Leaders in Customer Loyalty, Powered by Loyalty360

Send us a textAristocrat is a global leader in gaming content and technology and a top-tier publisher of free-to-play mobile games. Operating in the Americas, Europe, Middle East and Africa, and Asia Pacific, the brand delivers end-to-end solutions for customers in more than 300 jurisdictions across the globe.A finalist for the 2023 Loyalty360 Awards at this year’s Loyalty Expo in Orlando, FL, in the B2B Customer Loyalty category, Aristocrat received the silver award.Mark Johnson, CEO of Loyalty360, spoke with Vanessa Lisnard, the Program Manager of Commercial Strategy at Aristocrat Technologies, Inc., about the brand’s award-winning presentation, bringing a B2B loyalty program to the gaming industry, and the next exciting step for Aristocrat.

Send us a textSignia is one of the 14 brands under the WS Audiology (WSA) umbrella. Formed in 2019 through the merger of Sivantos and Widex, WSA is a global hearing aid manufacturer, with its headquarters in Denmark and another U.S.-based headquarters in Iselin, NJ. Through several transitions in its 140 years of experience in the hearing industry, the company leverages its experience with innovation to develop a firm foundation that enables it to be a key player in the hearing space today.Signia has grown to be one of the leading hearing aid brands worldwide. Through its B2B member-focused Aspire program, mutually-beneficial relationships are formed to help audiologists and other hearing loss professionals serve their patients while building successful practices. For those members, Aspire delivers opportunities to choose the benefits they need as they grow and strengthen their businesses.Mark Johnson, CEO of Loyalty360, spoke with Stephanie Miller, Senior Loyalty Program Manager at Signia Aspire, about engaging members through the “three pillars” of its B2B loyalty program, offering a “white glove service,” and building meaningful relationships with member practices.Read the full interview on Loyalty360 here: https://loyalty360.org/content-gallery/in-depth-exclusives/signia-aspire-prioritizing-meaningful-relationships-with-b2b-customers-produce-loyal-program-member

Send us a textFounded first as a mail-order tractor parts business in 1938 by Charles E. Schmidt, Sr., Tractor Supply Company opened its first retail store in Minot, ND in the following year. Ever since, Tractor Supply has been passionate about making sure it serves the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts, and everyone who enjoys a lifestyle the company calls “Life Out Here.” Over 52,000 Team Members deliver ‘legendary customer service’ when assisting customers as they shop for everything they need for “Life Out Here,” in categories including pet food and supplies, livestock and equine, hardware and power tools, clothing, and lawn and garden. A Fortune 500 company, Tractor Supply is the largest rural lifestyle retailer in the U.S., with over 2100 stores across 49 states. In 2002, the company’s annual sales hit $1 billion, followed by another milestone, $5 billion, in 2013. Most recently, in 2022, Tractor Supply’s annual sales reached a whopping $14 billion. The brand is clearly doing something right. Mark Johnson, CEO of Loyalty360, spoke with Kimberley Gardiner, Chief Marketing Officer at Tractor Supply, about what it means to be a “Neighbor,” the essentiality of building customer loyalty, and how culture and real corporate social responsibility go hand in hand.   Read the full interview on Loyalty360 here: https://loyalty360.org/content-gallery/in-depth-exclusives/tractor-supply-company-building-strong-customer-loyalty-with-a-devoted-rural-demographic/

Send us a textDeloitte has built a multi-functional business for over 100 years, primarily focusing on consulting, tax, and audit assistance. With a global presence of over 400,000 employees, the organization has established itself as a powerhouse in name and brand recognition.Deloitte’s loyalty practice and consulting services support brand clients in any stage of their customer loyalty efforts, whether a client is looking to launch a loyalty program for the first time, relaunch an existing program, or enhance any number of touchpoints within a customer journey.When it comes to loyalty, Deloitte’s team has noticed some changes in the industry, with many clients concentrating on broadening the geographic scope of their loyalty programs and learning and utilizing innovative tools in order to stay ahead of the technology curve.Mark Johnson, CEO of Loyalty360, spoke with Oliver Page and Adrian Trzaskus of Deloitte about a number of current customer loyalty industry trends. Page has 18 years of experience at Deloitte and has been a partner for the past 5 years. Both Page and Trzaskus worked for various marketing and loyalty technology departments before settling into their current roles at Deloitte. They are passionate about finding new ways to improve customer engagement and brand connection using new loyalty management technologies.Read the full Q&A interview here: https://loyalty360.org/content-gallery/daily-news/loyalty-live-deloitte-q-a-on-the-state-of-the-industry-build-vs-buy-decision-making-and-the-futu

Send us a textSince 2004, e.l.f. Cosmetics has made the best of beauty accessible to every eye, lip, and face. They make high-quality, prestige-inspired cosmetics and skin care products at an extraordinary value and are proud to be clean, vegan, and cruelty-free. As one of the first online beauty brands, e.l.f. continues to attract a highly engaged audience and set benchmarks with new digital platforms. The brand is also widely available at leading retailers such as Target, Walmart, and Ulta Beauty.With its focus on disrupting industry norms, the e.l.f. Cosmetics Beauty Squad rewards program delivers a seamless experience, allowing its community to enter the beauty verse and earn points on their purchases from any in-store or online location. e.l.f. loyalists can shop where, when, and how they want while still earning points. Recently, e.l.f. teamed up with American Eagle (AE) to launch a first-of-its-kind denim-inspired beauty collection. Both e.l.f. and American Eagle are GenZ favorites! This limited edition e.l.f. x American Eagle collection was all about bringing good looks and good jeans for your eyes, lips, face, and *both* sets of cheeks. For this collab, e.l.f. shared first access to its loyalty program members.Mark Johnson, CEO of Loyalty360, spoke with Courtney Wachs, Vice President of Digital Commerce and Consumer Experience at e.l.f. Beauty, about the Beauty Squad rewards program, how the brand improves its customer experience for program members, and the recent AE partnership.Read the full interview on Loyalty360 here: https://loyalty360.org/Content-Gallery/Featured-Story/Connecting-with-Community-How-the-e-l-f-Cosmetics-

Send us a textMen’s Wearhouse was founded in 1973 in Houston, TX, by George Zimmer. With a background in men’s clothing, Zimmer grew the business — organically and through a series of acquisitions. Most people are familiar with Men’s Wearhouse from its unforgettable commercials in the 90s and early 2000s guaranteeing customers that they were “going to like the way they looked.” Decades later, positive associations with the brand continue because of those commercials.  Significant milestones built the company. With a focus on becoming the preeminent men’s clothing store in North America, Moores Clothing for Men in Canada was acquired in 1999. K&G — a store serving men, women, and children — was acquired in the same year and rebranded as K&G Fashion Superstore. The business completed the acquisition of Jos. A. Bank® as a brand in 2014, and leadership established a holding company — Tailored Brands, Inc. — to manage the portfolio in 2016.   Today, with clothing chains in the US and Canada, customers are presented with a range of “life event” clothing options, from dress suits to tuxedos. Offering a personalized customer experience as they plan for special events — like proms and weddings — has developed a loyal customer base spanning generations.  Mark Johnson, CEO of Loyalty360, spoke with Carolyn Pollock, Chief Marketing Officer for Tailored Brands, Inc., about building emotional loyalty through meaningful relationships, partnering with Snapchat in an exciting campaign to serve prom-goers, and helping busy grooms manage their wedding party with Wedding Wingman.Read the full interview on Loyalty360 here: https://loyalty360.org/content-gallery/in-depth-exclusives/men-s-wearhouse-leveraging-decades-of-experience-innovating-to-engage-the-next-generation-of-loyal

Send us a textMark Johnson, CEO of Loyalty360, spoke with Carrie Cohen, Marketing Loyalty & Analytics Manager at Cinergy, about how the Cinergy Elite loyalty plan works, incentivizing certain behaviors, and getting people back to the movies.  

Send us a textLoyalty360's Mark Johnson interviews Eric Dean, Banyan, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

Send us a textWow Bao was founded in 2003 by Lettuce Entertain You Enterprises (LEYE) — a privately held restaurant group founded in 1971. Since its inception, about 250 concepts have been created, and the organization has opened a number of restaurant concepts across the U.S. Currently, LEYE operates in 6 states and Washington, D.C., bringing nearly 160 different restaurants representing 62 different concepts to hungry customers. Wow Bao is a quick-serve, fast-casual Asian brand offering steamed buns, pot stickers, rice and noodle bowls, salads, soups, and more. The brand has grown from solely brick-and-mortar restaurants to establishing locations in sports stadiums, on college campuses, and at music festivals. Wow Bao has also invested in food trucks, creating another opportunity to bring its brand to customers. Additionally, in the last three years, Wow Bao launched an incredible 700 virtual restaurants across the U.S. and Canada, partnering with other restaurant operators to prepare the food and have it delivered to diners through third-party delivery services like Uber Eats, Grubhub, and DoorDash. Mark Johnson, CEO of Loyalty360, spoke with Geoff Alexander, President and CEO of Wow Bao, about transitioning from a strictly rewards-based program to an enhanced customer loyalty program, the brand’s new program featuring Wow Bao CollectaBaos, and how prioritizing hospitality — internally with employees and externally with consumers — creates customer loyalty.Read the full interview on Loyalty360 here: https://loyalty360.org/content-gallery/in-depth-exclusives/wow-bao-from-the-kitchen-to-the-virtual-space-wow-bao-delivers-deliciousness-to-loyal-customers-en

Send us a textFor 90+ years, the LEGO Group has been owned by the Kristiansen family in Billund, Denmark. What started as a wooden toy workshop in 1932 would grow into one of the most recognizable toy brands in the world after it started making injection-molded plastic bricks. Part of LEGO’s success comes from its commitment to its company values: fun, creativity, and inclusivity. These values are the foundation of the LEGO VIP rewards program and are built into every promotion and reward it offers. At the 2023 Loyalty360 Loyalty Expo in Orlando, FL, the LEGO Group was recognized as a 360 Degree Award winner and a platinum award winner in the following Loyalty360 Awards categories:·       Customer Analytics, Insights, and Metrics ·       Offer, Incentive, and Reward Design Mark Johnson, CEO of Loyalty360, spoke with Jason Whiting, Director of Membership at the LEGO Group, about the brand’s recent award presentation and recognition at the Loyalty Awards.