Taco Bell Foundation Executive Director Tina Nguyen joins Aaron to spill the beans about the youth-oriented organization established in 1992. Aaron and Tina discuss the intention behind the Taco Bell Foundation's Live Más Scholarship, the role of brand authenticity in successful purpose-driven initiatives, and how passionate young people deserve the chance (and the resources) to change the world. Tune in to hear how your favorite fast food joint, from executives to restaurant staff, lives up to their "Live Más" slogan. To learn more about the Taco Bell Foundation's work visit tacobellfoundation.org.
Production Credits: Aaron Kwittken, Jeff Maldonado, Dara Cothran, Lindsay Hand, Katrina Waelchli, Meg Ruocco, Julia Brougher, Parker Jenkins, and Mathew Passy
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Brand on Purpose