Sockjig Sneaker Podcast
Sockjig
A sneaker podcast about analyzing trends and shifts in the sneaker industry and the sneaker community.
Episodes
Mentioned books
Feb 3, 2021 • 17min
Episode 11: Trophy Room 1s, Early Pairs and the Mystery of the Blue Laces
00:00 - Cold Open: Bodie
00:17 - Intro
01:03 - On Feet & Pickups
02:33 - Sneaker Guy of the Week
03:12 - Trophy Room AJ1 Story
04:17 - Exclusive or Wide Release?
05:08 - Probable Release Methods: Online/Instore/Raffle
05:51 - Early Pairs with No Box
06:57 - Early Pairs with Box
08:11 - Backdoor, allegedly
11:54 - Blue Laces
14:14 - Where Does Resell Price Settle
15:12 - Conclusion
16:31 - Outro
Jan 29, 2021 • 52min
Episode 10: Year of the Dunk / VC Funding Cookgroups / Nike's Artificially Limited Sneakers
00:00 - Cold Open: Broke My Sitar
00:20 - Intro, We in a Bandemic Drop
05:04 - On Feet
06:39 - Pickups
13:03 - Year of the Dunk
23:57 - VC Funding in Sneaker Companies
31:40 - SoleSavy
34:55 - Panopticon - How Cookgroups Moderate Behaviour
39:02 - Acquring Bulk Pairs
41:35 - Nike and Digital Retailers
47:13 - StockX, Not Terrible
48:13 - Who Moves Sneaker Culture
49:12 - Conclusion
51:26 - Outro
Jan 8, 2021 • 54min
Episode 09: HiddenNY and Why All Design Contests are Unethical
00:00 - Cold Open: DangerDoom00:53 - Intro03:58 - On Feet and Pickups07:55 - Undefeated 97s Release and Why Undefeated Loves Resellers16:22 - Bodega Dunk Release20:29 - Sneaker Guy of the Week21:46 - The Shit HiddenNY said to me in DMs48:20 - R.I.P. Benny.The.Guy
Dec 9, 2020 • 32min
Episode 08: It's a Panoramic
00:00 - Cold Open
00:39 - Intro
01:26 - On Feet
03:42 - Pickups
08:48 - Sneaker Guy of the Week: "Leave Room for Profit" Guy
09:55 - Bred 350 Release
11:42 - J Balvin Jordan 1 Release
15:04 - The Relentless Need to Succeed on Social Media
20:04 - Best of 2020 Sneaker Tourney Results and Analysis
32:10 - Outro
Nov 18, 2020 • 44min
Episode 07: The Making of Sockjig Socks: How to Launch a Hype Product, One Tweet at a Time
00:00 - Cold Open: What's Going On
00:05 - Opening Remarks
01:01 - On Feet
01:32 - Pickups
02:46 - Cncpts Turdunken Special Box Release
08:53 - VF Corp Acquiring Supreme and the Future of Supreme x Nike Collabs
13:10 - The Making of Sockjig Socks: How to Launch a Hype Product, One Tweet at a Time
Nov 4, 2020 • 46min
Episode 06: Jordan 1 Dark Mocha Recap, Warren Lotas Replaces Knockoff With Junk Shoe, Top 20 New Balance Sneakers of 2020
0:00 - Cold Open: Kirby Smart
0:31 - Intro: Thank You and a Warning
03:23 - On Feet
04:28 - Pickups
07:37 - AJ1 Dark Mocha Recap
20:27 - Segment: Say Something Nice About Adidas
23:46 - Segment: Sneaker Guy of the Week
25:47 - Segment: Terrifying Thoughts
31:58 - Warren Lotas Replaces Knockoff With Junk Shoe
35:18 - Top 20 New Balance Sneakers of 2020
46:03 - Outro
Oct 21, 2020 • 42min
Episode 05: Warren Lotas Got Sued and Why Are Goat Instant Ship Sales Down by as Much as 30%?
On this week's podcast, we cover Warren Lotas sued by Nike, introduce a new segment where we forecast where the resell price will settle on upcoming releases. Plus I have my first ever guest, @Itss_the_mob to talk about why sales have been down by as much as 30% on Goat Storage / Instant Ship since they implemented the new 6.5% fee. And of course Sneaker Guy of the Week, plus a lot more. Please post in #success.
00:00 - This Cold Open is Wack
00:29 - Opening Remarks
01:31 - On Feet: Nike Air Max 1 Atmos Animal Pack 2.0
03:15 - Pickups: Pyer Moss & ALD 550 Red
05:45 - Sneaker Guy of the Week
07:39 - Forecast Resell Price: Salehe Bembury x NB
10:09 - Forecast Resell Price: Off White Jordan 5 Sail
12:07 - Kith BMW
14:14 - Ultraboost 1.0 Retros
16:22 - Warren Lotas Got Sued by Nike
23:37 - How Sales on Goat Instant Ship Have Slowed Down Since New 6.5% Fees Have Been Implemented with Guest and Volume Goat Seller @Itss_the_mob
41:13 - Outro
Follow me on Twitter and Instagram @sockjig
Oct 14, 2020 • 30min
Episode 04: Nike Shock Drops and Cookgroup Leaks
00:00 - Zilinski Cold Open
00:49 - I am a Sneaker Boomer, I Need Father's Day Gifts Bro
08:04 - Sneaker Guy of the Week
10:42 - On Feet: Sacai LD Waffle Blue/Red
12:12 - Pickups: ALD 550, Casablanca 327 Black/Pink, FTP x Clearweather All-Over
14:32 - Release Commentary: Yeezy QNTM Teal Blue
16:02 - Release Commentary: Supreme Box Logo Longsleeve
17:20 - Release Commentary: ALD x NB 550
21:52 - Nike Shock Drops
23:47 - Cookgroup Leaks
29:10 - Outro
Oct 5, 2020 • 35min
Episode 03 - Ca$hing Out
I talk about the keys to operating a successful cookgroup and breakdown the Warren Lotas x Staple Jason Pigeon Shoe.
0:00 - Cold Open
0:27 - Intro / Fjord Blue Socks
2:28 - On Feet
3:01 - Pickups / Releases
6:17 - Podcast progress
7:34 - Sneaker Guy of the Week
8:58 - Keys to a Successful Cookgroup
15:52 - Warren Lotas x Staple Jason Shoe: Fake vs Knockoff
19:22 - WL Milwaukee Bucks Hoodie
21:59 - WL Weapon X Tee
23:21 - Why Doesn't Nike Sue?
26:19 - Jeff Staple
30:17 - HiddenNY to Blame for this
30:39 - Nike's Dominance
31:38 - Artistic Statement or Cashgrab
33:35 - Grey Area
35:14 - Outro
Sep 26, 2020 • 26min
Episode 02: Love Sockjig
0:00 - Intro
0:52 - Pickups & On Feet
3:31 - Fjord Blue Sockjig Socks
4:22 - Tweet of the Week
5:06 - Sneaker Guy of the Week
6:09 - Disappearing Yeezy 380 Pepper
8:24 - Why did Frag 3 Price Drop?
11:03 - Friday Shopify Drops: NB x Bodega errors, Eric Emanuel Skyline shorts, JJJJound Reebok
18:11 - SoleAIO Bypass
19:53 - ShoePalace Switches to Shopify and clout chasing
