

Leaders in Customer Loyalty, Powered by Loyalty360
Loyalty360
Loyalty360 is the association for customer loyalty. We bring together the best loyalty-focused professionals from technology and service suppliers and brands under one roof. Through Loyalty360, these professionals find invaluable resources, networking opportunities and guidance provided by internal thought leaders and brands/suppliers on the cutting edge of customer loyalty.
Episodes
Mentioned books

Oct 22, 2021 • 17min
For Mister Car Wash Loyalty Program, Consistency is Key
Send us a textMayra Chimienti is the Vice President of Operation Services at Mister Car Wash, the largest car wash company in the United States that is home to over 350 locations across 21 states.Loyalty360 CEO Mark Johnson spoke with Chimienti about their Unlimited Wash Club and the enhancements made to the program. Read the full article HERE.

Oct 19, 2021 • 22min
Loyalty Live - Gabriele Giancola, Qiibee
Send us a textLoyalty360's Mark Johnson interviews Gabriele Giancola, Qiibee to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

Oct 19, 2021 • 19min
Does Del Taco Have a Loyalty Program? ‘Del Yeah!’ They Do
Send us a textErin Levzow is the Vice President of Marketing Technology for Del Taco, an American-Mexican fast food chain with over 600 locations that specializes in a combination of traditional Mexican and American dishes.Loyalty360 CEO Mark Johnson spoke with Levzow about Del Taco’s new “Del Yeah!” rewards program and their upcoming presentation at the Loyalty Expo. Read the feature HERE.

Oct 13, 2021 • 26min
Author Emmanuel Probst Says Simple Brand Hacks Can Deliver Meaning on a Limited Budget
Send us a textDr. Probst is the author of Brand Hack: How to Build Brands by Fulfilling the Consumer Quest for Meaning from PowerHouse Books, distributed through Simon & Schuster. He recently spoke with Loyalty360 CEO Mark Johnson about the new book, as well as the state of loyalty marketing.Brand Hacks takes readers on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers’ everyday lives.The book can be ordered here: https://powerhousebooks.com/books/brand-hacks-how-to-build-brands-by-fulfilling-the-consumer-quest-for-meaning/

Oct 12, 2021 • 26min
Jack in the Box is “Jack of All Trades” in Loyalty Offerings
Send us a textRyan Ostrom is Chief Marketing Officer and Executive Vice President at Jack in the Box, which has over 2,200 locations, primarily serving the West Coast of the United States.Loyalty360 CEO Mark Johnson spoke with Ostrom about their Jack Pack loyalty program and other customer engagement efforts. Read the full article HERE.

Oct 6, 2021 • 13min
Schnucks Rewards Using Technology to Enrich Customer Experience
Send us a textAnn Ehnert is Director of CRM and Loyalty Marketing at Schnucks, a grocery retailer with 111 stores across Missouri, Illinois, Indiana and Wisconsin.Loyalty360 CEO Mark Johnson spoke with Ehnert about Schnucks Rewards and the various efforts to innovate their loyalty program.

Oct 5, 2021 • 13min
Western Union Speaker Preview at Loyalty360 Expo
Send us a textWestern Union’s Harveer Singh and Lucy Donaldson speak about being a presenter at the 2021 Loyalty Expo in October.Singh and Donaldson spoke with Loyalty360 CEO Mark Johnson about being part of Loyalty360 Brand Member Roundtables: The Challenges and Opportunities of Launching a Successful International Customer Loyalty Program.To learn more about the Loyalty360 Awards and the Loyalty360 Expo, please visit HERE.

Oct 1, 2021 • 13min
Papa John’s Loyalty Program Earning Big Slice of Brand Revenue
Send us a textLisa Hallam is the Senior Director for Loyalty and Consumer Strategy at Papa John’s, the world’s third-largest pizza delivery company with more than 5,500 restaurants in 49 countries and territories as of June 28, 2021.Loyakty360 CEO Mark Johnson spoke with Hallam about Papa John’s latest promotion, their Papa Rewards program, and their planned customer engagement efforts. Read the article HERE.

Sep 30, 2021 • 25min
rue21 Seeing Big Growth with Rewards and Loyalty Efforts
Send us a textJulia Draper is the Vice President of Marketing at rue21, a leading teen specialty retailer which operates over 650 stores in 45 states.Loyalty360 CEO Mark Johnson spoke with Draper about the customer engagement efforts at rue21 and its rewards program. Read the article HERE.

Sep 28, 2021 • 14min
Loyalty Live - Guy Cierzan, ICF Next
Send us a textLoyalty360's Mark Johnson interviews Guy Cierzan, ICF Next to discuss the trends in customer loyalty and customer experience, with a focus on current trends in customer loyalty fraud and gaming.