Leaders in Customer Loyalty, Powered by Loyalty360

Send us a textLoyalty360 Loyalty Live Interview: Richard Jones, CMO of Cheetah Digital to discuss his views on the current customer loyalty landscape and loyalty programs.Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalized experiences, cross-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changing demands of today's consumer. Many of the world’s best brands, including Neiman Marcus, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle.Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.For those interested in watching the recording of this Loyalty Live live stream, you can find the full video on our Loyalty360 YouTube channel. 

Send us a textOver the last few months, have you found yourself asking "what is a Sourdough starter," "why did my cookies crumble," or "what can I bake with these ingredients in my pantry"? Well, good news – you are not alone. As quarantine regulations hit the United States, King Arthur Flour noticed business was far from its usual pre-Easter pace. In the span on a few short days as shoppers hit grocery stores and stocked up on essentials, suddenly shelves were without flour. The team found itself receiving and answering more questions on baking than ever before – which is significant, considering the brand’s 200+ year history. But why the sudden surge in baking? As individuals started spending more time at home with activities canceled, working, or learning from home, and the limited ability to eat out, the interest in baking suddenly skyrocketed. King Arthur understood it needed to quickly pivot on multiple levels. First, how could the brand add resources and innovate to meet the increased demand for retail-sized bags of flour? And second, how could its internal team of experts, including in-house bakers, shift to provide additional live support, educational resources, and tips and techniques as many first-time bakers took to their home kitchens? Loyalty360 recently had the chance to sit down with Bill Tine, VP of Marketing for King Arthur Flour, to dive into the brand’s history, its customer engagement efforts, and how the brand was able to successfully pivot to answer customer questions and meet the unprecedented spike in demand. 

Send us a textAs a well-known solution provider for customer/employee experience and market research, Confirmit continually works to be a true and trusted partner for its clients. Many brands are hyper-focused on customer experience, immediacy, connecting with customers in the moment, which has only become more prevalent due to COVID-19. Confirmit helps clients keep up with rapidly changing expectations by powering VoC programs that facilitate valuable two-way dialogues. Furthermore, as many businesses have shifted to a remote-work format, at least for the time being, keeping companies and teams connected through VoE solutions is crucial, especially as many brands are quickly shifting and adapting to keep pace with the changing customer landscape. As its clients continue to evolve during this time, Confirmit has made some changes of its own, including the hiring of Kyle Ferguson, as the company's new Chief Executive Officer. Loyalty360 was recently able to speak to Kyle about his new role, opportunities he sees Confirmit and the industry, and what trends we may see in customer loyalty and customer experience because of COVID-19.  

Send us a textLoyalty360 is hosting speakers weekly in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. This week, we had the pleasure of speaking with Lonnie Mayne, Founder and CEO of Red Shoes Living. During this session, Mark Johnson of Loyalty360 and Lonnie discuss customer loyalty/CX trends, the changing industry landscape, and what's next for customer loyalty. For those interested in watching the recording of this Loyalty Live live stream, you can find the full video on our Loyalty360 YouTube channel. 

Send us a textIn the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel, and brand loyalty about the technology that impacts brands' ability to drive unique experiences and engagement. In this Loyalty360 Thought Leadership video, we sit down with Rupa Rajopadhye, VP of Marketing Services, Iris. Iris offers strategic consulting that leverages the company's disciplines in advanced marketing analytics, marketing technology enablement, customer journey management, and loyalty programs to drive more profitable customer relationships. In this interview with Rupa, we cover an introduction to Iris, trends she sees in customer loyalty/customer experience, what brands can do to simplify their approach to personalization, and more. 

Send us a textIn the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel, and brand loyalty about the technology that impacts brands' ability to drive unique experiences and engagement. In this Loyalty360 Thought Leadership video, we sit down with Carlos Dunlap-Beard, VP of Loyalty Solutions, Clarus Commerce. With over almost 20 years of experience in paid loyalty and over 50 programs built and managed, Clarus Commerce is a trusted partner in the premium loyalty space. In this interview with Carlos, we cover an introduction to Clarus Commerce, his definition of customer loyalty, industry trends the company sees, and more. 

Send us a textIn the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel and brand loyalty about the technology that impacts brands' ability to drive unique experiences and engagement. In this Loyalty360 Thought Leadership video, we sit down with Melissa West, Director of Product Solutions from PDI. PDI helps convenience retailers and petroleum wholesalers thrive through digital transformation and enterprise software that enables them to grow topline revenue, optimize operations and unify their business across the entire value chain.In this interview with Melissa, we cover an introduction to PDI, her definition of customer loyalty, industry trends the company sees, and more. 

Send us a textWhen it comes to best-in-class customer loyalty and experience, some famous brands and industries come to mind immediately. A favorite retailer, restaurant, airline, hotel chain – the list goes on. But, convenience stores?Often customers do not think twice about the gas station or convenience store they visit for a quick pit stop. After all, there is a reason for the name – it comes down to convenience. The store was close, it was on a specific side of the road, or gas was a few cents less at this station instead of that one. Staying top of mind in the crowded fuel and c-store space is no easy task for brands. However, those looking to stand out or those that have successfully done so have come to appreciate the role that customer experience plays in building a loyal customer base. Delivering an experience that is unique, memorable, and engaging can make a world of difference in an industry that sometimes comes down to a matter of pennies off. Loyalty360 recently had the chance to learn more from a major fuel and convenience store brand in this exact, and extremely relatable, position. We sat down with Alicia Mowder, Head of US Marketing at Circle K, who shared not only an overview of the brand, but also amazing insights on how Circle K is working to differentiate itself in a competitive industry, from its commitment to CSR, focus on associate engagement, unique product offerings, and more. 

Send us a textIn the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel and brand loyalty about the technology that impacts brands' ability to drive unique experiences and engagement. In this Loyalty360 Thought Leadership video, we sit down with Marti Beller, President, Kobie Marketing

Send us a textIn this Loyalty360 Thought Leadership video, we sit down with Susan Frech, Co-Founder and CEO of Social Media Link. In this series, we talk to the leaders in customer, channel and brand loyalty about the technology that impacts brands' ability to drive unique experiences and engagement. Our discussion with Susan includes information on her role, data, transparency, community marketing, retaining customers, and more!