Leaders in Customer Loyalty, Powered by Loyalty360

Loyalty360
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Apr 4, 2023 • 24min

Loyalty360 Loyalty Live | Jonathan Silver, Engage People

Send us a textLoyalty360's Mark Johnson interviews Jonathan Silver, Engage People, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
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Apr 3, 2023 • 23min

Creating Emotional Connections Through Trust and Charity: How Pet Valu Builds Meaningful Customer Relationships

Send us a textMark Johnson, CEO of Loyalty360, spoke with Tanbir Grover, Chief Digital and Marketing Officer of Pet Valu, about the brand’s customer loyalty efforts, how it builds emotional loyalty through its charity work, and how it uses customer data to personalize customer engagement with the loyalty program.
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Mar 31, 2023 • 9min

Margaritaville’s 2023 Loyalty Expo Session: Learning from Loyalty Challenges

Send us a textMark Johnson, CEO of Loyalty360, spoke with Claudia Infante, Senior Vice President of Revenue Strategy for Margaritaville, about her upcoming session at the 2023 Loyalty Expo, which will focus on how Margaritaville learned from challenges and successes from launching its new loyalty program, Margaritaville Perks.
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Mar 29, 2023 • 18min

Personalized Care: How Ulta Beauty Uses Its Ultamate Rewards® Program to Build Emotional Loyalty

Send us a textMark Johnson, CEO of Loyalty360, spoke with Jessie Rosenberg, Loyalty Strategic Partnerships Manager for Ulta Beauty about the history of Ultamate Rewards®, its customer loyalty strategy, and how they engage guests through personalization and partnerships.
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Mar 28, 2023 • 23min

Loyalty360 Loyalty Live | Eileen Peacock and Aidan Lundy, Tenerity

Send us a textLoyalty360's Mark Johnson interviews Eileen Peacock and Aidan Lundy, Tenerity, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
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Mar 27, 2023 • 29min

A Touch of Madness in the Customer Experience: How Moosejaw Creates Value for Customers Through Exceptional Service

Send us a textMark Johnson, CEO of Loyalty360, spoke with Eoin Comerford, CEO of Moosejaw, about the brand’s customer loyalty initiatives, how it redesigned its customer service to improve the customer experience, and its efforts to increase inclusivity for both the Moosejaw brand and outdoor recreation holistically.
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Mar 21, 2023 • 3min

Ulta Beauty at the 2023 Loyalty Expo: How to Develop Successful Loyalty Partnerships

Send us a textAs brands seek to provide more one-to-one personalization and meaningful value for loyal guests, many look to leverage partnerships with companies that are relevant to guests’ wants and needs. Understanding which brands are truly relevant to the guest experience and will increase loyalty member engagement is often difficult to determine. Ulta Beauty has developed successful, meaningful loyalty partnerships for its members and continues to explore new opportunities. Ulta Beauty will lead a session on loyalty partnerships at the 2023 Loyalty Expo to share this success.Mark Johnson, CEO of Loyalty360, spoke with Jessie Rosenberg, Loyalty Strategic Partnerships Manager for Ulta Beauty, about her upcoming session at the 2023 Loyalty Expo. Jessie’s session will explore the value of loyalty partnerships and a framework for evaluating partnership fit and relevance.
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Mar 20, 2023 • 25min

Know Your Customers: How Yesway Creates Meaningful Value through First-Party Data

Send us a textSince its beginning in 2015, Yesway has focused on collecting and understanding first-party customer data. The brand focuses on building relationships with its customers through in-store interactions and its rewards programs. Through understanding its customers’ interests, Yesway continually seeks to add value to every transaction. For that reason, Yesway acquired the Allsup’s brand, integrating its beloved food program. The brand also developed its Stack and Save program to help its customers stretch their wallets during times of inflation or high fuel costs.Mark Johnson, Loyalty360 CEO, spoke with Darrin Samaha, Vice President of Marketing at Yesway, about the brand’s customer loyalty efforts, its acquisition of the Allsup’s brand, and how it seeks to use its rewards program to create value for both the member and the brand.
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Mar 17, 2023 • 26min

Adjusting to Customer and Market Changes: The Impact of Customer Data on Customer Loyalty Strategies

Send us a textMark Johnson, CEO of Loyalty360, spoke with Diane Eichler, Senior Vice President of Marketing at Kampgrounds of America, Inc., about the brand’s customer loyalty efforts, how it collects and uses customer data, and how it builds emotional loyalty among travelers.
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Mar 15, 2023 • 31min

Crowdsourcing Loyalty: How David’s Bridal Creates Value for Customers in Low-Frequency Industries

Send us a textMark Johnson, CEO of Loyalty360, spoke with Kelly Cook, Chief Marketing & IT Officer for David’s Bridal, about the development and expansion of the Diamond Loyalty program, her experience with customer loyalty across a variety of industries, and how David’s Bridal innovates its customer loyalty offerings.

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