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Red Roof has been a mainstay in the lodging industry in the U.S. for about 50 years, and has a full suite of affordable brands to choose from.
Mark Johnson from Loyalty360 had the chance to talk with Marina MacDonald, Chief Marketing Officer, and Brenda Eddy, who oversees the brand’s loyalty and rewards program, to discuss how Red Roof has weathered the numerous anomalies of 2020, and what lies ahead.
