

Leaders in Customer Loyalty, Powered by Loyalty360
Loyalty360
Loyalty360 is the association for customer loyalty. We bring together the best loyalty-focused professionals from technology and service suppliers and brands under one roof. Through Loyalty360, these professionals find invaluable resources, networking opportunities and guidance provided by internal thought leaders and brands/suppliers on the cutting edge of customer loyalty.
Episodes
Mentioned books

Dec 2, 2022 • 24min
Navigating Togetherness in a Post-Covid World
Send us a textLoyalty360 CEO Mark Johnson spoke with author and event specialist Doug Binder about his recent publication, and what the new dynamics of gatherings mean for the future of business events, especially as it relates to customer loyalty.

Nov 29, 2022 • 17min
Loyalty360 Loyalty Live | Nick Casares, PolyientX
Send us a textLoyalty360's Mark Johnson interviews Nick Casares, PolyientX, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

Nov 21, 2022 • 29min
The Art of Loyalty: Profiting from Creativity
Send us a textLoyalty360 CEO Mark Johnson spoke with Miriam Schulman about her upcoming book release, “ARTPRENEUR: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity,” coming to bookstores this January, and how the ideas presented can be carried over into the business world and more importantly, into brand loyalty.

Nov 9, 2022 • 20min
Petsense by Tractor Supply Loyalty Program has Customers Barking, Purring and Squawking for Joy
Send us a textMatthew Rubin is the Senior VP and General Manager of Petsense by Tractor Supply, a specialty pet retailer owned and operated by Tractor Supply Company. Founded in 2005 to meet the needs of pet owners primarily in small and mid-sized communities, the company was acquired by Tractor Supply Co. in 2016, and now has close to 200 stores across the United States.Loyalty360 CEO Mark Johnson met with Rubin to discuss the brand’s Neighbor’s Club loyalty program and the recent rebranding of Petsense by Tractor Supply.

Nov 8, 2022 • 15min
Loyalty360 Loyalty Live | Jeff Lambert, TiiCKER
Send us a textLoyalty360's Mark Johnson interviews Jeff Lambert, TiiCKER, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

Nov 8, 2022 • 10min
Blue Buffalo Buddies Rewards Program Fetches Platinum Loyalty360 Award
Send us a textSara Costa is the Loyalty Experience Product Specialist, and Chelsea McGough is the Loyalty Program Strategy Manager, for Blue Buffalo all-natural pet food company. The brand recently brought home the Platinum Award for Customer Loyalty Strategy at the 2022 Loyalty Expo hosted by Loyalty360. As one of the most competitive categories in the Loyalty360 Awards, as well as one of the most challenging aspects of loyalty marketing, competing brands demonstrated their dedication to prioritizing customer loyalty through a combination of technology, training, socialization, and implementation.Mark Johnson, Loyalty360 CEO, met with McGough and Costa to discuss the brand’s award-winning customer loyalty strategy and the way it builds meaningful, and loyal, relationships with its customer base.

Nov 4, 2022 • 18min
Loyalty360 Interview with Loyalty Expo Award Winner – Tim Hortons
Send us a textMarkus Sturm is the Senior Vice President and Head of Digital Loyalty and Consumer Goods at Tim Hortons, quick-service restaurant featuring coffee, donuts, breakfast favorites and sandwiches, and endearingly deemed the “most Canadian brand in Canada.” The brand recently brought home the Platinum Award for Social Impact and CSR at the 2022 Loyalty Expo hosted by Loyalty360.Mark Johnson, Loyalty360 CEO, met with Markus Sturm to discuss the brand’s award-winning CSR strategy and the way it differentiates itself in the realm of customer loyalty.

Nov 1, 2022 • 10min
Loyalty360 Interview with Loyalty Expo Award Winner – Floor & Decor
Matthew Goldberg, Director of PRO Strategy and Loyalty at Floor & Decor, discusses the brand's award-winning loyalty strategy focusing on building relationships with pro customers, creating partnerships for growth, adapting to change during COVID, and evolving loyalty programs with support from Loyalty360.

Oct 31, 2022 • 19min
Caribou Coffee Caffeinators Perk Up to Refreshed Loyalty Program
Send us a textFounded in Minneapolis in 1992, Caribou Coffee continues to grow with 700 coffeehouses worldwide, including over 300 locations in the Middle East. Come December, the brand will be celebrating “thirty years of unbelievable mochas and lattes made with real ingredients and real connections.”Loyalty360 CEO Mark Johnson spoke with Caroline Larson, Senior Director of Marketing at Caribou Coffee, about the brand’s recently refreshed loyalty program, Caribou Perks, as well as the company’s overall views on customer loyalty.

Oct 28, 2022 • 20min
Loyalty360 Interview with Loyalty Expo Award Winner – TELUS
Send us a textSydney Caminetsky is a Product Manager, and Janelle Price is a Marketing Manager at TELUS, a technology company based in Canada that specializes predominantly in mobile and home services for consumers and businesses, such as phone, internet, television and security. The brand recently brought home multiple awards at the 2022 Loyalty Expo hosted by Loyalty360, including Silver in the 360 Degree Brand category, Bronze in both Social Impact and CSR, and Customer Insights & Metrics, and Honorable Mention for Incentive and Reward Design.Mark Johnson, Loyalty360 CEO, met with Caminetsky and Price to discuss the brand’s award-winning loyalty strategy and the way it differentiates itself and builds brand loyalty in the telecommunications industry.