Leaders in Customer Loyalty, Powered by Loyalty360
Loyalty360
Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.
Episodes
Mentioned books
Nov 30, 2021 • 21min
Loyalty360 Loyalty Live | Farrah Shultz, Kobie Marketing
Send us a textLoyalty360's Mark Johnson interviews Farrah Shultz, Kobie Marketing to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Nov 23, 2021 • 13min
Loyalty360 Loyalty Live | Jillian Dimoff, Cheetah Digital
Send us a textLoyalty360's Mark Johnson interviews Jillian Dimoff, Cheetah Digital to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Nov 18, 2021 • 32min
Ford Revs Up Their Engine To Loyalty Success
Send us a textJason Sprawka is the Global Director of Customer Experience at Ford Motor Company, the best-selling automotive brand in North America with 3,100 dealers just in the United States.Loyalty360 CEO Mark Johnson spoke with Sprawka about Ford Reward Points program, their multiple nominations at the Loyalty360 Awards, and their various engagement efforts.
Nov 16, 2021 • 24min
Loyalty360 Loyalty Live | Don Smith, Brierley
Send us a textLoyalty360's Mark Johnson interviews Don Smith, Brierley, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Nov 9, 2021 • 12min
Loyalty360 Loyalty Live | Tom Madden, ICF Next
Send us a textLoyalty360's Mark Johnson interviews Tom Madden, ICF Next to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Nov 8, 2021 • 26min
New Seasons Market Brings New Approach to Customer Loyalty
Send us a textLindsay McCann is the Director of Customer Loyalty and Marketing at New Seasons Market, a Portland-based grocer with 19 stores across the Pacific Northwest, with more stores opening soon.Loyalty360 CEO Mark Johnson spoke with McCann about New Season’s latest loyalty enhancement, Gift It!, and their efforts to engage with their community and customers in sustainable and eco-friendly ways.
Nov 5, 2021 • 31min
Build-A-Bear’s Bonus Club Now Serving Multi-Generations
Send us a textJennifer Kretchmar and Ed Poppe are the Chief of Merchandise and Digital and Vice President of CRM, Loyalty, and Performance Marketing, respectively, of Build-A-Bear, a retailer that sells personalized teddy bears at over 500 workshops.Loyalty360 CEO Mark Johnson spoke with Kretchmar and Poppe about Build-A-Bear’s Bonus Club, partnerships, and various engagement efforts.
Nov 2, 2021 • 24min
Loyalty360 Loyalty Live | Laura Gardiner and Dipti Bramhandkar, Iris
Send us a textLoyalty360's Mark Johnson interviews Iris' Laura Gardiner and Dipti Bramhandkar to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Nov 2, 2021 • 25min
Cinnabon Looks to Brighter Days on the Horizon
Send us a textKendall Ware is the Chief Brand Officer for Cinnabon, the market leader among cinnamon bakeries with over 1,200 franchise locations worldwide, and Carvel, a leading provider of premium soft ice cream and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgier the Whale.Loyalty360 CEO Mark Johnson spoke with Ware about Cinnabon’s recently launched mobile app and the Cinnabon Rewards program, as well as plans to continue to engage with customers outside of malls. Read the feature article HERE.
Nov 1, 2021 • 23min
Best Western Allows Best Loyalty Customers to “Choose Your Own Adventure”
Send us a textJay Hubbs is the Vice President of Advertising, Marketing, Innovation and Analytics at Best Western Hotels and Resorts, a worldwide hotel chain with over 4,700 establishments.Loyalty360 CEO Mark Johnson spoke with Hubbs about Best Western’s “Choose Your Own Adventure” campaign, their Loyalty Expo awards submission, and their various engagement efforts.
