

Sockjig Sneaker Podcast
Sockjig
A sneaker podcast about analyzing trends and shifts in the sneaker industry and the sneaker community.
Episodes
Mentioned books

Dec 24, 2021 • 38min
Episode 25: Put On
In this episode I talk about the loss of Virgil Abloh, Ricky Burgstrom, aka BurgersKicks. I also discuss adidas and Nike's recent moves into NFTs and how they related to world of sneakers. Finally I go over the results The Best Sneakers of 2021 64 Sneaker Tournament that I held on Twitter recently.
Timestamps
00:00 - Cold Open BurgersKicks
00:33 - Intro
04:39 - On Feet / Pickups / Skips / Misses
07:57 - Virgil Abloh, BurgersKicks and the Dark Horse
16:57 - NFTs and Sneakers
25:51 - The Best Sneakers of 2021 64 Sneaker Tournament Bracket Analysis
37:32 - Outro
Links
Generate your own Best Sneakers of 2021 Bracket: https://www.sockjig.com/bestof2021/
Final bracket based on voting: https://twitter.com/sockjig/status/1471997639184945152
Converge - Dark Horse on YouTube: https://www.youtube.com/watch?v=OY_L13vHLuo
Twitter: https://twitter.com/sockjig
Instagram: https://www.instagram.com/sockjig/
YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw

Nov 20, 2021 • 45min
Episode 24: Sneaker Power Rankings
In this episode, I talk about Off White Jordan 2 Drop, Yeezy Supply drops, the Astroworld tragedy and the postponed Nike x Travis Air Max 1 drop, and a list of the sneaker silhouette power rankings for 2021.
00:00 - Cold Open Ye's 80 Accounts
00:12 - Intro
02:59 - Pickups / On Feet / Skips & Misses
04:59 - Sneaker Guy of the Week
05:37 - Off White Jordan 2 Drop
12:10 - Yeezy Supply SMS Verification Drop
17:31 - Astroworld Tragedy and Travis Scott Sneaker Drop
28:02 - Sneaker Power Rankings
45:00 - Outro
Twitter: https://twitter.com/sockjig
Instagram: https://www.instagram.com/sockjig/
YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw

Oct 19, 2021 • 43min
Episode 23: Redefining Scarcity
In this episode, I go through recent Complex and New York Times articles and give my thoughts on what they got right, what they got wrong, and what they left out.
00:00 - Cold Open: Fat Joe
00:12 - Intro
04:19 - On Feet, Pickups, Skips
07:25 - Annotating Complex article about the future of SNKRS
25:27 - Annotating New York Times article about retails, bots, and bot mitigation
Articles:
Complex: https://www.complex.com/sneakers/nike-snkrs-app-data-losing-customers
NYT: https://www.nytimes.com/interactive/2021/10/15/style/sneaker-bots.html
Twitter: https://twitter.com/sockjig
Instagram: https://www.instagram.com/sockjig/
YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw

Sep 18, 2021 • 48min
Episode 22: Mr. Brightside
In this episode: the debut of podcast Mr. Brightside, the Sneaker Pain Rankings, Nike lawsuits, Gatekeeping, Fakes, and more.
00:00 - Cold Open: Norm MacDonald
00:20 - Intro
02:41 - On Feet, Pickups, Misses
10:12 - Nike Lawsuits, CCS, Wawa, Geiger
14:58 - Gatekeeping
18:15 - Fakes
22:25 - Mr. Brightside for Your Worst Sneaker Ls
37:04 - Sneaker Pain Rankings
47:28 - Outro
Twitter: https://twitter.com/sockjig
Instagram: https://www.instagram.com/sockjig/
YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw

Aug 19, 2021 • 40min
Episode 21: Ain't It Fun, Raffles and Raffle Bots
I talk about raffles, how raffles are filtered, raffle bots, entitlement and fun. I also talk about sneaker content creators and validation from sneaker publications, recent releases like the Off White Dunks, Yeezy Day, JoeFreshGoods New Balance, plus Sneaker Guy of the Week returns.
00:00 - Cold Open: Mantan Moreland
00:48 - Intro
03:08 - On Feet and Pickups
07:12 - Validation From Sneaker Publications
15:16 - Sneaker Guy of the Week
16:30 - Off White Dunk 50 Release
17:51 - Yeezy Day
18:50 - JoeFreshGoods New Balance Release
22:21 - Why is Everything a Raffle Now
26:34 - Raffle Formula
29:26 - Raffle Bots
32:34 - The Story of a Drop
35:13 - Ain’t It Fun
40:05 - Outro
Twitter: https://twitter.com/sockjig
Instagram: https://www.instagram.com/sockjig/
YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw

Jul 25, 2021 • 38min
Episode 20: Saving Sneaker Culture
I talk about my history with a certain VC funded cookgroup, that shall not be named so I'll call them the Sneaker Buying Country Club, and how it started with me helping them out, and ended with them blocking me.
00:00 - Cold Open: You Want a Piece of Me?
00:14 - Intro
02:06 - On Feet, Misses, Pickups
05:34 - Sneaker Buying Country Club
37:58 - Outro
Twitter: https://twitter.com/sockjig
Instagram: https://www.instagram.com/sockjig/
YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw

Jun 28, 2021 • 1h 18min
Episode 19: Tyler Blake
I talk with Tyler Blake aka TBlake. We talk about his time on YouTube and why he's not on there as much, working at Cncpts and scaling up ecommerce, cookgroups, Sole Savy, his new group In This Economy, and a lot more.
Twitter: https://twitter.com/sockjig
Instagram: https://www.instagram.com/sockjig
YouTube: https://www.youtube.com/channel/UCBW7LDXLiYb0xvFZvls1NQw

Jun 14, 2021 • 33min
Episode 18: Take Quake
This episode is about only the hottest sneaker takes. It’s a take quake. I asked for your hot takes and listeners heeded the call. No bullshit just the hottest takes, Richter scale madness.
00:00 - Sneakers and Money Apology Cold Open
00:51 - Intro
02:26 - Pickups and On Feet
03:51 - Sockjig's News and Views
05:32 - Caller Take Quake Part 1
05:51 - Call: Impressing Men Over Making Money
06:23 - Call: Binary Sizing
10:44 - Call: Affiliate Link Boys
12:25 - My Take Quake - Clown Shoes
13:54 - SNKRS Grail Tales
15:19 - Trend Hopping with Daniel Arsham
18:26 - Off White Played Out
20:08 - Caller Take Quake Part 2
20:35 - Call: You Like AJ1s Because of Kanye
22:46 - Call: Ooping a Friend Who Resells It
24:33 - Call: Nike Oversupply
26:54 - Call: Nike Undersupply, So People Resorting to Fakes
32:30 - Outro
Twitter: https://twitter.com/sockjig
Instagram: https://www.instagram.com/sockjig/

May 26, 2021 • 42min
Episode 17: Getting Over
In this episode I talk about how resellers, stores, and influencers try to get over, or get popular.
00:00 - Ric Flair Cold Open
00:20 - Intro
03:42 - On Feet and Pickups
06:26 - Resellers Talking To The Press
12:58 - The One Thing in Common With All Hall of Fame Drops
21:07 - How to Get Over as a Sneaker Influencer
28:14 - Influencers and Access
31:55 - Sockfluence: My Level of Washed
41:16 - When You Believe

May 5, 2021 • 44min
Episode 16: The List of Unethical Shit in the World of Sneakers
I discuss a list of what is and isn't unethical in the world of sneakers, looking at reselling, botting, buying, retailers, and brands.
00:00 - Let’s Get Ethical
00:35 - Intro
02:46 - On Feet / Pickups
04:23 - Intro to The List
06:22 - Resellers
13:17 - Botting
23:48 - Buyers
26:10 - Retail Stores
29:43 - Brands
42:24 - Conclusion


