

Leaders in Customer Loyalty, Powered by Loyalty360
Loyalty360
Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.
Episodes
Mentioned books

Mar 14, 2023 • 30min
Loyalty360 Loyalty Live | Don Smith, Brierley
Send us a textLoyalty360's Mark Johnson interviews Don Smith, Brierley, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

Mar 1, 2023 • 17min
Empowering Customer-Facing Employees: How The Coffee Bean And Tea Leaf Baristas Personalize the Customer Experience
Send us a textBy studying customer behavior, The Coffee Bean and Tea Leaf noticed the impact its baristas and brew crew had on building customer relationships and improving loyalty. Leveraging this insight, the brand is focusing their personalization efforts at the store-level.As part of this focus, The Coffee Bean and Tea Leaf recently launched their newest customer loyalty initiative — Discovery Pass. The program helps new Coffee Bean Rewards members try more menu products with discounts spread over the course of a month, helping local store barista and brew crew recommendations go further.Mark Johnson, CEO of Loyalty360, spoke with Daniella Voysey Olson, Head of Marketing for the Americas, The Coffee Bean and Tea Leaf, about the brand’s customer loyalty efforts, its recent Discovery Pass initiative, and how it empowers in-store employees to build customer relationships.

Feb 28, 2023 • 14min
Loyalty360 Loyalty Live | Christopher Sandstrom, Comarch
Send us a textLoyalty360's Mark Johnson interviews Christopher Sandstrom, Comarch, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

Feb 14, 2023 • 15min
Loyalty360 Loyalty Live | Joe Martin, Dow Jones and The Wall Street Journal
Send us a textLoyalty360's Mark Johnson interviews Joe Martin, Dow Jones and The Wall Street Journal, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

Feb 13, 2023 • 23min
Serving Uncommon Goodness: Noodles & Company Builds Emotional Connections Through Loyalty and Partnerships
Send us a textStacey Pool is the Chief Marketing Officer for Noodles & Company, a restaurant chain dedicated to serving Uncommon Goodness at over 450 locations in 26 states. The fast-casual restaurant brand offers American and international-inspired noodle dishes, as well as salads, soups, and desserts.Noodles & Company’s mission since its beginning in 1995 has been to inspire and nourish every team member, guest, and community it serves.Mark Johnson, CEO of Loyalty360 met with Stacey Pool to discuss the restaurant chain’s customer loyalty efforts, keeping up with customer expectations, and the brand’s focus on community and corporate social responsibility, including a new partnership with BetterHelp.

Feb 9, 2023 • 17min
Wrapping Up Rewards: Chipotle’s Recipe for Success
Send us a textJason Scoggins is the Senior Director of Loyalty & CRM at Chipotle Mexican Grill. Founded in 1993, the fast-casual restaurant brand is dedicated to serving real food from local and organic sources.Mark Johnson, CEO of Loyalty360 met with Jason Scoggins to discuss the brand’s customer loyalty efforts, how they address new trends in data and personalization, and their new program: Freepotle.

Feb 7, 2023 • 34min
Loyalty360 Loyalty Live | Robert Passikoff, Brand Keys
Send us a textLoyalty360's Mark Johnson interviews Robert Passikoff, Brand Keys to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

Jan 31, 2023 • 22min
Loyalty360 Loyalty Live | Zsuzsa Kecsmar, Antavo
Send us a textLoyalty360's Mark Johnson interviews Zsuzsa Kecsmar, Antavo to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

Jan 24, 2023 • 18min
Loyalty360 Loyalty Live | Tom Madden and Bindu Gupta, ICF Next
Send us a textLoyalty360's Mark Johnson interviews Tom Madden and Bindu Gupta, ICF Next, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

Jan 17, 2023 • 12min
Loyalty360 Loyalty Live | Nina Rose, The Lacek Group
Send us a textLoyalty360's Mark Johnson interviews Nina Rose, The Lacek Group, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.