Leaders in Customer Loyalty, Powered by Loyalty360

Send us a textFor some people, coffee is as integral to everyday life as the air they breathe. This need gives coffee brands an excellent demographic of people to offer exciting and intriguing loyalty programs. The Coffee Bean and Tea Leaf is one of those coffee brands. The brand started in 1963 in Southern California by Herbert Hyman. Recently, the company launched a newly designed app for its Coffee Bean Rewards Program that will look to engage customers more and drive them to shop more often at its locations in multiple countries. Loyalty360 spoke with Karen Goldner, Director of Global Brand Marketing for The Coffee Bean and Tea Leaf, about this newly designed app, the brand’s views on customer loyalty, and the biggest challenge for a senior-level marketer like herself. 

Send us a textLoyalty360 Loyalty Live Interview: Tom Madden, senior partner for ICF Next, and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape.A few topics that were covered include:• What is the biggest challenge or opportunity you see in customer loyalty today? • What is one brand (or a few) that you think do an exceptional job of creating customer loyalty and why? • What is a brand (or a few) you are most loyal to and why? • How have you seen COVID impact your clients and how have you helped them through transitions, pivots, etc.? • Is there a brand (or a few brands) that you think have been able to successfully re-invent or re-position themselves – and what have they done well – due to COVID? • What is one piece of advice you would share with brands looking to improve their customer loyalty or experience strategies? • If you could ask one question of a competitor, client, or brand about customer loyalty, what would that be? • What’s next for customer loyalty? ICF is a global consulting and services provider, and ICF Next is its integrated marketing, communications and associated technology business. The agency's clients include Amtrak, the European Commission and the U.S. Centers for Disease Control and Prevention, among many others. Most recently, ICF Next was named the public relations agency of record for Hotels.com.Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.Visit http://www.loyalty360.orgFor those interested in watching the recording of this Loyalty Live live stream, you can find the full video on our Loyalty360 YouTube channel. 

Send us a textHaving the president of a theme park company also be a certified public accountant can have its challenges, especially when it comes to balancing the task of providing fun for families while also watching the bottom line.But if you run into Matt Eckert, president of Holiday World, in Santa Claus, Indiana — yes, you read that right — there are a few things he’ll gladly offer you at no charge: parking, drinks and even sunscreen.Holiday World prides itself on being the U.S.’s first theme park, opening its gates in 1946. Located in Santa Claus in southwestern Indiana, a nearby industrialist was disheartened when he learned that children visiting the tiny town were disappointed that St. Nick did not actually live there. That led industrialist Louis Koch — who had nine kids of his own — to create the theme park as a retirement project, which was originally called Santa Claus Land, and included a toy shop, toy displays, a restaurant, themed children’s rides, and, of course, Santa himself.Loyalty360 spoke to Matt Eckert, president of Holiday World, about the park’s customer and emotional loyalty strategies and what makes his park so successful. 

Send us a textLoyalty360 Loyalty Live Interview: Jebbit’s President and Co-Founder Jonathan Lacoste talks with Loyalty360's Mark Johnson on the current customer loyalty landscape, diving into the world of first-party data, and understanding how brands are building stronger customer loyalty and experience in today’s rapidly evolving world.Mark asked Jonathan about several relevant topics:• What is the biggest challenge or opportunity you see in customer loyalty today? • What is one brand (or a few) that you think do an exceptional job of creating customer loyalty and why? • What is a brand (or a few) you are most loyal to and why? • How have you seen COVID impact your clients and how have you helped them through transitions, pivots, etc.? • Is there a brand (or a few brands) that you think have been able to successfully re-invent or re-position themselves – and what have they done well – due to COVID? • What is one piece of advice you would share with brands looking to improve their customer loyalty or experience strategies? • If you could ask one question of a competitor, client, or brand about customer loyalty, what would that be? • What’s next for customer loyalty? Jebbit has built the world’s first declared data platform. Our platform enables marketing and sales teams to create beautiful, mobile experiences aimed at capturing the most important consumer data an enterprise needs. Instead of relying on third-party data which is often highly inaccurate and incomplete, enterprise brands use Jebbit to capture consumer intentions, motivations, and preferences.Read more here: https://loyalty360.org/content-gallery/daily-news/the-new-rules-of-gaining-and-sustaining-customer-tVisit https://www.loyalty360.orgFor those interested in watching the recording of this Loyalty Live live stream, you can find the full video on our Loyalty360 YouTube channel. 

Send us a textLoyalty360 Loyalty Live Interview: David Andreadakis, Chief Innovation Officer for Kobie Marketing talks with Loyalty360's Mark Johnson on customer loyalty/CX trends and the changing industry landscape.Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology and program management solutions. For over 27 years, Kobie has provided innovative loyalty experiences to the world's most successful brands, helping clients receive incremental revenue, product and household penetration, and brand advocacy. The company drives results and ROI through Kobie Alchemy®, a best-in-class loyalty marketing technology platform. To learn more, visit the company website at http://www.kobie.comLoyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.Visit http://www.loyalty360.orgFor those interested in watching the recording of this Loyalty Live live stream, you can find the full video on our Loyalty360 YouTube channel. 

Send us a textA favorite pastime for many, movie-going has always been an easy and entertaining way to get away from the real world – even if it is just for a few hours. Guests can sit back, take in a story, enjoy a fresh tub of popcorn and a cold drink, maybe even from the comfort of a new reclining chair. Founded over 40 years ago, Classic Cinemas takes the movie-going experience to heart through every level of organization – from concession staff all the way through the c-suite. While a relatively small brand compared to some of the major competitors in the space, Classic Cinemas prides itself on going above and beyond for its customers, no matter the question or concern. Throughout its history, the brand has seen a great deal of success and has a strong following of loyal fans, but as a result of COVID-19, unprecedented challenges of keeping customers engaged and ensuring safety are now top of mind for the entire entertainment industry.  However, these challenges are not stopping the Classic Cinemas team from looking forward and preparing for the new normal to come, even if movies are on "pause" temporarily. Loyalty360 had the chance to speak with Classic Cinema's CEO, Chris Johnson, to learn more about the brand's history, his views on customer loyalty and experience, and the changing entertainment landscape. 

Send us a textRoughly half of the U.S. population — or more than 145 million people — say they participate in an outdoor activity each year, with about 18 percent saying running, jogging, or trail running was their preference. The survey by the Outdoor Foundation says another 16 percent say they went freshwater, saltwater, or fly fishing; the next largest group was 15 percent who said they liked road biking, mountain biking or BMX.No matter the activity, a new hospitality concept called LOGE wants to make sure you are staying at one of the five locations in Washington, Oregon, California, or Colorado when you head out into the great outdoors.Johannes Ariens and Cale Genenbacher founded LOGE in 2016 and have taken to renovating older roadside inns and motels into ones where activity enthusiasts like to head out on weekends sometimes 10-15 times per year.Loyalty360’s Mark Johnson recently caught up with Ariens, the CEO of LOGE - and an avid surfer and skier from the Olympic Peninsula in Washington. We had to chance to learn how LOGE is changing the lodging business, the company’s focus on one-of-a-kind customer experiences, and what the future holds for this unique brand. 

Send us a textLoyalty360 Loyalty Live Interview: Don Smith, Chief Strategy and Analytics Officer from Brierley, talks with Loyalty360's Mark Johnson about customer loyalty/CX trends and the changing industry landscape.Brierley offers the full breadth of services to drive unprecedented loyalty success: program design, strategy, research, analytics, customer insights, creative, and digital solutions. In addition, Brierley’s intuitive platform — LoyaltyOnDemand® — empowers everything a loyalty program demands to engage customers across every channel and touchpoint. It represents a powerful evolution in loyalty technology, continuously evolving with new features to keep programs on the leading edge. Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.For those interested in watching the recording of this Loyalty Live live stream, you can find the full video on our Loyalty360 YouTube channel. 

Send us a textTwo-thirds of consumers say their loyalty is more difficult to maintain than ever before. With unlimited choices at your customers’ fingertips, earning loyalty – and revenue – today takes more than a traditional program can provide. So, how can you increase revenue now while building long-term loyalty with your best customers?   Join loyalty expert Carlos Dunlap-Beard, where he will take you through the 2020 Premium Loyalty data study and show you…What customers expect from your brand.If consumers would pay to join a loyalty program of your own.How premium loyalty differs from traditional programs.Ways these programs increase engagement and build brand advocacy

Send us a textGreat news for all of the taco lovers, "Taco Tuesday" fanatics, and those late-night Fourthmeal runners! Taco Bell has announced it is rolling out a brand-new loyalty program to better serve, connect with, and reward fans for enjoying their Taco Bell favorites. The Taco Bell Rewards program is set up as a points-based system, rewarding fans with free food based on their purchases. As the brand shares the exciting news of the new program, Loyalty360 had the chance to speak with Zipporah Allen, VP of Digital Customer Experiences at Taco Bell, to learn more about Taco Bell Rewards, what it means for Taco Bell's superfans, and how the brand is continuing to evolve its customer-first focus.