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High Intensity Business

Latest episodes

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Feb 28, 2024 • 1h 3min

452 - Beating Burnout with Balance: The 3.3 Rule for Entrepreneurs with John Briggs

What’s the best way for you to structure your workday to give your best to your clients, get the best out of your business, and not actually burn out?   John Briggs joins us again for a deep dive into the science of balancing maximizing your productivity in a day and still living your best life while avoiding the pitfalls many personal trainers and strength studio owners fall into — even the experienced ones!   In this episode, John talks about why you should care about how your work day is structured, the maximum amount of productivity you can actually squeeze out of it (according to science), how you can optimize everything in your fitness business for the best balance of profit, making your clients happy, and keeping your trainers – and yourself – working and living life to the fullest.   If you like profit but hate burnout, don’t miss this episode!   *** 📈 Get a FREE, no-obligation HIT Business Coaching Call with Pete Cerqua NOW ♣️ Waitlists not your style? Join the HIT Business Membership Here *** 📩 Download a FREE Essential Guide on Getting Endless Referrals *** 🎬 For the complete show notes, links, and resources, click here
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Feb 21, 2024 • 46min

451 - Budget Equipment Choices, Visionary Goals, Motorized Resistance Insights: Jeff Turner's Imagine Strength Q&A - Part 2

Is it worth your time and money to think about Imagine Strength if you’re starting a new strength studio on a budget?   Jeff Turner returns for part 2 of our Imagine Strength Q&A and we talk about which machines you should choose if you’re just starting out, how to serve a variety of different customers (e.g., over 40s, men, women, etc.), future machines, the pros and cons of motorized assistance in HIT, and so much more!   If you’re starting a new fitness business or you’re keen on what the future of HIT machines look like, don’t miss this episode!   *** 📈 Jump-start your HIT Business with 1-on-1 Coaching from Million-Dollar Trainer Pete Cerqua ♣️ Join the Best HIT Business Membership Here *** 📩 Download a FREE Essential Guide on Getting Endless Referrals *** 🎬 For the complete show notes, links, and resources, click here
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Feb 14, 2024 • 1h 45min

450 - Pete Cerqua's 7-Figure Secret: Genius Strategy or Overhyped Fiction?

Can HIT Business coach Pete Cerqua really make you a millionaire or is he just scamming you out of your money?   Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men.   In this episode, Pete gives it to his skeptics straight and he tells you exactly what he can do for you, how he’s made himself and the people he’s coached successful, and what to expect on your road to being truly successful as a fitness business owner.   If you love helping people get fitter and stronger while making money at the same time, you’ll want to tune in to this episode!   *** 📈 Get POWERFUL HIT Business Coaching from Pete Cerqua ♣️ Join the Best HIT Business Community Here *** 📩 Get a FREE Guide to Getting Infinite Referrals *** 🎬 For the complete show notes, links, and resources, click here
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Feb 7, 2024 • 1h 4min

449 - Aurum's Rapid Expansion: Candid Insights on Strategic Decisions, Financial Performance, and Growth with CEO Julian Massler

How can you grow your strength training business successfully and avoid the pitfalls that those who grow too soon, too fast, and too unprepared fall into?   ⁠⁠Aurum Fit CEO Julian Massler returns to the podcast to talk about the strategies and tactics that have allowed him to scale one of the most interesting HIT brands in the world right now.    We catch up on Aurum’s rapid expansion and go into detail about how to scale without losing focus, managing operations, making smart decisions at a high level, frameworks for franchising, and even building their own tech-driven HIT equipment.   If you want to know what it takes to grow fast and scale your fitness business the right way, this episode is for you.   *** 📈 Supercharge Your Strength Training Business with Powerful, 1-on-1 HIT Coaching HERE  🏛️ Don’t like waitlists? Join the best HIT Business Community Here *** 📩 Download a FREE Essential Guide on Getting Endless Referrals *** 🎬 For the complete show notes, links, and resources, click here
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Jan 31, 2024 • 1h 45min

448 - Bill DeSimone's Fitness Philosophy Q&A: Mastering Biomechanics for Safe and Effective Exercise - Part 2

What makes certain popular exercises unsafe and some machines sub-optimal, and are you inadvertently increasing your clients’ risk of long-term injury (even if things seem like they’re fine right now)?   Bill DeSimone returns for part 2 of our deep-dive Q&A on the biomechanics of specific exercises, machines, and modalities.   Bill is an ACE-certified health coach, Senior Fitness Specialist, and owner of Optimal Exercise in Cranbury, New Jersey, and has certifications in Functional Anatomy, Functional Fitness, and Orthopaedic Exercise. He has been training people since 1983, and he is also the author of Congruent Exercise, Moment Arm Exercise, and Joint-Friendly Fitness: Your Guide to the Optimal Exercise Program.   In this episode, we go in-depth on form, technique, and machine and equipment usage and configurations, along with Bill’s thoughts on shoulder hanging, Knees Over Toes, blood flow restriction, and more!   *** 📈 Get POWERFUL 1-on-1 HIT Business Coaching from Pete Cerqua — join the waitlist NOW ♣️ Don’t want to wait? Join the HIT Business Membership Here *** 📩 Get Your FREE Guide to Infinite Referrals *** 🎬 For the complete show notes, links, and resources, click here
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Jan 24, 2024 • 48min

447 - The EOS Edge: How Small Businesses Can Thrive with Chris Beer's Strategies

Anyone can start a strength training business, but what do you need to do to make sure you’re not just barely surviving but successfully thriving?   Joining us on this episode is Chris Beer, The Wizard of Ops, and she specializes in helping fitness business owners create systems and strategies that help their business boom.    We dive into how you can make HIT business – no matter how big or small it is – streamlined, made more efficient, and primed for growth using the EOS framework and systemization concepts, and how strength studio owners and trainers can gain more freedom and focus while powering up their business and overcome any unexpected obstacles and challenges well.    *** 📈 Get POWERFUL HIT Business Coaching from Pete Cerqua — join the waitlist NOW ♣️ Waitlists not your style? Join the HIT Business Membership Here *** 📩 Download a FREE Guide on Getting Infinite Referrals *** 🎬 For the complete show notes, links, and resources, click here
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Jan 17, 2024 • 42min

446 - Your Imagine Strength Questions Answered: An In-Depth Discussion with Jeff Turner - Part 1

If you’re a strength studio owner (or you’re looking to start one), why should you think about Imagine Strength versus other HIT machine brands? In this episode, I sit down with Imagine Strength’s Jeff Turner to talk about your questions, and we cover things like design differences and technical innovations, the benefits your clients can get with IS (that you can’t with other brands), which countries Imagine Strength ships to (and how long shipping takes), and a lot more — so much, in fact, that we had to just plan a part 2! Side note: if you want to be in the loop for future Q&As and submit your own questions, subscribe to the HIB email list here. If you’re looking for great equipment that’s got terrific bang for your buck to kit out a new strength studio or refresh your current one, check out this episode now. *** 📈 Get Exclusive, 1-on-1 HIT Business Coaching from Pete Cerqua — join the waitlist NOW ♣️ Waitlists not your style? Join the HIT Business Membership Here *** 📩 Want Endless Referrals? Get This FREE Guide Now *** 🎬 For the complete show notes, links, and resources, click here
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Jan 10, 2024 • 34min

445 - Back to Basics: Pete Cerqua's Strategies for Revitalizing Veteran HIT Businesses

Do you feel like your strength training business could use a jolt to revitalize itself and break through a plateau in growth?    Legendary Trainer and Master HIT Business builder Pete Cerqua returns to talk about how you can double your revenue and reignite your fitness business success, even if you’ve been in the HIT game for years.   Pete has decades of experience in building high-powered fitness businesses and training high-ticket clients, and he is also the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men.    His program “Million Dollar Trainer” shows personal trainers how to earn 7 figures per year, and he is currently running an Exclusive HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — check out the results and join the waitlist here.   In this episode, Pete talks about why HIT businesses and even experienced trainers start struggling, the mindsets and tactics you need to generate constant revenue, and what you can do to make your business as magnetic as it can be to clients, even during seasonal dips.   If you like seeing your income double, you’ll want to tune in to this episode!   *** 📈 Get Powerful HIT Business Coaching from Pete — join the waitlist NOW 🏛️ Don’t want to wait? Join the best HIT Business Community Here *** 📩 Download a FREE Essential Guide on Getting Endless Referrals *** 🎬 For the complete show notes, links, and resources, click here
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Jan 3, 2024 • 53min

444 - Does Dr. MacMillan's Eccentric Method Outperform Traditional Training? (Part 1)

Just how powerful are eccentric-focused workouts and what do you need to know to really tap into the benefits for yourself and your clients?    Dr. Michael⁠⁠⁠ MacMillan joins the podcast, drawing from his expertise and wealth of knowledge in biomechanics and his experiences in working with Arthur Jones and designing HIT equipment. He is a retired orthopedic surgeon and former associate professor at the University of Florida, and the co-creator of the NeGator Strength System.   In this episode, we talk about the importance of heavy negative training – and the right way to do it – with its positive impact on bone, ligament, and tendon strength. He also presents some very interesting insights that may challenge our conventional understanding of some aspects of high-intensity training as we know it to be, along with what we can do to get even more out of our HIT workout sessions.   *** 📈 Grow Your HIT Business FASTER with Pete Cerqua’s Exclusive Coaching Program — Join the Waitlist NOW (Limited Slots!) ♣️ Can’t wait? Join the HIT Business Membership Here *** 📩 Get a FREE Guide for Getting Infinite Referrals *** 🎬 For the complete show notes, links, and resources, click here
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Dec 27, 2023 • 45min

443 - Cracking the Code: How Pete Cerqua Doubled His Personal Training Sessions with This One Key Change

Pete Cerqua, a legendary trainer known for doubling his personal training sessions and earnings, shares invaluable insights from his journey. He discusses common mistakes trainers make that hinder their success. Cerqua emphasizes the importance of building lasting relationships with clients and the power of enthusiasm in training. He highlights how genuine communication and personalized experiences can enhance client satisfaction and retention. With practical strategies, he aims to help trainers transform their approach and maximize revenue.

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