Leaders in Customer Loyalty, Powered by Loyalty360
Loyalty360
Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.
Episodes
Mentioned books
Jun 9, 2023 • 13min
Ford: The Road to Loyalty Program Success – Adapting to Change, Offering Flexibility, and Treating Loyalty Customers Like Family
Send us a textMark Johnson, CEO of Loyalty360, spoke with Dani Catana, North American Loyalty Operations Manager for FordPass™ Rewards Visa and FordPass™ Rewards Program, about building a robust loyalty program member base in a short amount of time, offering choices and flexibility during the pandemic, and treating members like family.
Jun 7, 2023 • 22min
Designing a Personalized In-Store Experience: How Barnes & Noble’s Customer-Centric Focus Guided Its Loyalty Program Revamp
Send us a textMark Johnson, CEO of Loyalty360, spoke with Shannon DeVito, Senior Director of Book Strategy and Customer Experience at Barnes & Noble, about the brand’s shift in focus after going private, the newly revamped loyalty program, and the value of providing a personalized customer experience.
Jun 6, 2023 • 16min
Loyalty360 Loyalty Live | Chris Mills, Talon.One
Send us a textLoyalty360's Mark Johnson interviews Chris Mills, Talon.One, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
Jun 2, 2023 • 5min
Verizon Business 2023 Loyalty Expo Session: The Journey of Customer Loyalty and Retention
Send us a textMark Johnson, CEO of Loyalty360, spoke with Mike LiBassi, Manager, Verizon Business Lifecycle & Retention at Verizon, about his upcoming awards presentation for B2B Customer Loyalty at the 2023 Loyalty Expo.
May 31, 2023 • 29min
Travelers: Leveraging Technology To Increase Customer Engagement and Making Roads Safer for Everyone
Send us a textMark Johnson, CEO of Loyalty360, spoke with Jessica Kearney, Assistant Vice President of Public Policy at Travelers, and Laura Richardson, Vice President of Customer Success at Cambridge Mobile Telematics, about the dangers of distracted driving and how technology can positively impact customer behavior.
May 30, 2023 • 19min
Loyalty360 Loyalty Live | Rob Purdy, CarltonOne
Send us a textLoyalty360's Mark Johnson interviews Rob Purdy, CarltonOne, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
May 24, 2023 • 30min
Revamping the Loyalty Program: How UDF Adjusts with Changing Customer Trends and Behaviors
Send us a textMark Johnson, CEO of Loyalty360, spoke with Denise Jenkins, Vice President of Marketing Insights and Loyalty of UDF, about how the brand adjusts to changing customers, its revamped U-Drive Plus rewards program, and its new employee loyalty program.
May 22, 2023 • 18min
Progressive: Living Up to the Founders’ Vision – and the Brand’s Name
Send us a textMark Johnson, CEO of Loyalty360, spoke with Linda Nelson, Process Consultant from Progressive, about keeping a loyalty program easy to understand, evolving and adapting to what customers want and need, and the importance of retention.
May 19, 2023 • 24min
Relentlessly Pursuing New Ideas: How Lenovo Leverages Its Role as a Challenger Brand & Creates Customer Loyalty
Send us a textMark Johnson, CEO of Loyalty360, sat down with Carlo Savino, Vice President of eCommerce for North and Latin America at Lenovo, to discuss how MyLenovo Rewards developed in the last four years and how customers remain engaged through transactional rewards, surprise and delight campaigns, and customer-centric online communities.
May 4, 2023 • 8min
Idomoo’s Session at Loyalty Expo 2023: Using Personalized Videos To Drive Customer Engagement at Scale
Send us a textMark Johnson, CEO of Loyalty360, spoke with Jamie Jarboe, Vice President of Sales and Strategic Accounts at Idomoo, about his upcoming presentation on redefining customer interactions at the 2023 Loyalty360 Loyalty Expo.
