Intrepid Group's Chief Customer Officer Leigh Barnes joins Aaron to talk about the purpose behind the world's largest adventure travel company. Leigh and Aaron leave no stone unturned as they discuss the corporate realities of being carbon positive in the travel industry, the importance of the B Corp certification, and the responsibility that travel companies have to do good for the people and places they do business in. Covering topics from modern slavery to the unethical practices of elephant ride programs, you won't want to miss this thought-provoking, wanderlust-inducing episode. Say Aloha to ethical, fun travel, and learn more about Intrepid Group at intrepidgroup.travel.
Production Credits: Aaron Kwittken, Jeff Maldonado, Dara Cothran, Lindsay Hand, Katrina Waelchli, Meg Ruocco, Julia Brougher, Parker Jenkins, and Mathew Passy
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Brand on Purpose