Stanley Black & Decker’s Deb Geyer, VP of Corporate Social Responsibility, and Shannon Lapierre, Chief Communications Officer, join Aaron at the 2019 PRWeek PR Decoded conference in Chicago to talk about the 100-year-old Fortune 500 manufacturer’s recent shift to purpose. Aaron, Deb and Shannon discuss the reason behind the company’s purpose-driven transformation, how their roles complement one another when it comes to purpose initiatives, and the importance of being transparent about sustainability metrics. They also explore how the company is focusing on upskilling the workforce, planning for future generations and why 1 million manufacturing jobs are unfilled. Listen in to learn how the business plans on meeting its ambitious goal to be carbon positive by 2030 and how the manufacturing company almost made toys instead. Learn more about Stanley Black & Decker at stanleyblackanddecker.com.
Production Credits: Aaron Kwittken, Jeff Maldonado, Lindsay Hand, Ashley McGarry, Katrina Waelchli, and Mathew Passy
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Brand on Purpose