTube and why he's not on there as much, working at Cncpts and scaling up ecommerce, cookgroups, Sole Savy, his new group In This Economy, and a lot more.
Twitter: https://twitter.com/sockjig
Instagram: https://www.instagram.com/sockjig
YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw

Jun 14, 2021 • 33min
Episode 18: Take Quake
This episode is about only the hottest sneaker takes. It’s a take quake. I asked for your hot takes and listeners heeded the call. No bullshit just the hottest takes, Richter scale madness.
00:00 - Sneakers and Money Apology Cold Open
00:51 - Intro
02:26 - Pickups and On Feet
03:51 - Sockjig's News and Views
05:32 - Caller Take Quake Part 1
05:51 - Call: Impressing Men Over Making Money
06:23 - Call: Binary Sizing
10:44 - Call: Affiliate Link Boys
12:25 - My Take Quake - Clown Shoes
13:54 - SNKRS Grail Tales
15:19 - Trend Hopping with Daniel Arsham
18:26 - Off White Played Out
20:08 - Caller Take Quake Part 2
20:35 - Call: You Like AJ1s Because of Kanye
22:46 - Call: Ooping a Friend Who Resells It
24:33 - Call: Nike Oversupply
26:54 - Call: Nike Undersupply, So People Resorting to Fakes
32:30 - Outro
Twitter: https://twitter.com/sockjig
Instagram: https://www.instagram.com/sockjig/

May 26, 2021 • 42min
Episode 17: Getting Over
In this episode I talk about how resellers, stores, and influencers try to get over, or get popular.
00:00 - Ric Flair Cold Open
00:20 - Intro
03:42 - On Feet and Pickups
06:26 - Resellers Talking To The Press
12:58 - The One Thing in Common With All Hall of Fame Drops
21:07 - How to Get Over as a Sneaker Influencer
28:14 - Influencers and Access
31:55 - Sockfluence: My Level of Washed
41:16 - When You Believe

May 5, 2021 • 44min
Episode 16: The List of Unethical Shit in the World of Sneakers
I discuss a list of what is and isn't unethical in the world of sneakers, looking at reselling, botting, buying, retailers, and brands.
00:00 - Let’s Get Ethical
00:35 - Intro
02:46 - On Feet / Pickups
04:23 - Intro to The List
06:22 - Resellers
13:17 - Botting
23:48 - Buyers
26:10 - Retail Stores
29:43 - Brands
42:24 - Conclusion

Apr 20, 2021 • 40min
Episode 15: Kobe's Nike Deal is Over, A Ma Maniere Jordan 3 Drop, and Listener Voicemails
I break down Kobe’s Nike deal ending and possibly why Nike didn’t want to extend. I also discuss the A Ma Maniere Jordan 3 raffle release process. Finally I answer some listener voicemails, including a question about StockX sending a C&D to Scout app.
00:00 - Cold Open Gabe
00:40 - Intro
02:41 - On Feet / Pickups
06:15 - Kobe’s Nike Deal is Over
15:44 - A Ma Maniere Jordan 3 Drop
22:41 - Sneaker Guy of the Week
24:11 - Answering Voicemails
30:31 - StockX’s C&D to Scout
39:55 - Outro

Apr 3, 2021 • 1h
Episode 14: State of the Sneaker Game Address 2021
2021 State of the Sneaker Game Address by Sockjig
I give an overview of where we're at in terms of botting, reselling, retailers, the brands, and who's to blame for your L.
0:00 - Cold Open
1:17 - Opening Remarks
3:23 - Botting
4:38 - Botting Shopify
6:48 - Botting Nike
8:29 - Botting Footsites
11:23 - Botting YeezySupply
12:40 - Bot Trends and Thoughts
16:13 - Resellers
21:54 - Brands: Adidas and Yeezy
27:28 - Brands: New Balance
29:28 - Brands: Reebok
30:26 - Brands: Puma
30:46 - Brands: Nike
35:53 - Retailers
40:28 - Manual
41:35 - The Blame Triangle: Who’s to Blame for Your L
49:15 - Final Thoughts

Mar 3, 2021 • 41min
Episode 13: All For A Drop Of Clout
I break down the story of West Coast Streetwear and the Bloomberg BusinessWeek Article, the backlash, privilege, conflict of interest, and try to answer maybe why he did it.
00:00 - Cold Open: Breaking Bad
00:15 - Intro
00:49 - Business Week Article on West Coast Streetwear
05:41 - Initial Reaction to Article
06:18 - Portland Business Journal Article About Growing Criticism
07:09 - Nike Employees Sounding Off on The Layoff
09:10 - Back Story of @wc_streetwear on Twitter in 2018-2020
15:30 - My Tweets and Sunday Reaction to Article
20:31 - Privilege
22:19 - Normal People Blaming WCS For SNKRS Ls
23:47 - Nike and the Conflict of Interest
28:03 - Backlash
29:01 - A Tangent About Fakes and Peeing in a Pool
31:16 - Criticism Towards Me
38:23 - Why He Did It

Feb 17, 2021 • 33min
Episode 12: Trophy Room Air Jordan 1 Release Recap
00:00 - Cold Open: Deserve's Got Nothing To Do With It
00:35 - Intro
01:44 - On Feet
03:58 - Pickups
07:02 - Listener Call Ins
11:14 - Release Recap: Raffle That You Couldn't Enter
15:15 - Backdoor Details (Allegedly)
21:23 - Spider-Man Meme / Blue Laces / 2 Different Prices
23:28 - Jordan Brand's Official Response
26:04 - Why the Release Was Evil Genius
28:02 - The Game is The Game
28:40 - Low Stock/Availability is Part of the Design
29:02 - Deserve's Got Nothing To Do With It
30:03 - 5 Stages of Sneaker Grief
32:54 - Outro