

Brand on Purpose
Aaron Kwittken
Brand on Purpose is an engaging new podcast focused on uncovering the untold stories of entrepreneurs and senior leaders who have discovered how to serve a greater good while building or transforming major brands. Join host Aaron Kwittken as he speaks to innovative leaders who make it their brand’s mission to do well by doing good.
Episodes
Mentioned books

Feb 25, 2020 • 53min
Like Father Like Son and The Power of “Tikun Olam:” A Conversation with Percent Pledge Founder and CEO Joel Pollick and The Giving Back Fund President and CEO Marc Pollick (S3E8)
Father and son duo Marc and Joel Pollick join Aaron in studio to discuss their shared passion for social good. Driven by the work of Jewish author and Nobel laureate Elie Wiesel, Marc has been a leader in purpose for decades, now leading national non-profit The Giving Back Fund, which encourages and facilitates charitable giving by successful public figures. Inspired by his father, Joel founded Percent Pledge, a nonprofit organization management company dedicated to making workplace giving and volunteering easy for companies and engaging for employees. Tune in to learn about this inspiring family's work (and what a family dinner is like with so much achievement in one room!), and discover more at percentpledge.org and givingback.org.Production Credits: Aaron Kwittken, Jeff Maldonado, Dara Cothran, Lindsay Hand, Katrina Waelchli, Meg Ruocco, Julia Brougher, Parker Jenkins, and Mathew Passy Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 18, 2020 • 32min
Change You Can Count On: A Conversation with Coin Up Co-Founder Leena Patidar (S3E7)
Coin Up Co-Founder and CEO Leena Patidar joins Aaron to discuss how she brought Coin Up – the charity app that makes it easy to support a cause you love through every day purchases – to life in just under a year. Aaron and Leena talk about the modernization of spare change campaigns, the relationship between social media and nonprofit visibility, and what the inner workings of developing a successful and thriving app are. Listen in to hear how Leena and her team overcame an initial rejection from Apple when they launched the app, and learn more about how you can be the change you wish to see in the world at coinupapp.com.Production Credits: Aaron Kwittken, Jeff Maldonado, Dara Cothran, Lindsay Hand, Katrina Waelchli, Meg Ruocco, Julia Brougher, Parker Jenkins, and Mathew Passy Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 11, 2020 • 34min
A Hundred Years Old and Just Getting Started: A Conversation with American Red Cross CMO Neal Litvack (S3E6)
American Red Cross CMO Neal Litvack joins Aaron to talk about one of the most historically-renowned and globally-recognized non-profits. Aaron and Neal discuss the Red Cross mission to help those in need through providing international humanitarian aid and teaching skills that save lives, as well as the Red Cross' new Give Blood to Give Time Campaign—a partnership with the American Cancer Society launched this week to boost blood donations and awareness. Tune in to this info-packed episode to find out how last year’s SXSW Game of Thrones-themed blood drive #BleedForTheThrone came to be. Learn more about American Red Cross and get involved at redcross.org.Production Credits: Aaron Kwittken, Jeff Maldonado, Dara Cothran, Lindsay Hand, Katrina Waelchli, Meg Ruocco, Julia Brougher, Parker Jenkins, and Mathew Passy Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 4, 2020 • 33min
Making Sustainability Fruitful: A Conversation with OddBox Co-Founders Deepak Ravindran and Emilie Vanpoperinghe (S3E5)
OddBox co-founders Deepak Ravindran and Emilie Vanpoperinghe join Aaron to talk about their subscription box service providing 'wonky' fruits and vegetables in the UK, aimed at reducing the global food waste problem. Deepak, Emilie and Aaron discuss the current state of food over-production, the benefits of buying in-season fruits and veg and how when it comes to produce, it really is what's on the inside that counts. Tune in to hear what inspired their quest to rescue weirdly shaped produce and learn more at oddbox.co.uk.Production Credits: Aaron Kwittken, Jeff Maldonado, Dara Cothran, Lindsay Hand, Katrina Waelchli, Meg Ruocco, Julia Brougher, Parker Jenkins, and Mathew Passy Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 28, 2020 • 32min
You’ll Go Nuts Over This Episode: A Conversation with Pip and Nut Founder Pippa Murray (S3E4)
Pip and Nut Founder Pippa Murray joins Aaron to talk about how she went from selling nut butter at a street market to becoming a nationwide store-brand in the UK in just five years. Aaron and Pippa discuss the beautiful and harsh realities of starting your own business, the pros of becoming a B Corp sooner rather than later, and what being a crowd-funded business actually means. Tune in to this nutty episode and learn more at pipandnut.com.Production Credits: Aaron Kwittken, Jeff Maldonado, Dara Cothran, Lindsay Hand, Katrina Waelchli, Meg Ruocco, Julia Brougher, Parker Jenkins, and Mathew Passy Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 21, 2020 • 54min
Getting Veg-ucated: A Conversation with Mark Cuddigan, CEO of Ella's Kitchen and Head of Sustainability for Hain Celestial (S3E3)
Ella's Kitchen CEO and Head of Sustainability for Hain Celestial Mark Cuddigan joins Aaron to talk about how his company has made feeding your kids fruits and vegetables easier by providing organic food in sustainable packaging to families. Mark and Aaron discuss the benefits of becoming a B Corp, the difference between empty promises and actionable change, the ethical responsibility companies and consumers have to live sustainably, and why few companies are doing good even though doing good is good for business. Listen in to learn how this company is going above and beyond the kale of duty, and find out more at ellaskitchen.co.uk.Production Credits: Aaron Kwittken, Jeff Maldonado, Dara Cothran, Lindsay Hand, Katrina Waelchli, Meg Ruocco, Julia Brougher, Parker Jenkins, and Mathew Passy Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 14, 2020 • 32min
A Novel Way to Serve Healthcare to Underserved Kids: A Conversation with Hazel Health Founder and CEO Josh Golomb (S3E2)
Hazel Health's founder and CEO Josh Golomb joins Aaron to discuss his company's approach to providing free, accessible healthcare to students. Founded in Silicon Valley, this telehealth company requires no appointments, insurance, or immigration checks to bridge the gap between health and access. Inspired by his work in AmeriCorps and his grandparents' own immigration journey, Josh shines a light on the complexities of our nation's healthcare system while providing insights as to how his company is making changes for the better and transforming student healthcare. To learn more, visit hazel.co.Production Credits: Aaron Kwittken, Jeff Maldonado, Dara Cothran, Lindsay Hand, Katrina Waelchli, Meg Ruocco, Julia Brougher, Parker Jenkins, and Mathew Passy Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 7, 2020 • 38min
Adventure Travel in a Sustainable Style: A Conversation with Intrepid Group's CCO Leigh Barnes (S3E1)
Intrepid Group's Chief Customer Officer Leigh Barnes joins Aaron to talk about the purpose behind the world's largest adventure travel company. Leigh and Aaron leave no stone unturned as they discuss the corporate realities of being carbon positive in the travel industry, the importance of the B Corp certification, and the responsibility that travel companies have to do good for the people and places they do business in. Covering topics from modern slavery to the unethical practices of elephant ride programs, you won't want to miss this thought-provoking, wanderlust-inducing episode. Say Aloha to ethical, fun travel, and learn more about Intrepid Group at intrepidgroup.travel.Production Credits: Aaron Kwittken, Jeff Maldonado, Dara Cothran, Lindsay Hand, Katrina Waelchli, Meg Ruocco, Julia Brougher, Parker Jenkins, and Mathew Passy Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 31, 2019 • 20min
Let's Taco 'bout Youth Education: A Conversation with Taco Bell Foundation Executive Director Tina Nguyen (S2E15)
Taco Bell Foundation Executive Director Tina Nguyen joins Aaron to spill the beans about the youth-oriented organization established in 1992. Aaron and Tina discuss the intention behind the Taco Bell Foundation's Live Más Scholarship, the role of brand authenticity in successful purpose-driven initiatives, and how passionate young people deserve the chance (and the resources) to change the world. Tune in to hear how your favorite fast food joint, from executives to restaurant staff, lives up to their "Live Más" slogan. To learn more about the Taco Bell Foundation's work visit tacobellfoundation.org. Production Credits: Aaron Kwittken, Jeff Maldonado, Dara Cothran, Lindsay Hand, Katrina Waelchli, Meg Ruocco, Julia Brougher, Parker Jenkins, and Mathew Passy Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 17, 2019 • 32min
A Corporate Centenarian’s Quest To Be Carbon Positive: A lively conversation with Stanley Black & Decker’s VP of CSR, Deb Geyer and CCO, Shannon Lapierre (S2E14)
Stanley Black & Decker’s Deb Geyer, VP of Corporate Social Responsibility, and Shannon Lapierre, Chief Communications Officer, join Aaron at the 2019 PRWeek PR Decoded conference in Chicago to talk about the 100-year-old Fortune 500 manufacturer’s recent shift to purpose. Aaron, Deb and Shannon discuss the reason behind the company’s purpose-driven transformation, how their roles complement one another when it comes to purpose initiatives, and the importance of being transparent about sustainability metrics. They also explore how the company is focusing on upskilling the workforce, planning for future generations and why 1 million manufacturing jobs are unfilled. Listen in to learn how the business plans on meeting its ambitious goal to be carbon positive by 2030 and how the manufacturing company almost made toys instead. Learn more about Stanley Black & Decker at stanleyblackanddecker.com. Production Credits: Aaron Kwittken, Jeff Maldonado, Lindsay Hand, Ashley McGarry, Katrina Waelchli, and Mathew Passy Learn more about your ad choices. Visit megaphone.fm/adchoices