
High Intensity Business
High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.
Latest episodes

Jan 18, 2020 • 1h 3min
248 - John Briggs - Profit First for Micro Gyms
John Briggs (john @ incitetax.com), is a tax genius and runs Incite Tax and Accounting in Sandy, Utah, a multi-million-dollar firm and the largest in the country, adapting Michalowicz's Profit First concept serving micro gym owners focusing on tax and cash-flow strategies. He has been featured in CrossFit Journal, Box Pro Magazine, and on micro gym podcasts such as Two-Brain Radio, WTF Gym Talk and The 321 Podcast. John has been sharing his expertise in fitness business events like the Gym Owner’s Growth Summit, ProfitCON and Two-Brain Summit. His book, Profit First for Microgyms, presents a step-by-step plan to help transform microgyms into a profitable business. Jump start your gym’s cashflow using John’s free 5-Day Challenge Program. In this episode, John Briggs shares his expertise on tax and accounting, profit first system for micro gyms, tools and tips for startup gyms, financial best practices for fitness business, and much more. Build your $1,000,000+ HIT studio and Join HIT Business Membership For all of the show notes, links and resources - Click Here This episode is brought to you by the Resistance Exercise Conference Would you like to: Learn from the top strength training professionals and researchers? Network and connect with other exercise professionals from all over the world? And get inspired, rejuvenated, and focused on your strength training business? I certainly do, and that is why this will be my third appearance at REC. It's my favourite weekend of the year, and I am so excited to attend again in March 2020. So why should you attend REC? Well, firstly, there will be keynote presentations from exercise icons like Dr. Bente Klarlund Pedersen, Stuart Phillips PhD, James Fisher PhD, and Luke Carlson. As a studio owner, you will learn business tactics and strategies on how to grow your business from the CEO of Discover Strength, the highest revenue producing strength training company in the nation. Moreover, you will grow your network by connecting with other strength training business owners from around the world. As a personal trainer, REC will provide you with tangible training techniques to take back to your clients to implement right away for better results. REC is approved by ACSM, NASM, ACE, and NSCA for continuing education credits. The conference will be held on the 27th and 28th March 2020 at the gorgeous Graduate Hotel, in Minneapolis, Minnesota. Join me and register now over at ResistanceExerciseConference.com If you want to take your strength training business to the next level and build a world class personal training and business network, you must attend. Please register now over at ResistanceExerciseConference.com This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilized by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention “High Intensity Business” in the how did you hear about us field – ORDER HERE

Jan 18, 2020 • 38min
247 - Lawrence Neal - How to Start a HIT Business Part 2
I wanted to start a personal training business in one form or another for several years now. However, the podcast and HIT Business Membership have always taken center stage. More recently, I realized it makes a lot of sense for me to start a personal training business in terms of the benefits in documenting the journey, developing my expertise, and providing more value to you in both the podcast and membership. In the Part 1, I covered the first steps to starting a HIT business, software and tools to help you run your business and how to prepare for personal training before you are certified. In this episode, I talk about location, equipment and insurance, setting up a website for your business, market research and much more. Build your $1,000,000+ HIT studio and Join HIT Business Membership For all of the show notes, links and resources - Click Here This episode is brought to you by the Resistance Exercise Conference Would you like to: Learn from the top strength training professionals and researchers? Network and connect with other exercise professionals from all over the world? And get inspired, rejuvenated, and focused on your strength training business? I certainly do, and that is why this will be my third appearance at REC. It's my favourite weekend of the year, and I am so excited to attend again in March 2020. So why should you attend REC? Well, firstly, there will be keynote presentations from exercise icons like Dr. Bente Klarlund Pedersen, Stuart Phillips PhD, James Fisher PhD, and Luke Carlson. As a studio owner, you will learn business tactics and strategies on how to grow your business from the CEO of Discover Strength, the highest revenue producing strength training company in the nation. Moreover, you will grow your network by connecting with other strength training business owners from around the world. As a personal trainer, REC will provide you with tangible training techniques to take back to your clients to implement right away for better results. REC is approved by ACSM, NASM, ACE, and NSCA for continuing education credits. The conference will be held on the 27th and 28th March 2020 at the gorgeous Graduate Hotel, in Minneapolis, Minnesota. Join me and register now over at ResistanceExerciseConference.com If you want to take your strength training business to the next level and build a world class personal training and business network, you must attend. Please register now over at ResistanceExerciseConference.com This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilized by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention “High Intensity Business” in the how did you hear about us field – ORDER HERE

Jan 14, 2020 • 1h 17min
246 - Thom Tombs - How to Generate More Revenue with CAR.O.L HIIT Bikes
Thom Tombs (thom @ smarterexercise.org) has a Bachelor of Science degree in Computer Science, and is a former U.S. Marine and Senior IT Director for a fast-growing biotech company. He is a certified Super Slow instructor, and the proud owner of Smarter Exercise in Encinitas, CA which provides evidence based strength training services to clients of all ages and of all fitness levels. In the past 13 years, Thom has instructed over 30,000 individual strength training sessions. Read Thom’s guest blog post HERE, where talks about prospecting, pricing, and building a solid sales process. In this episode, Thom Tombs, talks about his Smart Exercise Toolkit, CAR.O.L bikes, HIT workouts, marketing campaigns, and much more. Build your $1,000,000+ HIT studio and Join HIT Business Membership For all of the show notes, links and resources - Click Here This episode is brought to you by the Resistance Exercise Conference. Would you like to: Learn from the top strength training professionals and researchers? Network and connect with other exercise professionals from all over the world? And get inspired, rejuvenated, and focused on your strength training business? I certainly do, and that is why this will be my third appearance at REC. It's my favourite weekend of the year, and I am so excited to attend again in March 2020. So why should you attend REC? Well, firstly, there will be keynote presentations from exercise icons like Dr. Bente Klarlund Pedersen, Stuart Phillips PhD, James Fisher PhD, and Luke Carlson. As a studio owner, you will learn business tactics and strategies on how to grow your business from the CEO of Discover Strength, the highest revenue producing strength training company in the nation. Moreover, you will grow your network by connecting with other strength training business owners from around the world. As a personal trainer, REC will provide you with tangible training techniques to take back to your clients to implement right away for better results…... And REC is approved by ACSM, NASM, ACE, and NSCA for continuing education credits. The conference will be held on the 27th and 28th March 2020 at the gorgeous Graduate Hotel, in Minneapolis, Minnesota. Join me and register now over at resistanceexerciseconference.com If you want to take your strength training business to the next level and build a world class personal training and business network, you must attend. Please register now over at resistanceexerciseconference.com

Jan 8, 2020 • 1h 3min
245 – Brian Murray – The 20-Second Isometric Workout
Brian Murray (brian @ strongwomenrock.xyz) is the founder and owner of Strong Women Rock. He holds a Masters Degree in Exercise Physiology from Auburn University and has spent the last 25 years in getting further and further outside the exercise box studying about the effects of brief and intense muscle contraction on body composition change with age. As an expert in strength training and fat loss, Brian, has been featured in Fox News and CNN. He is the Director of Clinical Research at ViiV Fitness working on the revolutionary ViiV Isometric Machine. Brian also wrote the best-selling book, Stop Trying To Lose Weight -- You're Making Yourself Fatter, which presents evidence of the health benefits of properly performed, maximal isometric contractions. In this episode, Brian Murray talks about the ViiV machine and isometrics, the 20-second isometric workout, why isometrics is the next evolution of health and fitness, and much more. Let’s get started! Build your $1,000,000+ HIT studio and Join HIT Business Membership For all of the show notes, links and resources - Click Here

Jan 1, 2020 • 53min
244 - Patty Durell - How to Strength Train Pregnant Clients
Patty Durell (patty @ rocksolidfitnessfl.com), along with her husband, Dave Durell, own and operate Rock Solid Fitness, a one-on-one personal training studio in Dunedin, Florida. Their unique high-intensity training philosophy has helped thousands of clients increase strength, lose fat, improve conditioning and rehabilitate injuries. Patty has been helping people achieve their fitness goals for over 25 years. She is a Master Level Personal Trainer, Certified Conditioning Specialist, Licensed Physical Therapist Assistant, and has specialized training in nutrition and physical rehabilitation. Patty practices what she preaches and has lost over 40 pounds, and kept it off, through proper exercise and nutrition. Patty has been a popular speaker to fitness and medical professionals, corporations, college and high school students and many support groups. Listen to my previous episode with Patty Durell HERE, where we talk about shoulder injuries and how to prevent them. In this episode, Patty Durell shares about pregnancy and exercise, best practices in training pregnant clients, and much more. Enjoy! This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilized by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention “High Intensity Business” in the how did you hear about us field – ORDER HERE Build your $1,000,000+ HIT studio and Join HIT Business Membership For all of the show notes, links and resources - Click Here

Dec 26, 2019 • 47min
243 - Luke Carlson - How Often Should you Train your Clients?
Luke Carlson (Luke @ DiscoverStrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions facilitated by educated and expert trainers. Their personal training facilities are among the highest volume/revenue training facilities in the United States. Once a year, Luke and the Discover Strength team host the Resistance Exercise Conference. The conference provides incredible keynotes on exercise science and HIT business (like Dr Doug McGuf and Dr James Fisher), and life changing networking opportunities, which will retool and inspire you to take your personal training career to the next level and exceed your business goals. In this episode, Luke Carlson talks about Discover Strength’s client training program, workout volume and frequency, exercise intensity and much more. This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilized by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention “High Intensity Business” in the how did you hear about us field – ORDER HERE Build your $1,000,000+ HIT studio and Join HIT Business Membership For all of the show notes, links and resources - Click Here

Dec 18, 2019 • 48min
242 - Simon Shawcross - Is HITuni right for you?
Simon Shawcross (simon @ hituni.com) is a master personal trainer, co-author of The ONE Diet, and of course, founder of HITuni. Simon has more than 20 years of experience as a personal trainer, and has been helping people get their certifications and start their own HIT business for 7 years. HITuni is an e-learning course provider that specializes in delivering courses on High Intensity Training (HIT) and Evidence Based Fitness. If you are preparing to start a career in the fitness industry or have a thirst for in-depth knowledge, HITuni offers comprehensive HIT Personal Trainer and Master HIT Personal Trainer course. Listen to Simon Shawcross’ other appearances on the podcast: How HIT Improves Cardiovascular Health and How to Become a Great Personal Trainer How to Optimise Productivity Through Nutrition, Mindset and Meditation How He Started a HIT Business From Scratch and Effectively Marketed and Scaled His Way to Success (and What You Can Learn From It All) In this episode, Simon Shawcross describes HITuni, the various personal training courses, what the learning process looks like and much more. Build your $1,000,000+ HIT studio and Join HIT Business Membership For all of the show notes, links and resources - Click Here

Dec 9, 2019 • 28min
241 - Luke Carlson - How to Develop your Trainers Without the SuperSlow Exercise Guild
Luke Carlson (Luke @ DiscoverStrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions facilitated by educated and expert trainers. Their personal training facilities are among the highest volume/revenue training facilities in the United States. Once a year, Luke and the Discover Strength team host the Resistance Exercise Conference. The conference provides incredible keynotes on exercise science and HIT business (like Dr Doug McGuff, Dr James Fisher), and life changing networking opportunities, which will retool and inspire you to take your personal training career to the next level and exceed your business goals. Listen to other episodes with Luke Carlson here In this episode, Luke Carlson talks how to improve your trainers, essential resources for trainer development, trainer certification, and much more. Enjoy! Build your $1,000,000+ HIT studio and join HIT Business Membership For all of the show notes, links and resources - Click Here

Dec 4, 2019 • 1h 16min
240 - Simon Shawcross - How to Become a Great Personal Trainer
Simon Shawcross (simon @ hituni.com) is a master personal trainer, co-author of The ONE Diet, and of course, founder of HITuni. Simon has more than 20 years of experience as a personal trainer, and has been helping people get their certifications and start their own HIT business for 7 years. HITuni is the e-learning provider that specializes in delivering courses on High Intensity Training (HIT) and Evidence Based Fitness. If you are preparing to start a career in the fitness industry or have a thirst for in-depth knowledge, HITuni offers the comprehensive HIT Personal Trainer and Master HIT Personal Trainer course (use code HIB10 for 10% OFF). Listen to Simon Shawcross’ other appearances on the podcast: How HIT Improves Cardiovascular Health and How to Become a Great Personal Trainer How to Optimise Productivity Through Nutrition, Mindset and Meditation How He Started a HIT Business From Scratch and Effectively Marketed and Scaled His Way to Success (and What You Can Learn From It All) In this episode, Simon Shawcross talks about the 7 pillars to becoming a great personal trainer, an overview of HITuni, HITuni personal training courses, and much more. Enjoy! Build your $1,000,000+ HIT studio and Join HIT Business Membership This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilized by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention “High Intensity Business” in the how did you hear about us field – ORDER HERE For all of the show notes, links and resources - Click Here

Nov 26, 2019 • 25min
239 - Luke Carlson - Are you a Personal Trainer or a Business Owner?
Luke Carlson (Luke @ DiscoverStrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions facilitated by educated and expert trainers. Their personal training facilities are among the highest volume/revenue training facilities in the United States. Once a year, Luke and the Discover Strength team host the Resistance Exercise Conference. The conference provides incredible keynotes on exercise science and HIT business (like Dr Doug McGuff and Dr James Fisher), and life changing networking opportunities, which will retool and inspire you to take your personal training career to the next level and exceed your business goals. Listen to Luke Carlson’s other appearances on the podcast: Discover Strength CEO, Luke Carlson on How to Build a Successful HIT Business, Forced Reps vs Unassisted MMF and Minimalist Marathon Training What Luke Carlson has Learned about Exercise after Collecting a Ton of Data and Running Large Scale Experiments James Fisher and Luke Carlson – The Keys to Running a Successful Business, Optimizing Your Workouts for Strength and Mass Gains, and the Busy Person’s Guide to Working Out Luke Carlson on How to Run and Scale Your Fitness Business in the Smartest and Most Effective Ways Possible Luke Carlson – How To Generate More Revenue In Your High Intensity Training Business Luke Carlson – How To Delegate In Your High Intensity Strength Training Business Luke Carlson – How To Efficiently Utilise Your Exercise Machine Lines For Maximum Profit Luke Carlson – How to Attract and Keep Great Personal Trainers in your HIT Business Part 1 Luke Carlson – How to Attract and Keep Great Personal Trainers in your HIT Business Part 2 In this mini episode, Luke Carlson shares some tips and insights on how to know what path fits you (personal trainer or business owner), and much more. Build your $1,000,000+ HIT studio and join HIT Business Membership For all of the show notes, links and resources - Click Here