Sockjig Sneaker Podcast
Sockjig
A sneaker podcast about analyzing trends and shifts in the sneaker industry and the sneaker community.
Episodes
Mentioned books
Apr 20, 2021 • 40min
Episode 15: Kobe's Nike Deal is Over, A Ma Maniere Jordan 3 Drop, and Listener Voicemails
I break down Kobe’s Nike deal ending and possibly why Nike didn’t want to extend. I also discuss the A Ma Maniere Jordan 3 raffle release process. Finally I answer some listener voicemails, including a question about StockX sending a C&D to Scout app.
00:00 - Cold Open Gabe
00:40 - Intro
02:41 - On Feet / Pickups
06:15 - Kobe’s Nike Deal is Over
15:44 - A Ma Maniere Jordan 3 Drop
22:41 - Sneaker Guy of the Week
24:11 - Answering Voicemails
30:31 - StockX’s C&D to Scout
39:55 - Outro
Apr 3, 2021 • 1h
Episode 14: State of the Sneaker Game Address 2021
2021 State of the Sneaker Game Address by Sockjig
I give an overview of where we're at in terms of botting, reselling, retailers, the brands, and who's to blame for your L.
0:00 - Cold Open
1:17 - Opening Remarks
3:23 - Botting
4:38 - Botting Shopify
6:48 - Botting Nike
8:29 - Botting Footsites
11:23 - Botting YeezySupply
12:40 - Bot Trends and Thoughts
16:13 - Resellers
21:54 - Brands: Adidas and Yeezy
27:28 - Brands: New Balance
29:28 - Brands: Reebok
30:26 - Brands: Puma
30:46 - Brands: Nike
35:53 - Retailers
40:28 - Manual
41:35 - The Blame Triangle: Who’s to Blame for Your L
49:15 - Final Thoughts
Mar 3, 2021 • 41min
Episode 13: All For A Drop Of Clout
I break down the story of West Coast Streetwear and the Bloomberg BusinessWeek Article, the backlash, privilege, conflict of interest, and try to answer maybe why he did it.
00:00 - Cold Open: Breaking Bad
00:15 - Intro
00:49 - Business Week Article on West Coast Streetwear
05:41 - Initial Reaction to Article
06:18 - Portland Business Journal Article About Growing Criticism
07:09 - Nike Employees Sounding Off on The Layoff
09:10 - Back Story of @wc_streetwear on Twitter in 2018-2020
15:30 - My Tweets and Sunday Reaction to Article
20:31 - Privilege
22:19 - Normal People Blaming WCS For SNKRS Ls
23:47 - Nike and the Conflict of Interest
28:03 - Backlash
29:01 - A Tangent About Fakes and Peeing in a Pool
31:16 - Criticism Towards Me
38:23 - Why He Did It
Feb 17, 2021 • 33min
Episode 12: Trophy Room Air Jordan 1 Release Recap
00:00 - Cold Open: Deserve's Got Nothing To Do With It
00:35 - Intro
01:44 - On Feet
03:58 - Pickups
07:02 - Listener Call Ins
11:14 - Release Recap: Raffle That You Couldn't Enter
15:15 - Backdoor Details (Allegedly)
21:23 - Spider-Man Meme / Blue Laces / 2 Different Prices
23:28 - Jordan Brand's Official Response
26:04 - Why the Release Was Evil Genius
28:02 - The Game is The Game
28:40 - Low Stock/Availability is Part of the Design
29:02 - Deserve's Got Nothing To Do With It
30:03 - 5 Stages of Sneaker Grief
32:54 - Outro
Feb 3, 2021 • 17min
Episode 11: Trophy Room 1s, Early Pairs and the Mystery of the Blue Laces
00:00 - Cold Open: Bodie
00:17 - Intro
01:03 - On Feet & Pickups
02:33 - Sneaker Guy of the Week
03:12 - Trophy Room AJ1 Story
04:17 - Exclusive or Wide Release?
05:08 - Probable Release Methods: Online/Instore/Raffle
05:51 - Early Pairs with No Box
06:57 - Early Pairs with Box
08:11 - Backdoor, allegedly
11:54 - Blue Laces
14:14 - Where Does Resell Price Settle
15:12 - Conclusion
16:31 - Outro
Jan 29, 2021 • 52min
Episode 10: Year of the Dunk / VC Funding Cookgroups / Nike's Artificially Limited Sneakers
00:00 - Cold Open: Broke My Sitar
00:20 - Intro, We in a Bandemic Drop
05:04 - On Feet
06:39 - Pickups
13:03 - Year of the Dunk
23:57 - VC Funding in Sneaker Companies
31:40 - SoleSavy
34:55 - Panopticon - How Cookgroups Moderate Behaviour
39:02 - Acquring Bulk Pairs
41:35 - Nike and Digital Retailers
47:13 - StockX, Not Terrible
48:13 - Who Moves Sneaker Culture
49:12 - Conclusion
51:26 - Outro
Jan 8, 2021 • 54min
Episode 09: HiddenNY and Why All Design Contests are Unethical
00:00 - Cold Open: DangerDoom00:53 - Intro03:58 - On Feet and Pickups07:55 - Undefeated 97s Release and Why Undefeated Loves Resellers16:22 - Bodega Dunk Release20:29 - Sneaker Guy of the Week21:46 - The Shit HiddenNY said to me in DMs48:20 - R.I.P. Benny.The.Guy
Dec 9, 2020 • 32min
Episode 08: It's a Panoramic
00:00 - Cold Open
00:39 - Intro
01:26 - On Feet
03:42 - Pickups
08:48 - Sneaker Guy of the Week: "Leave Room for Profit" Guy
09:55 - Bred 350 Release
11:42 - J Balvin Jordan 1 Release
15:04 - The Relentless Need to Succeed on Social Media
20:04 - Best of 2020 Sneaker Tourney Results and Analysis
32:10 - Outro
Nov 18, 2020 • 44min
Episode 07: The Making of Sockjig Socks: How to Launch a Hype Product, One Tweet at a Time
00:00 - Cold Open: What's Going On
00:05 - Opening Remarks
01:01 - On Feet
01:32 - Pickups
02:46 - Cncpts Turdunken Special Box Release
08:53 - VF Corp Acquiring Supreme and the Future of Supreme x Nike Collabs
13:10 - The Making of Sockjig Socks: How to Launch a Hype Product, One Tweet at a Time
Nov 4, 2020 • 46min
Episode 06: Jordan 1 Dark Mocha Recap, Warren Lotas Replaces Knockoff With Junk Shoe, Top 20 New Balance Sneakers of 2020
0:00 - Cold Open: Kirby Smart
0:31 - Intro: Thank You and a Warning
03:23 - On Feet
04:28 - Pickups
07:37 - AJ1 Dark Mocha Recap
20:27 - Segment: Say Something Nice About Adidas
23:46 - Segment: Sneaker Guy of the Week
25:47 - Segment: Terrifying Thoughts
31:58 - Warren Lotas Replaces Knockoff With Junk Shoe
35:18 - Top 20 New Balance Sneakers of 2020
46:03 - Outro
