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High Intensity Business

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Mar 18, 2020 • 1h 4min

256 - Luke Carlson and Dr Bryce Lee – Hiring, Referral Marketing, and Startups

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions facilitated by educated and expert trainers. Their personal training facilities are among the highest volume/revenue training facilities in the United States. Dr. Bryce Lee (bryce @ strength-space.com) is a former Surface Warfare Naval Officer turned Director of Therapy and Co-founder of StrengthSpace, a provider of resistance-based exercise and physical therapy services located in Chesapeake, Virginia. He is a former CrossFit and Kettlebell addict and following a string of acute and overuse training injuries, became a Body By Science devotee, and eventually began training a few private clients, mainly as a hobby. In this episode, Luke Carlson discusses with Bryce Lee his insights on hiring and employment, marketing best practices, business tips for startups, and much more.  Access Luke’s business strategies inside HIT Business Membership   This episode is also brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilized by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention “High Intensity Business” in the how did you hear about us field – ORDER HERE For all of the show notes, links and resources - Click Here
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Mar 16, 2020 • 60min

Luke Carlson and Mike Petrella on Coronavirus, Mindset, and Contingency Planning

For all of the show notes, links and resources - Click Here
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Mar 11, 2020 • 1h 3min

255 - Greg Merrilees - How to Drive Leads with your HIT Website

Greg Merrilees is the founder of Studio 1 Design, a website design and online marketing company located in Melbourne, Australia. He is passionate about creating good looking website design that gets results. Over the past few years Studio 1 has custom designed over 1,500 websites for high level entrepreneurs including Kevin Rogers, Perry Marshall, James Schramko, Chris Ducker, Ezra Firestone, Jordan Harbinger and Frank Oz.  In this episode, Greg Merrilees talks about the importance of a good website, key aspects of effective websites, website tips and best practices, how to create high conversion websites, and much more. Enjoy!  Learn how to optimize your HIT website inside  HIT Business Membership For all of the show notes, links and resources - Click Here   This episode is brought to you by the Resistance Exercise Conference Would you like to: Learn from the top strength training professionals and researchers? Network and connect with other exercise professionals from all over the world? And get inspired, rejuvenated, and focused on your strength training business? I certainly do, and that is why this will be my third appearance at REC. It's my favourite weekend of the year, and I am so excited to attend again in March 2020. So why should you attend REC? Well, firstly, there will be keynote presentations from exercise icons like Dr. Bente Klarlund Pedersen, Stuart Phillips PhD, James Fisher PhD, and Luke Carlson. As a studio owner, you will learn business tactics and strategies on how to grow your business from the CEO of Discover Strength, the highest revenue producing strength training company in the nation. Moreover, you will grow your network by connecting with other strength training business owners from around the world. As a personal trainer, REC will provide you with tangible training techniques to take back to your clients to implement right away for better results. REC is approved by ACSM, NASM, ACE, and NSCA for continuing education credits. The conference will be held on the 27th and 28th March 2020 at the gorgeous Graduate Hotel, in Minneapolis, Minnesota. Join me and register now over at ResistanceExerciseConference.com If you want to take your strength training business to the next level and build a world class personal training and business network, you must attend. Please register now over at ResistanceExerciseConference.com
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Mar 4, 2020 • 1h 2min

254 - Kyle Recchia and Skyler Tanner – Getting Things Done® vs. Zen To Done

Kyle Recchia (kyle.recchia @ theperfectworkout.com) is the Chief Operating Officer (COO) for The Perfect Workout, the largest high intensity training studio chain in the United States with over 60 locations.  Check out Kyle’s first appearance on the podcast HERE, where he describes how The Perfect Workout  use GTD® to drive maximum business results.  Skyler Tanner (skyler @ smartstrengthaustin.com) is an exercise physiologist and a world-class personal trainer. He operates Smart Strength, a HIT-focused, evidence-based, strength training studio in Austin, Texas. Smart Strength’s certified personal trainers use evidence-based methods to help you gain strength, boost energy, gain muscle, and improve mobility & balance. Skyler also provides fascinating insights on all things exercise on his blog, skylertanner.com.  In this episode, Kyle and Skyler share different productivity methods, how to cope with overwhelm and to-do lists, Getting Things Done vs. Zen To Done, and much more.   Access Skyler’s productivity course inside HIT Business Membership For all of the show notes, links and resources - Click Here   This episode is brought to you by the Resistance Exercise Conference Would you like to: Learn from the top strength training professionals and researchers? Network and connect with other exercise professionals from all over the world? And get inspired, rejuvenated, and focused on your strength training business? I certainly do, and that is why this will be my third appearance at REC. It's my favourite weekend of the year, and I am so excited to attend again in March 2020. So why should you attend REC? Well, firstly, there will be keynote presentations from exercise icons like Dr. Bente Klarlund Pedersen, Stuart Phillips PhD, James Fisher PhD, and Luke Carlson. As a studio owner, you will learn business tactics and strategies on how to grow your business from the CEO of Discover Strength, the highest revenue producing strength training company in the nation. Moreover, you will grow your network by connecting with other strength training business owners from around the world. As a personal trainer, REC will provide you with tangible training techniques to take back to your clients to implement right away for better results. REC is approved by ACSM, NASM, ACE, and NSCA for continuing education credits. The conference will be held on the 27th and 28th March 2020 at the gorgeous Graduate Hotel, in Minneapolis, Minnesota. Join me and register now over at ResistanceExerciseConference.com If you want to take your strength training business to the next level and build a world class personal training and business network, you must attend. Please register now over at ResistanceExerciseConference.com
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Feb 26, 2020 • 1h 27min

253 - Matt Hedman - The Perfect Workout - Part 1

Matt Hedman (matt.hedman @ theperfectworkout.com) is a Master Level Super Slow instructor and the founder/president of The Perfect Workout. He graduated summa cum laude with a bachelor’s degree in Aeronautical and Astronautical Engineering from the University of Washington. He worked briefly as an engineer in GE, until he found his passion for HIT, and pursued a career in personal fitness training.  In this episode, Matt Hedman shares his career journey, describes his business ‘The Perfect Workout’, how to track workout progress, tips on identifying your target market, and much more. Access proven systems from The Perfect Workout team inside HIT Business Membership For all of the show notes, links and resources - Click Here   This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilized by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention “High Intensity Business” in the how did you hear about us field – ORDER HERE   This episode is also brought to you by the Resistance Exercise Conference Would you like to: Learn from the top strength training professionals and researchers? Network and connect with other exercise professionals from all over the world? And get inspired, rejuvenated, and focused on your strength training business? I certainly do, and that is why this will be my third appearance at REC. It's my favourite weekend of the year, and I am so excited to attend again in March 2020. So why should you attend REC? Well, firstly, there will be keynote presentations from exercise icons like Dr. Bente Klarlund Pedersen, Stuart Phillips PhD, James Fisher PhD, and Luke Carlson. As a studio owner, you will learn business tactics and strategies on how to grow your business from the CEO of Discover Strength, the highest revenue producing strength training company in the nation. Moreover, you will grow your network by connecting with other strength training business owners from around the world. As a personal trainer, REC will provide you with tangible training techniques to take back to your clients to implement right away for better results. REC is approved by ACSM, NASM, ACE, and NSCA for continuing education credits. The conference will be held on the 27th and 28th March 2020 at the gorgeous Graduate Hotel, in Minneapolis, Minnesota. Join me and register now over at ResistanceExerciseConference.com If you want to take your strength training business to the next level and build a world class personal training and business network, you must attend. Please register now over at ResistanceExerciseConference.com
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Feb 19, 2020 • 1h 22min

252 - James Fisher PhD and Luke Carlson - Will HIT Become Mainstream?

James Fisher PhD (james.fisher @ solent.ac.uk) is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. He is regarded as one of the leading researchers in exercise science, and in particular, resistance training. Check out my previous interviews with James HERE Luke Carlson (Luke @ DiscoverStrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions facilitated by educated and expert trainers. Their personal training facilities are among the highest volume/revenue training facilities in the United States. Listen to my previous episodes with Luke HERE In this episode, we discuss the state of the HIT industry, HIT interest from different population groups, the HIT business landscape, trends in exercise machines, the future of HIT, and much, much more! Get help from Lawrence and HIT business experts when you join HIT Business Membership. For all of the show notes, links and resources - Click Here   This episode is brought to you by the Resistance Exercise Conference Would you like to: Learn from the top strength training professionals and researchers? Network and connect with other exercise professionals from all over the world? And get inspired, rejuvenated, and focused on your strength training business? I certainly do, and that is why this will be my third appearance at REC. It's my favourite weekend of the year, and I am so excited to attend again in March 2020. So why should you attend REC? Well, firstly, there will be keynote presentations from exercise icons like Dr. Bente Klarlund Pedersen, Stuart Phillips PhD, James Fisher PhD, and Luke Carlson. As a studio owner, you will learn business tactics and strategies on how to grow your business from the CEO of Discover Strength, the highest revenue producing strength training company in the nation. Moreover, you will grow your network by connecting with other strength training business owners from around the world. As a personal trainer, REC will provide you with tangible training techniques to take back to your clients to implement right away for better results. REC is approved by ACSM, NASM, ACE, and NSCA for continuing education credits. The conference will be held on the 27th and 28th March 2020 at the gorgeous Graduate Hotel, in Minneapolis, Minnesota. Join me and register now over at ResistanceExerciseConference.com If you want to take your strength training business to the next level and build a world class personal training and business network, you must attend. Please register now over at ResistanceExerciseConference.com
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Feb 12, 2020 • 1h 8min

251 - Dave Smith PhD - How to Make Better Decisions in your Business and Life - Part 2

Dave Smith PhD (d.d.smith @ mmu.ac.uk) is a Health Care and Professions Council registered Sport and Chartered Exercise Psychologist. He is currently Senior Lecturer in Sport and Exercise Psychology at Manchester Metropolitan University and Associate Editor of The Sport Psychologist, which is one of the most prominent peer-reviewed sport psychology journals. His research interests include psychological issues in bodybuilding and strength training, psychological skills training (particular imagery), and low back pain. He is a former personal trainer with a specific interest in high-intensity training, and also has interests in target and precision sports, and thought/decision making processes in sport and other contexts.  Listen to Part 1 HERE In this episode, Dave and I continue to discuss the different cognitive biases, how they impact decision making, how to understand each biases to make better decisions, and much more. Access proven systems to make your HIT studio highly profitable inside HIT Business Membership For all of the show notes, links and resources - Click Here   This episode is brought to you by the Resistance Exercise Conference Would you like to: Learn from the top strength training professionals and researchers? Network and connect with other exercise professionals from all over the world? And get inspired, rejuvenated, and focused on your strength training business? I certainly do, and that is why this will be my third appearance at REC. It's my favourite weekend of the year, and I am so excited to attend again in March 2020. So why should you attend REC? Well, firstly, there will be keynote presentations from exercise icons like Dr. Bente Klarlund Pedersen, Stuart Phillips PhD, James Fisher PhD, and Luke Carlson. As a studio owner, you will learn business tactics and strategies on how to grow your business from the CEO of Discover Strength, the highest revenue producing strength training company in the nation. Moreover, you will grow your network by connecting with other strength training business owners from around the world. As a personal trainer, REC will provide you with tangible training techniques to take back to your clients to implement right away for better results. REC is approved by ACSM, NASM, ACE, and NSCA for continuing education credits. The conference will be held on the 27th and 28th March 2020 at the gorgeous Graduate Hotel, in Minneapolis, Minnesota. Join me and register now over at ResistanceExerciseConference.com If you want to take your strength training business to the next level and build a world class personal training and business network, you must attend. Please register now over at ResistanceExerciseConference.com   This episode is also brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilized by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention “High Intensity Business” in the how did you hear about us field – ORDER HERE
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Feb 9, 2020 • 51min

250.5 – Top Moments from 10 Years of REC

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions facilitated by educated and expert trainers. Their personal training facilities are among the highest volume/revenue training facilities in the United States. Listen to my previous episodes with Luke HERE James Fisher PhD (james.fisher @ solent.ac.uk) is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at the Southampton Solent University in the UK. He is regarded as one of the leading researchers in exercise science, and in particular, resistance training. Check out my previous interviews with James HERE Hannah Stael von Holstein (hannah @ discoverstrength.com) is the Vice President of Sales for Discover Strength, a fast growing personal training business based in Minneapolis, Minnesota. Discover Strength’s four personal training facilities are among the highest volume/revenue training facilities in the United States. Listen to Hannah’s first appearance on the podcast HERE Luke, James and Hannah joins me in this episode to celebrate 10 years of REC, so here’s a collection of our favorite moments from the previous REC events. We also want to give you educational and entertaining memories from 10 years of REC and demonstrate why you should attend in March 2020. Enjoy!       Build your $1,000,000+ HIT studio and Join HIT Business Membership For all of the show notes, links and resources - Click Here   This episode is brought to you by the Resistance Exercise Conference Would you like to: Learn from the top strength training professionals and researchers? Network and connect with other exercise professionals from all over the world? And get inspired, rejuvenated, and focused on your strength training business? I certainly do, and that is why this will be my third appearance at REC. It’s my favourite weekend of the year, and I am so excited to attend again in March 2020. So why should you attend REC? Well, firstly, there will be keynote presentations from exercise icons like Dr. Bente Klarlund Pedersen, Stuart Phillips PhD, James Fisher PhD, and Luke Carlson. As a studio owner, you will learn business tactics and strategies on how to grow your business from the CEO of Discover Strength, the highest revenue producing strength training company in the nation. Moreover, you will grow your network by connecting with other strength training business owners from around the world. As a personal trainer, REC will provide you with tangible training techniques to take back to your clients to implement right away for better results. REC is approved by ACSM, NASM, ACE, and NSCA for continuing education credits. The conference will be held on the 27th and 28th March 2020 at the gorgeous Graduate Hotel, in Minneapolis, Minnesota. Join me and register now over at ResistanceExerciseConference.com If you want to take your strength training business to the next level and build a world class personal training and business network, you must attend. Please register now over at ResistanceExerciseConference.com
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Jan 25, 2020 • 1h 15min

250 - Walter Vendel - How to Implement the Entrepreneurial Operating System

Walter Vendel (walter @ fit20.nl) is the CEO of fit20 Group, overseeing the expansion in the Netherlands and abroad in directing innovation. The first fit20 studio opened in 2009. Today, they have more than 150 studios in the Netherlands and continue to grow fast internationally having licensed Master Franchisees in 9 countries on 4 continents.  fit20 is an innovative training studio that offered thousands of people worldwide an effective way to increase their health and fitness levels significantly by training just once a week for 20 minutes. fit20’s unique training removes the intimidation of a typical gym and blends personal training, and recovery to improve your strength and overall well-being. With a vision to help millions worldwide, fit20 offers a highly profitable franchising business model for prospective business owners. Listen to my previous episode with Walter HERE, where he talks about how to build a successful fit20 franchise and HIT Business. Curious what starting your own business at fit20 would look like? If interested, please fill in this form In this episode Walter Vendel discusses Gino Wickman’s book Traction, Entrepreneurial Operating System®, the six key business components, how fit20 implements EOS, and much, much more!  Watch EOS Whirlwind Tour: How to Get More of What You Want Out of Your Business and learn more about EOS, the 6 core components of any business, and the 5 foundational tools.  Build your $1,000,000+ HIT studio when you Join HIT Business Membership. For all of the show notes, links and resources - Click Here   This episode is brought to you by the Resistance Exercise Conference Would you like to: Learn from the top strength training professionals and researchers? Network and connect with other exercise professionals from all over the world? And get inspired, rejuvenated, and focused on your strength training business? I certainly do, and that is why this will be my third appearance at REC. It's my favourite weekend of the year, and I am so excited to attend again in March 2020. So why should you attend REC? Well, firstly, there will be keynote presentations from exercise icons like Dr. Bente Klarlund Pedersen, Stuart Phillips PhD, James Fisher PhD, and Luke Carlson. As a studio owner, you will learn business tactics and strategies on how to grow your business from the CEO of Discover Strength, the highest revenue producing strength training company in the nation. Moreover, you will grow your network by connecting with other strength training business owners from around the world. As a personal trainer, REC will provide you with tangible training techniques to take back to your clients to implement right away for better results. REC is approved by ACSM, NASM, ACE, and NSCA for continuing education credits. The conference will be held on the 27th and 28th March 2020 at the gorgeous Graduate Hotel, in Minneapolis, Minnesota. Join me and register now over at ResistanceExerciseConference.com If you want to take your strength training business to the next level and build a world class personal training and business network, you must attend. Please register now over at ResistanceExerciseConference.com   This episode is also brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation. As well as being utilized by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $500 OFF install, please go to ARXFit.com and mention “High Intensity Business” in the how did you hear about us field – ORDER HERE
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Jan 25, 2020 • 56min

249 - Panos Papadiamantis - How PNOE Can Help You Tailor Training Programs

Panos Papadiamantis (info @ mypnoe.com) is the co-founder of PNOE, the first portable cardio-metabolic analyzer that gives the most comprehensive and insightful health assessment allowing users to develop an accurate nutrition and workout plan, in just 10 minutes. The product is trusted by hundreds of gyms, coaches and team. PNOE’s team of passionate engineers are dedicated to bring cardio-metabolic analysis to everyone.  In this episode Panos Papadiamantis gives an overview about cardio-metabolic analysis, why use PNOE, how PNOE does cardio-metabolic tests, and much more. Let’s get started! Build your $1,000,000+ HIT studio when you join HIT Business Membership For all of the show notes, links and resources - Click Here   This episode is brought to you by the Resistance Exercise Conference. Would you like to: Learn from the top strength training professionals and researchers? Network and connect with other exercise professionals from all over the world? And get inspired, rejuvenated, and focused on your strength training business? I certainly do, and that is why this will be my third appearance at REC. It's my favourite weekend of the year, and I am so excited to attend again in March 2020. So why should you attend REC? Well, firstly, there will be keynote presentations from exercise icons like Dr. Bente Klarlund Pedersen, Stuart Phillips PhD, James Fisher PhD, and Luke Carlson. As a studio owner, you will learn business tactics and strategies on how to grow your business from the CEO of Discover Strength, the highest revenue producing strength training company in the nation. Moreover, you will grow your network by connecting with other strength training business owners from around the world. As a personal trainer, REC will provide you with tangible training techniques to take back to your clients to implement right away for better results…... And REC is approved by ACSM, NASM, ACE, and NSCA for continuing education credits. The conference will be held on the 27th and 28th March 2020 at the gorgeous Graduate Hotel, in Minneapolis, Minnesota. Join me and register now over at resistanceexerciseconference.com If you want to take your strength training business to the next level and build a world class personal training and business network, you must attend. Please register now over at resistanceexerciseconference.com

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