

Leaders in Customer Loyalty, Powered by Loyalty360
Loyalty360
Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.
Episodes
Mentioned books

Jul 17, 2023 • 22min
Bank of America®: Innovation, Strategic Partnerships, and Personalization Demonstrate Value to Rewards Program Members Untitled Episode
Send us a textMark Johnson, CEO of Loyalty360, spoke with John Sellers, Head of Rewards at Bank of America, about the success of the Preferred Rewards program, innovating when leveraging technology, and bringing value to employees in a culture of inclusion.

Jul 14, 2023 • 26min
Connecting the Bricks of Successful Loyalty: How LEGO® Built the VIP Rewards Program on Fun, Creativity, and Inclusivity
Send us a textMark Johnson, CEO of Loyalty360, spoke with Jason Whiting, Director of Membership at the LEGO Group, about the new VIP rewards program, building and planning strategic partnerships, and creating value for members through personalization and data.

Jul 12, 2023 • 3min
Loyalty360 Award Recap: A Q&A with Aiman Feza and Elizabeth McNeil on Scene+’s Multiple Award Recognitions
Send us a textFounded in 2007, Scene+ started as a joint venture between Cineplex — a major movie theatre chain in Canada — and Scotiabank — one of Canada’s top five banks. For over 10 years, Scene+ has been one of the top loyalty programs in Canada. The brand recently relaunched its loyalty program, switching from an entertainment program to a full lifestyle program.At the 2023 Loyalty360 Loyalty Expo in Orlando, FL, Scene+ was recognized as a 360 Degree Award winner and as finalists in the following Loyalty Awards categories:· Brand to Brand Partnerships — Platinum Award· Customer Experience Strategy — Silver Award· Customer Loyalty Strategy — Silver AwardMark Johnson, CEO of Loyalty360, spoke with Elizabeth McNeil, Director of Partnerships, and Aiman Feza, Senior Brand Communications Manager for Scene+, about the brand’s recent award presentation and recognition at the Loyalty Awards.

Jul 12, 2023 • 9min
Rewards, Your Way: How Scene+ Uses Personalization and Partnerships to Engage 13+ Million Members
Send us a textMark Johnson, CEO of Loyalty360, spoke with Elizabeth McNeil, the Director of Partnerships, and Aiman Feza, Senior Manager of Brand Communications at Scene+, about the relaunch of the loyalty program, the brand’s focus on using customer data to personalize its offerings, and how it develops meaningful partnerships.

Jul 7, 2023 • 8min
Loyalty360 Award Recap: A Q&A with Stephanie Miller on Signia Aspire’s Multiple Award Recognitions
Send us a textMark Johnson, CEO of Loyalty360, spoke with Stephanie Miller, Senior Loyalty Program Manager at Signia Aspire, about the brand’s award-winning presentations, advice for similar brands — especially those with B2B loyalty programs, and the next exciting step for the Aspire program.

Jun 28, 2023 • 26min
MOOYAH Burgers, Fries & Shakes: Building Customer Loyalty Between the Buns & Beyond
Send us a textMark Johnson, CEO of Loyalty360, spoke with Stacy Fields, Director of Digital Experience for MOOYAH Burgers, Fries & Shakes, about making strategic decisions based on data and customer feedback, the recent relaunch of the MOOYAH Rewards App, and helping franchises and employees best serve their customers — and communities.

Jun 27, 2023 • 20min
Loyalty360 Loyalty Live | Andy O'Dell, Clutch
Send us a textLoyalty360's Mark Johnson interviews Andy O'Dell, Clutch, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

Jun 26, 2023 • 26min
Office Depot: The Human Touch Builds Customer Engagement & Lifetime Loyalty
Send us a textMark Johnson, CEO of Loyalty360, spoke with Kevin Moffitt, President of Office Depot, about core customer service aspects of an in-store experience, managing well-optimized marketing programs, and how workspaces have evolved.

Jun 19, 2023 • 19min
Verizon: Forming Strategic Partnerships To Create a Meaningful Small Business Customer Loyalty Program
Send us a textMark Johnson, CEO of Loyalty360, spoke with Mike LiBassi, Manager, Business Lifecycle & Retention at Verizon, about the value of brand partnerships, gathering Voice of Customer feedback through multiple channels, and how the Verizon Business Mastercard® enables the company to deliver a meaningful small business customer loyalty program.

Jun 16, 2023 • 26min
Connecting with Customers in the Wild: How The North Face Builds Emotional Loyalty and Engagement with Experiences
Send us a textMark Johnson, CEO of Loyalty360, spoke with Vanessa Christie, Director of Loyalty and Experiences of The North Face, about the brand’s customer loyalty strategy, the new XPLR Pass loyalty program, and how the brand connects emotionally with its customers through experiences.